7 stages of the foreign investment attraction cycle
TRANSCRIPT
The 7 Stages of the
Foreign Investment
Attraction Cycle
S T R AT E G I E S TA C T I C S A N D T O O L S F O R E C O N O M I C C O M M U N I T Y A N D R E A L E S TAT E D E V E L O P E R S
By Xavier Hurtado | Foreign Direct Investment Consultant
wwwFDIAttractioncom| Strategyfdiattractioncom
About FDI Attraction
FDI Attraction is on a mission to help industrial and economic developers to find attract and engage with potential investors for their regions
Investment Attraction Campaigns including 20 deliverables grouped in 5 packages
1 Regional Investment Seminar and eBook Creation to promote your Business Value Proposition for Investors
2 Soft Landing Strategy and Team integration Guidelines
3 All marketing tools campaign website social media profiles + ebooks + webinars + articles + press releases
4 FDI Attraction Campaign implementation
5 Weekly report of Qualified Potential Investors
Some of our Strategic Alliances amp Network
FDI Attraction Academy On demand or Live Training Programs
Phase 1 Regional Value Proposition amp Soft Landing Incubator Integration
Phase 2 Transformation of Value Proposition into Investment Guides Seminars
and a Global Marketing Campaign
Phase 3 Implementation of the Global Marketing Campaigns connected with
Embassies Trade amp Development + Industrial Associations amp Clusters
All 5 Packages for a flat
fee of US$60 per day
wwwFDIAttractioncom
FDI Attraction - Business Development Programs
Go to httpacademyfdiattractioncom
Questions you should ask your Team to answer
throughout the 7 Stages of the Investor attraction cycle
HOW TO F IND ATTRACT AND LAND FOREIGN INVESTORS IN YOUR REGION
Early Mid Late
Find and
attract
subjects
Capture
Prospects
Educate
and
nurture
leads
Convert
opportunities
Land
Investors
Lead nurturing
Upgrade
InvestorsAttract suppliers
ldquoXrdquo 2 25 10 10 25 30
These are the market conversion rates from one stage to another
So how many potential investors do I need to reach in order to be successful
The arrows indicate the moment
when a potential investors need
more information before
committing to our region
1 Suspect potential investors who you wantto attract to your region
2 Prospect Subjects that show interest inour region (at this point we know who theyare)
3 Qualified Lead Prospects who requestinformation to start doing business in yourregion
4 Opportunity Leads who request abusiness agenda to visit your region costmodel simulation incentives proposal orother key information
5 Investor An Opportunity that decides toInvest in your region
6 Upgrade Investor companies that expandtheir business in the region
7 Supply Chain Integration creating anecosystem of productive and MROsuppliers
This is the typical graphic representation to Land Investors in your region It is very important that you implement and use the right tools and
message at each of the stages so that you capture nurture and convert those investors into new businesses in your region
The 7 Stages of the investment attraction Cycle
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upgrade
InvestorsAttract Suppliers
Regional
Vision
We have to start with our Regional Vision = How do we want our Community to grow
Where do we start our FDI Attraction Campaigns
What should we review
Late
Upgrade
InvestorsAttract Suppliers
Regional
Vision
1 What Project or Cluster do you want to develop How many
leading companies and productive or MRO suppliers would that
project have
2 What type of Company would benefit the most by investing in
that type of project and what type of suppliers would they
need
3 What type of educational support would they need for the
required labor
4 What type of laws and regulations will they need to operate
5 What will be the contribution of this project to the economy in
jobs and income
6 What type of services can local business owners offer on the
administrative local side of the operation (Human Resources
Fiscal Customs Logistics Finance etc)
7 Who are the local business owners that would benefit from this
investment (Real Estate Owners amp Developers Construction
companies Logistics providers etc)
What Strategies Tactics
Tools Budget and Team will
you need to help investors
grow and integrate their
supply chain
Questions for our Community Vision
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Soft LandingServices
How will we facilitate the establishment of foreign or international companies in our region
Late
Land InvestorsUpgradeInvestors
Attract Suppliers
Soft LandingServices
1 Will you offer commercial missions for Investors so that they see
first hand how their company would look and feel there Would
you include B2B meetings with potential clients or suppliers
2 Will they need Local Intelligence to select the most cost-effective
land or facility (accessibility to infrastructure labor utilities
consumer markets etc)
3 Will they need a Local Manager or Service provider to do due
diligence on properties and someone who has the ldquoKnow Howrdquo
and the ldquoKnow Whordquo about how to do business in your region
4 Will they need help finding distributors andor local suppliers
5 Will they need help to fill out all the paperwork required by
Government Authorities to be fully compliant
6 Will they need help to import and export their products saving on
taxes and duties
7 Will they need special help to bring expatriates with their families
and belongings into your region
What Strategies Tactics
