9 types of interactive content that accomplish marketing goals
TRANSCRIPT
By: Jon [email protected]
1. Interactive Infographics“A picture is worth a thousand words”, and infographics are no different. When done correctly, infographics can help readers absorb a lot of information in a short period of time. People generally prefer visual content over text based content.
This type of interactive content is a great way to grab your readers attention, convert them into a lead, and get them to share with their network.
Adding interactives to an infographic kicks it up a notch. Interactive Infographics typically include:- Movement- The ability to click on certain sections- The option to enter in certain information- Data Visualization
By: Jon [email protected]
2. QuizzesWe’ve all taken online quizzes. This type of content can be engaging and fun as well as serious and informative. They are useful tools to spice up your blog from traditional, text based articles.
Marketers can design ad campaigns around quizzes. Quizzes generally have a strong call to action to drive click-thrus and can be used to generate leads and data once a prospect lands there.
Quizzes help:- Drive Website Traffic- Increase Social Engagement- Collect Data- Generate Leads
By: Jon [email protected]
3. Interactive Whitepapers and eBooksWhen selling a product or service, an important step of the buying cycle is educating the customer. Some customers want to get as much information as they can before making a decision.
This type of content is perfect for the bottom of the sales funnel. Once people are interested in your product and want to learn more, give them a unique and visually stunning piece of content that will make them want to take the next step and purchase.
Interactive Whitepapers and eBooks take a static method of educating prospects and makes it more engaging. This content helps:- Make it easy for readers to find the information they
need- Make it less boring with movement and animations- Allow the reader to actually click and interact with the
content- Data visualization
By: Jon [email protected]
4. CalculatorsCalculators are a fantastic tool to employ with interactive marketing when you really want to show the value of your company’s product or services. Create scenarios where you show your value by having prospects answer questions about their business.
Don’t be afraid to show your value. If your company can save potential customers time and money, show them how. Have them enter in information about their business and showcase how you help.
Calculators can show ROI, cost savings, and time savings, to name a few. With calculators, you can:- Generate Leads- Collect Data- Match data up with the lead- Really showcase your value
By: Jon [email protected]
5. Business AssessmentsWhat if prospects could enter their specific information and receive a tailored evaluation of their needs? With business assessments, you can recommend services, products, or other content after a prospect answers a series of questions.
Maximize your chances of turning a lead into a customer by creating valuable and informative business assessments.
Business assessments help marketers by:- Educating prospects with tailored information- Showcasing that you are an expert in the
industry- Making strong recommendations- Collect leads and data
By: Jon [email protected]
6. Contests and GiveawaysWho doesn’t love winning a prize? Running contest or promoting a giveaway is an old school way of gaining interest, and has been around a long time. But it can go past just entering in an email address for a chance to win.
This type of interactive content is great for social engagement, brand awareness, and generating valuable data and leads.
Using interactive principles, you can change the way that you run contest:- Have people submit user generated content and allow
people to vote- Run a contest where people have to answer a question or
pick a correct answer- Mix it up beyond the standard “give me your info for an
entry”
By: Jon [email protected]
7. Interactive Landing PagesLanding pages are crucially important to converting leads, so yours needs to pop with interest. Evolving your current pages into pieces of interactive content can show increases in conversion rates.
If you go through the trouble to get someone to a landing page, make sure that you give them the “Wow” factor to keep them fully engaged and ultimately, convert into a customer. It’s a smart practice to direct your organic and paid search traffic to these types of interactive landing pages.
Interactive landing pages can offer:- A more dynamic experience to the user- A decrease in bounce rate- An increase in time on site- An increase in conversion rates
By: Jon [email protected]
8. Interactive FlowchartsInteractive flowcharts can bring tremendous ROI when used correctly. Highly customized for a unique user experience, these flowcharts ask questions and direct customers through depending on their answers.
Create interactive content that is customized to the reader and how they answer certain questions. Send them through a series of questions that lead them to an end result or recommendation that matches their needs perfectly.
Interactive Flowcharts can be used to:- Direct prospects through a distinct series of questions- Give the prospect custom information depending on how
they answer- Pinpoint a potential buyer’s needs
By: Jon [email protected]
9. Custom InteractivesThere are tons of different forms of interactive content out there. New interactive content is coming out all the time. You might have an idea for something that has not been done or is not very popular.
You can either do the custom interactive in-house or contact a company like ContentTools that can help you bring your idea to life. We have a team of creators, designers, developers, and project managers ready to help.
If you are looking for a custom solution or application, here are some things you can do:- Expand upon your idea – Start drawing it out- Try and find similar examples online- Look at all the components and how it works- Brainstorm with people on your team and get their feedback
By: Jon [email protected]
ConclusionEmbracing interactive content ideas as a way to boost your overall marketing results is shrewd. Creating and executing one, a few, or all of these interactive content ideas will undoubtedly help increase conversion rates and improve your revenue.
ContentTools is a valuable asset for businesses that are aiming to increase the power of their content marketing with interactive content. Contact us to get started today.
Contact:Jon Matar, [email protected]