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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
7 Step Plan
1. Have Goals & Objectives - Plan
2. Have a Strategy | B2B vs B2C
3. Use Tactics – Be Consistent
4. Create great quality Content
5. Use Video
6. Use Distribution (Tools & Apps)
7. Monitor & Adjust (Be Flexible)
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
1. Declining organic reach.
2. Keeping pace with algorithmic shifts and
social network innovation.
3. Proving the ROI of existing strategies.
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7 Steps to Grow Your Business
Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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Social Media to Build Public Image
& Grow Your Business
1 Internet Minute
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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Xiaoice
7 Steps to Grow Your Business
Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
3.5+ Billion
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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KEYWORDS
7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
TIPS
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7 Steps to Grow Your Business
Using Social Media
Be Tactical Define your Topics
Choose your B2B or B2C social platforms
Break them down into weekly articles
Content is the fuel in Social Media
Share Videos
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
BRANDING
EXAMPLES
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7 Steps to Grow Your Business
Using Social Media
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Make-A-Wish Foundation
7 Steps to Grow Your Business
Using Social Media
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TOMS
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
TIPS
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7 Steps to Grow Your Business
Using Social Media
1. Generate consistent quality content.
2. Use multiple social media platforms.
3. Tell stories.
4. Post a call to action.
5. Be authentic - be yourself.
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
•Short video of 3-90 seconds
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7 Steps to Grow Your Business
Using Social Media
B2C & B2B
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
B2B
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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Social Media to Build Public Image
& Grow Your Business
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Social Media to Build Public Image
& Grow Your Business
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Social Media to Build Public Image
& Grow Your Business
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Social Media to Build Public Image
& Grow Your Business
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7 Steps to Grow Your Business
Using Social Media
TIPS Know what Social Platforms to be on
Optimize your profile
Communicate your brand personality
Think Visually
Be consistent daily
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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Social Media to Build Public Image
& Grow Your Business
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Social Media to Build Public Image
& Grow Your Business
BIG NEWS FEED
CHANGES ARE HERE
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
LOCAL NEWS
TODAY IN
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
1%
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ZERO
7 Steps to Grow Your Business
Using Social Media
Pay
to Play
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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INSIGHTS
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
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NOW
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
SHADOW
BANNING
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Using Social Media
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New Twitter Video
Streaming
7 Steps to Grow Your Business
Using Social Media
https://twitter.com/search-advanced
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
Select a Campaign Hashtag
Make it Unique
#scorememphis
#chamber
#memphis
#business
#smallbusiness
#localbusiness
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
Total Number of Tweets sent per Day:
500 million
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7 Steps to Grow Your Business
Using Social Media
Percentage of Twitter users on Mobile:
80%
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7 Steps to Grow Your Business
Using Social Media
TIPS
Use keywords
Give credit @.....
Post 5+ times a day
Use # hashtags 1-2 per post
Create List’s to follow people
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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https://tools.google.com/dlpage/hangoutplugin
7 Steps to Grow Your Business
Using Social Media
TIPS Fill out your Google+ Account
Fill out your Google+ Local Info
Post #hashtags when you post
Use links in your about section back to
website
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7 Steps to Grow Your Business
Using Social Media
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Social Media to Build Public Image
& Grow Your Business
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Social Media to Build Public Image
& Grow Your Business
LIVE VIDEO
YouTube Connect
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
TIPS
Have call to action
Use keyword rich titles
Length 1-3 minutes
You can edit right in YouTube/Music
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
Instagram’s young audience likes current,
creative, and useful content
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7 Steps to Grow Your Business
Using Social Media
11 # + Location
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7 Steps to Grow Your Business
Using Social Media
Instagram Location Stories • Tag you in their story
• Add a location sticker to their story
• Encourage customers to check in at your
place of business
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Using Social Media
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Using Social Media
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
TIPS
Have great photos
Create boards with keywords in your title
Use the description to spread your ideas
Create vertical images to maximize your real
estate
Embed your URL into those photos
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Using Social Media
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Using Social Media
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PULSE
7 Steps to Grow Your Business
Using Social Media
TIPS
Have a good profile photo
Use keywords
Fill out skills
Use LinkedIn Publisher
Complete info about company
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Using Social Media
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LinkedIn Publisher
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Using Social Media
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Using Social Media
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Using Social Media
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BUFFER
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Using Social Media
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HOOTSUITE
7 Steps to Grow Your Business
Using Social Media
MORE LEADS
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Using Social Media
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Using Social Media
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Using Social Media
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7 Steps to Grow Your Business
Using Social Media
53% of marketers say blog content creation is
their top inbound marketing priority.
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
The Sharing Economy
UBER
AirBnB
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7 Steps to Grow Your Business
Using Social Media
Get a G.R.A.S.P.
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7 Steps to Grow Your Business
Using Social Media
Goals- What are you trying to do?
Reach- Who do you want to target?
ABC’s/Aesthetics - What is the look and feel of
overall experience?
Socialality- What are you going to talk about?
Promotion- How will people find you?
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7 Steps to Grow Your Business
Using Social Media
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7 Steps to Grow Your Business
Using Social Media
Q & A
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Using Social Media
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