Tools Information
Budget and Team will you
need to land investors in
your region
How will we facilitate the establishment of foreign or international companies in our region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Meeting Real Investors
How will we transform interested investors into real projects in our Community
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
About FDI Attraction
FDI Attraction is on a mission to help industrial and economic developers to find attract and engage with potential investors for their regions
Investment Attraction Campaigns including 20 deliverables grouped in 5 packages
1 Regional Investment Seminar and eBook Creation to promote your Business Value Proposition for Investors
2 Soft Landing Strategy and Team integration Guidelines
3 All marketing tools campaign website social media profiles + ebooks + webinars + articles + press releases
4 FDI Attraction Campaign implementation
5 Weekly report of Qualified Potential Investors
Some of our Strategic Alliances amp Network
FDI Attraction Academy On demand or Live Training Programs
Phase 1 Regional Value Proposition amp Soft Landing Incubator Integration
Phase 2 Transformation of Value Proposition into Investment Guides Seminars
and a Global Marketing Campaign
Phase 3 Implementation of the Global Marketing Campaigns connected with
Embassies Trade amp Development + Industrial Associations amp Clusters
All 5 Packages for a flat
fee of US$60 per day
wwwFDIAttractioncom
FDI Attraction - Business Development Programs
Go to httpacademyfdiattractioncom
Questions you should ask your Team to answer
throughout the 7 Stages of the Investor attraction cycle
HOW TO F IND ATTRACT AND LAND FOREIGN INVESTORS IN YOUR REGION
Early Mid Late
Find and
attract
subjects
Capture
Prospects
Educate
and
nurture
leads
Convert
opportunities
Land
Investors
Lead nurturing
Upgrade
InvestorsAttract suppliers
ldquoXrdquo 2 25 10 10 25 30
These are the market conversion rates from one stage to another
So how many potential investors do I need to reach in order to be successful
The arrows indicate the moment
when a potential investors need
more information before
committing to our region
1 Suspect potential investors who you wantto attract to your region
2 Prospect Subjects that show interest inour region (at this point we know who theyare)
3 Qualified Lead Prospects who requestinformation to start doing business in yourregion
4 Opportunity Leads who request abusiness agenda to visit your region costmodel simulation incentives proposal orother key information
5 Investor An Opportunity that decides toInvest in your region
6 Upgrade Investor companies that expandtheir business in the region
7 Supply Chain Integration creating anecosystem of productive and MROsuppliers
This is the typical graphic representation to Land Investors in your region It is very important that you implement and use the right tools and
message at each of the stages so that you capture nurture and convert those investors into new businesses in your region
The 7 Stages of the investment attraction Cycle
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upgrade
InvestorsAttract Suppliers
Regional
Vision
We have to start with our Regional Vision = How do we want our Community to grow
Where do we start our FDI Attraction Campaigns
What should we review
Late
Upgrade
InvestorsAttract Suppliers
Regional
Vision
1 What Project or Cluster do you want to develop How many
leading companies and productive or MRO suppliers would that
project have
2 What type of Company would benefit the most by investing in
that type of project and what type of suppliers would they
need
3 What type of educational support would they need for the
required labor
4 What type of laws and regulations will they need to operate
5 What will be the contribution of this project to the economy in
jobs and income
6 What type of services can local business owners offer on the
administrative local side of the operation (Human Resources
Fiscal Customs Logistics Finance etc)
7 Who are the local business owners that would benefit from this
investment (Real Estate Owners amp Developers Construction
companies Logistics providers etc)
What Strategies Tactics
Tools Budget and Team will
you need to help investors
grow and integrate their
supply chain
Questions for our Community Vision
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Soft LandingServices
How will we facilitate the establishment of foreign or international companies in our region
Late
Land InvestorsUpgradeInvestors
Attract Suppliers
Soft LandingServices
1 Will you offer commercial missions for Investors so that they see
first hand how their company would look and feel there Would
you include B2B meetings with potential clients or suppliers
2 Will they need Local Intelligence to select the most cost-effective
land or facility (accessibility to infrastructure labor utilities
consumer markets etc)
3 Will they need a Local Manager or Service provider to do due
diligence on properties and someone who has the ldquoKnow Howrdquo
and the ldquoKnow Whordquo about how to do business in your region
4 Will they need help finding distributors andor local suppliers
5 Will they need help to fill out all the paperwork required by
Government Authorities to be fully compliant
6 Will they need help to import and export their products saving on
taxes and duties
7 Will they need special help to bring expatriates with their families
and belongings into your region
