954520818 gmba track - major in luxury brand ......marketing manager, saint laurent china french 9...

GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENT

CV BOOK 201823RD ANNIVERSARY YEAR

2

ESSEC Business School, The Pioneering Spirit

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ESSEC GLOBAL MBA WITHMAJOR IN LUXURY BRAND MANAGEMENT

Introduction2018 marks another special year for us – a year of TRANSFORMATION.

22 years after launching the world’s first MBA in International Luxury Brand Management in 1995, ESSEC is now taking it to the next level and has transformed the MBA into a Global MBA with a major in Luxury Brand Management as of September 2017.

The wide choice of luxury specialized classes remains exactly the same, as does the mentor program, luxury conferences, field trips, boutique internships and field projects which make our program so unique. In addition to this advanced specialized content, participants of the program can now also benefit from an enhanced core curriculum emphasizing macroeconomics, the crucial role of innovation, digital transformation, financial skills and complexity management.Luxury participants will now take courses with particpants specialized in 4 other majors (hospitality, strategy and management, finance and digital business and innovation) thereby also broadening their network of peers.

As opposed to competing MBA programs offering a less concentrated luxury specialization, our newly formatted GMBA in Luxury Brand Management continues to allow our participants to benefit from a deep-dive into the management of luxury brands (60 % of the program) whilst also enhancing their leadership, managerial and digital skills.

The program continues to attract participants from all over the world with an average of 7 years international professional experience who are provided with highly concentrated and intensive exposure to fashion & accessories, jewellery and watches, fragrances and cosmetics, wines and spirits and retail.

The MBA Program also provides ongoing career orientation and support to participants to help them find suitable positions upon graduation. Individual counselling, seminars on job search techniques, interview simulation exercises, recruitment sessions and CV Book distribution are some of the ways we assist participants and keep them in contact with job market realities during their studies.

Please feel free to directly contact those participants whose profile may be of specific interest to you.The CV book is also available on www.essec.edu under Global MBA in Luxury Brand Management.

Anthea DAVISDirector of Corporate Relations and Career DevelopmentESSEC Global MBA in Luxury Brand ManagementESSEC Business School, Paris

Tel. 33 (0) 1 34 43 31 68


Examples of Global Projects

Accessories Developing a disruptive launch strategy for a new accessories line

Fashion Recommending a new digital communication strategy

Watches Developing a new strategy for Greater China

Jewellery & watches Recommending a plan to create exceptional experiences & defining the accurate digital

strategies for VIP clients

Retail Proposing a plan to enhance the customer experience in store

Fragrances & Cosmetics - Analysing the risks and opportunities of the pharmacy market

- Developing a new digital platform

- Developing a marketing campaign for a new product launch

Wines and Spirits Defining how to build a successful CRM strategy

MBA Participants’ Profile

Average Age 30 years

Age Range 25-36 years

Average work experience 7 years

Academic background 14% Marketing, 14% Finance/Accounting, 24% Economics/Business,

12% Science/Engineering, 19% Social Sciences, 10% Design, 7% Law

International participants over 92% of students are non-French, representing around 20 countries each year

Class size range around 35 participants

Brief description of the MBA ProgramThe Global MBA in Luxury Brand Management program is a one-year intensive program, delivered in English at the ESSEC Campus, on the outskirts of Paris.

It is structured to provide maximum exposure to the luxury and prestige goods industry.In addition to the studies and projects focusing on the sector, participants also gain practical experience and in-depth knowledge of the industry through Boutique Internships, International Field Trips, and Global Field Projects.

Boutique InternshipsThe luxury and prestige sector is one where retail is the ultimate battleground. Therefore all MBA participants spend at least 1 week working in a boutique. At the end of the internship, MBA participants write an evaluation report which is shared with the host companies..

International Field TripsThree field trips are organized to major international destinations, which either have an established luxury sector or have an emerging market in the luxury sector. Through company presentations and site visits, MBA participants are able to better understand these markets and gain a deeper insight into the company from an international perspective. Field trips this year are to Hong Kong, Dubai and Milan/Florence.

Global Field ProjectsParticipants are required to carry out specific consultancy projects for luxury and prestige companies to give them maximum exposure to real life situations within the industry. The Global Field Project is carried out in teams of 3/4 between May and July. It concerns a business issue within a company (for example, business plan for a new activity, feasibility study for activity expansion abroad) and is monitored by an MBA Professor and by a company executive.


Nationality Work Experience Years

Position before MBA Country Position

after MBA Country

American 8 Project Manager, Medline Industries USA Manager in Training,

Christian Dior Couture USA

American/British 10 Director Strategic Marketing,

Lulu UKRegional Marketing Manager

Travel Retailing EMEA,Estée Lauder - La Mer/Aveda

UK

American 6 Sales & Marketing Manager, Intercos USA Digital Marketing Manager,

Tiffany USA

Argentinean 8 New Development Manager, Iké Asistencia Argentina Argentina Wholesale Manager,

Montblanc Argentina

Chinese 4 National Distribution Manager, Mux Shoes Co Ltd China Marketing Manager,

Saint Laurent China

French 9 Assistant Director F & B, The Address Downtown Dubai Brand Manager,

Krug/Ruinart Hong Kong

Indian 6 Producer & Correspondent,CNBC - TV 18. India Product Manager,

L’Oréal Luxe - Kiehls India

Italian 8 Client Relationship Manager,BSI Europe Luxembourg CRM Manager,

Céline France

Sectors of Activity in which 2017 graduates are working Positions 2017 Graduates Hold

4% 4%

4%

14%

31%

Alumni newsThe Global MBA in Luxury Brand Management now has over 716 graduates working in leading positions in over 30 countries around the world.

Whilst the positions our alumni occupy once they have graduated will depend on prior work experience, nationality and personal competencies, the following gives some examples of career paths before and after the ESSEC Global MBA in Luxury Brand Management.

23%Jewelry & Watches

8% Other

3% Luxuty Retail

estate8% Wine & Spirits

35%Fashion

& Accessories

23%Frangrances & Cosmetics

4%

Retail Operations31%

4%4%Product Development

Communications

Consulting

CRM/Digital Marketing/Social Media

HR

Merchandising

Business DevelopmentWholesale

Operational Marketing


Synergies between the MBA and IndustryEach year the program continues to build an active network with the luxury industry. Companies present on campus, or organise site visits. They are also involved in Scholarships, Selection Juries, the Mentor Program, Boutique Internships, Case Studies, Field Projects and Field Trips.Our sincere thanks to L’OREAL and FIRMENICH, for providing scholarships last year.Here is an overview of the companies recently involved in the program.

Current Partners and Contributors include

Audemars Piguet

Armani Hotel Dubaï

Baccarat

BeThe1

Boodles

Burberry

Calvin Klein

Chalhoub

Champagne Collet

Chanel

Chanel Parfums

Château de Versailles

Christian Louboutin

Clarins

Ermenegildo Zegna

Estée Lauder Companies- Bobby Brown- Clinique- Estée Lauder- Jo Malone- La Mer- Mac Cosmetics- Tom Ford Beauty

Firmenich

Floriane de Saint Pierre

Fondazione Altagamma

Hermès

Jimmy Choo

Kering

- Balenciaga- Bottega Veneta- Gucci- Saint Laurent

L’Oréal Luxe- Biotherm- Giorgio Armani Parfums- Helena Rubinstein- Kiehls- Lancôme- Viktor & Rolf- YSL Beauté

LVMH Group- Acqua di Parma- Bulgari- Christian Dior Couture- Christian Dior Parfums- D.F.S.- Emilio Pucci- Guerlain- Guerlain- Krug Vins Fins de Champagne- Loro Piana- Louis Vuitton- Moët et Chandon- Moët Hennessy- Sephora

Naars Cosmetics

Paraffection Group

Pernod Ricard Luxury- Royal Salute- Martell- Perrier Jouet

Richemont- Cartier- Chloé- Montblanc- Vacheron Constantin- Van Cleef & Arpels

S.T. Dupont

Salvatore Ferragamo

The Swatch Group- Tissot

Tiffany & Co

Tod’s Group- Hogan- Roger Vivier- Tod’s

Valentino

Versace

Visoanska

Yoox Net-a-Porter Group


Curriculum Vitæ

ESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENT

Beena Parviz BABU

[email protected] Nationalité: Indian

CAREER OBJECTIVE To obtain a position in Operation Marketing/Merchandising in fragrances and cosmetics or in fashion and accessories,in which I am given the opportunity to play a direct role in the unlimited growth and success of a solid organization.PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Louis Vuitton, Paris, France – ESSEC Field Project/Consulting Mission Developing a disruptive launch strategy for a new leather lineSalvatore Ferragamo, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2014 – 2016 Break Bounce, Bangalore, India(Street Wear)Merchandising and Associate Brand Manager Involved in ATL, BTL and on ground activities for retail visibility, headed the Men’s Buying

Department of 12 staff and led the category sales, formulated the buying strategy Actively contributed to vendor sourcing, production follow-ups, product development and price

negotiations while overseeing the campaign planning, briefing and analyzing sales data2011 – 2014 Evoluzione, Bangalore, India

(Multi Designer Store )Merchandising and Business Development Manager Responsible for 3 stores (Multi Branded and Shop in Shop) in different cities Managed marketing and store operations, involved in buying, visual merchandising, stock

management and CRM Supported staff in daily store operations to maximise the profitability by driving sales by

developing healthy business relations with clients and external associates Worked closely with the Department Managers and warehouse for managing the inventory

system to restock along with overseeing the outflow and inflow of the inventory Successfully managed 35 different Brands such as Manish Malhotra, Sabyasachi, Anamika

Khanna, Rohit Gandhi and Rahul Khanna2009 – 2011 Karle International, Bangalore, India

(Manufacturing Industry)Merchandiser and Kaizen Promotion Officer Implemented new system through Lean and Six Sigma concept to improve the production Carried out the work study operational breakdown – reduced the standard allowed minute

thereby improving the efficiency of assembly line Carried a fit study across 6 sportswear designs and launched a new fit which gained 100%

booking at the trade show and buyer meet Managed several prestigious projects in product development for clients including Addidas,

Nike, Reebok, Antaylor, Rubbish, Nordstrom, Loft Spearheaded a revolutionary design concept that spiked the production value by 27% and

increased the profitabilityEDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies: CSR for Estee Lauder, Disruptive Marketing for Exertier Cosmetics

2007-2009 Acharya Institutes of Technology, Bangalore, India B.Sc in Fashion Design

2004-2007 M S Ramaiha Polytechnic, Bangalore, IndiaDiploma In Apparel Design and Fabrication Technology

LANGUAGES AND TECHNOLOGY Languages English – Fluent, French- Intermediary, Hindi –Native, Urdu- Mother tongue, Tamil / Telugu Computer skills Proficient in Microsoft office, certified by Google Adwords search and display Fundamentals INTERESTS Social Entrepreneurship, Volunteer with NGOs, Photography, Travelling, Music, Sketching

Beena Parviz BABU

[email protected] Nationalité: Indian

CAREER OBJECTIVE To obtain a position in Operation Marketing/Merchandising in fragrances and cosmetics or in fashion and accessories,in which I am given the opportunity to play a direct role in the unlimited growth and success of a solid organization.PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Louis Vuitton, Paris, France – ESSEC Field Project/Consulting Mission Developing a disruptive launch strategy for a new leather lineSalvatore Ferragamo, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2014 – 2016 Break Bounce, Bangalore, India(Street Wear)Merchandising and Associate Brand Manager Involved in ATL, BTL and on ground activities for retail visibility, headed the Men’s Buying

Department of 12 staff and led the category sales, formulated the buying strategy Actively contributed to vendor sourcing, production follow-ups, product development and price

negotiations while overseeing the campaign planning, briefing and analyzing sales data2011 – 2014 Evoluzione, Bangalore, India

(Multi Designer Store )Merchandising and Business Development Manager Responsible for 3 stores (Multi Branded and Shop in Shop) in different cities Managed marketing and store operations, involved in buying, visual merchandising, stock

management and CRM Supported staff in daily store operations to maximise the profitability by driving sales by

developing healthy business relations with clients and external associates Worked closely with the Department Managers and warehouse for managing the inventory

system to restock along with overseeing the outflow and inflow of the inventory Successfully managed 35 different Brands such as Manish Malhotra, Sabyasachi, Anamika

Khanna, Rohit Gandhi and Rahul Khanna2009 – 2011 Karle International, Bangalore, India

(Manufacturing Industry)Merchandiser and Kaizen Promotion Officer Implemented new system through Lean and Six Sigma concept to improve the production Carried out the work study operational breakdown – reduced the standard allowed minute

thereby improving the efficiency of assembly line Carried a fit study across 6 sportswear designs and launched a new fit which gained 100%

booking at the trade show and buyer meet Managed several prestigious projects in product development for clients including Addidas,

Nike, Reebok, Antaylor, Rubbish, Nordstrom, Loft Spearheaded a revolutionary design concept that spiked the production value by 27% and

increased the profitabilityEDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies: CSR for Estee Lauder, Disruptive Marketing for Exertier Cosmetics

2007-2009 Acharya Institutes of Technology, Bangalore, India B.Sc in Fashion Design

2004-2007 M S Ramaiha Polytechnic, Bangalore, IndiaDiploma In Apparel Design and Fabrication Technology

LANGUAGES AND TECHNOLOGY Languages English – Fluent, French- Intermediary, Hindi –Native, Urdu- Mother tongue, Tamil / Telugu Computer skills Proficient in Microsoft office, certified by Google Adwords search and display Fundamentals INTERESTS Social Entrepreneurship, Volunteer with NGOs, Photography, Travelling, Music, Sketching


Laurence BAMBA

[email protected] Nationality: French

CAREER OBJECTIVE International Product Manager, in Fragrances & Cosmetics in France or abroad.

PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Helena Rubinstein - L’Oréal Luxe, Paris, France – ESSEC Field Project/Consulting Mission▪ Developing a new business model/retail concept to enhance the HR customer experienceJo Malone - Estée Lauder, Paris, France – ESSEC Retail Internship▪ Learnt the fundamental elements of running a store and assisted international clients

2011-2017 Les Hôtels Baverez, Paris, FranceThree 5-star hotels: Raphael, Regina and Majestic Hotel-Spa

2014-2017 Marketing Project Manager▪ Created and managed the annual marketing calendar▪ Developed and launched new offers (thematic packages & promotions); 1,04M€ in revenue, 2K

room nights booked and 40% of total turnover, generated through e-commerce in 2016▪ Established marketing mix strategies to enhance client experience▪ Designed sales and communication materials: brochures, fact sheets, presentations▪ Implemented new offers on e-commerce website, editorial and visual content, SEO, HTML▪ Planned and executed monthly B2B emailing campaign to promote the hotels▪ Generated and presented weekly and monthly KPI reports to monitor sales performance to

present to senior management alongside strategic recommendations▪ Monitored budget of the Sales & Marketing Department

2011 – 2013 Marketing Assistant▪ Assisted in developing and coordinating marketing strategies and actions▪ Conducted administrative activities (schedule, invoices, contracts)▪ Managed international requests for proposal for yearly partnerships

2007 – 2008 Carrefour Direction France, Evry, FranceJunior Category Manager, Home Department ▪ Co-developed product ranges and the Carrefour Home brand▪ Assisted in the elaboration of national merchandising plans▪ Recommended new product developments and trend directions

2005 – 2006 Carrefour Hypermarket, Meylan, FranceJunior Department Manager, Personal care and cosmetics▪ Supported the Department Manager in the supervision of 10-person team▪ Co-organised the annual beauty event “Opération Beauté”▪ Initiated strategies to improve sales performance

EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies include: Fenty Beauty (Brand DNA), Séphora (Digital strategy), Exertier Cosmetics (Digital strategy), Estée Lauder (CSR), Helena Rubinstein (Digital strategy), Chanel beauty, Dior, YSL, Guerlain (Retail Customer Experience)

2006 - 2008 IAE, Grenoble, France Master 1-Master 2 in Marketing

2005-2006 IUP, Grenoble, France Bachelor in Retail Management

LANGUAGES AND TECHNOLOGY Languages French: native, English: fluent Computer skills Microsoft Office (Advanced), Adobe Suite (Beginner) INTERESTSBeauty, perfume, wellness, fitness, ballet, ballroom and urban dances, pop culture, scrapbooking and cooking

Laurence BAMBA


CAREER OBJECTIVE International Product Manager, in Fragrances & Cosmetics in France or abroad.


Helena Rubinstein - L’Oréal Luxe, Paris, France – ESSEC Field Project/Consulting Mission▪ Developing a new business model/retail concept to enhance the HR customer experienceJo Malone - Estée Lauder, Paris, France – ESSEC Retail Internship▪ Learnt the fundamental elements of running a store and assisted international clients

2011-2017 Les Hôtels Baverez, Paris, FranceThree 5-star hotels: Raphael, Regina and Majestic Hotel-Spa

2014-2017 Marketing Project Manager▪ Created and managed the annual marketing calendar▪ Developed and launched new offers (thematic packages & promotions); 1,04M€ in revenue, 2K

room nights booked and 40% of total turnover, generated through e-commerce in 2016▪ Established marketing mix strategies to enhance client experience▪ Designed sales and communication materials: brochures, fact sheets, presentations▪ Implemented new offers on e-commerce website, editorial and visual content, SEO, HTML▪ Planned and executed monthly B2B emailing campaign to promote the hotels▪ Generated and presented weekly and monthly KPI reports to monitor sales performance to

present to senior management alongside strategic recommendations▪ Monitored budget of the Sales & Marketing Department

2011 – 2013 Marketing Assistant▪ Assisted in developing and coordinating marketing strategies and actions▪ Conducted administrative activities (schedule, invoices, contracts)▪ Managed international requests for proposal for yearly partnerships

2007 – 2008 Carrefour Direction France, Evry, FranceJunior Category Manager, Home Department ▪ Co-developed product ranges and the Carrefour Home brand▪ Assisted in the elaboration of national merchandising plans▪ Recommended new product developments and trend directions

2005 – 2006 Carrefour Hypermarket, Meylan, FranceJunior Department Manager, Personal care and cosmetics▪ Supported the Department Manager in the supervision of 10-person team▪ Co-organised the annual beauty event “Opération Beauté”▪ Initiated strategies to improve sales performance


Global MBA with Major in Luxury Brand Management Case studies include: Fenty Beauty (Brand DNA), Séphora (Digital strategy), Exertier Cosmetics (Digital strategy), Estée Lauder (CSR), Helena Rubinstein (Digital strategy), Chanel beauty, Dior, YSL, Guerlain (Retail Customer Experience)

2006 - 2008 IAE, Grenoble, France Master 1-Master 2 in Marketing

2005-2006 IUP, Grenoble, France Bachelor in Retail Management

LANGUAGES AND TECHNOLOGY Languages French: native, English: fluent Computer skills Microsoft Office (Advanced), Adobe Suite (Beginner) INTERESTSBeauty, perfume, wellness, fitness, ballet, ballroom and urban dances, pop culture, scrapbooking and cooking


Maxime BOULENGER

[email protected] Nationality: French & Canadian

CAREER OBJECTIVE To pursue a career in retail development, retail management or travel retail preferably in jewelry & watches or fashion & accessories.PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1week)

Cartier, Paris, France – ESSEC Field Project/Consulting Mission Developing new concepts for building brand awareness amongst millennialsYves Saint Laurent, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store

2014 - 2017 Dickinson Cameron Construction Inc., New York and Los Angeles, USA(General contractor specialized in the construction of luxury stores - annual turnover: 100M$)

2015 - 2017 Project Manager Budgeted the construction of stores located on the West Coast (Officine Panerai, Saint Laurent,

Burberry, Roberto Cavalli) in accordance with architectural drawings Managed the construction of luxury stores with budgets ranging from $150k to $800k including

3-4 projects at any given time. Profit margins ranging from 8% to 25%. Managed and negotiated contracts and change orders with subcontractors Prepared and monitored fast-track project schedules to ensure on-time delivery Collaborated with architects and designers to clarify and/or fine-tune the stores design Led multi-functional design team (of up to 10) and conducted weekly progress meetings to

deliver stores on time and within budget Supervised the shop drawing design; including materials review and selection, and factory

quality control in accordance with the design protocols Managed teams of subcontractors (between 10 and 15 on each project), while building and

maintaining relationships with vendors and off-site partnerships2014 - 2015 Assistant Project Manager

Worked exclusively on the construction of the Cartier flagship in NYC, a 40M$+ project Supervised key trades negotiating contracts and monitoring their progress Anticipated purchasing challenges and long lead time items Collaborated with architects and designers to fine-tune the design Coordinated on a daily basis with field team members and subcontractors

2011 - 2014 EDM USA, New York and Los Angeles, USA(Supply and Installation of high-end interiors for luxury stores)Project Manager Budgeted new projects and provided proposals Supervised the supply and installation of high-end facades and interiors for luxury brands (such

as Hermès, Chanel, Tiffany) Established and monitored both the budget and the schedule Supervised the fabrication and shipment of high-end interiors with Spanish, Italian and

Portuguese suppliers Participated in the selection of raw materials with the designers


Global MBA with Major in Luxury Brand Management Case studies include: Van Cleef & Arpels - Enhancing the retail client experience

2008 - 2011 INSA, Lyon, France Master Degree in Civil Engineering and Town Planning - Specialization in Sustainable Development and Environmental Impacts of the Built Environment

LANGUAGES AND TECHNOLOGY Languages French/English: bilingual and Spanish: basic Computer skills Pack Office (proficiency), Bluebeam Revu (proficiency) INTERESTSRunning, Riding motorcycles, Custom motorcycles

Maxime BOULENGER

[email protected] Nationality: French & Canadian

CAREER OBJECTIVE To pursue a career in retail development, retail management or travel retail preferably in jewelry & watches or fashion & accessories.PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1week)

Cartier, Paris, France – ESSEC Field Project/Consulting Mission Developing new concepts for building brand awareness amongst millennialsYves Saint Laurent, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store

2014 - 2017 Dickinson Cameron Construction Inc., New York and Los Angeles, USA(General contractor specialized in the construction of luxury stores - annual turnover: 100M$)

2015 - 2017 Project Manager Budgeted the construction of stores located on the West Coast (Officine Panerai, Saint Laurent,

Burberry, Roberto Cavalli) in accordance with architectural drawings Managed the construction of luxury stores with budgets ranging from $150k to $800k including

