8 signs your website is dangerously anti-social
TRANSCRIPT
In today's age,you don't really have a choiceyou don't really have a choice...
In today's age,you don't really have a choiceyou don't really have a choice...
GET SOCIAL or get left behind
And it starts with your website!
Check your website's social health againstthe eight symptoms of extreme anti-social
behaviour.
PUT IT TOTHE TEST!
POOR STORIES,Badly Told1#
What sells a product or service?
POOR STORIES,Badly Told1#
What sells a product or service?
GOOD CONTENT!
POOR STORIES,Badly Told1#
Ask yourselfthese threequestions...
Ask yourselfthese threequestions...
Is your content genuinely useful to yourtarget audience? Do they understand it?1.
Ask yourselfthese threequestions...
Is your content genuinely useful to yourtarget audience? Do they understand it?1.
2. Is your content share-worthy?Would YOU share it?
Ask yourselfthese threequestions...
Is your content genuinely useful to yourtarget audience? Do they understand it?1.
2.Is it compelling enough to entice visitors towant to buy or pursue a relationship with you?3.Is your content share-worthy?Would YOU share it?
If youanswered
STEP IT UP.it's time to
"No" to anyof those
BLOG POSTS2# Irregular, Pointless
A business blog is one of the mostcost-effective, easiest ways to promoteyour business.
BLOG POSTS2# Irregular, Pointless
A business blog is one of the mostcost-effective, easiest ways to promoteyour business.
BLOG POSTS2# Irregular, Pointless
Drive traffic to your website
Done right it can:
A business blog is one of the mostcost-effective, easiest ways to promoteyour business.
BLOG POSTS2# Irregular, Pointless
Drive traffic to your website
Increase your sales
Done right it can:
A business blog is one of the mostcost-effective, easiest ways to promoteyour business.
BLOG POSTS2# Irregular, Pointless
Drive traffic to your website
Increase your sales
Establish you as an authority in your industry
Done right it can:
A business blog is one of the mostcost-effective, easiest ways to promoteyour business.
BLOG POSTS2# Irregular, Pointless
Drive traffic to your website
Increase your sales
Establish you as an authority in your industry
Help you to reach new markets
Done right it can:
But are youdoing iteffectively?
You're NOT gettingthe most out ofblogging if you:
You're NOT gettingthe most out ofblogging if you:
Misunderstand who your audience is
You're NOT gettingthe most out ofblogging if you:
Just throw content up and focus on quantity over quality
Misunderstand who your audience is
You're NOT gettingthe most out ofblogging if you:
Just throw content up and focus on quantity over quality
Misunderstand who your audience is
Are inconsistent in frequency and quality
You're NOT gettingthe most out ofblogging if you:
Just throw content up and focus on quantity over quality
Misunderstand who your audience is
Are inconsistent in frequency and quality
Only talk about your company, products and services
So how do youdo it right?
So how do youdo it right?
1. Publish regularly!Have a schedule and stick to it
So how do youdo it right?
2. Learn what your audience is interestedin and what their pain points are
1. Publish regularly!Have a schedule and stick to it
So how do youdo it right?
Offer value. Write informative contentthat helps your target audience
2.3.
Learn what your audience is interestedin and what their pain points are
1. Publish regularly!Have a schedule and stick to it
So how do youdo it right?
Offer value. Write informative contentthat helps your target audience
2.3.
Learn what your audience is interestedin and what their pain points are
1. Publish regularly!Have a schedule and stick to it
Monitor which blog posts aresuccessful and which aren't4.
So how do youdo it right?
Offer value. Write informative contentthat helps your target audience
2.
Hang out where your audiencehangs out!
3.Learn what your audience is interestedin and what their pain points are
1. Publish regularly!Have a schedule and stick to it
Monitor which blog posts aresuccessful and which aren't4.
5.
BORING VISUALS3# Sparse,
People like pictures. Actually,90% of the information transmittedto our brain is through visuals.