What Strategies Tactics
Tools Information
Budget and Team will you
need to land investors in
your region
How will we facilitate the establishment of foreign or international companies in our region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Meeting Real Investors
How will we transform interested investors into real projects in our Community
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Questions you should ask your Team to answer
throughout the 7 Stages of the Investor attraction cycle
HOW TO F IND ATTRACT AND LAND FOREIGN INVESTORS IN YOUR REGION
Early Mid Late
Find and
attract
subjects
Capture
Prospects
Educate
and
nurture
leads
Convert
opportunities
Land
Investors
Lead nurturing
Upgrade
InvestorsAttract suppliers
ldquoXrdquo 2 25 10 10 25 30
These are the market conversion rates from one stage to another
So how many potential investors do I need to reach in order to be successful
The arrows indicate the moment
when a potential investors need
more information before
committing to our region
1 Suspect potential investors who you wantto attract to your region
2 Prospect Subjects that show interest inour region (at this point we know who theyare)
3 Qualified Lead Prospects who requestinformation to start doing business in yourregion
4 Opportunity Leads who request abusiness agenda to visit your region costmodel simulation incentives proposal orother key information
5 Investor An Opportunity that decides toInvest in your region
6 Upgrade Investor companies that expandtheir business in the region
7 Supply Chain Integration creating anecosystem of productive and MROsuppliers
This is the typical graphic representation to Land Investors in your region It is very important that you implement and use the right tools and
message at each of the stages so that you capture nurture and convert those investors into new businesses in your region
The 7 Stages of the investment attraction Cycle
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upgrade
InvestorsAttract Suppliers
Regional
Vision
We have to start with our Regional Vision = How do we want our Community to grow
Where do we start our FDI Attraction Campaigns
What should we review
Late
Upgrade
InvestorsAttract Suppliers
Regional
Vision
1 What Project or Cluster do you want to develop How many
leading companies and productive or MRO suppliers would that
project have
2 What type of Company would benefit the most by investing in
that type of project and what type of suppliers would they
need
3 What type of educational support would they need for the
required labor
4 What type of laws and regulations will they need to operate
5 What will be the contribution of this project to the economy in
jobs and income
6 What type of services can local business owners offer on the
administrative local side of the operation (Human Resources
Fiscal Customs Logistics Finance etc)
7 Who are the local business owners that would benefit from this
investment (Real Estate Owners amp Developers Construction
companies Logistics providers etc)
What Strategies Tactics
Tools Budget and Team will
you need to help investors
grow and integrate their
supply chain
Questions for our Community Vision
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Soft LandingServices
How will we facilitate the establishment of foreign or international companies in our region
Late
Land InvestorsUpgradeInvestors
Attract Suppliers
Soft LandingServices
1 Will you offer commercial missions for Investors so that they see
first hand how their company would look and feel there Would
you include B2B meetings with potential clients or suppliers
2 Will they need Local Intelligence to select the most cost-effective
land or facility (accessibility to infrastructure labor utilities
consumer markets etc)
3 Will they need a Local Manager or Service provider to do due
diligence on properties and someone who has the ldquoKnow Howrdquo
and the ldquoKnow Whordquo about how to do business in your region
4 Will they need help finding distributors andor local suppliers
5 Will they need help to fill out all the paperwork required by
Government Authorities to be fully compliant
6 Will they need help to import and export their products saving on
taxes and duties
7 Will they need special help to bring expatriates with their families
and belongings into your region
What Strategies Tactics
Tools Information
Budget and Team will you
need to land investors in
your region
How will we facilitate the establishment of foreign or international companies in our region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Meeting Real Investors
How will we transform interested investors into real projects in our Community
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early Mid Late
Find and
attract
subjects
Capture
Prospects
Educate
and
nurture
leads
Convert
opportunities
Land
Investors
Lead nurturing
Upgrade
InvestorsAttract suppliers
ldquoXrdquo 2 25 10 10 25 30
These are the market conversion rates from one stage to another
So how many potential investors do I need to reach in order to be successful
The arrows indicate the moment
when a potential investors need
more information before
committing to our region
1 Suspect potential investors who you wantto attract to your region
2 Prospect Subjects that show interest inour region (at this point we know who theyare)
3 Qualified Lead Prospects who requestinformation to start doing business in yourregion