3-4 projects at any given time. Profit margins ranging from 8% to 25%. Managed and negotiated contracts and change orders with subcontractors Prepared and monitored fast-track project schedules to ensure on-time delivery Collaborated with architects and designers to clarify and/or fine-tune the stores design Led multi-functional design team (of up to 10) and conducted weekly progress meetings to

deliver stores on time and within budget Supervised the shop drawing design; including materials review and selection, and factory

quality control in accordance with the design protocols Managed teams of subcontractors (between 10 and 15 on each project), while building and

maintaining relationships with vendors and off-site partnerships2014 - 2015 Assistant Project Manager

Worked exclusively on the construction of the Cartier flagship in NYC, a 40M$+ project Supervised key trades negotiating contracts and monitoring their progress Anticipated purchasing challenges and long lead time items Collaborated with architects and designers to fine-tune the design Coordinated on a daily basis with field team members and subcontractors

2011 - 2014 EDM USA, New York and Los Angeles, USA(Supply and Installation of high-end interiors for luxury stores)Project Manager Budgeted new projects and provided proposals Supervised the supply and installation of high-end facades and interiors for luxury brands (such

as Hermès, Chanel, Tiffany) Established and monitored both the budget and the schedule Supervised the fabrication and shipment of high-end interiors with Spanish, Italian and

Portuguese suppliers Participated in the selection of raw materials with the designers


Global MBA with Major in Luxury Brand Management Case studies include: Van Cleef & Arpels - Enhancing the retail client experience

2008 - 2011 INSA, Lyon, France Master Degree in Civil Engineering and Town Planning - Specialization in Sustainable Development and Environmental Impacts of the Built Environment

LANGUAGES AND TECHNOLOGY Languages French/English: bilingual and Spanish: basic Computer skills Pack Office (proficiency), Bluebeam Revu (proficiency) INTERESTSRunning, Riding motorcycles, Custom motorcycles


Yi-Yu (Kelly) CHEN

[email protected] Nationality: American/Taiwanese

CAREER OBJECTIVE A career in digital marketing/media, CRM, e-commerce in watches & jewelry, fashion & accessories, travel retailPROFESSIONAL EXPERIENCE 2018 Audemars Piguet, Le Brassus, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) • Created a survey protocol to verify the regional digital customer journeyApril 2018 Louis Vuitton, Galeries Lafayette, Paris, France - ESSEC Retail Internship(1 week) • Learnt the fundamental elements of managing a store and assisted international clients2016 - 2017 Chanitex Group, New York, USA & Taipei, Taiwan - Head of Global Marketing & Digital

(A global group in Luxury, Hospitality, Textile, Bio-tech & IT industries; B2B, B2C & B2G models) • Integrated online-to-offline onmichannel marketing (digital & traditional) on Google, Facebook,

Instagram, Youtube, retail boutiques, print, OOH to accomplish the brand awareness & ROI goals• Developed business (EMEA, US & APAC); optimized worldwide campaigns and brand strategies

2015 - 2016 LVMH, New York, USA - Senior Global Media Analyst • Developed, executed and analyzed omnichannel digital initiatives, including SEM (Google, Yahoo,

Bing), Paid Social (Facebook, Instagram, Twitter), Affiliate, Display, Mobile for Donna Karan andDKNY; identified KPIs for each channel, optimized yearly/monthly budget and reached ROI goals

• Pioneered Google Shopping campaigns for e-commerce website, increasing 1.5X conversions• Liaised with LVMH Paris Global HQ Analytics team to develop monthly Analytics Dashboard

Reports (benchmarking other maisons in the Fashion Division) via Google Analytics• Managed worldwide agencies and digital media for the global markets (US, EMEA & APAC)• Rebuilt the SEM campaigns with retargeting (by pioneering the remarketing list), increasing the

conversions by 62%; provided SEO advice (content, keywords, links) to optimize the SERP ranking• Developed in-/post-campaign and ad-hoc reports for senior executives; benchmarked results against

KPIs; brainstormed new digital strategies (AI, VR/AR, advanced Google products, collaborations)• Monitored daily e-commerce performance; delivered e-commerce product feeds to all stakeholders• Implemented tagging strategy for digital campaigns by Google Tag Manager; QA’d tracking pixels• Led Affiliate program with niche content publishers for rebranding; restructured the database and

maintained publisher relationship; optimized commission rates, seasonal projects & CRM strategies2014 - 2015 Capacity Interactive Digital Marketing Consulting, New York, USA - Search Engine Marketing

• Consulted 30+ SEM/SEO accounts in performing arts (including Met Opera, New York City Ballet)• Optimized digital campaigns against clients’ KPIs; achieved the ROI goal of 4.0 for Broadway.com

2014 LVMH & Parsons School of Design, New York, USA - Luxury Retail Program Assistant2014 GUCCI, New York, USA - Multi-channel Marketing (CRM) InternEDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand ManagementAwards: Young Potential Leader Scholarship; The Firmenich Scholarship Inside LVMH: LVMH Concorde - Future of Luxury Travel (a synergistic collaboration of 70 maisons) Projects: Digital: Cartier; Omnichannel: Parfums Christian Dior, Baccarat, DFS; Branding: Hermès, AP, Rolex, Bulgari, Chaumet, Lanvin; Client Experience: Van Cleef & Arpels, LV; E-commerce : Chanel

2012 - 2014 New York University, New York, USA M.S. in Integrated Marketing (Digital Marketing Analytics)

2012 - 2014 Parsons School of Design, New York, USAFashion Business Certificate (Fashion Marketing)

LANGUAGES AND TECHNOLOGY Languages English/Mandarin: bilingual, French: advanced (B2 - Alliance Française), Japanese: basic Certificates Google AdWords Advanced Search, Display & Video Certifications; Google Analytics Qualification Computer Google (Tag Manager, Shopping),Tableau,Salesforce,Magento,Kenshoo,HTML,SPSS,SAS,LinkShare INTERESTSCareer mentor (Mntors.com), musicals (voice-over artist, NYC), travel, art, humanitarian (Rotary International member)

Yi-Yu (Kelly) CHEN

[email protected] Nationality: American/Taiwanese

CAREER OBJECTIVE A career in digital marketing/media, CRM, e-commerce in watches & jewelry, fashion & accessories, travel retailPROFESSIONAL EXPERIENCE 2018 Audemars Piguet, Le Brassus, Switzerland - ESSEC Field Project/Consulting Mission (2,5 months) • Created a survey protocol to verify the regional digital customer journeyApril 2018 Louis Vuitton, Galeries Lafayette, Paris, France - ESSEC Retail Internship(1 week) • Learnt the fundamental elements of managing a store and assisted international clients2016 - 2017 Chanitex Group, New York, USA & Taipei, Taiwan - Head of Global Marketing & Digital

(A global group in Luxury, Hospitality, Textile, Bio-tech & IT industries; B2B, B2C & B2G models) • Integrated online-to-offline onmichannel marketing (digital & traditional) on Google, Facebook,

Instagram, Youtube, retail boutiques, print, OOH to accomplish the brand awareness & ROI goals• Developed business (EMEA, US & APAC); optimized worldwide campaigns and brand strategies

2015 - 2016 LVMH, New York, USA - Senior Global Media Analyst • Developed, executed and analyzed omnichannel digital initiatives, including SEM (Google, Yahoo,

Bing), Paid Social (Facebook, Instagram, Twitter), Affiliate, Display, Mobile for Donna Karan andDKNY; identified KPIs for each channel, optimized yearly/monthly budget and reached ROI goals

• Pioneered Google Shopping campaigns for e-commerce website, increasing 1.5X conversions• Liaised with LVMH Paris Global HQ Analytics team to develop monthly Analytics Dashboard

Reports (benchmarking other maisons in the Fashion Division) via Google Analytics• Managed worldwide agencies and digital media for the global markets (US, EMEA & APAC)• Rebuilt the SEM campaigns with retargeting (by pioneering the remarketing list), increasing the

conversions by 62%; provided SEO advice (content, keywords, links) to optimize the SERP ranking• Developed in-/post-campaign and ad-hoc reports for senior executives; benchmarked results against

KPIs; brainstormed new digital strategies (AI, VR/AR, advanced Google products, collaborations)• Monitored daily e-commerce performance; delivered e-commerce product feeds to all stakeholders• Implemented tagging strategy for digital campaigns by Google Tag Manager; QA’d tracking pixels• Led Affiliate program with niche content publishers for rebranding; restructured the database and

maintained publisher relationship; optimized commission rates, seasonal projects & CRM strategies2014 - 2015 Capacity Interactive Digital Marketing Consulting, New York, USA - Search Engine Marketing

• Consulted 30+ SEM/SEO accounts in performing arts (including Met Opera, New York City Ballet)• Optimized digital campaigns against clients’ KPIs; achieved the ROI goal of 4.0 for Broadway.com

2014 LVMH & Parsons School of Design, New York, USA - Luxury Retail Program Assistant2014 GUCCI, New York, USA - Multi-channel Marketing (CRM) InternEDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand ManagementAwards: Young Potential Leader Scholarship; The Firmenich Scholarship Inside LVMH: LVMH Concorde - Future of Luxury Travel (a synergistic collaboration of 70 maisons) Projects: Digital: Cartier; Omnichannel: Parfums Christian Dior, Baccarat, DFS; Branding: Hermès, AP, Rolex, Bulgari, Chaumet, Lanvin; Client Experience: Van Cleef & Arpels, LV; E-commerce : Chanel

2012 - 2014 New York University, New York, USA M.S. in Integrated Marketing (Digital Marketing Analytics)

2012 - 2014 Parsons School of Design, New York, USAFashion Business Certificate (Fashion Marketing)

LANGUAGES AND TECHNOLOGY Languages English/Mandarin: bilingual, French: advanced (B2 - Alliance Française), Japanese: basic Certificates Google AdWords Advanced Search, Display & Video Certifications; Google Analytics Qualification Computer Google (Tag Manager, Shopping),Tableau,Salesforce,Magento,Kenshoo,HTML,SPSS,SAS,LinkShare INTERESTSCareer mentor (Mntors.com), musicals (voice-over artist, NYC), travel, art, humanitarian (Rotary International member)


Deanna CHUANG

[email protected]: Canadian/Hong Kong

CAREER OBJECTIVE Brand/product management, digital/e-commerce, sustainability in fashion and accessories

PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April 2018 (1 week)

Louis Vuitton, Paris, France – ESSEC Field Project/Consulting Mission Developing a disruptive launch strategy for a new leather line

Louis Vuitton, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2013-2017 District Distribution, Hong Kong (Contemporary lifestyle showroom)

2017 Assistant Brand Manager, Sales and Branding Dept. (6 months) Managed sales, marketing and brand image of 14 accessories and lifestyle brands

Negotiated distribution terms with existing and potential new brands leading to additional margin Analysed sales figures, forecasted projections and created purchase plans for future seasons to

facilitate year on year sales growth Calculated price structure to establish optimum competitive valuation according to each region Liaised with brand headquarters to bring global goals to fruition locally Coordinated marketing initiatives such as product launches, window displays, activations Planned visual merchandizing for key collections and new product launches

2016 - 2017 Senior Brand Executive, Sales and Branding Dept. Led discussions with retailers, presented new collections and collected orders Coordinated with logistics team to ensure timely and accurate deliveries Assisted marketing team with facilitation of events and initiatives Enforced brand presence across tiers through market segmentation

2013 - 2015 Brand Executive, Sales and Branding Dept. Compiled purchase orders Managed showroom visual merchandizing Handled EMOI operations system


Global MBA with Major in Luxury Brand Management Case Studies include: Off-White and Dior - Fashion Disruption and the Changing Consumption Dynamics in Luxury Digital Week: formulated digital strategy for Olivier Theyskens

2009 - 2013 McGill University, Montreal, Canada Bachelor of Arts in English

LANGUAGES AND TECHNOLOGY Languages English (Native), Cantonese (Fluent), French (Advanced), Mandarin (Intermediate) Computer skills Certifications

Microsoft Office, Adobe Photoshop, EMOI Operations System, Social Media Google Adwords Certification, Diplôme Français Professionnel Business C1

INTERESTSTravel, yoga, barre, spin, English tutoring, culinary exploration

Deanna CHUANG

[email protected]: Canadian/Hong Kong

CAREER OBJECTIVE Brand/product management, digital/e-commerce, sustainability in fashion and accessories


April 2018 (1 week)



2013-2017 District Distribution, Hong Kong (Contemporary lifestyle showroom)

2017 Assistant Brand Manager, Sales and Branding Dept. (6 months) Managed sales, marketing and brand image of 14 accessories and lifestyle brands

Negotiated distribution terms with existing and potential new brands leading to additional margin Analysed sales figures, forecasted projections and created purchase plans for future seasons to

facilitate year on year sales growth Calculated price structure to establish optimum competitive valuation according to each region Liaised with brand headquarters to bring global goals to fruition locally Coordinated marketing initiatives such as product launches, window displays, activations Planned visual merchandizing for key collections and new product launches

2016 - 2017 Senior Brand Executive, Sales and Branding Dept. Led discussions with retailers, presented new collections and collected orders Coordinated with logistics team to ensure timely and accurate deliveries Assisted marketing team with facilitation of events and initiatives Enforced brand presence across tiers through market segmentation

2013 - 2015 Brand Executive, Sales and Branding Dept. Compiled purchase orders Managed showroom visual merchandizing Handled EMOI operations system


Global MBA with Major in Luxury Brand Management Case Studies include: Off-White and Dior - Fashion Disruption and the Changing Consumption Dynamics in Luxury Digital Week: formulated digital strategy for Olivier Theyskens

2009 - 2013 McGill University, Montreal, Canada Bachelor of Arts in English

LANGUAGES AND TECHNOLOGY Languages English (Native), Cantonese (Fluent), French (Advanced), Mandarin (Intermediate) Computer skills Certifications

Microsoft Office, Adobe Photoshop, EMOI Operations System, Social Media Google Adwords Certification, Diplôme Français Professionnel Business C1

INTERESTSTravel, yoga, barre, spin, English tutoring, culinary exploration


Tiffanie DAVIS

[email protected] Nationality: American

CAREER OBJECTIVE Equal parts creative and analytical, I am a forward-thinking media content strategist. I am pursuing a career in digital marketing and communications within the fragrances and cosmetics industry. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

LVMH – Wine & Spirit Division, Paris, France – ESSEC Field Project/Consulting MissionDigitasLBi coaching Developing new concepts to enhance online consumer engagement

2015 – 2017 BrandLink Communications, New York, United States (A PR & Communications agency specializing in fashion, beauty, and consumer goods) Senior Account Executive, Fashion and Beauty – Clients: Drybar, Stella & Dot, Too Faced,Home Shopping Network

Media Content Strategist: Specialized in media content strategy on local and national levels thatdrove an average +55% growth in media impressions for retainer clients

Brand Awareness Driver: Executed digital and event strategies for launches and store openings Relationship Builder: Leveraged editor relationships to drive a +40% increase in placements that

proactively contributed to increasing engagement Team Builder: Successfully managed a team of two to cultivate their growth within the

organization

2015 (3 months)

Tracy Reese, New York, United States (An American fashion designer who specializes in ready-to-wear apparel and accessories)PR & Communications

Screened daily press coverage and identified areas for improvement in media exposure Maintained press lets and assisted with managing media requests for the Spring NYFW Show

2012 – 2014 Gap, Inc., San Francisco, United States Global Merchandising, Girls Division, Gap Outlet

Global Merchandise Strategist: Created seasonal merchandise strategies and pre-season buyplans that accounted for 40% of total sales for the division

Product Developer: Partnered with design and production teams to create product assortmentsthat met cost targets while maintaining the brand’s aesthetic

Completed Gap, Inc.’s Retail Management Program; a 9-month, highly competitive rotationalprogram that consisted of three cross brand rotations in merchandising, inventory management,and product development


Global MBA with Major in Luxury Brand Management Case Studies: Digital Retention Strategy for E-commerce Sales in China, L’Oréal, Digital Disruption Analysis, MatchCo and M.A.C. Cosmetics, Online Sales Straetgy, Exertier (cosmetics)

2008 – 2012 Howard University, Washington, D.C., United States Bachelor of Business Administration with Major in Marketing

LANGUAGES AND TECHNOLOGY Languages English: native, French: beginner

Computer skills Microsoft Office, Trendkite, The Shelf, Cision, Social Media platforms, Google AdwordsINTERESTSBlogging (Blog: theburgundyblazer.com), Traveling, Cooking, Meditating

Tiffanie DAVIS


CAREER OBJECTIVE Equal parts creative and analytical, I am a forward-thinking media content strategist. I am pursuing a career in digital marketing and communications within the fragrances and cosmetics industry. PROFESSIONAL EXPERIENCE 2018 (2,5 months)


2015 – 2017 BrandLink Communications, New York, United States (A PR & Communications agency specializing in fashion, beauty, and consumer goods) Senior Account Executive, Fashion and Beauty – Clients: Drybar, Stella & Dot, Too Faced,Home Shopping Network

Media Content Strategist: Specialized in media content strategy on local and national levels thatdrove an average +55% growth in media impressions for retainer clients

Brand Awareness Driver: Executed digital and event strategies for launches and store openings Relationship Builder: Leveraged editor relationships to drive a +40% increase in placements that

proactively contributed to increasing engagement Team Builder: Successfully managed a team of two to cultivate their growth within the

organization

2015 (3 months)

Tracy Reese, New York, United States (An American fashion designer who specializes in ready-to-wear apparel and accessories)PR & Communications

Screened daily press coverage and identified areas for improvement in media exposure Maintained press lets and assisted with managing media requests for the Spring NYFW Show

2012 – 2014 Gap, Inc., San Francisco, United States Global Merchandising, Girls Division, Gap Outlet

Global Merchandise Strategist: Created seasonal merchandise strategies and pre-season buyplans that accounted for 40% of total sales for the division

Product Developer: Partnered with design and production teams to create product assortmentsthat met cost targets while maintaining the brand’s aesthetic

Completed Gap, Inc.’s Retail Management Program; a 9-month, highly competitive rotationalprogram that consisted of three cross brand rotations in merchandising, inventory management,and product development


Global MBA with Major in Luxury Brand Management Case Studies: Digital Retention Strategy for E-commerce Sales in China, L’Oréal, Digital Disruption Analysis, MatchCo and M.A.C. Cosmetics, Online Sales Straetgy, Exertier (cosmetics)

2008 – 2012 Howard University, Washington, D.C., United States Bachelor of Business Administration with Major in Marketing

LANGUAGES AND TECHNOLOGY Languages English: native, French: beginner

Computer skills Microsoft Office, Trendkite, The Shelf, Cision, Social Media platforms, Google AdwordsINTERESTSBlogging (Blog: theburgundyblazer.com), Traveling, Cooking, Meditating


Eric DE CLERCK


CAREER OBJECTIVE An experienced marketer with a strong knowledge in Marketing, Digital and Customer Experience, looking to find a position as Digital Manager in the Wines and Spirits sector in September 2018 PROFESSIONAL EXPERIENCE 2018 (2,5 months)


2015 - 2017 PRINTEMPS, Paris, France - Digital Project Manager(French department stores) Carried out benchmarks, reviews of competitors’ activity, trends analysis and technology watch Implemented a new digital platform managing all services offered to customers instore (alteration,

delivery, personal shopper, etc.) Worked closely with Printemps sales and back-office teams to understand the business and

identify digital solutions Established and controlled budgets, defined KPI’s and return on investment

Achieved the integration of “Salesforce” as a unique digital platform2011 - 2015 LAGARDERE TRAVEL RETAIL / SDA, Paris, France - Digital Marketing Manager

(Travel retail industry, one of the leading travel retail companies worldwide) Managed the digital division within the marketing department Defined the digital strategy (stakes, principles and objectives) Organized and managed call to offer to select digital agencies and technical providers Implemented selling aid tablets for the sales assistants

Developed a B2B application for the sales assistants Managed and trained sales team to use tablets

Deployed 400 tablets in February 2015 Successfully implemented an instore digital display network (20 stores in sept 2015)

Defined the digital display strategy, graphical charter, typologies of contents Created contents (new graphical charter) Followed-up the project (coordinating architects and manufacturers, compliance with

deadlines) Set up a business model (generating income via advertising spaces for brands)

Managed to generate advertising incomes of 1,2 M€ in 2015 Won the Silver POPAI Award 2013

Monitored digital annual budget: 1,5 M€ in 2015EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies include: LOUIS ROEDERER, HENNESSY, CHANEL, VAN CLEEF & ARPELS Winner of the ESSEC Digital Week Competition International field trips: Hong-Kong, United Arab Emirates, Italy

2013 Ecole du Vin, Paris, France WSET LEVEL 2 Award in wines and spirits (WSET LEVEL 3 scheduled for June 2018)

2008 - 2010 ESDES Business School, Lyon, France MSc in Management (Programme Grande Ecole) University exchange: Scotland (University of Strathclyde) & Australia (Bond University)

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: Fluent Computer skills Microsoft Office, Photoshop, InDesign, Illustrator, Google Adwords (Google Adwords Certified),

Google Analytics, Salesforce, SAP, AGILE methodology

INTERESTSOenology, History, Architecture, Cooking, Sailing, Tennis, Jogging

Eric DE CLERCK


CAREER OBJECTIVE An experienced marketer with a strong knowledge in Marketing, Digital and Customer Experience, looking to find a position as Digital Manager in the Wines and Spirits sector in September 2018 PROFESSIONAL EXPERIENCE 2018 (2,5 months)


2015 - 2017 PRINTEMPS, Paris, France - Digital Project Manager(French department stores) Carried out benchmarks, reviews of competitors’ activity, trends analysis and technology watch Implemented a new digital platform managing all services offered to customers instore (alteration,

delivery, personal shopper, etc.) Worked closely with Printemps sales and back-office teams to understand the business and

identify digital solutions Established and controlled budgets, defined KPI’s and return on investment

Achieved the integration of “Salesforce” as a unique digital platform2011 - 2015 LAGARDERE TRAVEL RETAIL / SDA, Paris, France - Digital Marketing Manager

(Travel retail industry, one of the leading travel retail companies worldwide) Managed the digital division within the marketing department Defined the digital strategy (stakes, principles and objectives) Organized and managed call to offer to select digital agencies and technical providers Implemented selling aid tablets for the sales assistants

Developed a B2B application for the sales assistants Managed and trained sales team to use tablets

Deployed 400 tablets in February 2015 Successfully implemented an instore digital display network (20 stores in sept 2015)

Defined the digital display strategy, graphical charter, typologies of contents Created contents (new graphical charter) Followed-up the project (coordinating architects and manufacturers, compliance with

deadlines) Set up a business model (generating income via advertising spaces for brands)

Managed to generate advertising incomes of 1,2 M€ in 2015 Won the Silver POPAI Award 2013

Monitored digital annual budget: 1,5 M€ in 2015EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies include: LOUIS ROEDERER, HENNESSY, CHANEL, VAN CLEEF & ARPELS Winner of the ESSEC Digital Week Competition International field trips: Hong-Kong, United Arab Emirates, Italy

2013 Ecole du Vin, Paris, France WSET LEVEL 2 Award in wines and spirits (WSET LEVEL 3 scheduled for June 2018)

2008 - 2010 ESDES Business School, Lyon, France MSc in Management (Programme Grande Ecole) University exchange: Scotland (University of Strathclyde) & Australia (Bond University)

LANGUAGES AND TECHNOLOGY Languages French: mother tongue, English: Fluent Computer skills Microsoft Office, Photoshop, InDesign, Illustrator, Google Adwords (Google Adwords Certified),

Google Analytics, Salesforce, SAP, AGILE methodology

INTERESTSOenology, History, Architecture, Cooking, Sailing, Tennis, Jogging


Di (Sandy) FAN

[email protected] Nationality: Chinese

CAREER OBJECTIVE A merchandising or retail management role in a luxury fashion & accessories house.


