7 steps to free internet monitoring

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7 Steps to Free Internet Monitoring

by Pete Codella, APR


Road map

• Why listen?• Free listening tools• Other tools / methods


Why listen?

• Know how effective you’ve been• Find out what others are saying• Know how to adjust your messages


Set the baseline

• Google Search your name• First page results – your top 10– Highlight the positive results in green– Neutral in yellow– Negative in red

• What’s your Google score?

1


Listen a la Google

gmail.com

2


Google Reader

google.com/reader

3


Google Blog Search

blogsearch.google.com

4


Google Blog Search


Google Blog Search

right-clickRSS

selectcopy


Google Reader5


Twitter Search

search.twitter.com

6


Sort in Google Reader


Refine your search

• Use quotes• And• Or

InternetTutorials.net/boolean.html


Google Alerts

google.com/alerts

7


Google Alerts


Google Analytics


Now what?

• You’re a good listener• What are your goals and objectives?• How will you respond to what you’ve heard?


Key takeaways

• Use Google to your advantage — for free• Listening is only the beginning• Put systems in place to respond

7 steps to free internet monitoring

Business

listen

respond