4 Opportunity Leads who request abusiness agenda to visit your region costmodel simulation incentives proposal orother key information
5 Investor An Opportunity that decides toInvest in your region
6 Upgrade Investor companies that expandtheir business in the region
7 Supply Chain Integration creating anecosystem of productive and MROsuppliers
This is the typical graphic representation to Land Investors in your region It is very important that you implement and use the right tools and
message at each of the stages so that you capture nurture and convert those investors into new businesses in your region
The 7 Stages of the investment attraction Cycle
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upgrade
InvestorsAttract Suppliers
Regional
Vision
We have to start with our Regional Vision = How do we want our Community to grow
Where do we start our FDI Attraction Campaigns
What should we review
Late
Upgrade
InvestorsAttract Suppliers
Regional
Vision
1 What Project or Cluster do you want to develop How many
leading companies and productive or MRO suppliers would that
project have
2 What type of Company would benefit the most by investing in
that type of project and what type of suppliers would they
need
3 What type of educational support would they need for the
required labor
4 What type of laws and regulations will they need to operate
5 What will be the contribution of this project to the economy in
jobs and income
6 What type of services can local business owners offer on the
administrative local side of the operation (Human Resources
Fiscal Customs Logistics Finance etc)
7 Who are the local business owners that would benefit from this
investment (Real Estate Owners amp Developers Construction
companies Logistics providers etc)
What Strategies Tactics
Tools Budget and Team will
you need to help investors
grow and integrate their
supply chain
Questions for our Community Vision
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Soft LandingServices
How will we facilitate the establishment of foreign or international companies in our region
Late
Land InvestorsUpgradeInvestors
Attract Suppliers
Soft LandingServices
1 Will you offer commercial missions for Investors so that they see
first hand how their company would look and feel there Would
you include B2B meetings with potential clients or suppliers
2 Will they need Local Intelligence to select the most cost-effective
land or facility (accessibility to infrastructure labor utilities
consumer markets etc)
3 Will they need a Local Manager or Service provider to do due
diligence on properties and someone who has the ldquoKnow Howrdquo
and the ldquoKnow Whordquo about how to do business in your region
4 Will they need help finding distributors andor local suppliers
5 Will they need help to fill out all the paperwork required by
Government Authorities to be fully compliant
6 Will they need help to import and export their products saving on
taxes and duties
7 Will they need special help to bring expatriates with their families
and belongings into your region
What Strategies Tactics
Tools Information
Budget and Team will you
need to land investors in
your region
How will we facilitate the establishment of foreign or international companies in our region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Meeting Real Investors
How will we transform interested investors into real projects in our Community
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upgrade
InvestorsAttract Suppliers
Regional
Vision
We have to start with our Regional Vision = How do we want our Community to grow
Where do we start our FDI Attraction Campaigns
What should we review
Late
Upgrade
InvestorsAttract Suppliers
Regional
Vision
1 What Project or Cluster do you want to develop How many
leading companies and productive or MRO suppliers would that
project have
2 What type of Company would benefit the most by investing in
that type of project and what type of suppliers would they
need
3 What type of educational support would they need for the
required labor
4 What type of laws and regulations will they need to operate
5 What will be the contribution of this project to the economy in
jobs and income
6 What type of services can local business owners offer on the
administrative local side of the operation (Human Resources
Fiscal Customs Logistics Finance etc)
7 Who are the local business owners that would benefit from this
investment (Real Estate Owners amp Developers Construction
companies Logistics providers etc)
What Strategies Tactics
Tools Budget and Team will
you need to help investors
grow and integrate their
supply chain
Questions for our Community Vision
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Soft LandingServices
How will we facilitate the establishment of foreign or international companies in our region
Late
Land InvestorsUpgradeInvestors
Attract Suppliers
Soft LandingServices
1 Will you offer commercial missions for Investors so that they see
first hand how their company would look and feel there Would
you include B2B meetings with potential clients or suppliers
2 Will they need Local Intelligence to select the most cost-effective
land or facility (accessibility to infrastructure labor utilities
consumer markets etc)
3 Will they need a Local Manager or Service provider to do due
diligence on properties and someone who has the ldquoKnow Howrdquo
and the ldquoKnow Whordquo about how to do business in your region
4 Will they need help finding distributors andor local suppliers
