89 th ieee region 8 committee meeting saturday, 13 october 2007 john day, peggy lefkin ieee regional...
TRANSCRIPT
89th IEEE Region 8 Committee MeetingSaturday, 13 October 2007
John Day, Peggy LefkinIEEE Regional Activities
Update:IEEE Regional
Activities Direction
OU Management System Initiative
Next Generation Benefits myIEEE IEEE.tv Online Member Directory
Membership Development
Today’s presentation
Organization Unit Management System
(Serving our Volunteers)
Using Volunteers, students, supplemented by contractor and IT staff, coordinated through RAB project planning
Active group that conferences weekly
Open to interested volunteers who may wish to contribute or to expand offerings
Schedule Pilot started on meeting
management Pilots beginning on elections Financial management in
design, development to begin soon.
Web site pilots ~ 1Q-2008
Mission
Provide a suite of web-based tools and utilities to assist IEEE volunteers in efficiently administering their IEEE operations
Meeting management
OU elections
Financial management and other reporting requirements
Leadership updates to rosters
Web site maintenance
Direct integration with myIEEE
Project Detail
Meeting/event management Collection of meeting data Registration Tracks Attendance Meeting Notice displayed on web site RSS feeds VCAL Feed meeting information to myIEEE Eliminate need to fill in L31 forms
Web Site Basic web site web in a box
Enable a common look and feel Move all meeting information
online Calendar for all units Pull volunteer data from IEEE
databases
OU Elections Pilot beginning week of 15
October Two sections from each region
have been asked to participate
Financial Management Web-based financial reporting
mechanism Tie in with concentration banking L-50 support Audit support
Additional updates and details will be presented at Sections Congress 2008
Next Generation Benefits
(Serving our Members)
Slide Source: 1to1 Webinar: “Brand Marketers…Meet Social Networks,” Helm, Nov 2006
The shift from above the line media (mass advertising alone,
eyeballs = effectiveness)
to below the line media (addressable, interactive, e.g. online communities,
email, blogs, RSS, etc.)
Users want more control over what they see, hear and how/where/when they interact with companies
Social media, social networks for social animals
Transition to Social Media & Networks
www.ieee.org/myieee
Next Generation Benefits
Institute
Job Site
E-MailAlias
WebAccount
Spectrum
XploreAbstracts
FinancialAdvantage
MembershipApplication
RenewalApplication
one-stop membership experience The value-add is respect for time
Reengineering the online membership experience Began in 2005
Integrated membership experience
Members-first, benefit web sites second
Personalizing the ‘stovepipes’ is not the answer
2007 “myIEEE 2.0” requirements gathering
2008 Plan Launch of online member directory /
module within myIEEE Integration of OU Mgt system Launch of myIEEE 2.0
Next Generation Benefits
Jan – Sep 2007
% of Total IEEE Members
% of myIEEE Visits
R1 10.3 % 6.5 %
R2 8.8 % 5.8 %
R3 8.2 % 6.0 %
R4 6.3 % 4.7 %
R5 7.8 % 5.9 %
R6 15.9 % 10.6 %
R7 4.3 % 4.1 %
R8 16.9 % 24.0 %
R9 4.0 % 8.2 %
R10 17.6 % 24.2 %
www.ieee.org/ieeetv
IEEE.tv is an internet television network that produces and delivers special-interest programming about technology and engineering, for the benefit of IEEE's members and the public.
What is IEEE.tv ?
Next Generation Benefits
Official Launch
27 September 2007
Two versions of product
IEEE.tv Public Access – Free programming for the public
Raise general awareness about engineering and technology.
