70% of customers who feel a strong connection those who do

How to Strengthen Your Retail Marketing Program from Weakling to Superstar Retail marketing these days is more terrifying than riding a bicycle across a tight-walk in the big top! • Customers demand genuine, authentic, relevant interactions • Margins are razor-thin • Less than half of all online ads reach the right people • Global conversion rates have fallen 20% in less than 2 years • Customers expect on-demand experiences, no waiting • And, competitors are only a click away Unlike traditional marketing, real-time personalization does not match a customer to a pre-defined offer; instead, it matches the offer or information to the customer. The most effective 1:1 interactions incorporate not just past customer data but in-the-moment shopper activity and contextual inputs – all in real time for optimized in-session intervention. of customers who feel a strong connection to a brand spend up to twice the amount as those who do not. 1 - Adweek 1 Adweek, “3 Steps to Build a Lasting Emotional Connection With Customers” 70% Superstar Powerhouse Seriously Buff Mighty Exemplary Weakling Traditional personalization does not match offer with needs Increase revenue Identify “look-alike” segments to create much larger target market Create sales opportunities App notification with time-sensitive offer based on geo location and weather Increase value of loyalty programs Follow-up email with price preview for expiring loyalty points Increase conversion rates Free shipping offer via website pop-up for at-risk shopper Provide consistent, authentic interactions Send customer reviews via app after browsing session $1.7 - $3 trillion 2 New value derived from personalization at scale 70% 3 Increase in offer redemptions using ZineOne’s predictive algorithms 10X 4 Higher response rates using the ICE personalization platform 90% 5 ICE platform’s accuracy in detecting the likelihood of an in-session purchase within 5 clicks 12% 6 Net revenue lift for ZineOne customer using real-time personalized offers 51% 7 Percentage of shopping and retail ads that do not reach the right audience use no or only basic segmentation 2 McKinsey & Company, “A Technology Blueprint for Personalization at Scale” 3 ZineOne, “Your Guide to Intelligent Digital Engagement” 4 ZineOne, “Your Guide to Intelligent Digital Engagement” 5 ZineOne, “Your Guide to Intelligent Digital Engagement” 6 ZineOne, “Your Guide to Intelligent Digital Engagement” 7 CNBC, “Billions of digital marketing dollars are being wasted as online adverts miss their intended targets: Research” ZineOne can help marketers be a Superstar www.zineone.com #1 AI-powered personalization platform In the realm of digital transactions, predictive responses need to be immediate and accurate. ZineOne’s Intelligent Customer Engagement platform enables business users to understand and respond in-the-moment with relevant 1:1 customer engagements to encourage desired outcomes. Recognized by Gartner as a “Magic Quadrant for Personalization Engines” provider, ZineOne’s platform has quickly positioned the company as a leading AI personalization provider that is delivering nearly $1 billion dollars in new revenue while respecting and preserving margins for companies who seek to provide consumers with superior shopping experiences. The patent-pending platform and its continuous learning models provide deep insights into each and every visitor across digital and physical channels while delivering intelligent customer experiences in key moments that delight customers, foster loyalty, and increase revenue. Learn more at www.zineone.com.

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Page 1: 70% of customers who feel a strong connection those who do

How to Strengthen Your Retail MarketingProgram from Weakling to Superstar

Retail marketing these days is more terrifying than riding a bicycle across a tight-walk in the big top!

• Customers demand genuine, authentic, relevant interactions• Margins are razor-thin• Less than half of all online ads reach the right people• Global conversion rates have fallen 20% in less than 2 years• Customers expect on-demand experiences, no waiting• And, competitors are only a click away

Unlike traditional marketing, real-time personalization does not match a customer to a pre-defined o�er; instead, it matches the o�er or information to the customer.

The most e�ective 1:1 interactions incorporate not just past customer data but in-the-moment shopper activity and contextual inputs – all in real time for optimized in-session intervention.

of customers who feel a strong connection to a brand spend up to twice the amount as those who do not.1

- Adweek

1Adweek, “3 Steps to Build a Lasting Emotional Connection With Customers”

70%

Superstar

Powerhouse

Seriously Bu�

Mighty

Exemplary

WeaklingTraditional personalization does not match o�er with needs

Increase revenueIdentify “look-alike” segments to create much larger target market

Create sales opportunitiesApp notification with time-sensitive

o�er based on geo location and weather

Increase value of loyalty programsFollow-up email with price preview

for expiring loyalty points

Increase conversion ratesFree shipping o�er via website

pop-up for at-risk shopper

Provide consistent, authentic interactionsSend customer reviews via app

after browsing session

$1.7 - $3 trillion2

New value derived from personalization at scale

70%3

Increase in o�er redemptions using ZineOne’s predictive algorithms

10X4

Higher response rates using the ICE personalization platform

90%5

ICE platform’s accuracy in detecting the likelihood of an in-session purchase within 5 clicks

12%6

Net revenue lift for ZineOne customer using real-time personalized o�ers

51%7

Percentage of shopping and retail ads that do not reach the right audience use no or only basic segmentation

2McKinsey & Company, “A Technology Blueprint for Personalization at Scale”3ZineOne, “Your Guide to Intelligent Digital Engagement”4ZineOne, “Your Guide to Intelligent Digital Engagement”

5 ZineOne, “Your Guide to Intelligent Digital Engagement”6 ZineOne, “Your Guide to Intelligent Digital Engagement”7 CNBC, “Billions of digital marketing dollars are being wasted as online adverts miss their intended targets: Research”

ZineOne can help marketers be a Superstar

www.zineone.com#1 AI-powered personalization platform

In the realm of digital transactions, predictive responses need to be immediate and accurate. ZineOne’s Intelligent Customer

Engagement platform enables business users to understand and respond in-the-moment with relevant 1:1 customer

engagements to encourage desired outcomes. Recognized by Gartner as a “Magic Quadrant for Personalization Engines”

provider, ZineOne’s platform has quickly positioned the company as a leading AI personalization provider that is delivering

nearly $1 billion dollars in new revenue while respecting and preserving margins for companies who seek to provide

consumers with superior shopping experiences. The patent-pending platform and its continuous learning models provide

deep insights into each and every visitor across digital and physical channels while delivering intelligent customer

experiences in key moments that delight customers, foster loyalty, and increase revenue. Learn more at www.zineone.com.

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