April 218 (1 week)


Balenciaga, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2013 - 2017 SKP Department Store, Beijing, China (Top luxury department store in mainland China, 2016 sales 1.2 billion euros)

2016 - 2017 Wholesale Merchandiser, Merchandise Buying and Retail Management Structured the commercial relationship between SKP and more than 30 high-end designer brands,

including JW Anderson, Maison Michel, Alexander Wang, Dsquared2, Paul Smith Communicated with brands throughout the process of wholesale purchasing, from contract review

to coordination with logistics and warehouse Generated thorough and detailed sales data analysis on a weekly basis utilizing EPOS system and

advanced Excel skills to develop promotion agenda and update OTB for the next season Managed retail operations for two different types of stores: licensee monobrand boutique and

multibrand generic space Worked closely with Marketing for promotions and events, e.g. seasonal trunk show, themed

exhibition, printed/digital media advertisement 2014 - 2016 Assistant to Director, Store Planning and Design

Assisted the English-speaking director in communicating during meetings, speeches & interviews Deeply involved in project management of overall store renovation while coordinating and

negotiating with relative parties on behalf of Director, including foreign architecture and retail consultant, local design institution, construction contractors, material suppliers, as well as representatives of luxury brands

2013 - 2014 Translator/Personal Assistant of Vice General Manager, Chairman’s Office 2012 - 2013 Freelance Translator/Interpreter


Global MBA with Major in Luxury Brand Management 2007 - 2011 Beijing Language and Culture University, Beijing, China

Bachelor of Literature English 2009 - 2010 Curtin University of Technology, Perth, Australia

Official International Exchange Student LANGUAGES AND TECHNOLOGY Languages Mandarin : native, English : fluent, French : intermediate, Japanese : basic Computer skills Proficiency in Microsoft Office software Word, Powerpoint, especially Excel INTERESTSScientific Fictions, Movies, Travel, Music, Interior Design

Di (Sandy) FAN


CAREER OBJECTIVE A merchandising or retail management role in a luxury fashion & accessories house.


April 218 (1 week)



2013 - 2017 SKP Department Store, Beijing, China (Top luxury department store in mainland China, 2016 sales 1.2 billion euros)

2016 - 2017 Wholesale Merchandiser, Merchandise Buying and Retail Management Structured the commercial relationship between SKP and more than 30 high-end designer brands,

including JW Anderson, Maison Michel, Alexander Wang, Dsquared2, Paul Smith Communicated with brands throughout the process of wholesale purchasing, from contract review

to coordination with logistics and warehouse Generated thorough and detailed sales data analysis on a weekly basis utilizing EPOS system and

advanced Excel skills to develop promotion agenda and update OTB for the next season Managed retail operations for two different types of stores: licensee monobrand boutique and

multibrand generic space Worked closely with Marketing for promotions and events, e.g. seasonal trunk show, themed

exhibition, printed/digital media advertisement 2014 - 2016 Assistant to Director, Store Planning and Design

Assisted the English-speaking director in communicating during meetings, speeches & interviews Deeply involved in project management of overall store renovation while coordinating and

negotiating with relative parties on behalf of Director, including foreign architecture and retail consultant, local design institution, construction contractors, material suppliers, as well as representatives of luxury brands

2013 - 2014 Translator/Personal Assistant of Vice General Manager, Chairman’s Office 2012 - 2013 Freelance Translator/Interpreter


Global MBA with Major in Luxury Brand Management 2007 - 2011 Beijing Language and Culture University, Beijing, China

Bachelor of Literature English 2009 - 2010 Curtin University of Technology, Perth, Australia

Official International Exchange Student LANGUAGES AND TECHNOLOGY Languages Mandarin : native, English : fluent, French : intermediate, Japanese : basic Computer skills Proficiency in Microsoft Office software Word, Powerpoint, especially Excel INTERESTSScientific Fictions, Movies, Travel, Music, Interior Design


Eric GONZALEZ


CAREER OBJECTIVE Seeking full-time employment or freelance consulting opportunities with luxury brands in roles focusing on retail network development or special retail projects (e.g. retail excellence, client experience, omni-channel strategies, store digitalization) PROFESSIONAL EXPERIENCE 2018 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Creating a survey protocol to verify the regional digital customer journey

2010 – 2017 Cartier, New York, USA - Boutique Manager Led the New York flagship boutique, (25 sales associates, 4 supervisors, 1 asst. manager, and 1

intern/VIE) to achieve and exceed sales targets and KPIs; boutique consistently ranked in top three for sales volume, within global retail network

Assessed and proposed developmental opportunities for staff, balancing their respective career goals and the company’s strategic initiatives

Collaborated with sales team to deliver personalized client experiences to procure sales and increase repurchase rates. Improved customer satisfaction barometer scores by +10%

Implemented a comprehensive strategy to achieve top five position for fine watchmaking sales worldwide

2008 – 2010 Christian Dior Couture, Bal Harbour/Las Vegas, USA - Boutique Manager Oversaw all aspects of the boutique, including a team of 7-10 associates and administrative staff Managed four different boutiques, helped to on-board new managers and improve boutique

operations Selected as part of the opening management team for City Center (Las Vegas) flagship boutique Partnered with local publications, charities, and prominent clients to promote events

2007 – 2008 Neiman-Marcus, Coral Gables, USA - Department Manager, Men’s Sportswear

2004 – 2007

Evaluated and coached a team of 5 associates on achieving sales targets and company objectives Maintained talent pipeline and trained associates on selling techniques and relationship-building Created innovative selling events to maximize sales while increasing store engagement Neiman-Marcus, Dallas, USA - Assistant Buyer, Ladies Couture Shoes

2002 – 2004

Served as an information source to buyers, stores, vendors, and senior management on sales, receipt flow, product quality, trends and market competition

Consistently reviewed financial data to ensure that sales, gross margin and inventory turn objectives were met

Assisted in sales forecasting and product allocation for individual stores Louis Vuitton, Miami, USA - Lead Sales Associate Assisted clients with purchases and built strong client relationships Trained and motivated staff on new products and selling skills

EDUCATION 2017 – 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management 1999 – 2003 Florida International University, Miami, USA

Bachelor of Business Administration - Certificate in Retail Management LANGUAGES AND TECHNOLOGY Languages English/Spanish: bilingual French: basic Computer skills Certifications

MS Office, SAP, and Retail PRO Watch Essentials Certification, Fondation de la Haute Horlogerie, Diamond Essentials, GIA, and Google AdWords certified.

INTERESTSTravel, watches, contemporary art, mid-century modern design, tennis, skiing, yoga and fashion history.

Eric GONZALEZ


CAREER OBJECTIVE Seeking full-time employment or freelance consulting opportunities with luxury brands in roles focusing on retail network development or special retail projects (e.g. retail excellence, client experience, omni-channel strategies, store digitalization) PROFESSIONAL EXPERIENCE 2018 (2,5 months)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Creating a survey protocol to verify the regional digital customer journey

2010 – 2017 Cartier, New York, USA - Boutique Manager Led the New York flagship boutique, (25 sales associates, 4 supervisors, 1 asst. manager, and 1

intern/VIE) to achieve and exceed sales targets and KPIs; boutique consistently ranked in top three for sales volume, within global retail network

Assessed and proposed developmental opportunities for staff, balancing their respective career goals and the company’s strategic initiatives

Collaborated with sales team to deliver personalized client experiences to procure sales and increase repurchase rates. Improved customer satisfaction barometer scores by +10%

Implemented a comprehensive strategy to achieve top five position for fine watchmaking sales worldwide

2008 – 2010 Christian Dior Couture, Bal Harbour/Las Vegas, USA - Boutique Manager Oversaw all aspects of the boutique, including a team of 7-10 associates and administrative staff Managed four different boutiques, helped to on-board new managers and improve boutique

operations Selected as part of the opening management team for City Center (Las Vegas) flagship boutique Partnered with local publications, charities, and prominent clients to promote events

2007 – 2008 Neiman-Marcus, Coral Gables, USA - Department Manager, Men’s Sportswear

2004 – 2007

Evaluated and coached a team of 5 associates on achieving sales targets and company objectives Maintained talent pipeline and trained associates on selling techniques and relationship-building Created innovative selling events to maximize sales while increasing store engagement Neiman-Marcus, Dallas, USA - Assistant Buyer, Ladies Couture Shoes

2002 – 2004

Served as an information source to buyers, stores, vendors, and senior management on sales, receipt flow, product quality, trends and market competition

Consistently reviewed financial data to ensure that sales, gross margin and inventory turn objectives were met

Assisted in sales forecasting and product allocation for individual stores Louis Vuitton, Miami, USA - Lead Sales Associate Assisted clients with purchases and built strong client relationships Trained and motivated staff on new products and selling skills


Global MBA with Major in Luxury Brand Management 1999 – 2003 Florida International University, Miami, USA

Bachelor of Business Administration - Certificate in Retail Management LANGUAGES AND TECHNOLOGY Languages English/Spanish: bilingual French: basic Computer skills Certifications

MS Office, SAP, and Retail PRO Watch Essentials Certification, Fondation de la Haute Horlogerie, Diamond Essentials, GIA, and Google AdWords certified.

INTERESTSTravel, watches, contemporary art, mid-century modern design, tennis, skiing, yoga and fashion history.


Alley HOOD

[email protected] Nationality: United States

CAREER OBJECTIVE Interested in pursuing a career in digital marketing and strategy within the luxury industry. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

Helena Rubinstein/L’Oréal Luxe, Paris, France – ESSEC Field Project/Consulting Mission Developing a new business model/retail concept to enhance the HR customer experience

2016 – 2017 Styled in September, LLC, NC, USA (A lifestyle editorial blog covering fashion, travel, & beauty)Founder Established effective digital strategies to build authentic connections with users Current reach is 60K unique visitors per week across platforms, +25K total following Partnered with Adidas to launch a new running shoe, resulting in sales conversion of 4% Collaborated with Clarisonic to build brand awareness and drive sales through advocacy marketing Achieved sales, conversion, & audience growth goals of +10-15% each quarter

2014 – 2017 Belk, Charlotte, NC, USA (Multi-brand retailer with over 300 stores across the South-eastern United States)Assistant Buyer, Menswear Managed $16M Moderate Sportswear business; implemented seasonal financial strategies,

including inventory planning and management Ranked #3 out of 60 total buying offices. Exceeded sales plan (+10%), gross margin rate (+65

basis points), and gross margin dollars (+11%) for FY17 Developed Ecommerce marketing campaigns to drive sales on Belk.com, resulting in +7% increase

to sales plan for the year, +19% PY Grew screen t-shirt business to $1.1M (+66% PY) Negotiated lower costing with vendor in Shorts category, resulting in +$175K for Spring margin Managed a team of 4 Merchandise Assistants, Interns, and Buying Executive Trainees

Merchandise Assistant, Girls 7-16 Assorted & bought merchandise for Belk.com. Increased FY16 Ecommerce sales penetration +8% Managed promotional strategy, sales event projections, and results tracking for office Daily management of POS pricing strategy, shipping/inventory levels, store planograms, and

store/vendor communication

2013 – 2014 Nordstrom, Washington, DC, USA Assistant Manager, Nordstrom Rack, Accessories & Cosmetics Analyzed sales reports to track department against daily and monthly performance goals Trained & managed a team of 6 sales associates


Global MBA with Major in Luxury Brand Management 2009 - 2013 Clemson University, Clemson, SC, USA

Bachelor of Science in Marketing; Coca Cola Scholar, Palmetto Fellows Scholar, KKG Sorority 2012 (6 months)

University of Westminster, London, UK Study Abroad & Internship Program

LANGUAGES AND TECHNOLOGY Languages English: Native; French: Basic Computer skills Microsoft Office Suite, Adobe Creative Suite, Google Analytics/AdWords, SEO, Wordpress

Alley HOOD

[email protected] Nationality: United States

CAREER OBJECTIVE Interested in pursuing a career in digital marketing and strategy within the luxury industry. PROFESSIONAL EXPERIENCE 2018 (2,5 months)


2016 – 2017 Styled in September, LLC, NC, USA (A lifestyle editorial blog covering fashion, travel, & beauty)Founder Established effective digital strategies to build authentic connections with users Current reach is 60K unique visitors per week across platforms, +25K total following Partnered with Adidas to launch a new running shoe, resulting in sales conversion of 4% Collaborated with Clarisonic to build brand awareness and drive sales through advocacy marketing Achieved sales, conversion, & audience growth goals of +10-15% each quarter

2014 – 2017 Belk, Charlotte, NC, USA (Multi-brand retailer with over 300 stores across the South-eastern United States)Assistant Buyer, Menswear Managed $16M Moderate Sportswear business; implemented seasonal financial strategies,

including inventory planning and management Ranked #3 out of 60 total buying offices. Exceeded sales plan (+10%), gross margin rate (+65

basis points), and gross margin dollars (+11%) for FY17 Developed Ecommerce marketing campaigns to drive sales on Belk.com, resulting in +7% increase

to sales plan for the year, +19% PY Grew screen t-shirt business to $1.1M (+66% PY) Negotiated lower costing with vendor in Shorts category, resulting in +$175K for Spring margin Managed a team of 4 Merchandise Assistants, Interns, and Buying Executive Trainees

Merchandise Assistant, Girls 7-16 Assorted & bought merchandise for Belk.com. Increased FY16 Ecommerce sales penetration +8% Managed promotional strategy, sales event projections, and results tracking for office Daily management of POS pricing strategy, shipping/inventory levels, store planograms, and

store/vendor communication

2013 – 2014 Nordstrom, Washington, DC, USA Assistant Manager, Nordstrom Rack, Accessories & Cosmetics Analyzed sales reports to track department against daily and monthly performance goals Trained & managed a team of 6 sales associates


Global MBA with Major in Luxury Brand Management 2009 - 2013 Clemson University, Clemson, SC, USA

Bachelor of Science in Marketing; Coca Cola Scholar, Palmetto Fellows Scholar, KKG Sorority 2012 (6 months)

University of Westminster, London, UK Study Abroad & Internship Program

LANGUAGES AND TECHNOLOGY Languages English: Native; French: Basic Computer skills Microsoft Office Suite, Adobe Creative Suite, Google Analytics/AdWords, SEO, Wordpress


Viddhi JOLLY

[email protected] Nationality: Indian

CAREER OBJECTIVE A role in retail operations or wholesale management in the luxury fashion and leather goods or jewelry and watches industry. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Cartier, Paris, France – ESSEC Field Project/Consulting Mission Developing new concepts for building brand awareness amongst millennials Roger Vivier, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

May 2013 – August 2017

Fashion Design Council of India (FDCI), New Delhi, India Business Development Executive Managed buyer relationships for the council & designer brands to increase International exports Established relationships with International retailers in new markets like Dubai, Tokyo and Hong

Kong Conceived collaborations with influencers for digital outreach program & online media

partnerships with Google, Youtube, Modem Online and other leading online portals Managed talent relations for fashion events, developed budgets and negotiated with talent

agencies Managed press and media communications for events and strengthened relationships with media

partners like Elle, Vogue and Harper’s Bazaar Collaborated with fashion institutes and trained over 100 interns for each event Administered designer relations and recruiting fresh design talent for the council and executed

annual jury procedures for events Spearheaded the digital portfolio: Integrated online and offline marketing communications

through the website, launched official blog & mobile app and strategized social media campaigns for fashion week

Executed initiatives to promote handlooms of India for the Ministry of Textiles namely, ‘Huts to High Street’, ‘Threads of Benaras’ & ‘Weaves of Benaras’

Managed operations and fashion show execution for prestigious events like the Bi-annual prêt event ‘India Fashion Week’ & the annual couture platform ‘India Couture Week’


Natuzzi Italia, Gurgaon (Delhi, NCR), India (Luxury Italian furniture brand)Business Development Intern Marketed the Italian luxury furniture label in the lifestyle luxury segment Provided assistance in retail showroom Introduced the brand to prominent architects and interior designers


Lisa School of Design, Gurgaon (Delhi. NCR), IndiaMarketing & admissions coordinator Assisted in strategizing marketing campaigns for the design school Converted and enrolled prospective candidates


Global MBA with Major in Luxury Brand Management September 2012

London College of Fashion, University of Arts London, London, United Kingdom Strategic Fashion Marketing Intensive - Certificate

2010 - 2013 Shaheed Bhagat Singh College, Delhi University, IndiaBachelors of Commerce (Honours) with majors in Marketing and Advertising

LANGUAGES AND TECHNOLOGY Languages English and Hindi : fluent Computer skills Microsoft Office, Adobe photoshop, Google Adwords certified, iMovie INTERESTSFollowing upcoming designers and trends in handmade fashion & textiles, Jewellery, Golf, swimming

Viddhi JOLLY


CAREER OBJECTIVE A role in retail operations or wholesale management in the luxury fashion and leather goods or jewelry and watches industry. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Cartier, Paris, France – ESSEC Field Project/Consulting Mission Developing new concepts for building brand awareness amongst millennials Roger Vivier, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients


Fashion Design Council of India (FDCI), New Delhi, India Business Development Executive Managed buyer relationships for the council & designer brands to increase International exports Established relationships with International retailers in new markets like Dubai, Tokyo and Hong

Kong Conceived collaborations with influencers for digital outreach program & online media

partnerships with Google, Youtube, Modem Online and other leading online portals Managed talent relations for fashion events, developed budgets and negotiated with talent

agencies Managed press and media communications for events and strengthened relationships with media

partners like Elle, Vogue and Harper’s Bazaar Collaborated with fashion institutes and trained over 100 interns for each event Administered designer relations and recruiting fresh design talent for the council and executed

annual jury procedures for events Spearheaded the digital portfolio: Integrated online and offline marketing communications

through the website, launched official blog & mobile app and strategized social media campaigns for fashion week

Executed initiatives to promote handlooms of India for the Ministry of Textiles namely, ‘Huts to High Street’, ‘Threads of Benaras’ & ‘Weaves of Benaras’

Managed operations and fashion show execution for prestigious events like the Bi-annual prêt event ‘India Fashion Week’ & the annual couture platform ‘India Couture Week’


Natuzzi Italia, Gurgaon (Delhi, NCR), India (Luxury Italian furniture brand)Business Development Intern Marketed the Italian luxury furniture label in the lifestyle luxury segment Provided assistance in retail showroom Introduced the brand to prominent architects and interior designers


Lisa School of Design, Gurgaon (Delhi. NCR), IndiaMarketing & admissions coordinator Assisted in strategizing marketing campaigns for the design school Converted and enrolled prospective candidates


Global MBA with Major in Luxury Brand Management September 2012

London College of Fashion, University of Arts London, London, United Kingdom Strategic Fashion Marketing Intensive - Certificate

2010 - 2013 Shaheed Bhagat Singh College, Delhi University, IndiaBachelors of Commerce (Honours) with majors in Marketing and Advertising

LANGUAGES AND TECHNOLOGY Languages English and Hindi : fluent Computer skills Microsoft Office, Adobe photoshop, Google Adwords certified, iMovie INTERESTSFollowing upcoming designers and trends in handmade fashion & textiles, Jewellery, Golf, swimming


Ehsen KHAN


CAREER OBJECTIVE To pursue a role in Digital Marketing, CRM or Business Development in Fashion and Accessories or Fragrances and Cosmetics preferably in EMEA or APAC. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Louis Vuitton, Paris, France – ESSEC Field Project/Consulting Mission Developing a disruptive launch strategy for a new leather line Tod’s, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2014 – 2017 Emirates Group IT, Dubai, UAE (The organization provides leading edge Aviation IT solutions and services to Emirates Airlines) Software Engineer - Corporate Communications Marketing and Brand Analysed and evaluated the quality assurance and digital branding of the Emirates Airlines

website by leading a team of 7 members based in Dubai and Vietnam Worked on implementing Google Tag Manager codes across the emirates.com for better

understanding of user behaviour and helped reshape the digital policies based on the analytics Delivered the enhancement of Emirates Airlines frequent flier program (Emirates Skywards),

which helped young flyers in the age group of 2-16 years to enter the loyalty program. Executed the first responsive web design project for emirates.com to enhance the customer

experience on mobile devices and tablets Facilitated the increase in digital revenue for Emirates airlines through effective quality

management and integration of emirates.com with booking.com, to help the flyers to book their hotels online

Delivered the web accessibility project involving emirates.com before the deadline which made the website accessible for the disabled people, thus helped in avoiding a hefty fine of $50,000 /day to U.S Department of Travel

2013 – 2014 Nidheesh Builders PVT LTD, Jammu, India Information Technology Engineer, Greater Jammu Newspaper Managed the quality assurance of greaterjammu.com, online news website of national daily Facilitated the enhancement of the website in which the different news modules were created

such as National, International, Business, Sports etc 2011 – 2013 Digital Prosoft Pvt Ltd, Secunderabad, India

Junior Quality Assurance Engineer Project 1: Developed website for the client Heal and Wheel (heal-wheel-india.com), a medical

tourism company that provides expert medical consulting for international patients Project 2: Designed and executed desktop website for the client emirates Telecommunication

Corporation (etisalat.ae), the multinational telecommunication service provider in the UAE EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies Include: ESCADA- Revamping the Brand Identity, Coach – Business Model Study, Porsche-Entry in Chinese market and Digital Strategy for Exertier Cosmetics.

2007 - 2011 JNTU University Hyderabad, India Bachelor of Technology, Mechatronics(Mechanical)Engineering, First Class with distinction (75%)

LANGUAGES AND TECHNOLOGY Languages English/Hindi: Fluent, French/Arabic: Basic Computer skills Google Search AdWords Certified, Google Analytics, MS -Office CMS-SDL Tridion ,HP ALM,

Atlassain JIRA INTERESTSFootball, Weight Training, Cricket, Baking.