IEEE.tv Member-Basic – Included with IEEE membership
(no additional cost)
Exclusive, members-only programming & file downloading privileges
RSS Feed
Member Log-In
Videos in Flash format
Home/ Browse Tabs
Viewing screen 16 x 9 Aspect Ratio
Program Activity Menus
- New Programs
- Most Viewed
Next Generation Benefits
Per each program selection…
Members-only feature – Favorites. Marked programs saved under ‘myTV’ tab
Members-only feature – Files downloadable in QuickTime format ( all videos will have imbedded copyright message stating video is for member/ personal use only, exceptions requiring prior IEEE approval )
Viral marketing tool, delivered via e-mail, containing hot-link back to IEEE.tv (available in both public and member-version of product)
< playing program >
Member benefit extends to features of the Viewer (in addition to exclusive content)
Next Generation Benefits
IEEE.tv video w/ panel discussion on a technical topic
Increase awareness about IEEE Opportunity to recruit new members
Produce a video for IEEE.tv E.g., Region 8 GOLD contest for a
membership commercial
Incorporating IEEE.tv into Section, Chapter, and Student Branch Events …
Next Generation Benefits
Target Launch Date: March 2008
2007 Finalized functional spec Coding begins
2008 Plan Launch of online member
directory as a stand-alone product
Integrated component of myIEEE 2.0
IEEE Benefits Update
“memberNet” (Online Member Directory)
Basic & Opt-In versionsPrivacy & trust
Robust searching capabilities
“myNetworks” personalization
Profile icons correspond to IEEE membership grade & pin color
IEEE Benefits Update
“memberNet” (Online Member Directory)
Searching …Personalized to each
member
Global Searches
IEEE Benefits Update
“memberNet” (Online Membership Directory)
Profile page … Opt-in preferences managed in ‘myAccount’
Integration w/ myAccount
“2.0” requirements completed
Official Launch & new programs monthly
Requirements completed
Coding begins
2007
Coding of “2.0”
Beta release (Mar)
Jan-Sep 2008
Beta release of “2.0”
Integrated into myIEEE “2.0”
Oct-Dec 2008
Release Timeframe
Integrated into myIEEE “2.0”
New programs monthly
Membership Development
Markets(s)
Membership(s)
Market and member-researched benefits increases likelihood of recruitment
marketing/
renewal
marketing
utilization
recruitment / salesm
arketing
Value
(benefits)
Benefit utilization and satisfaction increases likelihood of retention
Drivers for Membership Development
spread
the word
next generation
benefitsmembership value improved
Leadership in Communications
Membership Brochure – Primary objective is sales-support tool for grassroots recruitment efforts, and marketing at conferences. Included in worldwide shipment of membership development kits, and available on-demand throughout year
Membership Collateral—Testimonial-driven, increased emphasis on value. Visual introduction to benefits … “Why we join – why we stay” message
2008 Tactical Upgrades
Membership Development Manual Updated w/ BMS tutorial,
additional communication templates
Membership Development Kits 2,000 Kits shipped globally to all
IEEE sections, student braches, and society MD officers
Brochures, posters, product sheets, CDs, giveaways, MD Manual
MGM supplies On-demand, online ordering of
supplemental supplies
Global MD Webcast / Conference Call
Monthly, standard agenda, MD tactics and best practices
Supporting Volunteer MD Efforts Worldwide
Sept 2007 shipment of MD Kits… 105,000 membership brochures 21,000 membership posters 13,000 MGM program brochures, 105,000
MGM business cards 13,000 membership CD-ROMs 26,000 IEEE bumper stickers IEEE.tv… 26,000 product sheets, 26,000
pens, 66,000 bookmarks
Leadership in Membership Performance
IEEE Member Recruitment Worldwide, Since 2000
80k ?
Total Membership by Region, September 2007
Higher-grade member recruitment shows solid gains
22% increase in 2006 over 2005
14% increase in 2007 over 2006 (forecast)
In 2007, all regions have increased recruitment of higher-grade members
September forward – Turn focus to retention
Congratulations to R8 Team!
2,270 members away from being IEEE’s
largest region
Update: IEEE Regional Activities Direction
Thank You!
IEEE Regional Activities Department Contacts…
Organization Unit Management System… Eugene Khusid, [email protected]
IEEE.tv… Noel Bryson, [email protected]
myIEEE & Member Directory… Brian Pratz, [email protected]
Membership Development… Qiana Harder, [email protected]