BORING VISUALS3# Sparse,
So make your site moreengaging with compelling,intriguing, funny, beautifulvisuals to:
Rapidly raise brand awareness
So make your site moreengaging with compelling,intriguing, funny, beautifulvisuals to:
Increase click through rates, likes, shares and comments
Rapidly raise brand awareness
So make your site moreengaging with compelling,intriguing, funny, beautifulvisuals to:
Increase click through rates, likes, shares and comments
Rapidly raise brand awareness
Make information easy to grasp and appealing
So make your site moreengaging with compelling,intriguing, funny, beautifulvisuals to:
Increase click through rates, likes, shares and comments
Rapidly raise brand awareness
Make information easy to grasp and appealing
Enhance the overall user experience
So make your site moreengaging with compelling,intriguing, funny, beautifulvisuals to:
SOCIAL SHARE BUTTONS4# Buried or Entirely Absent
Creating compelling and readablecontent won't drive results if there isno way to share it!
SOCIAL SHARE BUTTONS4# Buried or Entirely Absent
8.8% more.Social shares and online word of mouthmarketing is an easy way to benefit from that.
Positive recommendations motivateconsumers to pay on average
Learn more about that here.
Social sharesdrive some of
the bestreferral traffic!
MOBILE-UNFRIENDLYWebsites5#
People are highly influenced by their siteexperiences on different devices.
Great experiences lead to happy customers,but a single poor experience may send themto your competitors.
MOBILE-UNFRIENDLYWebsites5#
of non-mobile site visitorswill go to a competitor'ssite and 66% are morelikely to order from amobile-friendly site.
61%
Which means...
If your website isn't accessibleacross various devices, youare losing out on at least1/2 of your new businessopportunities right away.
Can you reallyafford not to
be mobilefriendly?
NO SOCIAL LOGINOffered6#
80% of users dislike traditionalregistration forms, while 73% prefer tolog in using their social accounts.
Gen Y is all about social. With them set to outnumberBaby Boomers in the workplace in 2015, failing to offersocial login will have major consequences.
NO SOCIAL LOGINOffered6#
80% of users dislike traditionalregistration forms, while 73% prefer tolog in using their social accounts.
Gen Y is all about social. With them set to outnumberBaby Boomers in the workplace in 2015, failing to offersocial login will have major consequences.
NO SOCIAL LOGINOffered6#
If people don't want to make anotherusername and password, why force them?
If people don't want to make anotherusername and password, why force them?
Let them log in with aSOCIAL ACCOUNT!
WANT TOLEARN MORE?
Check outour awesome
Social LoginSlideShare
here.
LACKS CREDIBILITY7# Your Brand
It is crucial to be sharing content andbuilding influence on social media.
discussion forums
comment pages
virtual events and lectures
your blog
LACKS CREDIBILITY7# Your Brand
A great way to do this is by interacting with your target audience on:
If you don't have credibility,why would someone trust you withtheir business?
If you don't have credibility,why would someone trust you withtheir business?
One of the best ways to buildcredibility on your site is toadd social proof.
NOT ONBOARD8# You're Just
If you aren't fully behind using socialto promote your brand, any effortsyou do make will come across ashalf hearted (at best).
NOT ONBOARD8# You're Just
InitiateOnboarding
Now!
InitiateOnboarding
Now!
Monitor the conversations taking place onsocial about your industry and company1.
InitiateOnboarding
Now!
Monitor the conversations taking place onsocial about your industry and company1.
2. Identify the networks you should bepresent on
InitiateOnboarding
Now!
Monitor the conversations taking place onsocial about your industry and company1.
2.Become a social advocate, produce contentrelevant to your target audience3.Identify the networks you should bepresent on
8 ways yourwebsite is notsocial media
friendly
There you have it,
8 ways yourwebsite is notsocial media
friendly
How did you do?
There you have it,