Ehsen KHAN


CAREER OBJECTIVE To pursue a role in Digital Marketing, CRM or Business Development in Fashion and Accessories or Fragrances and Cosmetics preferably in EMEA or APAC. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Louis Vuitton, Paris, France – ESSEC Field Project/Consulting Mission Developing a disruptive launch strategy for a new leather line Tod’s, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2014 – 2017 Emirates Group IT, Dubai, UAE (The organization provides leading edge Aviation IT solutions and services to Emirates Airlines) Software Engineer - Corporate Communications Marketing and Brand Analysed and evaluated the quality assurance and digital branding of the Emirates Airlines

website by leading a team of 7 members based in Dubai and Vietnam Worked on implementing Google Tag Manager codes across the emirates.com for better

understanding of user behaviour and helped reshape the digital policies based on the analytics Delivered the enhancement of Emirates Airlines frequent flier program (Emirates Skywards),

which helped young flyers in the age group of 2-16 years to enter the loyalty program. Executed the first responsive web design project for emirates.com to enhance the customer

experience on mobile devices and tablets Facilitated the increase in digital revenue for Emirates airlines through effective quality

management and integration of emirates.com with booking.com, to help the flyers to book their hotels online

Delivered the web accessibility project involving emirates.com before the deadline which made the website accessible for the disabled people, thus helped in avoiding a hefty fine of $50,000 /day to U.S Department of Travel

2013 – 2014 Nidheesh Builders PVT LTD, Jammu, India Information Technology Engineer, Greater Jammu Newspaper Managed the quality assurance of greaterjammu.com, online news website of national daily Facilitated the enhancement of the website in which the different news modules were created

such as National, International, Business, Sports etc 2011 – 2013 Digital Prosoft Pvt Ltd, Secunderabad, India

Junior Quality Assurance Engineer Project 1: Developed website for the client Heal and Wheel (heal-wheel-india.com), a medical

tourism company that provides expert medical consulting for international patients Project 2: Designed and executed desktop website for the client emirates Telecommunication

Corporation (etisalat.ae), the multinational telecommunication service provider in the UAE EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies Include: ESCADA- Revamping the Brand Identity, Coach – Business Model Study, Porsche-Entry in Chinese market and Digital Strategy for Exertier Cosmetics.

2007 - 2011 JNTU University Hyderabad, India Bachelor of Technology, Mechatronics(Mechanical)Engineering, First Class with distinction (75%)

LANGUAGES AND TECHNOLOGY Languages English/Hindi: Fluent, French/Arabic: Basic Computer skills Google Search AdWords Certified, Google Analytics, MS -Office CMS-SDL Tridion ,HP ALM,

Atlassain JIRA INTERESTSFootball, Weight Training, Cricket, Baking.


Eujin LEE

[email protected] Nationality: Korean & American

CAREER OBJECTIVE To pursue a career in merchandising, new business development, or retail management in fashion & accessories or travel retail.PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April 2018 (1 week)



2013 – 2016 Ketchum, Seoul, Korea (A global PR Agency)Senior Account Executive Successfully managed multiple accounts ranging from global IT companies to aviation and

automobile brands Oversaw and managed PR activities in 10+ countries as the lead global agency; set strategic

planning; organized media outreach, media event planning and execution; handled issue and crisis management; developed advertorials, PI (President Identity), and CSR campaigns

Client portfolio included Mercedes-Benz Korea, IBM, Naver’s LINE Messenger, NVIDIA, Integrated Device Technology (IDT), VietJet Air, and Cebu Pacific Air

Developed an award-winning CSR project called ‘Art & Heart’ to increase the awareness of Mercedes-Benz Korea’s CSR activities (2015 SABRE Awards Asia Pacific – received Gold SABRE Awards in the Corporate Image category)(2015 Global SABRE Awards - recognized amongst Top 40 public relations programs of 2014 by Holmes Report) *SABRE Awards: one of the world’s biggest PR awards dedicated to benchmarking the best PR work from across the world

2012 – 2013 Dearberry, Seoul, Korea (A Korean start-up cosmetics brand)PR Marketing Assistant Prepared and distributed press releases for new products and special events/issues to increase

brand awareness Worked on media exposure such as magazines and TV drama shows by coordinating with an

advertising agency Developed and set monthly marketing plans for both offline and online promotions and special

events Organized photo shoot projects from concept development to set display and shooting


Global MBA with Major in Luxury Brand Management

2007 - 2011 Northwestern University, Evanston, Illinois, United States of America Bachelor of Science in Industrial Engineering and Management Science

LANGUAGES AND TECHNOLOGY Languages English/Korean : native, French : basic Computer skills Microsoft Office (Word, PowerPoint, Excel), Windows, Mac OS INTERESTSTravel, Contemporary Art, Visiting museums, Voluntary outreach works and supporting children in need, Flowers, Shopping, Dancing, Sports (Pilates, Tennis, Wakeboarding)

Eujin LEE

[email protected] Nationality: Korean & American

CAREER OBJECTIVE To pursue a career in merchandising, new business development, or retail management in fashion & accessories or travel retail.PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April 2018 (1 week)



2013 – 2016 Ketchum, Seoul, Korea (A global PR Agency)Senior Account Executive Successfully managed multiple accounts ranging from global IT companies to aviation and

automobile brands Oversaw and managed PR activities in 10+ countries as the lead global agency; set strategic

planning; organized media outreach, media event planning and execution; handled issue and crisis management; developed advertorials, PI (President Identity), and CSR campaigns

Client portfolio included Mercedes-Benz Korea, IBM, Naver’s LINE Messenger, NVIDIA, Integrated Device Technology (IDT), VietJet Air, and Cebu Pacific Air

Developed an award-winning CSR project called ‘Art & Heart’ to increase the awareness of Mercedes-Benz Korea’s CSR activities (2015 SABRE Awards Asia Pacific – received Gold SABRE Awards in the Corporate Image category)(2015 Global SABRE Awards - recognized amongst Top 40 public relations programs of 2014 by Holmes Report) *SABRE Awards: one of the world’s biggest PR awards dedicated to benchmarking the best PR work from across the world

2012 – 2013 Dearberry, Seoul, Korea (A Korean start-up cosmetics brand)PR Marketing Assistant Prepared and distributed press releases for new products and special events/issues to increase

brand awareness Worked on media exposure such as magazines and TV drama shows by coordinating with an

advertising agency Developed and set monthly marketing plans for both offline and online promotions and special

events Organized photo shoot projects from concept development to set display and shooting


Global MBA with Major in Luxury Brand Management

2007 - 2011 Northwestern University, Evanston, Illinois, United States of America Bachelor of Science in Industrial Engineering and Management Science

LANGUAGES AND TECHNOLOGY Languages English/Korean : native, French : basic Computer skills Microsoft Office (Word, PowerPoint, Excel), Windows, Mac OS INTERESTSTravel, Contemporary Art, Visiting museums, Voluntary outreach works and supporting children in need, Flowers, Shopping, Dancing, Sports (Pilates, Tennis, Wakeboarding)


Ziyi LIAN


CAREER OBJECTIVE A role in product development or merchandising/buying in fashion and accessories.


April 2018 (1 week)



2014 - 2017 APOSTROPHE-GEORGES RECH, Paris, France (Luxury Ladies Ready to Wear)Head of Buying and Production Initiated the buying strategy and managed the buying plan; annual portfolio of 4 Million Euros Identified fabric and yarn innovations and benchmarked suppliers Managed products supply chain to maximize profitability and consistency of quality Ensured collection performance through process improvement Worked closely with retail team (sales promotion, thematic and collaboration events at stores),

marketing team (launch of new website, e-commerce)

International Buyer Worked on technical improvement and design's feasibility Sourced and monitored supplier portfolio Negotiated with suppliers regarding prices, lead-times and quality targets Coordinated the development of collection, production and delivery to stores Analyzed daily sales reports and stock, launched re-stocking orders

2010 - 2013 Crossknowledge by WILEY, Suresnes, France

(World leader of digital learning solutions)International Project Manager Led the partnership with CEIBS (China Europe International Business School) Managed account: strategy, deliverables, client relations, sales objectives, profitability Contributed to business development in Asia (China), Europe (Czech Republic, Sweden,

Netherland), Middle East (Egypt) and America (USA, Brazil) Participated in creation and innovation of new localized learning content


Global MBA with Major in Luxury Brand Management 2015 - 2015 Central Saint Martins, London, UK

Branding – Design your identity (certificated short course) 2009 - 2010 University Paris Dauphine, Paris, France

Master of Management, specialized in new media LANGUAGES AND TECHNOLOGY Languages French: fluent, Mandarin: native, English; fluent, Spanish: basic Computer skills Microsoft Office: Word, Excel, PowerPoint; Adobe Suite: Premiere, Photoshop, Illustrator, InDesign

Retail: Colombus GoogleAD Words Certification INTERESTSArts : Pipa (Chinese traditonal guitar), Theater, Cinema, Cooking Sports : Pilate, Taiji, Marathon, Cycling, Badminton Travel : Over 20 countries in Asia, in Europe, in America and in Africa

Ziyi LIAN


CAREER OBJECTIVE A role in product development or merchandising/buying in fashion and accessories.


April 2018 (1 week)



2014 - 2017 APOSTROPHE-GEORGES RECH, Paris, France (Luxury Ladies Ready to Wear)Head of Buying and Production Initiated the buying strategy and managed the buying plan; annual portfolio of 4 Million Euros Identified fabric and yarn innovations and benchmarked suppliers Managed products supply chain to maximize profitability and consistency of quality Ensured collection performance through process improvement Worked closely with retail team (sales promotion, thematic and collaboration events at stores),

marketing team (launch of new website, e-commerce)

International Buyer Worked on technical improvement and design's feasibility Sourced and monitored supplier portfolio Negotiated with suppliers regarding prices, lead-times and quality targets Coordinated the development of collection, production and delivery to stores Analyzed daily sales reports and stock, launched re-stocking orders

2010 - 2013 Crossknowledge by WILEY, Suresnes, France

(World leader of digital learning solutions)International Project Manager Led the partnership with CEIBS (China Europe International Business School) Managed account: strategy, deliverables, client relations, sales objectives, profitability Contributed to business development in Asia (China), Europe (Czech Republic, Sweden,

Netherland), Middle East (Egypt) and America (USA, Brazil) Participated in creation and innovation of new localized learning content


Global MBA with Major in Luxury Brand Management 2015 - 2015 Central Saint Martins, London, UK

Branding – Design your identity (certificated short course) 2009 - 2010 University Paris Dauphine, Paris, France

Master of Management, specialized in new media LANGUAGES AND TECHNOLOGY Languages French: fluent, Mandarin: native, English; fluent, Spanish: basic Computer skills Microsoft Office: Word, Excel, PowerPoint; Adobe Suite: Premiere, Photoshop, Illustrator, InDesign

Retail: Colombus GoogleAD Words Certification INTERESTSArts : Pipa (Chinese traditonal guitar), Theater, Cinema, Cooking Sports : Pilate, Taiji, Marathon, Cycling, Badminton Travel : Over 20 countries in Asia, in Europe, in America and in Africa


Xuhua (Psyche) LIN


CAREER OBJECTIVE A role in Business Development, Digital Marketing or Customer Experience in Travel Retail, preferably in Wines & Spirits or Jewelry & Watches PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April 2018 (1 week)

DFS, Paris, France – ESSEC Field Project/Consulting Mission▪ Defining how to deliver the best pre-store, in-store, post-store digital experience

Louis Vuitton, Paris, France – ESSEC Retail Internship▪ Learnt the fundamental elements of running a store and assisted international clients

2014 – 2017 Emirates Airline, Dubai, UAE(Best Airline in the World 2017) Cabin Supervisor, Inflight Operation Department ▪ Delivered the world’s best inflight experience through inspiring leadership and effective management of

all resources (time, products and people) ▪ Provided dedicated service for Royal Family, IOs, Skyward Platinum & Gold Members, VIPs & CVIPs ▪ Managed a diversified team of 26 multinational crew on each flight ▪ Motivated and supported crew to achieve on board Duty Free sales target; Won “DF Champion” twice ▪ Conducted on board performance evaluation and supported crew’s career development

2011 – 2014 Club Med, Bintan, Indonesia & Mauritius Island (Best All-Inclusive Resort Group in the World) Public Relations Manager ▪ Acted as personal assistant for the G.Ms in 3 Club Med resorts and villas: Bintan (Indonesia), La

Plantation d’Albion & Albion Villas (Mauritius) ▪ Developed social media events & content in village with celebrities and KOL cooperation ▪ Organized joint events with government & authorities (Chinese Embassy/Mauritius Tourism

Bureau/travel Agents/medias) to enhance brand awareness ▪ Prospected for and exploited co-branding opportunities for both offline & online activities ▪ Drove and assisted Chinese investors in the acquisition of the villas d’Albion in Mauritius ▪ Established an effect digital communication tool between the clients and staff to reduce the language

barrier

2011 - 2011 (5 Months)

International University Sports Federation, Shenzhen, China Project Manager for Basketball Competition Events - The 26th Shenzhen Universiade ▪ Hosted and organized basketball competition for 40 teams from 31 countries ▪ Managed a team of 16 specialists to provide technical support and escort services to participant ▪ Worked closely with the Public Relations Department and maintained strong relationships with internal

and external suppliers, medias and government ▪ Selected and trained 200 volunteers from university to provide service for the competition

EDUCATION 2017-2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case Studies include: “Cultural brand analysis, strategy & Distribution (Coach, Escada, LVMH, Chaumet, Gucci)”; “Digital Marketing and Strategy: Cartier; Baccarat (Digital Week); Sephora (Inside LVMH)”; “Marketing: Gucci; YSL Parfum; Jean Paul Gaultier; Chaumet; Moutai”; “Retail: Louis Vuitton; Le Bon Marché (Omni Channel)”

2007-2011 Sun Yat-Sen University, Guangzhou, China Bachelor of Arts in Business Communication

LANGUAGES AND TECHNOLOGY Languages Mandarin: Native; English/Cantonese: Fluent; French: Intermediate; Portuguese: Basic IT Skills MS Office, MAC ISO, Google Analytics & Adwords, Photoshop, Social Media Platforms INTERESTSWine and Spirits (WSET Level 2 Award in Wines & Spirits); Arts; Fitness (Yoga & Zumba Instructor, Founder of Pink Yoga Studio in Dubai); Scuba Diving (PADI Divemaster); Global traveler (50+ Countries)

Xuhua (Psyche) LIN


CAREER OBJECTIVE A role in Business Development, Digital Marketing or Customer Experience in Travel Retail, preferably in Wines & Spirits or Jewelry & Watches PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April 2018 (1 week)

DFS, Paris, France – ESSEC Field Project/Consulting Mission▪ Defining how to deliver the best pre-store, in-store, post-store digital experience

Louis Vuitton, Paris, France – ESSEC Retail Internship▪ Learnt the fundamental elements of running a store and assisted international clients

2014 – 2017 Emirates Airline, Dubai, UAE(Best Airline in the World 2017) Cabin Supervisor, Inflight Operation Department ▪ Delivered the world’s best inflight experience through inspiring leadership and effective management of

all resources (time, products and people) ▪ Provided dedicated service for Royal Family, IOs, Skyward Platinum & Gold Members, VIPs & CVIPs ▪ Managed a diversified team of 26 multinational crew on each flight ▪ Motivated and supported crew to achieve on board Duty Free sales target; Won “DF Champion” twice ▪ Conducted on board performance evaluation and supported crew’s career development

2011 – 2014 Club Med, Bintan, Indonesia & Mauritius Island (Best All-Inclusive Resort Group in the World) Public Relations Manager ▪ Acted as personal assistant for the G.Ms in 3 Club Med resorts and villas: Bintan (Indonesia), La

Plantation d’Albion & Albion Villas (Mauritius) ▪ Developed social media events & content in village with celebrities and KOL cooperation ▪ Organized joint events with government & authorities (Chinese Embassy/Mauritius Tourism

Bureau/travel Agents/medias) to enhance brand awareness ▪ Prospected for and exploited co-branding opportunities for both offline & online activities ▪ Drove and assisted Chinese investors in the acquisition of the villas d’Albion in Mauritius ▪ Established an effect digital communication tool between the clients and staff to reduce the language

barrier

2011 - 2011 (5 Months)

International University Sports Federation, Shenzhen, China Project Manager for Basketball Competition Events - The 26th Shenzhen Universiade ▪ Hosted and organized basketball competition for 40 teams from 31 countries ▪ Managed a team of 16 specialists to provide technical support and escort services to participant ▪ Worked closely with the Public Relations Department and maintained strong relationships with internal

and external suppliers, medias and government ▪ Selected and trained 200 volunteers from university to provide service for the competition


Global MBA with Major in Luxury Brand Management Case Studies include: “Cultural brand analysis, strategy & Distribution (Coach, Escada, LVMH, Chaumet, Gucci)”; “Digital Marketing and Strategy: Cartier; Baccarat (Digital Week); Sephora (Inside LVMH)”; “Marketing: Gucci; YSL Parfum; Jean Paul Gaultier; Chaumet; Moutai”; “Retail: Louis Vuitton; Le Bon Marché (Omni Channel)”

2007-2011 Sun Yat-Sen University, Guangzhou, China Bachelor of Arts in Business Communication

LANGUAGES AND TECHNOLOGY Languages Mandarin: Native; English/Cantonese: Fluent; French: Intermediate; Portuguese: Basic IT Skills MS Office, MAC ISO, Google Analytics & Adwords, Photoshop, Social Media Platforms INTERESTSWine and Spirits (WSET Level 2 Award in Wines & Spirits); Arts; Fitness (Yoga & Zumba Instructor, Founder of Pink Yoga Studio in Dubai); Scuba Diving (PADI Divemaster); Global traveler (50+ Countries)


Alexandra MLODZIEJEWSKI

[email protected] Nationality: British / Russian

CAREER OBJECTIVE Goal oriented and highly motivated MBA professional with 6+ years of experience in sales, business development and marketing. My passion is to develop luxury brands through client- centric strategy in digital marketing and communication PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

DFS, Paris, France – ESSEC Field Project/Consulting Mission Defining how to deliver the best pre-store, in-store, post-store digital experience Salvatore Ferragamo, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2012 – 2016 (2 years)

Metal Bulletin (part of Euromoney Institutional Investor PLC) - Singapore (Price Reporting Agency, Specialist Publisher, Research & Consultancy, Conferences & Exhibitions)Key Account Sales Manager, Central Marketing – Asia division Successfully developed the Asian market, increasing the total spend on renewal and new

subscription business by 45% to 1,25 million USD Exceeded sales targets and strategic growth objectives Executed market research to identify new business opportunities in South East Asia, Korea, Japan Promoted services through social media, media partnerships, and marketing campaigns Strengthened relationships with strategically important corporate clients – CRM

(2 years) Key Account Sales Manager, Central Marketing – UK Headquarters Successfully met KPI targets and 85% customer retention rates Expanded the business with the key corporate subscribers based in the UK, Switzerland and

Eastern Europe Managed accounts through CRM and provided ongoing customer support Cross-sold across an extensive range of digital services using consultative approach

2010 –2012 (2 years)

SBB PLATTS (part of S&P GLOBAL) - London, United Kingdom (Price Reporting Agency in energy and commodities)Sales Executive for Russia & CIS Successfully developed new market and increased the subscription base in assigned territory by

60% in two years to 180k GBP In response to market demand, launched a new Russian Metals Report, working with management

to ensure its success, designed and executed the marketing strategy for the CIS orientated service Coordinated industry events to advance SBB’s brand awareness and recognition, and consequently

number of leads and sales conversion 2009 BRIONI Ltd, London, United Kingdom(7 months) (Luxury Ready-to-Wear and Made-to-Measure Menswear)

Retail Sales Assistant Contributed to the overall performance of the flagship store by driving sales and ensuring high

quality customer services. Maintained high standards of display and visual merchandising.


Global MBA with Major in Luxury Brand Management2006 - 2009 The City University, Cass Business School, London, United Kingdom

DipHe in Investment and Financial Risk ManagementEXTRACURRICULAR ACTIVITIES 2015 - 2017 Women in Mining and Resources Network (WIMAR SG) - Singapore

Events Team Leader – organised and managed industry seminars, networking and mentoring eventsLANGUAGES AND TECHNOLOGY Languages Bilingual English/Russian. French: basic. German: basic Computer skills Microsoft Dynamics CRM, Salesforce, Google Adwords Certified, Microsoft Office INTERESTSTheatre, opera, ballet, art & culture, travel, psychology

Alexandra MLODZIEJEWSKI

[email protected] Nationality: British / Russian

CAREER OBJECTIVE Goal oriented and highly motivated MBA professional with 6+ years of experience in sales, business development and marketing. My passion is to develop luxury brands through client- centric strategy in digital marketing and communication PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

DFS, Paris, France – ESSEC Field Project/Consulting Mission Defining how to deliver the best pre-store, in-store, post-store digital experience Salvatore Ferragamo, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2012 – 2016 (2 years)

Metal Bulletin (part of Euromoney Institutional Investor PLC) - Singapore (Price Reporting Agency, Specialist Publisher, Research & Consultancy, Conferences & Exhibitions)Key Account Sales Manager, Central Marketing – Asia division Successfully developed the Asian market, increasing the total spend on renewal and new

subscription business by 45% to 1,25 million USD Exceeded sales targets and strategic growth objectives Executed market research to identify new business opportunities in South East Asia, Korea, Japan Promoted services through social media, media partnerships, and marketing campaigns Strengthened relationships with strategically important corporate clients – CRM

(2 years) Key Account Sales Manager, Central Marketing – UK Headquarters Successfully met KPI targets and 85% customer retention rates Expanded the business with the key corporate subscribers based in the UK, Switzerland and

Eastern Europe Managed accounts through CRM and provided ongoing customer support Cross-sold across an extensive range of digital services using consultative approach

2010 –2012 (2 years)

SBB PLATTS (part of S&P GLOBAL) - London, United Kingdom (Price Reporting Agency in energy and commodities)Sales Executive for Russia & CIS Successfully developed new market and increased the subscription base in assigned territory by

60% in two years to 180k GBP In response to market demand, launched a new Russian Metals Report, working with management

to ensure its success, designed and executed the marketing strategy for the CIS orientated service Coordinated industry events to advance SBB’s brand awareness and recognition, and consequently

number of leads and sales conversion 2009 BRIONI Ltd, London, United Kingdom(7 months) (Luxury Ready-to-Wear and Made-to-Measure Menswear)

Retail Sales Assistant Contributed to the overall performance of the flagship store by driving sales and ensuring high

quality customer services. Maintained high standards of display and visual merchandising.


