8 alcohol and advertising

7/30/2019 8 Alcohol and Advertising

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Alcohol and Advertising


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What do you think...?Does advertising

affect Americasalcoholconsumption?

Does it influenceteen alcohol use?


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Studies have shown Studies regarding teens and alcohol advertising

found teens are drawn to advertisements thatincorporate:

music animal and people characters

stories and humor in alcohol advertising

Teens were more likely to state they wanted topurchase the brand and products of theadvertisements they liked.


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Alcohol Advertisingand Humor


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Increase in Alcohol Advertising

Between 2001 and 2005, youth exposure toalcohol advertising on television in the U.S.increased by 41%.

Much of this increase resulted from the rise inadvertising on television from 1,973 ads in 2001to 46,854 ads in 2005.


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Alcohol and Sex


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Is this Sexy


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$$$$$$$$$$$$$ In 2005, alcohol advertisers spent $2 billion on

alcohol advertising in measured media television

radio

print

outdoor

major newspapers

and Sunday supplements.

Would alcohol companies spend this amount ofmoney if they were not selling society an image?


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Consequences of Under AgedDrinking

The cost of alcohol use by youth was $53 billion in 1996 $19 billion from traffic crashes

$29 billion from violent crime.

Consequences of underage drinking include: unintentional death and injury

homicide and violence

suicide attempts sexual assault

risky sexual behavior

vandalism and property damage.


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Drinking and Driving... According to Grunbaum (2002):

38.3 percent of Latinos,

30.3 percent of whites,

27.6 percent of African Americans

in the 9th to 12th grades reported riding with a driver whohad been drinking alcohol.

14.7 percent of whites, 13.1 percent of Latinos, and 7.7percent of African Americans admitted to drinking anddriving


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Homicide, Suicide and Crime

Alcohol has been reported to be involved in: 36% of homicides

12% of male suicides

8% of female suicides involving people under 21. Homicide is the second leading cause of death

for 15-24 year-olds.

On college campuses 95% of all violent crimeand 90% of college rapes involve the use ofalcohol by the assailant, victim, or both.


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Sexual Activity

29% of 15-17 year-olds and 37% of 18-24 year-olds said that alcohol or drugs influenced theirdecision to do something sexual.

People who [were first drunk] before the age of13 are twice as likely to have unplanned sex andmore than twice as likely to have unprotectedsex


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What messages should we be

sending society about Alcohol..?


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Assignment

Create an Anti-Alcohol Label for a bottle.

Each label should have an Anti-Alcohol Slogan, and

Surgeon Generals Warning. Surgeon Generals Warning may be creatively modified.

Please complete and submit your assignment on theWarning Label document

Example of Slogan: Thinkdont Drink!


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Resources The Center on Alcohol Marketing and Youth

http://camy.org/factsheets/index.php?FactsheetID=1

The Greater Dallas Council on Alcohol & Drug Abuse

http://gdcada.org/statistics/alcohol.htm

American Cancer Societyhttp://www.cancer.org/docroot/home/index.asp
http://camy.org/factsheets/index.php?FactsheetID=1http://gdcada.org/statistics/alcohol.htmhttp://www.cancer.org/docroot/home/index.asphttp://www.cancer.org/docroot/home/index.asphttp://gdcada.org/statistics/alcohol.htmhttp://camy.org/factsheets/index.php?FactsheetID=1

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