7 steps to a social media marketing plan-the pdf
DESCRIPTION
This is the companion PDF to this presentation http://www.slideshare.net/alizasherman/7-steps-to-a-social-media-marketing-plan-smmpTRANSCRIPT
Create a SuccessfulSocial Media Marketing Plan (SMMP): The Seven-Step Program
Presented by: Aliza Sherman
Why?Who?
Where?What?
How Much?
Why?
Loyalty
Feedback
Word-of-Mouth
Social Media misperceptions
1. Viral is a strategy.2. I can control it.3. I can buy Friends.4. Bought Friends will listen to me.5. I can just buy an ad.6. I’ll put all my eggs in the SM basket.
Why you might FAIL
1. Wrong objectives2. Wrong target3. Wrong messages4. Wrong channes5. Wrong tactics
Why do you want to use social media?
Who?
Demographicssuck
Psychographicsrule
Who are you trying to reach?
Where?
Social MediaTools
blogs
microblogs
podcasts
videocasts
photosharing
videosharing
contentrating
bookmarksharing
virtualworlds
RSSfeeds
socialnetworks
wikis
Assets
Social Media
locationpeople
stories
images
words
audio
video
Website
Blog
Social Networks
Social Tools
Integration with RSS
Where are you going to reach them?
What?
Grow FFF
Increase WOM
EncourageSharing
StimulateConversations
Drive Actions
What are you going to do with social media tools?
How Much?
Numbers Centric
People Centric
“I’d rather have 100 engaged followers than 1000 or 10,000 who
ignore me.”--Aliza Sherman
How are you measuring?
How much is enough?
Social MediaTools
blogs
microblogs
podcasts
videocasts
photosharing
videosharing
contentrating
bookmarksharing
virtualworlds
RSSfeeds
socialnetworks
wikis
Step 1: Objectives
attainablemarketingmeasurable
Step 2: Audience
onlineparticipationprimed
Step 3: Assets
locatereviewintegrate
Step 4: Tactics
appropriatemanageablesustainable
Step 5: Big Ideas
riskyrewardingrepeatable
Step 6: Measurement
benchmarkmonitorreporting
Step 7: Rinse, Repeat
leverageaugmentoptimize
ObjectivesAudience
AssetsTactics
Big IdeasMeasurementRinse, Repeat
“Social Media is not a campaign.
It is a commitment.”
--Jeffrey Hazlett, Kodak
Listen
Interact
Engage
Where in the world is Aliza Sherman?
• @alizasherman on Twitter
• facebook.com/alizapilarsherman
• linkedin.com/in/alizasherman
• www.conversify.net