5 Will they need help to fill out all the paperwork required by
Government Authorities to be fully compliant
6 Will they need help to import and export their products saving on
taxes and duties
7 Will they need special help to bring expatriates with their families
and belongings into your region
What Strategies Tactics
Tools Information
Budget and Team will you
need to land investors in
your region
How will we facilitate the establishment of foreign or international companies in our region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Meeting Real Investors
How will we transform interested investors into real projects in our Community
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Late
Upgrade
InvestorsAttract Suppliers
Regional
Vision
1 What Project or Cluster do you want to develop How many
leading companies and productive or MRO suppliers would that
project have
2 What type of Company would benefit the most by investing in
that type of project and what type of suppliers would they
need
3 What type of educational support would they need for the
required labor
4 What type of laws and regulations will they need to operate
5 What will be the contribution of this project to the economy in
jobs and income
6 What type of services can local business owners offer on the
administrative local side of the operation (Human Resources
Fiscal Customs Logistics Finance etc)
7 Who are the local business owners that would benefit from this
investment (Real Estate Owners amp Developers Construction
companies Logistics providers etc)
What Strategies Tactics
Tools Budget and Team will
you need to help investors
grow and integrate their
supply chain
Questions for our Community Vision
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Soft LandingServices
How will we facilitate the establishment of foreign or international companies in our region
Late
Land InvestorsUpgradeInvestors
Attract Suppliers
Soft LandingServices
1 Will you offer commercial missions for Investors so that they see
first hand how their company would look and feel there Would
you include B2B meetings with potential clients or suppliers
2 Will they need Local Intelligence to select the most cost-effective
land or facility (accessibility to infrastructure labor utilities
consumer markets etc)
3 Will they need a Local Manager or Service provider to do due
diligence on properties and someone who has the ldquoKnow Howrdquo
and the ldquoKnow Whordquo about how to do business in your region
4 Will they need help finding distributors andor local suppliers
5 Will they need help to fill out all the paperwork required by
Government Authorities to be fully compliant
6 Will they need help to import and export their products saving on
taxes and duties
7 Will they need special help to bring expatriates with their families
and belongings into your region
What Strategies Tactics
Tools Information
Budget and Team will you
need to land investors in
your region
How will we facilitate the establishment of foreign or international companies in our region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Meeting Real Investors
How will we transform interested investors into real projects in our Community
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Soft LandingServices
How will we facilitate the establishment of foreign or international companies in our region
Late
Land InvestorsUpgradeInvestors
Attract Suppliers
Soft LandingServices
1 Will you offer commercial missions for Investors so that they see
first hand how their company would look and feel there Would
you include B2B meetings with potential clients or suppliers
2 Will they need Local Intelligence to select the most cost-effective
land or facility (accessibility to infrastructure labor utilities
consumer markets etc)
3 Will they need a Local Manager or Service provider to do due
diligence on properties and someone who has the ldquoKnow Howrdquo
and the ldquoKnow Whordquo about how to do business in your region
4 Will they need help finding distributors andor local suppliers
5 Will they need help to fill out all the paperwork required by
Government Authorities to be fully compliant
6 Will they need help to import and export their products saving on
taxes and duties
7 Will they need special help to bring expatriates with their families
and belongings into your region
What Strategies Tactics
Tools Information
Budget and Team will you
need to land investors in
your region
How will we facilitate the establishment of foreign or international companies in our region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Meeting Real Investors
How will we transform interested investors into real projects in our Community
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Late
Land InvestorsUpgradeInvestors
Attract Suppliers
Soft LandingServices
1 Will you offer commercial missions for Investors so that they see
first hand how their company would look and feel there Would
you include B2B meetings with potential clients or suppliers
2 Will they need Local Intelligence to select the most cost-effective
land or facility (accessibility to infrastructure labor utilities
consumer markets etc)
3 Will they need a Local Manager or Service provider to do due
diligence on properties and someone who has the ldquoKnow Howrdquo
and the ldquoKnow Whordquo about how to do business in your region
4 Will they need help finding distributors andor local suppliers
5 Will they need help to fill out all the paperwork required by