Global MBA with Major in Luxury Brand Management2006 - 2009 The City University, Cass Business School, London, United Kingdom

DipHe in Investment and Financial Risk ManagementEXTRACURRICULAR ACTIVITIES 2015 - 2017 Women in Mining and Resources Network (WIMAR SG) - Singapore

Events Team Leader – organised and managed industry seminars, networking and mentoring eventsLANGUAGES AND TECHNOLOGY Languages Bilingual English/Russian. French: basic. German: basic Computer skills Microsoft Dynamics CRM, Salesforce, Google Adwords Certified, Microsoft Office INTERESTSTheatre, opera, ballet, art & culture, travel, psychology


Smriti NARENDRAN

[email protected]: Indian

CAREER OBJECTIVE A position in operational marketing or retail education in fragrances and cosmetics.


Acqua di Parma, Milan & Paris, France – ESSEC Field Project/Consulting Mission Developing innovative and disruptive ways to drive new customers into points of sale Salvatore Ferragamo, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of managing a store and assisted international clients

2014 - 2016 Dimension Data India Pvt. Ltd, Mumbai, India (A fully owned IT systems integrator and managed services subsidiary of NTT group) Strategic Accounts Manager – Global and International Clients Effectively handled key global clientele from pharma, banking and financial sectors Exceeded all quarterly targets by an average of 25% over a period of 2 years Youngest top Achiever in the Wall of Fame club driving 120% of the sales in less than 1 year

2013 (5 months)

Lifestyle International PLC, Bangalore, India (Retail fashion brand, Landmark Group) Market Research and Brand Management internship Conducted qualitative and quantitative research for women’s ethnic wear brands through

intensive customer interactions and personal interviews 2012 (4 months)

Tata Teleservices Ltd, Mumbai, India (A Telecommunications Service Provider) Network Quality and Performance Management Internship Prepared and updated network health analysis for company’s dashboard for enhancing top

management reporting system 2011 (2 months)

Lipidata Systems PLC, Udaipur, IndiaHuman Resources internship Trained in different HR functions. Proposed performance management through monthly

employee engagement activities and value cards system 2010 (1 month)

Bharat Sanchar Nigam Ltd, Udaipur, IndiaVocational training in telecom networks Learnt the principles of basic telecommunications technologies


Global MBA with Major in Luxury Brand Management | L'Oréal Luxe Scholarship recipient Case studies include:

YSL: developing a new masculine fragrance and driving new client acquisition in the middle eastern (Dubai) market and retail audit through mystery shopping

Helena Rubinstein: auditing and consulting on boosting retention on e-commerce in China Jo Malone vs. Forrest Essentials: comparing contemporary with disruptive luxury Jean Paul Gaultier fragrances: developing the concept for point of sales animation and

digital activation 2009 - 2014 Narsee Monjee Institute of Management Studies, Mumbai, India

Dual Degree MBA Technology Management in Telecommunications and Marketing. Certification: CAPM (Project Management Institute, USA) License Number 1624328

LANGUAGES AND TECHNOLOGY Languages English/ Hindi/ Malayalam : fluent, Marathi : Basic, French : Basic Computer skills Proficient at Microsoft Office, Google Adwords Search and display Fundamentals INTERESTSCosmetics and fragrances, entrepreneurship, Yoga, human behaviour, spirituality, research, cooking Volunteering (Project Reach India, Head volunteer and coach | education, career and spiritual counselling for high school students at grassroot level in India)

Smriti NARENDRAN

[email protected]: Indian

CAREER OBJECTIVE A position in operational marketing or retail education in fragrances and cosmetics.


Acqua di Parma, Milan & Paris, France – ESSEC Field Project/Consulting Mission Developing innovative and disruptive ways to drive new customers into points of sale Salvatore Ferragamo, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of managing a store and assisted international clients

2014 - 2016 Dimension Data India Pvt. Ltd, Mumbai, India (A fully owned IT systems integrator and managed services subsidiary of NTT group) Strategic Accounts Manager – Global and International Clients Effectively handled key global clientele from pharma, banking and financial sectors Exceeded all quarterly targets by an average of 25% over a period of 2 years Youngest top Achiever in the Wall of Fame club driving 120% of the sales in less than 1 year

2013 (5 months)

Lifestyle International PLC, Bangalore, India (Retail fashion brand, Landmark Group) Market Research and Brand Management internship Conducted qualitative and quantitative research for women’s ethnic wear brands through

intensive customer interactions and personal interviews 2012 (4 months)

Tata Teleservices Ltd, Mumbai, India (A Telecommunications Service Provider) Network Quality and Performance Management Internship Prepared and updated network health analysis for company’s dashboard for enhancing top

management reporting system 2011 (2 months)

Lipidata Systems PLC, Udaipur, IndiaHuman Resources internship Trained in different HR functions. Proposed performance management through monthly

employee engagement activities and value cards system 2010 (1 month)

Bharat Sanchar Nigam Ltd, Udaipur, IndiaVocational training in telecom networks Learnt the principles of basic telecommunications technologies


Global MBA with Major in Luxury Brand Management | L'Oréal Luxe Scholarship recipient Case studies include:

YSL: developing a new masculine fragrance and driving new client acquisition in the middle eastern (Dubai) market and retail audit through mystery shopping

Helena Rubinstein: auditing and consulting on boosting retention on e-commerce in China Jo Malone vs. Forrest Essentials: comparing contemporary with disruptive luxury Jean Paul Gaultier fragrances: developing the concept for point of sales animation and

digital activation 2009 - 2014 Narsee Monjee Institute of Management Studies, Mumbai, India

Dual Degree MBA Technology Management in Telecommunications and Marketing. Certification: CAPM (Project Management Institute, USA) License Number 1624328

LANGUAGES AND TECHNOLOGY Languages English/ Hindi/ Malayalam : fluent, Marathi : Basic, French : Basic Computer skills Proficient at Microsoft Office, Google Adwords Search and display Fundamentals INTERESTSCosmetics and fragrances, entrepreneurship, Yoga, human behaviour, spirituality, research, cooking Volunteering (Project Reach India, Head volunteer and coach | education, career and spiritual counselling for high school students at grassroot level in India)


Meghna RAO


CAREER OBJECTIVE Seeking a position in Retail Management, Travel Retail or pre-opening of luxury projects. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Audemars Piguet, Le Brassus, Switzerland – Essec Field Project/Consulting mission Creating a survey protocol to verify the regional digital customer journey Gucci, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

August 2016 - June 2017

WelcomHotel Palm Beach, ITC Hotels, Chennai, India (Pre-opening and opening) Director-Sales & Marketing Directed and led an 8 member sales team to manage all sales activities in order to maximize

resorts accommodation, catering revenue and market share Created a comprehensive marketing, communications and public relations programme and

maximized opportunities for promotional coverage Prepared and implemented the opening ceremony - "Grand Opening" Exceeded the resorts revenue target of Euro 2.6 Million by 12% in its first year of operation.

May 2015 – July 2016

ITC Hotels, Chennai, India Director Sales-Leisure & *M.I.C.E, Southern Region (*Meetings.Incentives.Conventions.Exhibitons) Responsible for setting up and establishing the Leisure & M.I.C.E vertical for Southern Region

of ITC Hotels Developed, interacted and managed strategic relationships with the luxury travel trade segments

in Domestic and International markets including wholesale, preferred retail agency partnerships and high-end leisure business

Achieved an 18% revenue growth in the year 2015-16 amounting to Euro 3.2 million Feb 2014 – April 2015

ITC Vilasa-A Luxury Collection Hotel, Chennai, India (Pre-opening) Director-Sales & Marketing Completed a clear & comprehensive market survey on Domestic & International luxury resorts

Market segments, competition strategies and customer demographics September 2011–Jan 2014

ITC Grand Chola-A Luxury Collection Hotel, Chennai, India (Pre-opening and opening) Assistant Director- Sales & Marketing Assisted the Sales & Marketing Director to establish a corporate identity & marketing campaign Prepared and implemented the opening ceremony - "Grand Opening" Analysed changes in guest mix, competitive set and market trends Proactively worked with the revenue manager and sales team in producing, implementing and

monitoring revenue plansJuly 2005-August 2011

ITC Kakatiya, A Luxury Collection Hotel, Hyderabad & Sheraton Park Hotels & Towers, Chennai Assistant Manager Sales Responsible for achieving pre-set room night & revenue targets from corporate clients Managed client relationships and assessed their needs


Global MBA with Major in Luxury Brand Management 2004-2005 Welcomgroup Management Institute, Gurgaon, India

Sales & Marketing Executive Training Programme 2000-2004 Welcomgroup Graduate School of Hotel Administration, Manipal, India

Bachelors in Hospitality Management LANGUAGES AND TECHNOLOGY Languages English: Native; French: Basic; Hindi, Telegu & Tamil: Fluent Computer skills Proficient in MS Office tools and OS INTERESTSScuba diving (PADI certified), rowing and travelling

Meghna RAO


CAREER OBJECTIVE Seeking a position in Retail Management, Travel Retail or pre-opening of luxury projects. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Audemars Piguet, Le Brassus, Switzerland – Essec Field Project/Consulting mission Creating a survey protocol to verify the regional digital customer journey Gucci, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

August 2016 - June 2017

WelcomHotel Palm Beach, ITC Hotels, Chennai, India (Pre-opening and opening) Director-Sales & Marketing Directed and led an 8 member sales team to manage all sales activities in order to maximize

resorts accommodation, catering revenue and market share Created a comprehensive marketing, communications and public relations programme and

maximized opportunities for promotional coverage Prepared and implemented the opening ceremony - "Grand Opening" Exceeded the resorts revenue target of Euro 2.6 Million by 12% in its first year of operation.

May 2015 – July 2016

ITC Hotels, Chennai, India Director Sales-Leisure & *M.I.C.E, Southern Region (*Meetings.Incentives.Conventions.Exhibitons) Responsible for setting up and establishing the Leisure & M.I.C.E vertical for Southern Region

of ITC Hotels Developed, interacted and managed strategic relationships with the luxury travel trade segments

in Domestic and International markets including wholesale, preferred retail agency partnerships and high-end leisure business

Achieved an 18% revenue growth in the year 2015-16 amounting to Euro 3.2 million Feb 2014 – April 2015

ITC Vilasa-A Luxury Collection Hotel, Chennai, India (Pre-opening) Director-Sales & Marketing Completed a clear & comprehensive market survey on Domestic & International luxury resorts

Market segments, competition strategies and customer demographics September 2011–Jan 2014

ITC Grand Chola-A Luxury Collection Hotel, Chennai, India (Pre-opening and opening) Assistant Director- Sales & Marketing Assisted the Sales & Marketing Director to establish a corporate identity & marketing campaign Prepared and implemented the opening ceremony - "Grand Opening" Analysed changes in guest mix, competitive set and market trends Proactively worked with the revenue manager and sales team in producing, implementing and

monitoring revenue plansJuly 2005-August 2011

ITC Kakatiya, A Luxury Collection Hotel, Hyderabad & Sheraton Park Hotels & Towers, Chennai Assistant Manager Sales Responsible for achieving pre-set room night & revenue targets from corporate clients Managed client relationships and assessed their needs


Global MBA with Major in Luxury Brand Management 2004-2005 Welcomgroup Management Institute, Gurgaon, India

Sales & Marketing Executive Training Programme 2000-2004 Welcomgroup Graduate School of Hotel Administration, Manipal, India

Bachelors in Hospitality Management LANGUAGES AND TECHNOLOGY Languages English: Native; French: Basic; Hindi, Telegu & Tamil: Fluent Computer skills Proficient in MS Office tools and OS INTERESTSScuba diving (PADI certified), rowing and travelling


Jennifer SABER


CAREER OBJECTIVE An operational marketing, travel retail or business development role for a major fragrance & cosmetics brand or fashion & accessories brand in Paris. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April 2018 (1 week)

2012 – 2017


Jo Malone/Estee Lauder Company, Le Bon Marché, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

Glassnote Entertainment Group LLC, New York, USA (A New York based independent record label and publishing company Director of Finance Oversaw worldwide marketing, touring and promotion budgets Prepared pro-forma artist P&L’s and breakeven unit analysis Prepared and submitted quarterly and semi-annual accounting to recording artists Reviewed and approved travel and entertainment budgets for internal staff Prepared month-end bank reconciliations Calculated the year-end closing

2010 – 2012 Mazars LLP, New York, USA Junior Auditor Audited and reviewed client financial statements and footnotes in accordance with US GAAP Reviewed consolidated financial statements and accompanying footnotes for accuracy and

appropriate disclosure Demonstrated auditing expertise in various industries, including cosmetic and retail, and

reviewed various items on the balance sheet and P&L. This included accounts receivable, promotional allowances, wholesales, provision for returns, inventory reserves, and fixed assets

Performed internal control and document procedures and conclusions over material account balances

Summer 2009 NARS Cosmetics, New York, USA Global Education Intern Assisted in editing the Worldbook, a semi-annual NARS training manual for beauty advisors Prepared materials and participated in educational and training summits Created a product page for a popular NARS collection to be distributed to field force and makeup

artists in department stores across the country

EDUCATION

2017 - 2018 ESSEC Business School, Paris, France Global MBA with Major in Luxury Brand Management

2006 - 2010 Dickinson College, Carlisle, USA BA with Majors in International Business & Management and French; Magna Cum Laude

LANGUAGES AND TECHNOLOGY

Languages English (native speaker) & French (Fluent) Computer skills Microsoft Office & Quickbooks

INTERESTSAvid runner, world traveler, beauty, avid podcast listener

Jennifer SABER


CAREER OBJECTIVE An operational marketing, travel retail or business development role for a major fragrance & cosmetics brand or fashion & accessories brand in Paris. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April 2018 (1 week)

2012 – 2017


Jo Malone/Estee Lauder Company, Le Bon Marché, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

Glassnote Entertainment Group LLC, New York, USA (A New York based independent record label and publishing company Director of Finance Oversaw worldwide marketing, touring and promotion budgets Prepared pro-forma artist P&L’s and breakeven unit analysis Prepared and submitted quarterly and semi-annual accounting to recording artists Reviewed and approved travel and entertainment budgets for internal staff Prepared month-end bank reconciliations Calculated the year-end closing

2010 – 2012 Mazars LLP, New York, USA Junior Auditor Audited and reviewed client financial statements and footnotes in accordance with US GAAP Reviewed consolidated financial statements and accompanying footnotes for accuracy and

appropriate disclosure Demonstrated auditing expertise in various industries, including cosmetic and retail, and

reviewed various items on the balance sheet and P&L. This included accounts receivable, promotional allowances, wholesales, provision for returns, inventory reserves, and fixed assets

Performed internal control and document procedures and conclusions over material account balances

Summer 2009 NARS Cosmetics, New York, USA Global Education Intern Assisted in editing the Worldbook, a semi-annual NARS training manual for beauty advisors Prepared materials and participated in educational and training summits Created a product page for a popular NARS collection to be distributed to field force and makeup

artists in department stores across the country

EDUCATION

2017 - 2018 ESSEC Business School, Paris, France Global MBA with Major in Luxury Brand Management

2006 - 2010 Dickinson College, Carlisle, USA BA with Majors in International Business & Management and French; Magna Cum Laude


Languages English (native speaker) & French (Fluent) Computer skills Microsoft Office & Quickbooks

INTERESTSAvid runner, world traveler, beauty, avid podcast listener


Kritika SAHNI


CAREER OBJECTIVE To pursue a career in Brand Management and Marketing in the Champagne and Spirits Industry. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

LVMH – Wine & Spirits Division, Paris, France – ESSEC Field Project/Consulting MissionDigitasLBi Developing new concepts to enhance consumer online engagements

Aug. 2015 – Nov. 2016

Diageo India Pvt Ltd Key Accounts Manager: On Premise (Luxury Accounts) Effectively forged relationships and managed Key Luxury Accounts whilst focusing on

maximizing the performance, profitability and sales volume of Diageo brands Defined and executed the marketing budget basis the sales plan including negotiations, marketing

support plans, branding opportunities and collaborations for special events Achieved monthly and yearly assigned sales targets for all segments whilst also increasing the

Market Volume Share from 47% to 78%(Blended Whiskey) 62% to 79%(Vodka) Planned and Executed the trade marketing initiatives (brand specific promotions and events) Carved a 360-degree customized road map for clients, built their social calendar, created engaging

customer experience whilst growing the business for the company Managed creative communication for the brands, liaising with the design team to develop relevant

& effective communication while upholding the brand DNA March 2014 – July 2015

Condenast India Pvt Ltd GQ Magazine – Key Accounts Manager Responsible for new business development, client acquisition and relationships, providing

customized effective solutions to optimize client marketing strategies Successfully executed innovative media plans for clients such as Pernod Ricard, Moet Hennessy,

Rémy Cointreau, William Grant etc. in the spirits industry Spearheaded sponsorships and media tie ups for prestigious events such as GQ Men of the Year

Awards 2014, GQ Best Dressed Men 2014 Aug. 2012 – Oct. 2013

United Breweries Ltd & Heineken Group Senior Territory Sales Executive: On Premise Handled Key Account institutional sales for the luxury hotels, upscale food and beverage outlets

and maintain strong and friendly rapport with the owners Achieved assigned monthly sales targets based on the market trend whilst increasing the market

volume share from 54% to 68% by devising creative ways to enhance brand visibility and recall Handled prestigious national events like IPL 2013, Indian Grand Prix 2012, India Fashion Week

July 2011 – July 2012

LVMH Watch & Jewelry India Pvt Ltd Sales and Marketing Executive Managed the backend sales operations, providing support to sales managers, monthly analysis of

sellout trends, coordinating sales smoothly & maintaining relationship with the business retailers Part of the core marketing team responsible for organizing TAG Heuer hospitality and events for

its business partners associated with the Indian Grand Prix 2011 Responsible for managing celebrity and media guests for the TAG Heuer Mastering Event 2011


Global MBA with Major in Luxury Brand Management Projects include: Van Cleef & Arpels: Client Care and CSR; Luxury Sector Disruption: Can Sparkling Wine disrupt Champagne Industry?; Jean Paul Gautier Fragrances: Christmas Campaign 2018; Inside LVMH: Luxury Experience of Tomorrow; Clos19: OMNI Retail & Communication

2008 - 2011 University of Delhi Bachelor of Commerce Honors

INTERESTSTravelling & exploring new cultures, sports, NGO’s for Animal Welfare

Kritika SAHNI


CAREER OBJECTIVE To pursue a career in Brand Management and Marketing in the Champagne and Spirits Industry. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

LVMH – Wine & Spirits Division, Paris, France – ESSEC Field Project/Consulting MissionDigitasLBi Developing new concepts to enhance consumer online engagements

Aug. 2015 – Nov. 2016

Diageo India Pvt Ltd Key Accounts Manager: On Premise (Luxury Accounts) Effectively forged relationships and managed Key Luxury Accounts whilst focusing on

maximizing the performance, profitability and sales volume of Diageo brands Defined and executed the marketing budget basis the sales plan including negotiations, marketing

support plans, branding opportunities and collaborations for special events Achieved monthly and yearly assigned sales targets for all segments whilst also increasing the

Market Volume Share from 47% to 78%(Blended Whiskey) 62% to 79%(Vodka) Planned and Executed the trade marketing initiatives (brand specific promotions and events) Carved a 360-degree customized road map for clients, built their social calendar, created engaging

customer experience whilst growing the business for the company Managed creative communication for the brands, liaising with the design team to develop relevant

& effective communication while upholding the brand DNA March 2014 – July 2015

Condenast India Pvt Ltd GQ Magazine – Key Accounts Manager Responsible for new business development, client acquisition and relationships, providing

customized effective solutions to optimize client marketing strategies Successfully executed innovative media plans for clients such as Pernod Ricard, Moet Hennessy,

Rémy Cointreau, William Grant etc. in the spirits industry Spearheaded sponsorships and media tie ups for prestigious events such as GQ Men of the Year

Awards 2014, GQ Best Dressed Men 2014 Aug. 2012 – Oct. 2013

United Breweries Ltd & Heineken Group Senior Territory Sales Executive: On Premise Handled Key Account institutional sales for the luxury hotels, upscale food and beverage outlets

and maintain strong and friendly rapport with the owners Achieved assigned monthly sales targets based on the market trend whilst increasing the market

volume share from 54% to 68% by devising creative ways to enhance brand visibility and recall Handled prestigious national events like IPL 2013, Indian Grand Prix 2012, India Fashion Week

July 2011 – July 2012

LVMH Watch & Jewelry India Pvt Ltd Sales and Marketing Executive Managed the backend sales operations, providing support to sales managers, monthly analysis of

sellout trends, coordinating sales smoothly & maintaining relationship with the business retailers Part of the core marketing team responsible for organizing TAG Heuer hospitality and events for

its business partners associated with the Indian Grand Prix 2011 Responsible for managing celebrity and media guests for the TAG Heuer Mastering Event 2011


Global MBA with Major in Luxury Brand Management Projects include: Van Cleef & Arpels: Client Care and CSR; Luxury Sector Disruption: Can Sparkling Wine disrupt Champagne Industry?; Jean Paul Gautier Fragrances: Christmas Campaign 2018; Inside LVMH: Luxury Experience of Tomorrow; Clos19: OMNI Retail & Communication

2008 - 2011 University of Delhi Bachelor of Commerce Honors

INTERESTSTravelling & exploring new cultures, sports, NGO’s for Animal Welfare


Maetal SHALOM

[email protected] Nationality: American Chinese Work Visa – Valid until 2025

CAREER OBJECTIVE To obtain a position in product development or brand management in the luxury fragrance or cosmetic industry in Europe or Asia. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Helena Rubinstein/L’Oréal Luxe, Paris, France – ESSEC Field Project/Consulting Mission Developing a new business model/retail concept to enhance the HR customer experience Gucci, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2016 – 2017 Hilton Worldwide, McLean, Virginia, USA Manager, Project Services – Blackstone LXR Properties - Headquarters Managed and value engineered purchasing for 6 new development and renovated luxury hotel

properties, and 12 select service and full-service hotel properties Assumed P&L responsibility for 5 multi-million dollar contracts. Responsible for the streamlined

purchasing and construction management of an additional 35 properties throughout different stages of development with an average budget of $300,000-$500,000

Facilitated client acquisition and retention by delivering consistent and expedient results; awarded 5 more contracts for new development within the first year of employment

