75thanniversaryslides final

8/13/2019 75thAnniversarySlides FINAL

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Product subject to change

Product Release Sales Plan

Hobby Only

September 4, 2013




Agenda

• About the Brand

• Product

• Support Plan

• Launch Details




Topps 75th is a one-of-a-kind celebration of our

storied history

• 75 years, 116 moments in time

• Topps 75th Anniversary Collection is a one-of-a-kind card

collection featuring reproductions of 116 of the most

memorable cards in the company’s history.

• From Bazooka Gum to Barack Obama

• Subject matter spans the world of pop culture entertainment

to major newsworthy events: from the rise of the Beatles to

the fall of the beloved John F. Kennedy. From Garbage

Pail Kids to Desert Storm … and more!

• A special anniversary return by Len Brown

• Four decades of experience guided this carefully

assembled product mix. As an added bonus, select card

backs feature commentary from Browns tenure as Topps

Creative Director.

Topps 75th: The Ultimate Collectible Entertainment!




T h r i l l er &

R o ck yI I I l

l a un ch

Topps is at the forefront of News and Pop Culture

2005 2000 1993 1990 1989 19852013 2008

1951 1963 1965 1967 1969 19731938 1947 19491 9 7 6

1 9 7 9

1 9 8 2

Topps is born!

Brooklynentrepreneurs

revitalize their

tobacco company

with chewing gum.

The 1st cards are issued!

Magic Photos1st Man on the Moon MLK: “I Have a Dream”

The1st Baseball Card

by Topps is issued!

Gilligan’s Island is a hit

Charlie’s Angels &Three’s Company

Hit Movies!

Batman

Back to the Future

20Th Anniversary of

GPK

The New Millennium & Y2K.Britney Spears first release

“Oops I Did it Again!”

Looking forward

to many more years

of documenting history!

Topps 75th: Take a Trip Through History with Topps




Agenda

• About the Brand• Product

• Support Plan

• Launch Details




Topps 75th is a collector’s dream, covering more than

100 sets in one!

116 cards to collect!

• 100 Base cards

• 8 Mini cards

• 8 Test Issue cards

Multiple Tiers of Parallels

• Rainbow Foil (1 per pack)

• Diamond Anniversary (75 per subject)

• Modern Gloss (10 per subject)

Tremendous Hit content: 4 per Box!

• Pop Culture Autographs (3 per Box), including:

• Rainbow Foil Autographs (150 per subject)

•Diamond Anniversary Autographs (75 per subject)

• Stamped Original Buybacks (1 per Box)

• Printing Plates (400 total)

• Autographed Stamped Original Buybacks

• Cut Signatures


http://slidepdf.com/reader/full/75thanniversaryslides-final 7/16Product subject to change

Every card in Topps 75th is a unique look back in time

Base: 100 cards, each from a different set in Topps’ history

Mini Cards: 8 cards from historic mini-size Topps sets

Test Issue: 8 cards from “Test Issue” Topps sets that were never released nationally

Base Mini Cards Test Issue



Topps 75th offers 3 tiers of base parallels with

varying rarities

Rainbow Foil Diamond Anniversary Modern Gloss

Rainbow Foil (1 per pack): Full-card rainbow foil Base card parallels

Diamond Anniversary (75 per subject): Diamond-foil parallel to celebrate Topps’ 75th anniversary

Modern Gloss (10 per subject): Modern gloss showcases what historic cards would look like today



Each box of 75th Anniversary cards contains 4

guaranteed hits!

Autographs

Autographs (3 per box): Over 24 different pop culture icons from iconic Topps card sets

Stamped Originals (1 per box): Original trading cards, foil-stamped with Topps 75th logo

Stamped Originals



Topps 75th includes rare on-card Autographs

Autographed Stamped Originals: Foil-stamped original cards with on-card autos

Sylvester Stallone And more!



Agenda


• Support Plan

• Launch Details



Topps will celebrate its 75th anniversary by giving

away 75 prizes for 75 days

Check it out!

facebook.com/Topps

Twitter @toppscards

75 Days! 75 Prizes!

• Social media

– Timing: Running Dec 2013 to Feb 2013

– Topps Facebook and Twitter accounts

– Prizes include uncut sheets, autos, and original packs

– “Bounty prizes” for finding specific buyback sets

• PR and online media

– Timing: Dec 2013

– Press release and images to trading card sites and blogs

– Exclusive previews on top sites

• In-store awareness

– Topps 75th anniversary poster available for select hobby stores

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Agenda


• Support Plan

• Launch Details



Product Content

• First Ship: 11/27/13

• In Store: 12/11/13

Product Mix

Parallels

Parallels Hit Rate

Rainbow Foil 1 per pack

Diamond Anniversary 75 per subject

Modern Gloss 10 per subject

SKU SRP

Hobby Box

• 24 packs per box (8 cards/pack)$96 per box

• Single Foil Pack $4 per pack Hits Hit Rate

Autographs 3 per box

Stamped Buybacks 1 per box

Rainbow Foil Autographs 150 per subject

Diamond Anniversary Autographs 75 per subject

Printing Plates 400 total

Autographed Buybacks TBD

Cut Signatures TBD


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Product Images

Product Line1 In Stores December 11, 2013

(1) See Price & Packs for Item Numbers and UPC Codes

Hobby Box

(24 8-card Packs)

SRP: $4/pack; $96/box

75thanniversaryslides final

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