8.marketing meeting

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1. Warm Up

Answer and discuss these questions in pairs or as a class.

1. What kinds of advertising are there?

2. Where do you see the most advertising?3. What is your favorite advertisement?

4. What commercials do you remember most from television?5. What do you think makes a good commercial?

Office Life

Lesson 8 of 15 : Marketing Meeting

2. Correspondence Building

The dialogue below is not in the right order. Work alone or with a partner to put

the conversation in the right order. Then practice reading the dialogue.

Underline any words or phrases you dont understand.

3. Find business words andphrases.

Circle any words or expressions from the

dialogue that you think are useful in the

office. Write them below.

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

____________________________

___ Jim: A commercial it is!

___ Jim: Lee, let me introduce you to Jacob. Hes going to help us come upwith a marketing campaign.

___ Jacob: Television advertising is more expensive than radio advertising.

___ Lee: There are three primary places to advertise: newspapers, radio, andtelevision.

___ Lee: Id bet that they dont read the newspapers much.

___ Lee: They like television too.

___ Lee: Its nice to meet you, Jacob.

___ Jacob: Yes, thats true. Lets think about our audience.

___ Jim: Do you agree, Jacob?

___ Jim: Our audience is college students. They use the books we sell.

___ Jacob: Yes, I do. Even though television commercials cost more, weshould do a television commercial because well reach a wider audience.

___ Jacob: I agree. I think they probably listen to the radio more.

___ Lee: Lets face it. Theyll watch more television.

___ Jim: I think our first order of business is to decide what kind of marketingcampaign to do.

___ Jim: They like to listen to music.

___ Jacob: Its nice to meet you too.

___ Jim: So which is a college student more likely to do: listen to the radio orwatch television?
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4. Match these words or phrases to their correct definitions.

1. introduce

2. come up with

3. marketing campaign

4. first order of business5. audience

6. wider

7. bet

8. primary

9. more likely

10. face it

11. commercial

12. advertise

5. Fill in the blanks with the right form of the correct word or phrase.

1. On my first day at the office, my boss _________________ me to everyone.

2. Ana needs to ____________ the fact that getting a job in advertising is difficult.

3. The ____________________________________ is to order supplies for everybody in the accounting department.

4. The advertising team wanted to reach a wider __________________ so they decided to put ads on the radio and in

the newspapers.

5. The ___________________ reason I want a job is so I can pay my bills.

6. He wants to be a manager, but I think it s _____________________ that he will have to start at a lower level.

7. Nathan better ___________________________ a good excuse for being late or else the teacher will suspend him.

8. The _____________________________________ for the new sports drink consisted of television commercials and

advertisements in the newspaper.

9. In order to increase our sales, we needed to launch TV and radio ____________________ .

10. At the marketing meeting it became apparent that the company needed to _________________ its products more.

____ a. a plan to promote a product

____ b. an advertising usually on TV or radio

____ c. bigger, broader

____ d. the first thing to do____ e. better chance of happening

____ f. to accept something

____ g. to present people to get to know each other

____ h. to be sure of

____ i. main

____ j. to develop; to think of; to create

____ k. the people who you want to buy your products or services

____ l. to call the attention of the public to a certain product or service

6. Reading

Now practice reading the dialogue with a partner. Take turns practicing the pronunciation. Discuss what you think is good about the

dialogue. (Your teacher will provide you with the full dialogue on a separate sheet. Page 4.)

7. Speaking

Write your own dialogue. Work with a partner and write your own conversation using at least four words or phrases from todays lesson.

Practice and memorize the dialogue, then present it in front of the class.

Office Life



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Office Life


1. Whats your favorite company or organization? _________________________________________________________

_________________________________________________________________________________________________

_________________________________________________________________________________________________

2. What kind of marketing campaigns does it have? ________________________________________________________

_________________________________________________________________________________________________

_________________________________________________________________________________________________

3. Who is the primary audience for its marketing campaigns? How can you tell? _________________________________

_________________________________________________________________________________________________

_________________________________________________________________________________________________

4. How do you think the company could reach a wider audience? ____________________________________________

_________________________________________________________________________________________________

_________________________________________________________________________________________________

5. What kind of marketing campaign would you come up with? _______________________________________________

_________________________________________________________________________________________________

_________________________________________________________________________________________________

6. If you owned this company, what would be your first order of business? ______________________________________

_________________________________________________________________________________________________

_________________________________________________________________________________________________

7. What challenges would you more likely to face? ________________________________________________________

_________________________________________________________________________________________________

_________________________________________________________________________________________________

8. Writing

Write complete sentences to answer these questions.
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Lee: There are three primary places to advertise: newspapers, radio, andtelevision.