2015 – 2016 Marriott International, Bethesda, Maryland, USA Online Sourcing Manager, Global Operations - Headquarters Sourced 20 new products for ritzcarltonshops.com and shopmarriott.com, and created 2 new revenue

streams for online retail within a year; directed and managed ten-day photo-shoot for ritzcarltonshops.com, produced images and copy for 125 products, 75% of which are still in use online

2013 – 2015 TS Tech, LLC, Washington DC, USA Independent Consultant

2012 – 2013

2010 – 2012

2010

Hired by 3 companies in retail, fashion, and residential construction to develop turnkey luxury marketing strategies to optimize brand exposure and increase revenue; secured relationships with developed clientele and improved methods of digital marketing and client retention, which resulted in boosted sales for companies by 25% within a two-year span

Smash, Ltd, Shanghai China Owner/Manager Developed concept for food snack shop. Received $50,000 from investors to implement concept in

Shanghai. Directed product and brand development, marketing and logo development, and brand awareness

Shop sold May 2013 yielding full reimbursement of investment Enchante/Basic Resources, New York, USA Manufacturing Executive Maesa Group, New York/Dongguan, China Project Manager

EDUCATION 2017 – 2018

2012

2009

ESSEC Business School, Paris, France Global MBA with Major in Luxury Brand Management Fudan University, Shanghai Intensive Mandarin Language Program Hong Kong Polytechnic University, Hong Kong (Exchange Program) Institute of Textiles and Clothing

2006 - 2011 Fashion Institute of Technology, New York, USA BS - Production Management: Fashion and Related Industries

LANGUAGES AND TECHNOLOGY Languages English : native ; Spanish : intermediate ; Mandarin: intermediate ; French : basic Certifications APICS Supply Chain Council – Certified Supply Chain Specialist – ID: 1976535

Project Management Institute – Project Management Professional – ID: 1931912

Maetal SHALOM

[email protected] Nationality: American Chinese Work Visa – Valid until 2025

CAREER OBJECTIVE To obtain a position in product development or brand management in the luxury fragrance or cosmetic industry in Europe or Asia. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Helena Rubinstein/L’Oréal Luxe, Paris, France – ESSEC Field Project/Consulting Mission Developing a new business model/retail concept to enhance the HR customer experience Gucci, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2016 – 2017 Hilton Worldwide, McLean, Virginia, USA Manager, Project Services – Blackstone LXR Properties - Headquarters Managed and value engineered purchasing for 6 new development and renovated luxury hotel

properties, and 12 select service and full-service hotel properties Assumed P&L responsibility for 5 multi-million dollar contracts. Responsible for the streamlined

purchasing and construction management of an additional 35 properties throughout different stages of development with an average budget of $300,000-$500,000

Facilitated client acquisition and retention by delivering consistent and expedient results; awarded 5 more contracts for new development within the first year of employment

2015 – 2016 Marriott International, Bethesda, Maryland, USA Online Sourcing Manager, Global Operations - Headquarters Sourced 20 new products for ritzcarltonshops.com and shopmarriott.com, and created 2 new revenue

streams for online retail within a year; directed and managed ten-day photo-shoot for ritzcarltonshops.com, produced images and copy for 125 products, 75% of which are still in use online

2013 – 2015 TS Tech, LLC, Washington DC, USA Independent Consultant

2012 – 2013

2010 – 2012

2010

Hired by 3 companies in retail, fashion, and residential construction to develop turnkey luxury marketing strategies to optimize brand exposure and increase revenue; secured relationships with developed clientele and improved methods of digital marketing and client retention, which resulted in boosted sales for companies by 25% within a two-year span

Smash, Ltd, Shanghai China Owner/Manager Developed concept for food snack shop. Received $50,000 from investors to implement concept in

Shanghai. Directed product and brand development, marketing and logo development, and brand awareness

Shop sold May 2013 yielding full reimbursement of investment Enchante/Basic Resources, New York, USA Manufacturing Executive Maesa Group, New York/Dongguan, China Project Manager

EDUCATION 2017 – 2018

2012

2009

ESSEC Business School, Paris, France Global MBA with Major in Luxury Brand Management Fudan University, Shanghai Intensive Mandarin Language Program Hong Kong Polytechnic University, Hong Kong (Exchange Program) Institute of Textiles and Clothing

2006 - 2011 Fashion Institute of Technology, New York, USA BS - Production Management: Fashion and Related Industries

LANGUAGES AND TECHNOLOGY Languages English : native ; Spanish : intermediate ; Mandarin: intermediate ; French : basic Certifications APICS Supply Chain Council – Certified Supply Chain Specialist – ID: 1976535

Project Management Institute – Project Management Professional – ID: 1931912


Pilsoo SHIN

[email protected] Nationality: South Korean, born in Japan

CAREER OBJECTIVE Retail Operation Manager / CRM Manager at Luxury Fashion & Leather goods Sector

PROFESSIONAL EXPERIENCE 2018 (2.5 months) March 2018 (1 week) 2012 – 2017

DFS, Paris, France – ESSEC Field Project/ Consulting Mission Defining how to deliver the best pre-store, in-store, post-store digital experience Louis Vuitton, Champs Elysées, Paris, France – ESSEC Retail internship Learnt the fundamental elements of running a store and assisted international clients LF Corp., Seoul, South Korea(Korea’s 2nd largest fashion retailer, distributing 40 premium brands)

2015 – 2017 CRM & Omni Channel Director, Sales & Marketing Division Analysed 1M customers’ database to provide customer insight for management board and

launched CRM campaign based on accurate customer segmentation Collaborated with credit card company to make traffic to shop based on customer’s

expenditure behaviour and built up co-platform to make buzz within the industry 2012 – 2015 Retail Manager, Sales & Marketing Division

Managed annual sales of 200M euro with Retail Director of the brand, 300 sales associates in 190 shops at steady annual growth rate 2.5% YoY, contrary to market growth rate -1.5% YoY

Implemented the strategy for the retail estate including department stores to P&L Negotiated with selected mass retail department for the best locations for brands

2012 – 2012 Shinsegae International co., Ltd, Seoul, South Korea(Korea’s largest luxury department store franchise)Brand Marketing Manager, Brand Marketing Division Organized and implemented VIP events, executed co-branded products with Diane von

Furstenberg and BENEFIT cosmetics, generated 1.4 M Euro for year 1 2011 – 2011 Levi Strauss & Co., Hong Kong & South Korea

Assistant Retail Marketing Manager, Brand Marketing Division Created a vibrant social media profile with blog and Twitter account, to drive traffic to the

shop, increase social engagement and sharing; resulted in increase of conversion rate up to 40% within 6 months from March to August in 2011

2007 – 2010 LF Corp., Seoul, South KoreaStore Manager, Sales & Marketing Division Managed annual sales 2M euro of the shop by creating action plan that optimize results and

ensured effective execution of all operational activities EDUCATION 2017 – 2018

2016 - 2016

ESSEC Business School, Paris, France Global MBA with Major in Luxury Brand Management YONSEI University Graduate School of Business, Seoul, South Korea Intensive MBA with Major in Business Management

2001 – 2007 KYUNG-HEE University, Seoul, South Korea Bachelor of Convention Management (Double Major in Business Administration)

2006 – 2007

2002 – 2004

University of Warsaw, Warsaw, Poland Exchange student with Major in Business Administration Korea Military Service Sergeant of the army

LANGUAGES AND TECHNOLOGY Languages Korean: Native, English: fluent, Chinese, Japanese: Intermediate, French, Polish: basic Computer skills Microsoft Office, Illustrator, Photoshop, SAP, HTML, SQL, Google AD Certification INTERESTSEmbroidery, History, Tech, Art, Street fashion, Beauty & Cosmetic, Sports, Cars, Baseball, Travel, Blogging

Pilsoo SHIN

[email protected] Nationality: South Korean, born in Japan

CAREER OBJECTIVE Retail Operation Manager / CRM Manager at Luxury Fashion & Leather goods Sector

PROFESSIONAL EXPERIENCE 2018 (2.5 months) March 2018 (1 week) 2012 – 2017

DFS, Paris, France – ESSEC Field Project/ Consulting Mission Defining how to deliver the best pre-store, in-store, post-store digital experience Louis Vuitton, Champs Elysées, Paris, France – ESSEC Retail internship Learnt the fundamental elements of running a store and assisted international clients LF Corp., Seoul, South Korea(Korea’s 2nd largest fashion retailer, distributing 40 premium brands)

2015 – 2017 CRM & Omni Channel Director, Sales & Marketing Division Analysed 1M customers’ database to provide customer insight for management board and

launched CRM campaign based on accurate customer segmentation Collaborated with credit card company to make traffic to shop based on customer’s

expenditure behaviour and built up co-platform to make buzz within the industry 2012 – 2015 Retail Manager, Sales & Marketing Division

Managed annual sales of 200M euro with Retail Director of the brand, 300 sales associates in 190 shops at steady annual growth rate 2.5% YoY, contrary to market growth rate -1.5% YoY

Implemented the strategy for the retail estate including department stores to P&L Negotiated with selected mass retail department for the best locations for brands

2012 – 2012 Shinsegae International co., Ltd, Seoul, South Korea(Korea’s largest luxury department store franchise)Brand Marketing Manager, Brand Marketing Division Organized and implemented VIP events, executed co-branded products with Diane von

Furstenberg and BENEFIT cosmetics, generated 1.4 M Euro for year 1 2011 – 2011 Levi Strauss & Co., Hong Kong & South Korea

Assistant Retail Marketing Manager, Brand Marketing Division Created a vibrant social media profile with blog and Twitter account, to drive traffic to the

shop, increase social engagement and sharing; resulted in increase of conversion rate up to 40% within 6 months from March to August in 2011

2007 – 2010 LF Corp., Seoul, South KoreaStore Manager, Sales & Marketing Division Managed annual sales 2M euro of the shop by creating action plan that optimize results and

ensured effective execution of all operational activities EDUCATION 2017 – 2018

2016 - 2016

ESSEC Business School, Paris, France Global MBA with Major in Luxury Brand Management YONSEI University Graduate School of Business, Seoul, South Korea Intensive MBA with Major in Business Management

2001 – 2007 KYUNG-HEE University, Seoul, South Korea Bachelor of Convention Management (Double Major in Business Administration)

2006 – 2007

2002 – 2004

University of Warsaw, Warsaw, Poland Exchange student with Major in Business Administration Korea Military Service Sergeant of the army

LANGUAGES AND TECHNOLOGY Languages Korean: Native, English: fluent, Chinese, Japanese: Intermediate, French, Polish: basic Computer skills Microsoft Office, Illustrator, Photoshop, SAP, HTML, SQL, Google AD Certification INTERESTSEmbroidery, History, Tech, Art, Street fashion, Beauty & Cosmetic, Sports, Cars, Baseball, Travel, Blogging


Anastasia TANANA

[email protected]: Russian

CAREER OBJECTIVE To attain a role in retail or marketing in jewellery & watches


Cartier, Paris, France – ESSEC Field Project/Consulting Mission Developing new concepts for building brand awareness amongst millennials Gucci, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2016 – 2017 Ulyana Sergeenko, Moscow, Russia (Luxury womenswear fashion company)PR Manager Managed all finance issues of PR department: prepared monthly budgets and performed plan-fact

analysis, costs analysis and optimization; supervised finalization of contracts; organized and maintained document workflow

Organized and supervised photoshoots: from concept development and contract finalization to on site management and post-production

Maintained press-archives: collected and analysed press materials, prepared monthly reports on press clippings and vip dressings

Managed social media accounts with over 400 000 subscriptions: ensured regular updates, collected and analysed monthly statistics

Assisted in the organization of 3 Ulyana Sergeenko Couture shows in Paris: communicated with press, managed over 10 photographers and assistants on casting space and show venue, supervised payments to contractors

2012 – 2015 JSC KPMG, Moscow, Russia Senior Associate, Audit Department Participated in audit engagements of top Russian and international listed companies in

accordance with IFRS and RAS Performed substantive and controls testing, overview and walkthrough of business processes. Prepared audit documentation and client deliverables Coached, guided and managed small groups up to 3 colleagues

2011 – 2012 JSC KPMG and PJSC Mostotrest, Moscow, Russia (PJSC Mostotrest is the largest Russian heavy construction company)Internships Translated business related documentation Participated in conversion of reporting prepared in accordance with Russian accounting

principles (RAS) to reporting corresponding to IFRS requirements EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies include:

Cartier – digital strategy for New Bond street boutique reopening Graff vs. Vrai & Oro - cultural biography of two brands

2007 - 2012 Plekhanov Russian University of Economics, Moscow, Russia Bachelor in Economics

2010 - 2011 The Hague University of Applied Sciences, Hague, Netherlands Bachelor of European Studies

LANGUAGES AND TECHNOLOGY Languages Russian: native, English: fluent, Spanish/German: intermediate Computer skills Proficient in Windows and Mac OS, Advanced level in MS Office, Movie Maker and Adobe

Photoshop INTERESTSJewelry (GIA Diamond Essentials Certificate), fashion illustration, photography, antiques, travelling

Anastasia TANANA

[email protected]: Russian

CAREER OBJECTIVE To attain a role in retail or marketing in jewellery & watches



2016 – 2017 Ulyana Sergeenko, Moscow, Russia (Luxury womenswear fashion company)PR Manager Managed all finance issues of PR department: prepared monthly budgets and performed plan-fact

analysis, costs analysis and optimization; supervised finalization of contracts; organized and maintained document workflow

Organized and supervised photoshoots: from concept development and contract finalization to on site management and post-production

Maintained press-archives: collected and analysed press materials, prepared monthly reports on press clippings and vip dressings

Managed social media accounts with over 400 000 subscriptions: ensured regular updates, collected and analysed monthly statistics

Assisted in the organization of 3 Ulyana Sergeenko Couture shows in Paris: communicated with press, managed over 10 photographers and assistants on casting space and show venue, supervised payments to contractors

2012 – 2015 JSC KPMG, Moscow, Russia Senior Associate, Audit Department Participated in audit engagements of top Russian and international listed companies in

accordance with IFRS and RAS Performed substantive and controls testing, overview and walkthrough of business processes. Prepared audit documentation and client deliverables Coached, guided and managed small groups up to 3 colleagues

2011 – 2012 JSC KPMG and PJSC Mostotrest, Moscow, Russia (PJSC Mostotrest is the largest Russian heavy construction company)Internships Translated business related documentation Participated in conversion of reporting prepared in accordance with Russian accounting

principles (RAS) to reporting corresponding to IFRS requirements EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies include:

Cartier – digital strategy for New Bond street boutique reopening Graff vs. Vrai & Oro - cultural biography of two brands

2007 - 2012 Plekhanov Russian University of Economics, Moscow, Russia Bachelor in Economics

2010 - 2011 The Hague University of Applied Sciences, Hague, Netherlands Bachelor of European Studies

LANGUAGES AND TECHNOLOGY Languages Russian: native, English: fluent, Spanish/German: intermediate Computer skills Proficient in Windows and Mac OS, Advanced level in MS Office, Movie Maker and Adobe

Photoshop INTERESTSJewelry (GIA Diamond Essentials Certificate), fashion illustration, photography, antiques, travelling


Kashara TAYLOR

[email protected] Nationality: UK ; USA Permanent Argentine Residency

CAREER OBJECTIVE A role focused on business development, such as brand manager or marketing strategy, in the luxury goods industry, primarily in the jewellery and watches sector, either in-house or in an agency. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Creating a survey protocol to verify the regional digital customer journey Boodles, London, UK – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2016 - 2017 FlyHondaJet, London, UK Operations and Marketing Conducted industry and competitor analysis for a family aviation development project Produced marketing collateral for investor presentations

2016 TB Advisory LLP, London, UK (Media and investor relations agency) Account Manager Devised and implemented corporate, financial and investor relations communications

programmes for financial services and real estate investment companies Analysed corporate results and media coverage for client market updates Conducted media background briefings and investor perception monitoring and feedback Implemented management media introductions for commentary programmes

2013 - 2015 Bell Pottinger, London, UK (International communications agency) Account Executive, Financial & Corporate Managed communications work streams for FTSE 250 TSB’s £1.4bn IPO. Monitored and

analysed Spanish media coverage for subsequent £1.7bn sale to Banco de Sabadell Planned and executed communications strategy, media relations, and profile raising for

Arbuthnot Banking Group to establish them as a ‘go-to’ commentator for media Led press office organisation for World Retail Congress in Rome (2015) and Paris (2014) Managed corporate communications calendar for W. P. Carey’s thought leadership activities

2012 - 2013 Gateway to South America Real Estate, Buenos Aires, Argentina Marketing Executive Responsible for multi-channel marketing and sales of residential property. The role bestowed

significant autonomy to track, analyse and fine-tune marketing strategies to maximise sales 2011 - 2012 Christie’s King Street Salesroom, London, UK (Impressionist and Modern Art department)

Intern Responsibilities included cataloguing and research for future auctions, focusing on provenance

and authenticity; and showroom organisation EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies include: Van Cleef & Arpels – enhance retail experience

2008 - 2012 University College London, London, UK Modern Iberian and Latin American Regional Studies, BA (hons), 2:1 Including one year foreign placement in Universidad de San Andrés, Argentina, and in Universidade de São Paulo, Brazil

LANGUAGES AND TECHNOLOGY Languages Native English and Spanish speaker with conversational French and Portuguese Computer skills Google Adwords Fundamentals and Adwords Display Certified INTERESTSHaving travelled extensively from a young age, growing up in three different countries, I thoroughly enjoy discovering different cultures, particularly the factors that influence behaviour. I am also a keen skier and enjoy art and the theatre.

Kashara TAYLOR

[email protected] Nationality: UK ; USA Permanent Argentine Residency

CAREER OBJECTIVE A role focused on business development, such as brand manager or marketing strategy, in the luxury goods industry, primarily in the jewellery and watches sector, either in-house or in an agency. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Audemars Piguet, Le Brassus, Switzerland – ESSEC Field Project/Consulting Mission Creating a survey protocol to verify the regional digital customer journey Boodles, London, UK – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2016 - 2017 FlyHondaJet, London, UK Operations and Marketing Conducted industry and competitor analysis for a family aviation development project Produced marketing collateral for investor presentations

2016 TB Advisory LLP, London, UK (Media and investor relations agency) Account Manager Devised and implemented corporate, financial and investor relations communications

programmes for financial services and real estate investment companies Analysed corporate results and media coverage for client market updates Conducted media background briefings and investor perception monitoring and feedback Implemented management media introductions for commentary programmes

2013 - 2015 Bell Pottinger, London, UK (International communications agency) Account Executive, Financial & Corporate Managed communications work streams for FTSE 250 TSB’s £1.4bn IPO. Monitored and

analysed Spanish media coverage for subsequent £1.7bn sale to Banco de Sabadell Planned and executed communications strategy, media relations, and profile raising for

Arbuthnot Banking Group to establish them as a ‘go-to’ commentator for media Led press office organisation for World Retail Congress in Rome (2015) and Paris (2014) Managed corporate communications calendar for W. P. Carey’s thought leadership activities

2012 - 2013 Gateway to South America Real Estate, Buenos Aires, Argentina Marketing Executive Responsible for multi-channel marketing and sales of residential property. The role bestowed

significant autonomy to track, analyse and fine-tune marketing strategies to maximise sales 2011 - 2012 Christie’s King Street Salesroom, London, UK (Impressionist and Modern Art department)

Intern Responsibilities included cataloguing and research for future auctions, focusing on provenance

and authenticity; and showroom organisation EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies include: Van Cleef & Arpels – enhance retail experience

2008 - 2012 University College London, London, UK Modern Iberian and Latin American Regional Studies, BA (hons), 2:1 Including one year foreign placement in Universidad de San Andrés, Argentina, and in Universidade de São Paulo, Brazil

LANGUAGES AND TECHNOLOGY Languages Native English and Spanish speaker with conversational French and Portuguese Computer skills Google Adwords Fundamentals and Adwords Display Certified INTERESTSHaving travelled extensively from a young age, growing up in three different countries, I thoroughly enjoy discovering different cultures, particularly the factors that influence behaviour. I am also a keen skier and enjoy art and the theatre.


Hemaa THIAGARAJAN


CAREER OBJECTIVE An international or operational marketing role in fragrances and cosmetics or jewellery and watches.


Acqua di Parma, Milan & Paris, France – ESSEC Field Project/Consulting Mission Developing innovative and disruptive ways to drive new customers into points of sale Estée Lauder – Jo Malone, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2016 – 2017 Bira 91 and Dropkaffe, Bangalore, India (Bira 91 is an Indian craft beer brand. Dropkaffe is a ready to drink beverage company)Marketing Manger Conceptualized, planned and implemented marketing strategies for all ATL and BTL activities Collaborated with other brands for third party associations, tie-ups and partnerships Built and maintained relationships with clients, event planners, collaborating brands, etc

2015 – 2016 JSM Corporation, Bangalore, India (Hospitality company owning premium restaurants, including the Hard Rock Café, in India)Assistant Sales and Marketing Manager Designed campaigns for seasonal promotions and new launches at all of JSM’s restaurants Worked on promotions, cross-promotions, tie-ups and collaborations for the brands Managed private events by working with clients, artists, operations teams and vendors Contributed to corporate sales for all of JSM’s restaurant brands

2013 – 2015 40K PLUS Education Pvt. Ltd., Bangalore, India (An Australian education start-up into Social Business in India)Finance and HR Manager Owned and executed the project of relocation of the India office to new premises in its entirety Drafted and implemented organizational policies spanning all functions Worked directly with the COO on building new teams and streamlining of processes Was responsible for recruitment, legal compliance, employee benefits and compensations Managed company finance, implemented cross-functional financial procedures and salaries Managed a team of 2 members who worked on administration and accounting

2012 - 2013 Société Générale, Bangalore, India Financial Analyst Collateral management for a large number of external portfolios of investment banks, broker-

dealers and financial companies Worked on projects such as small workflow and system enhancements

2010 - 2012 Goldman Sachs, Bangalore, India Financial Analyst Managed client and counterpart relationships – responsible for a large number of external

portfolios of investment banks, broker-dealers and financial companies Controlled daily movement of large cash amounts for managing the firms’ collateral risk Worked on projects such as small workflow and system enhancements


Global MBA with Major in Luxury Brand Management 2007 - 2010 Ethiraj College for Women, Madras University, Chennai, India

Bachelor of CommerceLANGUAGES AND TECHNOLOGY Languages English : Fluent, Hindi and Tamil : Native, French : Intermediary Computer skills MS Excel/PowerPoint/Word, Windows and Mac OS INTERESTSSalsa Dancing, Jewellery Designing, Travelling, Running

Hemaa THIAGARAJAN


CAREER OBJECTIVE An international or operational marketing role in fragrances and cosmetics or jewellery and watches.


