social marketing heather foster. who is our audience? questions we need to ask ourselves who are our...
TRANSCRIPT
![Page 1: SOCIAL MARKETING Heather Foster. Who is our Audience? Questions we need to ask ourselves Who are our customers? What do our customers like? Why choose](https://reader036.vdocuments.site/reader036/viewer/2022081603/56649d965503460f94a800f2/html5/thumbnails/1.jpg)
SOCIAL MARKETING
Heather Foster
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Who is our Audience?
Questions we need to ask ourselves
Who are our customers?
What do our customers like?
Why choose 24 Tees over Qwertee or another competitor?
*An effective marketing campaign can only be implemented if you know who your customer is and who you are targeting
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Email Marketing
Create an incentive for sign upsExample: $1.00 off first order if signing up for the newsletter
Qwertee does this and offers .50 cents
Add a pop-up subscriber box to the website to increase sign ups
Add interesting information to email blasts that customers will care aboutExample: Encourage followers to post photos of them in a 24Tees shirt and add their photo to the newsletter. The person chosen wins a free shirt
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Social Media
Encourage PhotosExample: Post a photo of you in your 24Tees shirt and be entered to be featured as a fan of the month (or week) and win a free T-shirt!
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Social Media
Run Contests and GiveawaysExample: Enter our #24Tree contest! Post a photo of your Christmas tree and share it to get votes. Whoever has the most votes wins a free t-shirt and $100 gift card
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Social Media
Free ShirtsExample: Qwertee currently gives away 30+ shirts a week for audience participation
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The Power of “Being There”
1.) Posting content other than self promotional content
2.) Posting every day….no matter what
3.) Being effective at dealing with customer questions and complaints
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Conclusion
Choose 2 because you can’t have them all