Jim: So which is a college student more likely to do: listen to the radio orwatch television?

Jim: Lee, let me introduce you to Jacob. Hes going to help us come up with amarketing campaign.

Jim: Do you agree, Jacob?

Lee: Its nice to meet you, Jacob.

Jim: I think our first order of business is to decide what kind of marketingcampaign to do.

Lee: Lets face it. Theyll watch more television.

Jacob: Yes, thats true. Lets think about our audience.

Jacob: Television advertising is more expensive than radio advertising.

Jim: Our audience is college students. They use the books we sell.

Jacob: Its nice to meet you too.

Jim: They like to listen to music.

Jacob: I agree. I think they probably listen to the radio more.

Lee: Id bet that they dont read the newspapers much.

Jacob: Yes, I do. Even though television commercials cost more, we should doa television commercial because well reach a wider audience.

Lee: They like television too.

Conversation

Practice

Office Life


Jim: A commercial it is!


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In Task 2, your students are required to put the conversation in the correct order. Its more fun for students to put the dialogue in order

by physically rearranging cut up strips. Below are two shuffled copies of the dialogue. Have your students cut it into strips and rearrang

them until theyve put them in the correct order.

Teachers Handout for Task 2.

Jacob: Yes, I do. Even though television commercials cost

more, we should do a television commercial because we ll

reach a wider audience.

Jim: Lee, let me introduce you to Jacob. Hes going to help

us come up with a marketing campaign.

Jacob: I agree. I think they probably listen to the radio

more.


Jim: Our audience is college students. They use the books

we sell.





Jacob: Television advertising is more expensive than radio

advertising.

Jim: So which is a college student more likely to do: listen

to the radio or watch television?


Lee: There are three primary places to advertise:

newspapers, radio, and television.

Jim: I think our first order of business is to decide what kind

of marketing campaign to do.




Office Life


Jacob: Yes, I do. Even though television commercials cost

more, we should do a television commercial because we ll

reach a wider audience.

Jim: Lee, let me introduce you to Jacob. Hes going to help

us come up with a marketing campaign.

Jacob: I agree. I think they probably listen to the radio

more.


Jim: Our audience is college students. They use the books

we sell.





Jacob: Television advertising is more expensive than radio

advertising.

Jim: So which is a college student more likely to do: listen

to the radio or watch television?


Lee: There are three primary places to advertise:

newspapers, radio, and television.

Jim: I think our first order of business is to decide what kind

of marketing campaign to do.





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2. Correspondence Building Note: Do not hand out Page 4 until this task is completed.(Also, see page 5 for the dialogue strips to hand out to students before starting.)

3. Jacob: Its nice to meet you too.

17. Jim: A commercial it is!

1. Jim: Lee, let me introduce you to Jacob. Hes going to help us come up with a marketing campaign.

12. Jacob: Television advertising is more expensive than radio advertising.

5. Lee: There are three primary places to advertise: newspapers, radio, and television.

8. Lee: Id bet that they dont read the newspapers much.

11. Lee: They like television too.

2. Lee: Its nice to meet you, Jacob.

6. Jacob: Yes, that s true. Lets think about our audience.

15. Jim: Do you agree, Jacob?

7. Jim: Our audience is college students. They use the books we sell.

16. Jacob: Yes, I do. Even though television commercials cost more, we should do a television commercial because well reach a

wider audience.

9. Jacob: I agree. I think they probably listen to the radio more.

14. Lee: Lets face it. Theyll watch more television.

4. Jim: I think our first order of business is to decide what kind of marketing campaign to do.

10. Jim: They like to listen to music.

13. Jim: So which is a college student more likely to do: listen to the radio or watch television?

5. Fill in the blanks

1. introduced

2. face

3. fist order of business

4. audience

5. primary

6. more likely

7. come up with8. marketing campaign

9. commercials

10. advertise

Teachers Answer Key

4. Matching

1. g 2. j 3. a 4. d 5. k 6. c 7. h 8. i 9. e 10. f 11. b 12. l

Office Life


8.marketing meeting

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