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One of the most effective ways to increase traffic to your website and improve your Google page rank is by adding a blog to your business’s website. The great thing about blogs is that they are easy for you to self-manage, and with a few quick tips, you can begin posting right away. The checklist below is designed to help you achieve maximum success with your new business blog.

Research Keywords:

As a business owner you already know who your primary

target audience is, and since you have a website, you may have

already performed a bit of keyword research. While the keyword

research you have already conducted is beneficial for your blog,

you now want to research a secondary set of keywords that are less

relevant to your business—and more relevant to your target

audience as a whole. Keep in mind that keywords change in

popularity on a regular basis. For this reason, aim to identify a mix

of keywords that are trending at the moment—as well as several

that trend on an ongoing basis. Either work from a keywords list

that you generate monthly, or select them once you identify the

topic you are going to blog about.

Resist the Urge to Blog Only About Your Products or

Services :

While the first thought that comes to mind may be to

create blog posts related to your products or services, but the goal

of your blog is to engage with your readers—and posting only

sales heavy content won’t help you to achieve this goal.

Instead focus most of you blog posts on topics that your target

audience is interested in, which will keep them coming back to

your blog on a consistent basis—as well as bring more organic

traffic to your blog and website.

Create a Captivating Headline

The title or headline of your blog should paint a

clear picture of what the post is about, while enticing your

reader to want to learn more. Below are a few examples:

- The 5 Best Ways To XYZ

- Tips And Tricks For XYZ

- The Latest Trends in XYZ

Write In an Engaging Manner

All of your blog posts should be written

in an engaging manner. Depending on the nature of your

business, you may opt to have a professional feel to your

blog or you may opt for a more laid back approach.

Whichever you select, write in a conversational manner and

ensure that your posts answer the questions your

customers want to know.

Keep It Short And Sweet

While there is no

correct word count for a blog, it is

important to keep in mind that if

your post is too long, readers are

likely to move on. If you have a

longer topic to blog about—turn

it into a series of shorter posts.

The best advice to follow when it

comes to the length of your blog

is that quality is always better

than quantity.

Make It Look Good

While the content you write about is essential—

your blog post must look visually appealing too. Here are

some tips to help you get heading in the right direction.

Break up the posts with subheadings

Write only 2-3 sentences per paragraph

Use only 1-2 colors

Add images, videos, charts, or graphs

Utilize lists and bullet points

*Just make sure that you have the copyright to any images

you post on your blog.

Be Consistent

Once you get a reader hooked on your blog, you

need to keep their attention by posting on a regular basis.

While your blog is new, aim for 4-5 posts per week so that

you quickly build a nice selection of previous posts for your

visitors to read and browse. Once you have 20 to 25 posts,

you can slow down to 1 to 3 times per week. Keep in mind

that you can write all of your blog posts at once, upload

them to your blog—and schedule the day and time that they

will go live.

Share and Promote

One of the many great things about adding a blog

to your business website is that it is a free way to

organically increase backlinks and index your website. Both

of these factors will ensure that you begin to see a steady

increase in the amount of traffic to your website, in a

relatively short amount of time.

To capitalize on your blog you will want to promote your

posts. You can do this by adding links to your blog posts in

your relevant email marketing campaigns, and sharing them

on social media.

The checklist above is an excellent place to start if you are

new to the world of blogging. With consistency, your new

business blog will quickly begin to generate new traffic to

your website.