9 facts maine small business owners should know about portland radio

Portland Maine Radio

www.PortlandRadioGroup.com

Source: Nielsen: Scarborough 2014

THINGS SMALL BUSINESS OWNERS NEED TO KNOW ABOUT PORTLAND MAINE RADIO




91.3% Of Adults in Southern Maine Listen To Radio Each Week

1




2

0%

20%

40%

60%

80%

100%

AM/FM Satellite

Audio Source: AM/FM Remains The Dominant Form of Radio Listening In Southern Maine




Adults In Southern Maine Listen To The Radio All Day…Every Day

3

0%

10%

20%

30%

40%

50%

60%

70%

6am-10am 10am-3pm 3pm-7pm 7pm-12m Weekend




Age Distribution: 18-54 Year Olds Are More Likely To Be Radio Listeners Than The General Southern Maine Population

4

0%

5%

10%

15%

20%

25%

18-24 25-34 35-44 45-54 55-64 65+

Radio Listeners

Population




5

Working Mothers in Southern Maine Are

More Like To Listen To Radio Than Watch Television

32.2%




Income: Radio Listeners Are More Affluent Than The Southern Maine Population

6

0%

5%

10%

15%

20%

25%

>$30k $30k-$39k $40k-$49k $50k-$75k $75k-$99k <$100k

Radio Listeners

Population

Household Income




7

Internet Shoppers in Southern Maine Are

More Like To Listen To Radio Than Watch Television

14.3%




Employment Status: Radio Listeners Are More Likely To Have A Full Time Job Than The Southern Maine Population

8

0%

10%

20%

30%

40%

50%

60%

Full Time Part Time Retired Homeaker

Radio Listeners

Population

Employment Status




Education: Radio Listeners Are More Likely To Have A College or Post-Graduate Degree Than The General Population of Southern Maine

9

5%

7%

9%

11%

13%

15%

17%

19%

College Degree (2yr) College Degree (4yr) Post Graduate Degree

Radio Listeners

Population

Highest Level of Education Attained




THINGS SMALL BUSINESS OWNERS NEED TO KNOW ABOUT PORTLAND MAINE RADIO

9 facts maine small business owners should know about portland radio

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