7528323 problem solving techniques case study
TRANSCRIPT
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1. What is Problem? 2. What is problem solving?
3. Steps to Problem Solving 4. Techniques of Problem Solving
5. Case Study on USP Tool. Introduction to Case. Introduction to USP Tool. implementation of Tool.
Conclusion.
6. Case Study on Value Chain Tool. Introduction to Case. Introduction to value Chain Tool. Implementation of Tool.
Conclusion.
7. Case Study on AppreciationTool.
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Most people rush to findsolution before knowing the
real problem.
unknown
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Problem is a chance for you to do yourbest.
A problem is the difference between theactual state and desired state.
A problem is an opportunity forimprovement.
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Most people spend more time and
energy going around problems
than in trying to solve them.
Henry Ford
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Problem solving is a tool, a skill and a
process.
It is a tool because it can help you to solve
an immediate problem or to achieve agoal.
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It is a skill because once you have learntit you can use it repeatedly, like theability to ride a bicycle, add numbers orspeak a language.
It is also a process because it involves anumber of steps.
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STEPS:
1.Identify the problem
Involves identifying the problem in orderto find an appropriate solution.
2.Explore the problem
Looking at the problem from different
angles. Such as:
How is this problem affecting ?
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3.Set goals
After having thought about the problemfrom different angles one can identifytheir goals.
4.Look at Alternatives
Involves brain-storming for ideas tocollect a list of possibilities.
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5.Select a possible solution
Choosing the most relevant and
manageable alternative.
6.Implement a possible solution
Putting the chosen solution in action.
7.Evaluate
Examining the possible solution for itseffectiveness. For e.g.:
How effective was that solution?
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Appreciation - Extracting maximuminformation from facts.
Drill-Down - Breaking problems downinto manageable parts.
Cause & Effect Diagrams - Identifyinglikely causes of problems.
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Systems Diagrams - Understanding
how factors affect each other.
SWOT - Analyzing strengths,
weaknesses, opportunities andthreats.
Cash Flow Forecasting withSpreadsheets - Analyzing whether anidea is financially viable.
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Risk Analysis Porter's Five Forces -Understanding the balance of power in
a situation.
PEST Analysis - Understanding "big
picture" forces of change.
Value Chain Analysis - Achieving
excellence in the things that matter.
USP Analysis - Finding competitive
edge
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Dan Jackson, the new CEO of LPC Office
Supplies.
He was confused by the situation he'd
inherited, and felt that the company wasdrifting.
He was worried that the company had nodistinctive market position (no competitiveedge)
He decided to use USP Analysis.
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It's your "Competitive Edge". Its the reason
why customers buy from you and you alone.
Process :1. Understand the Characteristics that
Customers Value.
2. Rank Yourself and Your Competitors By TheseCriteria.
3. Identify Where You Rank Well.
4. Preserve Your USP (and Use It!).
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1. Understand the Characteristics that CustomersValue.
After talking to the company's biggest customers,
Dan has identified the following criteria as important:- Price- Quality of merchandise- Range
- Catalog quality- Website appearance and navigation- Ease of ordering- Speed of delivery- Reliability of delivery.
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LPCSUPPLIES
BARNWICKSMITH
ROSKANGROUP
HTXSUPPLIES
PRICE 7 9 6 6
QUALITY 7 7 7 7
RANGE 9 6 5 9
CATALOGUEQUALITY
9 7 6 9
WEBSITE 9 7 6 8EASE OFORDERING
7 7 7 6
SPEED OFDELIVERY
6 7 9 9
RELIABILITY 7 7 9 9
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Dan is sure that LPC can compete effectivelyagainst these competitors by emphasizing thebreadth of its range and the quality of itscatalog.
Dan decides to invest in LPC's website and itscustomer service systems, with a view toopening up a clear gap between itself andHTX.
And he then launches a marketing campaignstressing LPC's USP.
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Appreciation is a technique used bymilitary planners, so we will take a militaryexample:
Fact: It rained heavily last night
So What?
The ground will be wet
So What? It will turn into mud quickly
So What?
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If many troops and vehicles pass over the
same ground,
movement will be progressively slower
and more difficult as the ground gets
muddier and more difficult.
So What?
Where possible, stick to paved roads.
Otherwise expect movement to be muchslower than normal.
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While it would be possible to reach thisconclusion without the use of a formal
technique,
Appreciation provides a framework
within which you can extractinformation quickly, effectively andreliably.
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Lakshmi is a software development manager for a
software house.
She and her team handle short softwareenhancements for many clients.
Complaints regarding product & service quality.
Demand has fallen.
She plans to use Value Chain Analysis to deliverexcellent service to their clients.
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Value Chain Analysis helps you identify theways in which you create value for your
customers,
And then helps you think through how you
can maximize this value:
Whether through superb products, great
services, or jobs well done.
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1.Activity Analysis:
Identify the activities to undertake todeliver your product or service.
Include marketing of your products or
services; sales and order-taking;
operational processes; delivery; support.
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2.Value Analysis:
For each activity, you think through whatyou would do to add the greatest value for
your customer.
E.g. A telephone order-taking process, your
customer will value a quick answer to his orher call.
3.Evaluation and Planning: Thirdly you evaluate whether it is worth
making changes, and then plan for action.
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During the Activity Analysis :
She identifies the following Primary Activities
that create value for clients:
Order taking Enhancement specification
Scheduling
Software development Programmer testing
Secondary testing
Delivery
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Lakshmi also identifies the following
Support Activities as being important:
Recruitment: Choosing people who
will work well with the team.
Training: Helping new team members
to become effective.
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Giving a quick answer to incomingphone calls;
(order taking)
Having a good knowledge of thecustomers business, situation and
system, so that they do not waste thecustomers time with unnecessaryexplanation;
(Specification)
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Asking all the right questions, and
getting a full and accurateunderstanding of the customersneeds;
(scheduling)
Explaining the development process
to the customer and managing his orher expectations as to the likelytimetable for delivery.
(Delivery)
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