81342620-dabur-ppt
TRANSCRIPT
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Indian Brand which got into
Global Market
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Divison
Consumer Care Division
Consumer Health Care Division
International Business Division
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Strategic Intent Of Dabur India Ltd
Focus on growing our core brands across categories, reaching
out to new geographies, within and outside India, and improve
operational efficiencies by leveraging technology
The preferred company to meet the health and personal grooming
needs of target consumers with safe, efficacious, natural solutions
by synthesizing our deep knowledge of Ayurveda and herbs withmodern science
Provide consumers with innovative products within easy reach
Build a platform to enable Dabur to become a global Ayurvedic
leader
A professionally managed employer of choice, attracting,developing and retaining quality personnel
Responsible citizens with a commitment to environmental
protection
Provide superior returns, relative to our peer group, to our
shareholders.
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International Business
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Marketing Mix of Dabur
PRODUCT
Brands
QualitySize
Design
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PLACE
Increasing Geographic spread
Entered South Indian Market
Expanding in International Market Presence in over 50 countries
Subsidiaries in Nepal, Bangladesh
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Media Tools
Press releases
Dabur in news- print
Dabur in news- electronic
Events
Inventory centre
T.V. commercials
Radio
Internet
Newspapers
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Suppliers
Over 300 diverse products in the FMCG, Healthcareand Ayurveda segments, Dabur has a huge globalnetwork of suppliers and vendors.
Purchasing roughly 7,000 items with an annualprocurement bill of over Rs 500 crore.
The Central Planning and Procurement Division(CPPD) is responsible for purchase operations atDabur, acting in coordination with the Productionand Marketing Divisions.
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Market Intermediaries
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CUSTOMERS
Its products basically serve to all groups
It includes both the existing & potential
customer
Dabur has 35 billion customers (approx)
worldwide
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Competitors
HUL
Colgate
Godrej
Marico P and G
Emami
Gillette India Jyothy Labs
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STRENGTHS
1. STRATEGIC
PARTNERSHIPS
2. WORLD WIDE COVERAGE
3. 100 YEARS OFEXPERIENCE
4. MANUFACTURING
FACILITIES5. RESEARCH PLANTS.
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WEAKNESS
NO RETAIL
OUTLET
NO DOORSTEP
DELIVERY.
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OPPORTUNITY
OVERSEAS
DEALERSHIP.
MEDICAL
BIOTECHNOLOGY. STRATEGIC
ALLIANCES.
EXPORT OFAURVEDIC
PRODUCTS.
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THREATS
KERELA-HUB OF AYURVEDA LOCAL COMPANIES
YOGA CAMPS
FOREIGN PRODUCTS.
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Future - Dabur
Tapping the world
Several Product Categories
Dabur International
Divers for Growth
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WHAT MAKESIT TRUSTWORTHY
AN UMBRELLA NAME FOR A VARIETY OF
PRODUCTS, RANGING FROM HAIR CARE TO
HONEY, DABUR HAS CONSISTENTLY RANKED
AMONG INDIAS TOP BRANDS.
ITS BRANDS ARE BUILT ON THE FOUNDATION
OF TRUST THAT A DABUR OFFERING WILL
NEVER CAUSE ONE HARM.
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Conclusion
Strong Distribution Network
Most Trusted Brand
Aggressive strategy
Innovation