Government Authorities to be fully compliant
6 Will they need help to import and export their products saving on
taxes and duties
7 Will they need special help to bring expatriates with their families
and belongings into your region
What Strategies Tactics
Tools Information
Budget and Team will you
need to land investors in
your region
How will we facilitate the establishment of foreign or international companies in our region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Meeting Real Investors
How will we transform interested investors into real projects in our Community
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpgradeInvestors
Attract Suppliers
Meeting Real Investors
How will we transform interested investors into real projects in our Community
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early Mid
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
Opportunities
Potential Investor Nurturing
Meeting Real
Investors1 Will you offer a Consultation call or Strategy Session for those
potential Investors interested in your region
2 Will you offer an Assessment to help them evaluate how
prepared they are in Knowledge Finance Networking or
anything they need to succeed in your region that allows you
to have a 1-on1 call or visit in a commercial mission
3 Will you offer the service of locating distributors andor
suppliers through a form on your website that allows you to
have a conversation with them
4 Will you offer a Total Cost Business Case that will allow
Investors to get an estimate of how much it will cost them to
do business in your region including labor utilities real estate
logistics taxes etc
5 Will you offer B2B meetings in your region with potential
clients and suppliers
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Opportunities for your region
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Growing the
TRUST Factor
How will we transform interested investors into real projects in our Community
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early Mid
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Potential Investor Nurturing
Growing the
TRUST Factor
1 Will you host frequent webinars or promote eBooks showing
success stories amp case studies from companies already working
in your region
2 Will you develop special reports showing the opportunity for
Investors with supply chain integration or infrastructure needs
3 Will you host teleconferences or record podcasts interviewing
local managers or decision makers from companies already
investing in your region to provide testimonials
4 Will you host virtual tours or virtual trade shows where potential
investors can view videos podcasts reports or any kind of
media with information that they need
5 Will you maintain contact with your interested investors about
your reports through email SMS voicemail
What Strategies Tactics Tools Information Budget and Team will
you need to Convert Leads into Investment Opportunities
How will we transform interested investors into real projects in our Community
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early Mid Late
Find amp
Attract
Suspects
Capture
ProspectsNurture
Leads
Convert
OpportunitiesLand Investors
Potential Investor Nurturing
Upsell
InvestorsAttract Suppliers
Getting Investors to
LIKE YOU
How will you get the names and data of potential investors interested in your region
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early
Find amp
Attract
Suspects
Capture
Prospects
Getting Investors to
LIKE YOU1 What will you offer in your website or in a trade show to capture the names of
potential investors so that you can NURTURE THEM
2 Will you offer FREE access to Ebooks Webinars Lectures Seminars Reports
Directories Videos DVDs Books Teleconferences Virtual Trade Shows
3 Will you offer lists of projects that your region will support in any of the formats
mentioned below
4 Will those type of media be accessible from your website Will those media be in
any language that the potential investor might speak
5 Will they be able to access those media from any device like computers tablets
or mobile phones
6 Will you have international phone numbers so that potential investors can easily
reach you
7 When you attend events will you be able to capture the mobile numbers from
qualified potential investors so that you can follow up with them
What Strategies Tactics Tools Information Budget and Team will
you need to Capture Prospects and turn them into LEADS
How will you get the names and data of potential investors interested in your region
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Early Mid Late
Find amp Attract
Suspects
Capture Prospects
Nurture Leads
ConvertOpportunities
Land Investors
Potential Investor Nurturing
UpsellInvestors
Attract Suppliers
Getting Investors to KNOW YOU
Getting Potential Investors to learn about the Opportunity in your region
How will you attract potential investors to learn about the opportunity in your region
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Find amp
Attract
Suspects
Getting
Investors to
KNOW YOU
1 What will be the sources of offline and online traffic of potential
investors that you will use to promote your Campaign
2 Will you attend trade shows business or industrial associations or
events with Trade amp Investment Diplomats
3 Will you buy databases and contact potential investors through
telemarketing email or direct marketing
4 Will you pay advertising on search engines and social networks with