Acqua di Parma, Milan & Paris, France – ESSEC Field Project/Consulting Mission Developing innovative and disruptive ways to drive new customers into points of sale Estée Lauder – Jo Malone, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2016 – 2017 Bira 91 and Dropkaffe, Bangalore, India (Bira 91 is an Indian craft beer brand. Dropkaffe is a ready to drink beverage company)Marketing Manger Conceptualized, planned and implemented marketing strategies for all ATL and BTL activities Collaborated with other brands for third party associations, tie-ups and partnerships Built and maintained relationships with clients, event planners, collaborating brands, etc

2015 – 2016 JSM Corporation, Bangalore, India (Hospitality company owning premium restaurants, including the Hard Rock Café, in India)Assistant Sales and Marketing Manager Designed campaigns for seasonal promotions and new launches at all of JSM’s restaurants Worked on promotions, cross-promotions, tie-ups and collaborations for the brands Managed private events by working with clients, artists, operations teams and vendors Contributed to corporate sales for all of JSM’s restaurant brands

2013 – 2015 40K PLUS Education Pvt. Ltd., Bangalore, India (An Australian education start-up into Social Business in India)Finance and HR Manager Owned and executed the project of relocation of the India office to new premises in its entirety Drafted and implemented organizational policies spanning all functions Worked directly with the COO on building new teams and streamlining of processes Was responsible for recruitment, legal compliance, employee benefits and compensations Managed company finance, implemented cross-functional financial procedures and salaries Managed a team of 2 members who worked on administration and accounting

2012 - 2013 Société Générale, Bangalore, India Financial Analyst Collateral management for a large number of external portfolios of investment banks, broker-

dealers and financial companies Worked on projects such as small workflow and system enhancements

2010 - 2012 Goldman Sachs, Bangalore, India Financial Analyst Managed client and counterpart relationships – responsible for a large number of external

portfolios of investment banks, broker-dealers and financial companies Controlled daily movement of large cash amounts for managing the firms’ collateral risk Worked on projects such as small workflow and system enhancements


Global MBA with Major in Luxury Brand Management 2007 - 2010 Ethiraj College for Women, Madras University, Chennai, India

Bachelor of CommerceLANGUAGES AND TECHNOLOGY Languages English : Fluent, Hindi and Tamil : Native, French : Intermediary Computer skills MS Excel/PowerPoint/Word, Windows and Mac OS INTERESTSSalsa Dancing, Jewellery Designing, Travelling, Running


Erin THIBODEAU

[email protected] Nationality: Canadian

CAREER OBJECTIVE To pivot from the interior design and architecture industry to the luxury industry, with a focus on roles in client relationshipmanagement (CRM), consumer insights, and marketing. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April 2018 (1 week)

Cartier, Paris, France – ESSEC Field Project/Consulting Mission Developing new concepts for building brand awareness amongst millennials

Louis Vuitton, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running store and assisted international clients

2013 – 2017 HOK, Inc., Toronto, Canada (Global architecture, interior design, and planning firm)Marketing Professional, Associate, Marketing Responsible for leading and managing the production of requests for information, proposals and

pitch presentations that contributed to a 5% growth in the corporate interior design division Managed the bid strategy, led team meetings, content creation, and coordinated the production,

packing and delivery of high quality proposals Led the creation of a social media content plan from within Regional offices, contributing to firm

wide communications goals

2011 – 2013 Carillion Canada, Toronto, Canada (General Contractor)Proposal Coordinator, Marketing and Business Development Acted as the lead in establishing both internal and external communications protocols, this

included creating and editing content and managing corporate digital accounts Managed and monitored several social media accounts, as well as lent support and knowledge to

the creation of a new external website and internal intranet

2010 – 2011 The Royal Society of Canada, Ottawa, Ontario (Senior national bilingual council of distinguished Canadian scholars, humanists, scientists and artists)Communications Assistant, Headquarters Initiated the creation of an internal Style Guide, as well as the creation and curation of social

media accounts Worked with the Marketing Manager and Director of Communications and Public Relations to

create a media strategy surrounding events and a strategy to strengthen name recognition of the RSC and its members

Organized and managed a team of 7 volunteers to serve a 3-day symposium of over 400 members and various events culminating in a formal dinner and presentation ceremony


Global MBA with Major in Luxury Brand Management Case Study: A Comparative Cultural Biography of Balenciaga and Vetements.

2008 - 2012 Carleton University, Ottawa, Canada Bachelor of Arts with Honours: Major in Communications, Double Minor in English Literature and French

LANGUAGES AND TECHNOLOGY Languages English : Native French : Fluent Computer skills Microsoft Office Suite ; Adobe Suite, proficient with InDesign, experience with PhotoShop and

Premiere Pro ; Google Adwords Certification - Adwords Fundamentals and Search Advertising INTERESTSCulture and fashion, writing, exploring new cities and museums with a fondness for contemporary art, as well as learning about the intersection of architecture and design and its effect on human experience

Erin THIBODEAU

[email protected] Nationality: Canadian

CAREER OBJECTIVE To pivot from the interior design and architecture industry to the luxury industry, with a focus on roles in client relationshipmanagement (CRM), consumer insights, and marketing. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April 2018 (1 week)

Cartier, Paris, France – ESSEC Field Project/Consulting Mission Developing new concepts for building brand awareness amongst millennials

Louis Vuitton, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running store and assisted international clients

2013 – 2017 HOK, Inc., Toronto, Canada (Global architecture, interior design, and planning firm)Marketing Professional, Associate, Marketing Responsible for leading and managing the production of requests for information, proposals and

pitch presentations that contributed to a 5% growth in the corporate interior design division Managed the bid strategy, led team meetings, content creation, and coordinated the production,

packing and delivery of high quality proposals Led the creation of a social media content plan from within Regional offices, contributing to firm

wide communications goals

2011 – 2013 Carillion Canada, Toronto, Canada (General Contractor)Proposal Coordinator, Marketing and Business Development Acted as the lead in establishing both internal and external communications protocols, this

included creating and editing content and managing corporate digital accounts Managed and monitored several social media accounts, as well as lent support and knowledge to

the creation of a new external website and internal intranet

2010 – 2011 The Royal Society of Canada, Ottawa, Ontario (Senior national bilingual council of distinguished Canadian scholars, humanists, scientists and artists)Communications Assistant, Headquarters Initiated the creation of an internal Style Guide, as well as the creation and curation of social

media accounts Worked with the Marketing Manager and Director of Communications and Public Relations to

create a media strategy surrounding events and a strategy to strengthen name recognition of the RSC and its members

Organized and managed a team of 7 volunteers to serve a 3-day symposium of over 400 members and various events culminating in a formal dinner and presentation ceremony


Global MBA with Major in Luxury Brand Management Case Study: A Comparative Cultural Biography of Balenciaga and Vetements.

2008 - 2012 Carleton University, Ottawa, Canada Bachelor of Arts with Honours: Major in Communications, Double Minor in English Literature and French

LANGUAGES AND TECHNOLOGY Languages English : Native French : Fluent Computer skills Microsoft Office Suite ; Adobe Suite, proficient with InDesign, experience with PhotoShop and

Premiere Pro ; Google Adwords Certification - Adwords Fundamentals and Search Advertising INTERESTSCulture and fashion, writing, exploring new cities and museums with a fondness for contemporary art, as well as learning about the intersection of architecture and design and its effect on human experience


Tania TORRES

[email protected]; [email protected] Nationality: American & Ecuadorian

CAREER OBJECTIVE A Marketing role in Cosmetics & Fragrances or in Brand Management in Fashion & Accessories. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

Acqua di Parma, Milan & Paris, France – ESSEC Field Project/Consulting Mission Developing innovative and disruptive ways to drive new customers into points of sale

April 2018 (1 week)

Estée Lauder - Jo Malone, Paris, France – ESSEC Retail Internship Learned the fundamental elements of running a store and assisted international clients

2015 - 2017 Decoral System, Coral Springs, Florida, USA (Industrial Design & Manufacturing Company based in Italy)Account Manager and Public Relations Coordinator In charge of the company’s licensees worldwide (70), directly managing the largest key accounts Developed, managed and analyzed the consumer experience Trained and led the internal operations team (8) and coordinated the sales team (5) Executed new product launches, marketing plans and monitored operations Planned and organized events with the marketing department and analyzed the results Analyzed the performance of brand content on social media networks, different markets,

managed the customer response to campaigns and developed recommendations Created and put in effect new processes for maximum effectiveness within the company that

helped increase productivity and sales by 30% In charge of CRM operations, created strategies for development of best practices Overviewed the company’s E-commerce Monitored and analyzed monthly and annual purchase and sales trends and reported to owners Supervised supply chain, replenishment and logistics; managed relationships with suppliers

2015 Assistant Office Manager (3 months) Provided administrative support to executive officers

Responsible for project management operations, logistics and results 2013 - 2015 Smart Capital Factoring Solutions, Fort Lauderdale, Florida, USA

(International Business Financial Services Company)Business Development Coordinator Analyzed business processes and identified opportunities to generate revenue Assessed potential clients and provided developmental support of viable businesses

2012 - 2015 Rose Carnation, Weston, Florida, USA (Custom-made and Personalized Apparel and Accessories) Entrepreneur Created the brand image, awareness and a strong presence through social media campaigns Researched continuously and put in effect innovative and creative ideas to grow clientele Worked with clients to create customized items Hired, trained and managed personnel (5)

2008 - 2009 Victoria’s Secret, Aventura, Florida, USA (Fashion, Accessories, Cosmetics & Fragrances Retail Chain Store) Sales Associate In charge of the customer service, consumer experience Assisted managers in analyzing and improving the customer journey Collaborated with store manager on window displays and visual merchandising


Global MBA with major in Luxury Brand Management 2014 - 2011 Florida International University, Miami, Florida, USA

Bachelor’s in Science of Communication with a major in Public Relations & Minor in Hospitality LANGUAGES AND TECHNOLOGY Languages Spanish: Native, English: Native; German: Advanced, French: Beginner (learning), Italian: Beginner INTERESTSFashion & beauty, lifestyle blogging, social media, entrepreneurship, traveling, art & history, volunteering for social causes

Tania TORRES

[email protected]; [email protected] Nationality: American & Ecuadorian

CAREER OBJECTIVE A Marketing role in Cosmetics & Fragrances or in Brand Management in Fashion & Accessories. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

Acqua di Parma, Milan & Paris, France – ESSEC Field Project/Consulting Mission Developing innovative and disruptive ways to drive new customers into points of sale

April 2018 (1 week)

Estée Lauder - Jo Malone, Paris, France – ESSEC Retail Internship Learned the fundamental elements of running a store and assisted international clients

2015 - 2017 Decoral System, Coral Springs, Florida, USA (Industrial Design & Manufacturing Company based in Italy)Account Manager and Public Relations Coordinator In charge of the company’s licensees worldwide (70), directly managing the largest key accounts Developed, managed and analyzed the consumer experience Trained and led the internal operations team (8) and coordinated the sales team (5) Executed new product launches, marketing plans and monitored operations Planned and organized events with the marketing department and analyzed the results Analyzed the performance of brand content on social media networks, different markets,

managed the customer response to campaigns and developed recommendations Created and put in effect new processes for maximum effectiveness within the company that

helped increase productivity and sales by 30% In charge of CRM operations, created strategies for development of best practices Overviewed the company’s E-commerce Monitored and analyzed monthly and annual purchase and sales trends and reported to owners Supervised supply chain, replenishment and logistics; managed relationships with suppliers

2015 Assistant Office Manager (3 months) Provided administrative support to executive officers

Responsible for project management operations, logistics and results 2013 - 2015 Smart Capital Factoring Solutions, Fort Lauderdale, Florida, USA

(International Business Financial Services Company)Business Development Coordinator Analyzed business processes and identified opportunities to generate revenue Assessed potential clients and provided developmental support of viable businesses

2012 - 2015 Rose Carnation, Weston, Florida, USA (Custom-made and Personalized Apparel and Accessories) Entrepreneur Created the brand image, awareness and a strong presence through social media campaigns Researched continuously and put in effect innovative and creative ideas to grow clientele Worked with clients to create customized items Hired, trained and managed personnel (5)

2008 - 2009 Victoria’s Secret, Aventura, Florida, USA (Fashion, Accessories, Cosmetics & Fragrances Retail Chain Store) Sales Associate In charge of the customer service, consumer experience Assisted managers in analyzing and improving the customer journey Collaborated with store manager on window displays and visual merchandising


Global MBA with major in Luxury Brand Management 2014 - 2011 Florida International University, Miami, Florida, USA

Bachelor’s in Science of Communication with a major in Public Relations & Minor in Hospitality LANGUAGES AND TECHNOLOGY Languages Spanish: Native, English: Native; German: Advanced, French: Beginner (learning), Italian: Beginner INTERESTSFashion & beauty, lifestyle blogging, social media, entrepreneurship, traveling, art & history, volunteering for social causes


Jing YANG


CAREER OBJECTIVE A role in brand management, public relations, digital marketing in jewellery & watches, fashion & accessories, or wine & spirit. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April(1 week)

LVMH – Wine & Spirits Division, Paris, France – ESSEC Field Project/Consulting MissionDigitasLBi coaching Developing new concepts to enhance online consumer engagement Roger Vivier, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2013 – 2017 Oriens Creative Culture Consulting Company, Beijing, China - Partner/Director(Provides consulting service and organizes events for companies in creative industry) Identified new markets and developed new business Planned and organized high-end experiencing trips Planned and organized conferences and events (on-set control, crisis management) Managed content marketing Coordinated public relations (International and national) Led projects: Paris luxury and fashion industry workshop/tour; Chengdu Design Week

(Exhibition, trade show and summit);; UK Media Industry Workshop/Tour; Taiwan Commercial Real Estate workshop/Tour

2013 – 2013 France-China Co-production Film: Wolf Totem - 3D Technology coordinator(Director: Jean Jacques Annaud) Coordinated Technology issues among different departments Assisted Director and Producer in cultural/communicational issues

2010 – 2013 Institute for Cultural Industries, Peking University, Beijing, China - Project Manager(Research and educational institute in creative industry) Developed international relations Managed Executive Program of Fashion and Luxury Management Coordinated Arts salons & exhibitions Managed conferences and events Researched about creative industries and provided report for industries Led projects: The 18th International Congress of Aesthetics; The International Forum on Cultural

Industries; UK/China music industry exchange program 2008 – 2010 TUV Rheinland, Beijing, China - Consultant

(German consulting and certification service company specialized in Automobile industry) Approached potential customers, proposed consulting solutions Planned and organized marketing activities, events Led projects: BMW Dealer Customer Orientation Workshop; Volkswagen Supplier Quality

Control Projects; ASQ Product Safety and Liability Prevention Seminar EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies include: compare heritage brands vs. modern luxury-Bottega Veneta & Mansur Gavriel; Rolex analysing-online development; Baccarat Digital Innovation

2004 - 2008 University of International Business and Economics, Beijing, China Bachelor in Management and EconomicsLANGUAGES AND TECHNOLOGY Languages Mandarin: native; English: fluent; French: intermediate Computer skills Microsoft Office, Google Adwords Certification INTERESTSArt history (Ancient Greece, Renaissance, Impressionism) Psychology, Philosophy, Interior Design

Jing YANG


CAREER OBJECTIVE A role in brand management, public relations, digital marketing in jewellery & watches, fashion & accessories, or wine & spirit. PROFESSIONAL EXPERIENCE 2018 (2,5 months)

April(1 week)

LVMH – Wine & Spirits Division, Paris, France – ESSEC Field Project/Consulting MissionDigitasLBi coaching Developing new concepts to enhance online consumer engagement Roger Vivier, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2013 – 2017 Oriens Creative Culture Consulting Company, Beijing, China - Partner/Director(Provides consulting service and organizes events for companies in creative industry) Identified new markets and developed new business Planned and organized high-end experiencing trips Planned and organized conferences and events (on-set control, crisis management) Managed content marketing Coordinated public relations (International and national) Led projects: Paris luxury and fashion industry workshop/tour; Chengdu Design Week

(Exhibition, trade show and summit);; UK Media Industry Workshop/Tour; Taiwan Commercial Real Estate workshop/Tour

2013 – 2013 France-China Co-production Film: Wolf Totem - 3D Technology coordinator(Director: Jean Jacques Annaud) Coordinated Technology issues among different departments Assisted Director and Producer in cultural/communicational issues

2010 – 2013 Institute for Cultural Industries, Peking University, Beijing, China - Project Manager(Research and educational institute in creative industry) Developed international relations Managed Executive Program of Fashion and Luxury Management Coordinated Arts salons & exhibitions Managed conferences and events Researched about creative industries and provided report for industries Led projects: The 18th International Congress of Aesthetics; The International Forum on Cultural

Industries; UK/China music industry exchange program 2008 – 2010 TUV Rheinland, Beijing, China - Consultant

(German consulting and certification service company specialized in Automobile industry) Approached potential customers, proposed consulting solutions Planned and organized marketing activities, events Led projects: BMW Dealer Customer Orientation Workshop; Volkswagen Supplier Quality

Control Projects; ASQ Product Safety and Liability Prevention Seminar EDUCATION 2017 - 2018 ESSEC Business School, Paris, France

Global MBA with Major in Luxury Brand Management Case studies include: compare heritage brands vs. modern luxury-Bottega Veneta & Mansur Gavriel; Rolex analysing-online development; Baccarat Digital Innovation

2004 - 2008 University of International Business and Economics, Beijing, China Bachelor in Management and EconomicsLANGUAGES AND TECHNOLOGY Languages Mandarin: native; English: fluent; French: intermediate Computer skills Microsoft Office, Google Adwords Certification INTERESTSArt history (Ancient Greece, Renaissance, Impressionism) Psychology, Philosophy, Interior Design


Xi YU


CAREER OBJECTIVE Looking for job opportunities in digital marketing, retail management and merchandising in luxury travel retail and fashion & accessories sector or international operational marketing in fragrances & cosmetics sector.


April 2018 (1 week)

2011 - 2017

DFS, LVMH Group, Paris, France – ESSEC Field Project/Consulting Mission Defining how to deliver the best pre-/in-/post-store digital experience

Salvatore Ferragamo, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

Mercedes-Benz China (Luxury cars, 500,000 annual retail sales, 500+ dealer stores, 1300+ employees in mainland China)

2016 - 2017 Manager, Executive Assistant to President & CEO, Beijing, China Liaised between Mercedes-Benz headquarters Germany, China and external shareholders Composed speeches and presentations for CEO’s internal and external communications (Global

Investor Conference, National Dealer Conference, Board Member Meeting, launch events, etc.) Worked with executive management team to manage cross-functional topics and projects (major

project: E-Commerce platform, dealer store digitalization & Mercedes me store – Mercedes-Benz world’s largest experiential store including a café, a restaurant, a bar and a retail space)

2015 - 2016 District Manager (16 dealer stores), Retail Marketing & CRM, Beijing, China Designed annual retail marketing strategy and planned annual budget (13 million in euro) Developed and led all aspects of regional marketing projects (max. 2 million euro), including

concept design, agency management, digital platform content design and dealer communications Oversaw and steered dealership marketing & CRM of 16 dealer stores, including approving

dealer monthly marketing plan, monitoring dealer CRM, guiding dealers in marketing variable margin projects and leading monthly dealer manager meetings

Drive digitalization project in dealer stores Assessed and graded dealer marketing managers in monthly Store Manager Assessment Centre

2012 - 2015 Assistant Manager, Employer Branding & People Development, Human Resources, Beijing, China Assisted in the development of employer branding and employee communications strategy Implemented employer branding events and delivered company presentation to applicants Established 3 employer branding digital platforms & 3 employee internal communications

channels and acted as ‘CEO’ (Chief Editorial Officer) for all channels Led the implementation of employee engagement initiatives (Paragon Award, Annual Employee

Town Hall Meeting, Employee Survey, etc.) Facilitated in the concept development and implementation of employee development programs

(mentoring program, talent mobility program, talent exposure program, etc.) 2011 - 2012 Management Trainee, Mercedes-Benz Accelerated Leadership Program, China / Germany / Brazil (CAReer – The Top Talent Program: 15-month project-based global program)

Participated MB China Fashion Week project, Int’l Auto Show project & Employer Branding project


Global MBA in Luxury Brand Management [Case Studies: Omni Channel Analysis of Gucci | Retail Excellence Study of LV | Lanvin New Marketing Strategy | Luxury Sector Disruption of Dior ]

2009 - 2010 Ruhr University of Bochum, Germany, Exchange Program on International Communications 2007 - 2011 Communication University of China, Beijing, China

Bachelor of Arts in German Language and LiteratureLANGUAGESMandarin: native, English: fluent, German: intermediate, French: intermediate

Xi YU


CAREER OBJECTIVE Looking for job opportunities in digital marketing, retail management and merchandising in luxury travel retail and fashion & accessories sector or international operational marketing in fragrances & cosmetics sector.


April 2018 (1 week)

2011 - 2017

DFS, LVMH Group, Paris, France – ESSEC Field Project/Consulting Mission Defining how to deliver the best pre-/in-/post-store digital experience

Salvatore Ferragamo, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

Mercedes-Benz China (Luxury cars, 500,000 annual retail sales, 500+ dealer stores, 1300+ employees in mainland China)

2016 - 2017 Manager, Executive Assistant to President & CEO, Beijing, China Liaised between Mercedes-Benz headquarters Germany, China and external shareholders Composed speeches and presentations for CEO’s internal and external communications (Global

Investor Conference, National Dealer Conference, Board Member Meeting, launch events, etc.) Worked with executive management team to manage cross-functional topics and projects (major

project: E-Commerce platform, dealer store digitalization & Mercedes me store – Mercedes-Benz world’s largest experiential store including a café, a restaurant, a bar and a retail space)

2015 - 2016 District Manager (16 dealer stores), Retail Marketing & CRM, Beijing, China Designed annual retail marketing strategy and planned annual budget (13 million in euro) Developed and led all aspects of regional marketing projects (max. 2 million euro), including

concept design, agency management, digital platform content design and dealer communications Oversaw and steered dealership marketing & CRM of 16 dealer stores, including approving

dealer monthly marketing plan, monitoring dealer CRM, guiding dealers in marketing variable margin projects and leading monthly dealer manager meetings

Drive digitalization project in dealer stores Assessed and graded dealer marketing managers in monthly Store Manager Assessment Centre

2012 - 2015 Assistant Manager, Employer Branding & People Development, Human Resources, Beijing, China Assisted in the development of employer branding and employee communications strategy Implemented employer branding events and delivered company presentation to applicants Established 3 employer branding digital platforms & 3 employee internal communications

channels and acted as ‘CEO’ (Chief Editorial Officer) for all channels Led the implementation of employee engagement initiatives (Paragon Award, Annual Employee

Town Hall Meeting, Employee Survey, etc.) Facilitated in the concept development and implementation of employee development programs

(mentoring program, talent mobility program, talent exposure program, etc.) 2011 - 2012 Management Trainee, Mercedes-Benz Accelerated Leadership Program, China / Germany / Brazil (CAReer – The Top Talent Program: 15-month project-based global program)

Participated MB China Fashion Week project, Int’l Auto Show project & Employer Branding project


Global MBA in Luxury Brand Management [Case Studies: Omni Channel Analysis of Gucci | Retail Excellence Study of LV | Lanvin New Marketing Strategy | Luxury Sector Disruption of Dior ]

2009 - 2010 Ruhr University of Bochum, Germany, Exchange Program on International Communications 2007 - 2011 Communication University of China, Beijing, China

Bachelor of Arts in German Language and LiteratureLANGUAGESMandarin: native, English: fluent, German: intermediate, French: intermediate


Tatyana ZELJKOVIC

[email protected] Nationality: Canadian/Croatian

CAREER OBJECTIVE A position in collection merchandising or product management in fashion and accessories in Europe and North America.


