7 rules of content curation by jan friman [pod + slidedeck]

Content curation is fast becoming a mainstayactivity. It's a marketing thing - creatingaudience & trust. But also dialogue and learning.Both personal and inter-personal. We meet JANFRIMAN. Long-term curator, leading digitalthinker. These are his rules for content curation.

7 RULESof content curation

SLIDEDECK FROM LOHMANN360

More about Jan Frimans work - see last slide

Purpose determines everything. Why do youcurate? What is your passion? Who do you wanttouch? If you don't fall in love with your subject,people won't get engaged with your curation.Play for one person - don't play for a facelessaudience. Because the individuals will notice.

1. RULECurate with a PURPOSE!


Just do it! Curate everyday. Manage yourinbound content stream so that you see usefulstuff everyday. Then act on it directly - keep theraw signal of your reaction and the originalcontent. And post! So that there is no loss ofquality.

2. RULECurate everyday!


You have to have passion. And where does thatpassion come from? What are you most keen tolearn? What does your target group care to learnabout? What drives them? Passion bringsfreshness and nakedness that make people wantto engage with you as a curator.

3. RULEput your HEART into it!


Not just the facts and numbers. Who are theindividuals you are curating for? Why do theycrave this? How will your content helpimproving their professionalrelations? Understand the value web, the context- the networks - in which the individuals act...

4. RULEKnow WHO for...


Curation does not stop. Just as the social streamit is an activity you are in for life. So why notgive it your best effort? If you connect thisthought to the initial purpose of your curation(Rule #1) - a daunting task turns meaningful.Running with a meaning.

5. RULEMORE than a marathon...


Turn things on its head. Go back to yourself.Curation is a tremendous opportunity todevelop your own knowledge and wisdom. Butthere is no separation here -as you engage inlearning to activate collective intelligence yourown wisdom grows. Kind of neat...

6.RULECurate to LEARN & get WISDOM


Be generous with your knowledge - don't holdback! Be GENERATIVE - add something to theconversation. Comment, make the curation aneven bigger learning experience than justsharing content. Connect the dots, sparkknowledge weaving within your audience!

7.RULEDON'T hold back!


Entrepreneur, Brand Strategist and Futurist. Co-founder, GofreelFounder, ReLead Enterprise+janfriman@janfriman

WHO? WHERE? CONNECT!

JAN FRIMAN

NIKLAS LOHMANN

More PODconversationslike this?> SUBSCRIBE atlohmann360.com!Co-founder HAAARTLAND. Tech-entrepreneur

Blog: lohmann360.com@niklaslohmann+niklaslohmann

7 rules of content curation by jan friman [pod + slidedeck]

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