8 billion views & counting - embracing the potential of video in performance marketing
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Irfon Watkins, Coull a4uexpo Barcelona 2012TRANSCRIPT
- 1. 8 billion views & countingEmbracing the potential of video in performance marketing Irfon Watkins Founder and CEO Coull Video Performance Network www.coull.com
2. www.coull.com 3. The rise of video Incredible growth Rapid adoption of smartphones and tablets Multi-screen video consumption Why are we seeing such growth?www.coull.com 4. The marketplace The appeal for brands and merchants Video is effective in promoting brand awareness and conversions to purchase Advertisers are increasingly realising this www.coull.com 5. Case study:www.coull.com 6. The marketplace The appeal for publishers Video is a hugely valuable asset o Engaging o Available o Increases SERP prominencewww.coull.com 7. www.coull.com 8. The marketplace Consumers Video is a stimulus Video is used as a research toolwww.coull.com 9. The marketplace Commercial models Interstitial TrueView InStream AdSense for Video www.coull.com 10. Pre-roll www.coull.com 11. Adsense for Videowww.coull.com 12. Video in the affiliate space Last-click www.coull.com 13. Closing the circleHow?1. Advertiser video with embedded affiliate links2. Advertiser product links integrated with publisher content3. Partner links integrated with publisher contentwww.coull.com 14. Video and Vouchers 15. Video and Search 16. Video and Price Comparison 17. Case study: The brief The plan The resultwww.coull.com 18. Any [email protected]@irfonw@coull www.coull.com