April 2018 (1 week)


Salvatore Ferragamo, Paris, France – ESSEC Retail internship Learnt the fundamental elements of running a store and assisted international clients

2012 – 2017 Loblaw Companies Limited, Toronto, Canada (Canada’s largest food and pharmacy retailer)2015 – 2017 2014 – 2015 2012 - 2014

Product Developer/Manager, Bed and Bath Category Jr. Product Developer, Bed and Bath Category Assistant Product Developer, Bed and Bath Category Developed strategic rationale for new product development and existing product categories

including: financial feasibility, vendor selection, product and packaging features, pricing recommendations, visual merchandising and promotions; in 2016, category achieved +10.6% sales growth

Analysed and monitored sales and productivity to identify areas of growth, opportunity and recommended corrective actions when necessary

Conducted market and competitor analysis of product and pricing positioning Maintained positive working relationships with vendors to ensure timely product launches and

service levels, working closely with Supply Chain team Responsible for sourcing, developing and presenting collections to management, showcasing

new products and communicating assortment strategies; Collaborated with Design and Packaging teams on product surface designs and packaging

specifications Negotiated costing with vendors to meet or exceed costing and margin expectations Responsible for managing and developing a junior member of the team

2010 – 2012 Aspen Ridge Homes, Toronto, Canada Sales Office Coordinator for Condominium Project Prepared Agreements of Purchase of Sale and Amendments; compiled competitor analysis

2008 – 2009 French Ministry of Education, Orleans, France Foreign Language Assistant (Assistante de Langue) Improved students’ English communication skills and knowledge of Canadian culture


Global MBA with Major in Luxury Brand Management 2003 - 2008 University of Toronto, Toronto, Canada

Bachelor of Arts, Honours – Economics and European Studies

LANGUAGES AND TECHNOLOGY Languages: English (Native) ; Croatian (Fluent) ; French (Upper Intermediate) ; Italian (Elementary) Computer skills MS Office Suite (Word, Excel, PowerPoint) ; Apple iOS; Google AdWords Certification

INTERESTSLover of arts and culture from fashion and photography to performing and culinary arts; avid traveller with an interest in languages, global affairs and sustainability; a romantic at heart, blogger on true love stories

Tatyana ZELJKOVIC

[email protected] Nationality: Canadian/Croatian

CAREER OBJECTIVE A position in collection merchandising or product management in fashion and accessories in Europe and North America.


April 2018 (1 week)


Salvatore Ferragamo, Paris, France – ESSEC Retail internship Learnt the fundamental elements of running a store and assisted international clients

2012 – 2017 Loblaw Companies Limited, Toronto, Canada (Canada’s largest food and pharmacy retailer)2015 – 2017 2014 – 2015 2012 - 2014

Product Developer/Manager, Bed and Bath Category Jr. Product Developer, Bed and Bath Category Assistant Product Developer, Bed and Bath Category Developed strategic rationale for new product development and existing product categories

including: financial feasibility, vendor selection, product and packaging features, pricing recommendations, visual merchandising and promotions; in 2016, category achieved +10.6% sales growth

Analysed and monitored sales and productivity to identify areas of growth, opportunity and recommended corrective actions when necessary

Conducted market and competitor analysis of product and pricing positioning Maintained positive working relationships with vendors to ensure timely product launches and

service levels, working closely with Supply Chain team Responsible for sourcing, developing and presenting collections to management, showcasing

new products and communicating assortment strategies; Collaborated with Design and Packaging teams on product surface designs and packaging

specifications Negotiated costing with vendors to meet or exceed costing and margin expectations Responsible for managing and developing a junior member of the team

2010 – 2012 Aspen Ridge Homes, Toronto, Canada Sales Office Coordinator for Condominium Project Prepared Agreements of Purchase of Sale and Amendments; compiled competitor analysis

2008 – 2009 French Ministry of Education, Orleans, France Foreign Language Assistant (Assistante de Langue) Improved students’ English communication skills and knowledge of Canadian culture


Global MBA with Major in Luxury Brand Management 2003 - 2008 University of Toronto, Toronto, Canada

Bachelor of Arts, Honours – Economics and European Studies

LANGUAGES AND TECHNOLOGY Languages: English (Native) ; Croatian (Fluent) ; French (Upper Intermediate) ; Italian (Elementary) Computer skills MS Office Suite (Word, Excel, PowerPoint) ; Apple iOS; Google AdWords Certification

INTERESTSLover of arts and culture from fashion and photography to performing and culinary arts; avid traveller with an interest in languages, global affairs and sustainability; a romantic at heart, blogger on true love stories


Yifei ZHENG


CAREER OBJECTIVE To pursue a career in International Brand Management, Product Development or Business Management in Fragrances & Cosmetics or Fashion & Accessories. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Helena Rubinstein – L’Oréal Luxe, Paris, France – ESSEC Field Project/Consulting Mission Developing a new business model/retail concept to enhance the HR customer experience Gucci, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2011 – 2017 Nestlé China Ltd., Beijing, China 2017 – 2017 Business Development Manager, Cailler

Managed Cailler business in China by building a strong premium proposition and reinforcing new business model based on sound understanding of the consumer and market

Created attractive and rewarding brand experiences and adapted global communication campaigns with digital bridging both online and offline

Partnered with various key stakeholders to develop channel strategy and expansion approach to grow sales, with a strong focus on E-C platforms

2012 – 2017 Senior Brand Manager, Nescafé Dolce Gusto Launched NESCAFÉ Dolce Gusto in China in 2013 and successfully managed the brand with

consistent double digit growth Built the comprehensive product portfolio of 7 machine models and 14 capsule variants, with 1-2

new machines launched each year, including the MINI (BMW) limited edition machine Developed Dolce Gusto communication framework and social media strategy in China, set up

the fundamentals for “premium coffee machine” proposition and managed yearly communication campaigns (Yearly budget €8M - €12M) to build awareness and desire of the brand

Set up the store and BA standards of Dolce Gusto offline consumer engagement, to bring brand experience live in store and induce trial

Launched Dolce Gusto Tmall Store in 2013, and leveraged Ali big data to continuously optimize shopper experience and to build communication eco system

2011 – 2012 Assistant Brand Manager, Nescafé coffee mix Designed and pilot launched a sub-brand for recruiting in two provinces in China

2009 – 2011 Nestlé Philippines Ltd., Manila, Philippines Corporate Management Trainee, MILO, Maggi, Nescafé, Key Account Completed assignments in Marketing and Sales for brand building and demand generation

2008 – 2009 Nestlé S.A., Vevey, Switzerland International Marketing and Sales Trainee, Food Strategic Business Unit Coordinated with Asian markets for regional research project and competitor analysis

2005 L’Oreal China, Beijing & Shanghai, China (9 months) Winner in China, 2nd Place in Asia, 2005 Marketing Award

Intern, Shu Uemura Marketing, Luxury Division Assisted in organizing marketing & media activities


Global MBA with Major in Luxury Brand Management 2005 - 2008 University of International Business and Economics, Beijing, China

Master in Business Management, Major in Global Marketing Management, Minor in Law 2006 - 2006 BRANDEIS International Business School, Boston, USA

Exchange Student in Global Marketing ManagementLANGUAGES AND TECHNOLOGY Languages Mandarin: Mother Tongue, English: Fluent, French: Intermediate, Japanese: Basic Computer skills MS office, Cubase, 3D Max, Photoshop INTERESTSWorld Travelling (55+ countries), Musical Instruments (Piano, Accordion, Zheng, etc), Interior & Jewel Design, Pets

Yifei ZHENG


CAREER OBJECTIVE To pursue a career in International Brand Management, Product Development or Business Management in Fragrances & Cosmetics or Fashion & Accessories. PROFESSIONAL EXPERIENCE 2018 (2,5 months) April 2018 (1 week)

Helena Rubinstein – L’Oréal Luxe, Paris, France – ESSEC Field Project/Consulting Mission Developing a new business model/retail concept to enhance the HR customer experience Gucci, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2011 – 2017 Nestlé China Ltd., Beijing, China 2017 – 2017 Business Development Manager, Cailler

Managed Cailler business in China by building a strong premium proposition and reinforcing new business model based on sound understanding of the consumer and market

Created attractive and rewarding brand experiences and adapted global communication campaigns with digital bridging both online and offline

Partnered with various key stakeholders to develop channel strategy and expansion approach to grow sales, with a strong focus on E-C platforms

2012 – 2017 Senior Brand Manager, Nescafé Dolce Gusto Launched NESCAFÉ Dolce Gusto in China in 2013 and successfully managed the brand with

consistent double digit growth Built the comprehensive product portfolio of 7 machine models and 14 capsule variants, with 1-2

new machines launched each year, including the MINI (BMW) limited edition machine Developed Dolce Gusto communication framework and social media strategy in China, set up

the fundamentals for “premium coffee machine” proposition and managed yearly communication campaigns (Yearly budget €8M - €12M) to build awareness and desire of the brand

Set up the store and BA standards of Dolce Gusto offline consumer engagement, to bring brand experience live in store and induce trial

Launched Dolce Gusto Tmall Store in 2013, and leveraged Ali big data to continuously optimize shopper experience and to build communication eco system

2011 – 2012 Assistant Brand Manager, Nescafé coffee mix Designed and pilot launched a sub-brand for recruiting in two provinces in China

2009 – 2011 Nestlé Philippines Ltd., Manila, Philippines Corporate Management Trainee, MILO, Maggi, Nescafé, Key Account Completed assignments in Marketing and Sales for brand building and demand generation

2008 – 2009 Nestlé S.A., Vevey, Switzerland International Marketing and Sales Trainee, Food Strategic Business Unit Coordinated with Asian markets for regional research project and competitor analysis

2005 L’Oreal China, Beijing & Shanghai, China (9 months) Winner in China, 2nd Place in Asia, 2005 Marketing Award

Intern, Shu Uemura Marketing, Luxury Division Assisted in organizing marketing & media activities


Global MBA with Major in Luxury Brand Management 2005 - 2008 University of International Business and Economics, Beijing, China

Master in Business Management, Major in Global Marketing Management, Minor in Law 2006 - 2006 BRANDEIS International Business School, Boston, USA

Exchange Student in Global Marketing ManagementLANGUAGES AND TECHNOLOGY Languages Mandarin: Mother Tongue, English: Fluent, French: Intermediate, Japanese: Basic Computer skills MS office, Cubase, 3D Max, Photoshop INTERESTSWorld Travelling (55+ countries), Musical Instruments (Piano, Accordion, Zheng, etc), Interior & Jewel Design, Pets


Ying ZHU


CAREER OBJECTIVE Product Development in Luxury Fashion and Accessories.

PROFESSIONAL EXPERIENCE

2018 (2,5 months)

April 2018 (1 week)


Christian Louboutin, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2016 - 2017 Beijing Bee Flower Co. Ltd, Beijing, China Co-Founder, BLANCHHICHI’ ADVENTURE Created a new brand “Blanchhichi’ Adventure” which focuses on tailor-made high-end bed linen Designed brand logo, developed products, and defined unique selling arguments as well as copies

and ads for every tailor-made product

2014 - 2015 TMALL, Alibaba Group, Hangzhou, China Brand Manager, TMALL Marketing Department / TMALL Wireless and Membership Team Led the corporation of PEPSI and TMALL in summer 2014, creating the biggest corporation

campaign in Alibaba Group and also the best ROI during that time Promoted the new app of TMALL and managed TMALL membership marketing

2009 - 2013 MINDSHARE, WPP Group, Beijing, China Strategic Planning Director, for YILI Milk Responsible for the full media planning strategies of Shu Hua milk and Jin Dian milk. Handled

over 64 Million Euros for the media investment every year Created multiple opportunities for reinforcing the product launch such as product placement of

Shu Hua Milk in Transformer III and also some famous drama placements and successful sponsoring in variety shows and sport events

Awarded the Prize of Gold Investment Bounty for the integrated communication of Shu Hua, Milk & Transformer III and the Prize of 30 under 30 in Group M in 2012

2006 - 2008 ZENITH MEDIA, Public Group, Shanghai, China TV Analyst and Media Planner, for LVMH, Chevrolet, GM Conducted both qualitative and quantitative data collection and analysis to forecast TV ratings

and accomplished the media spot plans and the media execution EDUCATION

2017 – 2018 ESSEC Business School, Paris, France Global MBA with Major in Luxury Brand Management

2002 – 2006 Communication University of China, Beijing, China Bachelor of Public Management


Languages English/Mandarin-Fluent

INTERESTS

Kundalini Yoga / Textiles / Art / Flower arranging

Ying ZHU


CAREER OBJECTIVE Product Development in Luxury Fashion and Accessories.

PROFESSIONAL EXPERIENCE

2018 (2,5 months)

April 2018 (1 week)


Christian Louboutin, Paris, France – ESSEC Retail Internship Learnt the fundamental elements of running a store and assisted international clients

2016 - 2017 Beijing Bee Flower Co. Ltd, Beijing, China Co-Founder, BLANCHHICHI’ ADVENTURE Created a new brand “Blanchhichi’ Adventure” which focuses on tailor-made high-end bed linen Designed brand logo, developed products, and defined unique selling arguments as well as copies

and ads for every tailor-made product

2014 - 2015 TMALL, Alibaba Group, Hangzhou, China Brand Manager, TMALL Marketing Department / TMALL Wireless and Membership Team Led the corporation of PEPSI and TMALL in summer 2014, creating the biggest corporation

campaign in Alibaba Group and also the best ROI during that time Promoted the new app of TMALL and managed TMALL membership marketing

2009 - 2013 MINDSHARE, WPP Group, Beijing, China Strategic Planning Director, for YILI Milk Responsible for the full media planning strategies of Shu Hua milk and Jin Dian milk. Handled

over 64 Million Euros for the media investment every year Created multiple opportunities for reinforcing the product launch such as product placement of

Shu Hua Milk in Transformer III and also some famous drama placements and successful sponsoring in variety shows and sport events

Awarded the Prize of Gold Investment Bounty for the integrated communication of Shu Hua, Milk & Transformer III and the Prize of 30 under 30 in Group M in 2012

2006 - 2008 ZENITH MEDIA, Public Group, Shanghai, China TV Analyst and Media Planner, for LVMH, Chevrolet, GM Conducted both qualitative and quantitative data collection and analysis to forecast TV ratings

and accomplished the media spot plans and the media execution EDUCATION

2017 – 2018 ESSEC Business School, Paris, France Global MBA with Major in Luxury Brand Management

2002 – 2006 Communication University of China, Beijing, China Bachelor of Public Management


Languages English/Mandarin-Fluent

INTERESTS

Kundalini Yoga / Textiles / Art / Flower arranging


Jing ZHUANG


CAREER OBJECTIVE To attain a role in PR, Retail or Marketing in jewellery & watches and fashion.



2016 – 2017 Kimberlite Diamond Group co., LTD, Shanghai, China (a diamond company in Mainland China with 600+ shops nationwide)Planning Director, Brand Department. (managed a team of 10) Managed company’s annual PR budget, including media buying and brand events; worked with

marketing department to make and execute digital marketing plan for new season products; led cooperation with partners in Hong Kong and Switzerland

Orchestrated company’s annual No.1 brand event at Basel World in Switzerland (Display booth, show and gala dinner), and created 1st Kimberlite publicity project on digital media, involving media, bloggers and celebrities

Managed the biggest fashion show in company’s history at Hong Kong Jewellery Fair, involving over 500 guests, 50 pieces high-end jewelleries and 25 models

Established PR network with celebrities and important media groups(e.g.Vogue, Harper's Bazaar, Marie Claire), started operation of digital media and organized fashion shootings regularly

Led “30-carats Global Design Competition” project, 1st design competition in company’s history, and received more than 1000 applications worldwide

2014 – 2015 Xishi Internet Company, Shanghai, China (a start-up company operating a leading lifestyle mobile APP with more than 20 million users)Branding Director, Brand Department. Built up the brand team from 0 to 12 persons, and expanded the business scope from traditional

brand events to new media operation, users management and marketing Set up company’s visual system by leading Visual Identity program Led cross-industry cooperations, and achieved over 40 projects, which benefited company with

over 26,000 EUR resources of space, tickets and advertisings Achieved the first “1000 orders activity” in company’s history by planning weekly digital

activities and maintaining the growth rate of new users steadily around 6% daily2007 – 2014 China Central Television, Beijing, China

(national TV station, biggest TV media in China with 10,000 employees)Senior Account Manager, Account Department

2010 – 2012

2007 - 2010

Took charge of clients of fashion and agriculture industries; coordinated to create new advertising products to cater advertisers’ needs, and supervised the contract implementation

Developed new clients in Jewellery industry from 2 to 20, 5 of them spending over 1.2 million EUR yearly

Achieved 139% of yearly sales target (2012), and 109% of yearly sales target (2013) Channel Advertising Manager, Channel Operation Department Managed promotion events for five foreign channels Marketing Assistant, Marketing Department Explored and built connections with over 50 print media Assisted to implement yearly events for promoting resources, covering 1500 persons


Global MBA with Major in Luxury Brand Management Case study on Van Cleef & Arpels about Client Experience Christmas marketing project for Jean-Paul Gaultier perfume Digital project for Baccarat

2003 - 2007 Qingdao University, Qingdao, ChinaBachelor Degree with Major in Advertising

LANGUAGES AND TECHNOLOGY Languages Mandarin : native, English : fluent, French : basic. Computer skills Microsoft Office, Photoshop, Keynote, iMovie INTERESTSFashion, Art, Culture, Cooking, Salsa dance, Yoga, Traveling

Jing ZHUANG


CAREER OBJECTIVE To attain a role in PR, Retail or Marketing in jewellery & watches and fashion.



2016 – 2017 Kimberlite Diamond Group co., LTD, Shanghai, China (a diamond company in Mainland China with 600+ shops nationwide)Planning Director, Brand Department. (managed a team of 10) Managed company’s annual PR budget, including media buying and brand events; worked with

marketing department to make and execute digital marketing plan for new season products; led cooperation with partners in Hong Kong and Switzerland

Orchestrated company’s annual No.1 brand event at Basel World in Switzerland (Display booth, show and gala dinner), and created 1st Kimberlite publicity project on digital media, involving media, bloggers and celebrities

Managed the biggest fashion show in company’s history at Hong Kong Jewellery Fair, involving over 500 guests, 50 pieces high-end jewelleries and 25 models

Established PR network with celebrities and important media groups(e.g.Vogue, Harper's Bazaar, Marie Claire), started operation of digital media and organized fashion shootings regularly

Led “30-carats Global Design Competition” project, 1st design competition in company’s history, and received more than 1000 applications worldwide

2014 – 2015 Xishi Internet Company, Shanghai, China (a start-up company operating a leading lifestyle mobile APP with more than 20 million users)Branding Director, Brand Department. Built up the brand team from 0 to 12 persons, and expanded the business scope from traditional

brand events to new media operation, users management and marketing Set up company’s visual system by leading Visual Identity program Led cross-industry cooperations, and achieved over 40 projects, which benefited company with

over 26,000 EUR resources of space, tickets and advertisings Achieved the first “1000 orders activity” in company’s history by planning weekly digital

activities and maintaining the growth rate of new users steadily around 6% daily2007 – 2014 China Central Television, Beijing, China

(national TV station, biggest TV media in China with 10,000 employees)Senior Account Manager, Account Department

2010 – 2012

2007 - 2010

Took charge of clients of fashion and agriculture industries; coordinated to create new advertising products to cater advertisers’ needs, and supervised the contract implementation

Developed new clients in Jewellery industry from 2 to 20, 5 of them spending over 1.2 million EUR yearly

Achieved 139% of yearly sales target (2012), and 109% of yearly sales target (2013) Channel Advertising Manager, Channel Operation Department Managed promotion events for five foreign channels Marketing Assistant, Marketing Department Explored and built connections with over 50 print media Assisted to implement yearly events for promoting resources, covering 1500 persons


Global MBA with Major in Luxury Brand Management Case study on Van Cleef & Arpels about Client Experience Christmas marketing project for Jean-Paul Gaultier perfume Digital project for Baccarat

2003 - 2007 Qingdao University, Qingdao, ChinaBachelor Degree with Major in Advertising

LANGUAGES AND TECHNOLOGY Languages Mandarin : native, English : fluent, French : basic. Computer skills Microsoft Office, Photoshop, Keynote, iMovie INTERESTSFashion, Art, Culture, Cooking, Salsa dance, Yoga, Traveling

ESSEC Business School3 avenue Bernard-HirschCS 50105 Cergy95021 Cergy-Pontoise Cedex - FranceTel. +33 (0)1 34 43 30 00www.essec.edu

ESSEC Executive EducationCNIT BP 23092053 Paris-La DéfenseFranceTel. +33 (0)1 46 92 49 00www.executive-education.essec.edu

ESSEC Asia-Pacific5 Nepal ParkSingapore 139408Tel. +65 6884 9780www.essec.edu/asia

ESSEC AfricaPlage des Nations - Golf CityRoute de Kénitra - Sidi Bouknadel(Rabat-Salé) - MoroccoTel. +212 (0)5 37 82 40 00www.essec.edu

SINGAPOREPARIS RABAT

ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023 | Committee of Private Education (CPE) is part of SkillsFuture Singapore (SSG)

Contact

Hélène DucalconTel. +33 (0)1 34 43 36 13

[email protected]

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954520818 gmba track - major in luxury brand ......marketing manager, saint laurent china french 9...

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