special keywords
5 Will you use targeted discussion groups andor forums on Linked In
and Facebook Or promotional accounts on Twitter Pinterest
Instagram Flickr etc
6 Will you publish videos on YouTube Slideshare channels or other
video publishing platforms
7 Will you advertise on targeted magazines or newspapers
8 Will you launch articles and press releases on targeted media like
newsletters newspapers or bulletins or on your own blog
9 Will you use a Referral StrategyWhat Strategies Tactics Tools Information Budget
and Team will you need to attract Suspects to your
Media and turn them into Prospects
How will you attract potential investors to learn about the opportunity in your region
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
How will you track what marketing budget strategies and
actions bring qualified investors to your regional campaign
MAKE SURE YOU MEASURE YOUR CONVERSION RATES FROM STAGE TO STAGE
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Considerations for your tracking system
1 Be selective on your resource management human resources
time and budget
2 Determine which media or events will just bring results vs the
ones that will just be an EXPENSE with no return on investment
after stages 3 or 4
3 Prioritize on the campaigns that will bring a greater good for your
community in the long run job creation supplier development
infrastructure development academic development and most
importantly quality of life growth
4 Determine your total cost of investor acquisition In a B2B
environment you would not be allowed to spend more than 5 of
your income in MARKETING amp SALES or the ldquoTotal Cost of Client
Acquisitionrdquo So how much will you allocate for each stage
Regardless of what strategies tactics and tools you use to attract investors make sure you ALWAYS
TRACK results and conversion rates This will allow you to
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Will YOU Be Our Next Success Story
At FDI Attraction Academy we are on a Mission
To help Economic Developers to attract Industrial Commercial
and Touristic Investment projects to their regions or project
through the Strategic Planning and Promotion of commercial
missions and global investor attraction Campaigns
Accept our challenge
ldquoLaunch your global campaign to attract foreign investors
to your region in 12 weeksrdquo
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
Weeks 7 - 9 Schedule Investment Seminars for events organized by embassies consulates clusters and associations
Weeks 8 -11 Launch direct marketing campaign through social networks press release and article market sites
Week 12 Integrate best practices report and business development plan for the next 12 weeks
Week 1 Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2 Integrating your database and networking map of potential investors
Week 3 Integrating your regional value proposition testimonials success stories + a soft landing and incubator program for
foreign companies
Week 4 Structuring an international referral program for Brokers
Phase 1
Regional
Value
Proposition
Creation
Week 5 Transform your Regional Value Proposition into an Investment Seminar Recorded Webinar and Guide
Week 6 Create a Global website with downloadable eBooks Investment guides and follow up system
Week 7 Create Regional Profiles on business and social networks press release and article marketing sites
Phase 2
Global
Marketing
Campaign
Design
Phase 3
Global
Marketing
Campaign
Launch
To learn more Go to HttpAcademyFDIAttractioncom
When you join our FDI Attraction Academy you will learn
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Virtual academy with live sessions through teleconferences and webinars
Length 12 weeks with 2 sessions per week 1 for content and the other one for
questions and answers (QampA)
247 access to our private members site with marketing materials eBooks and tools
Intended for economic community industrial and touristic developers looking to
attract international investors to their regions
Limited seats 40 openings per group
Admission process you need to apply and get an Investment Attraction Assessment
Methodology
ldquoAttract Foreign Investors in 12 weeksrdquoHands-on training organized in 3 Phases
To learn more Go to HttpAcademyFDIAttractioncom
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
Leaks at the investor attraction stage
Leaks at the investor engagement and nurturing stage
Leaks at the investor conversion stage commercial missions
Leaks at the investor soft landing stage
Leaks at the supply chain integration stage
Request your complimentary Investment Attraction
Assessment when you register for our 12 week program at
HttpAcademyFDIAttractioncom
When you get registered you will receive an Investment Attraction Assessment that will help us review your current
investor attraction process with the following reports
Do you want to know your FDI Attraction SCORE
ldquoAttract Foreign Investors in 12 weeksrdquo
Hands-on training organized in 3 Phases
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today
If you have any questions or comments contact us
wwwFDIAttractioncom | Strategyfdiattractioncom | +1 832 305 9234
Option 1
Join our Challenge and learn how to
ldquoAttract investors in 12 weeksrdquo
HttpAcademyFDIAttractioncom
Option 2
Request our Foreign Investment attraction services
httpwwwfdiattractioncomrequest-a-proposalhtml
Start your Foreign Investor attraction campaign Today