P E O P L EC O U N T E R S

7 R E A S O N S T O U S E

N E A RR E A L - T I M ET R A F F I CV O L U M E

N U M B E R O F T R A N S A C T I O N S / N U M B E R O F P E O P L E E N T E R I N G S T O R E =

S A L E S C O N V E R S I O N R A T I O

People counting sensors have the ability tocapture reliable data on each of the stores youoperate.

Determine proper staffing, create effectivepromotional events and establish employeeincentives.

S A L E S

Many factors play a role in store salesnumbers, these need to be reviewed

for profitability and efficiency.

At first glance, Store #1 appears most profitable.

When additional data is analyzed it becomesapparent that Store #1 had higher sales due to the

high traffic numbers but Store #2was most effective in capitalizing on the 250

opportunities entering their store.

$5,000 gross sales500 people entered store

Store #1

Store #2

$4,000 gross sales250 people entered store

S T O R E P E R F O R M A N C EC O M P A R I S O N S

Valuable analytics software, such as VeaAnalytics, has the ability to track andcompare data from specified stores within aretail chain.

This information is important formanagement to quickly analyze storeperformance and determine if a store isunder-performing or if there is a stand-outstore.

S T A F F I N G

T O T A L T R A F F I C / S T A F F H O U R S =

C U S T O M E R T O S T A F F H O U R R A T I O

Maintaining an appropriate Customer per StaffHour ratio enhances a customer’s shoppingexperience and can save a store money.

By analyzing traffic patterns management is ableto schedule staff hours based on store traffic.

S T O R EH O U R S

Store hours can be determined based on the peaktraffic times that are obtained from peoplecounting data.

Analytics derived from people traffic can be theweighing factor on whether or not to increase ordecrease store hours rather than relying on POSdata.

M A R K E T I N G

People counting technology and data analytics will

determine if the campaign drove more people into your

store compared to a non­promotional day. 

Data analytics is able to tell if people responded to your

promotion by showing up to your store even if they DID

NOT make a purchase. 

Management can look at other factors to see what may

have deterred the customer, ie. the store wasn’t

properly staffed or they were out of stock of a specified

item. 

Understanding how to analyze marketing campaign effectiveness is key to

setting new traffic goals for future campaigns and budgets.

TRAFFICPREDICTABILITY

TRAFF IC LAST WEEKTH IS YEAR

TRAFF IC LAST WEEKLAST YEAR

T R A F F I C T H I S W E E K T H I S Y E A R

Forecasting traffic data is key for management toprepare for a promotion, holiday or even a changein seasons.

Calculating historical traffic data and comparingyear-over-year data management can get an ideaof what to expect and how to staff and stockstores.

TRAFF IC TH IS WEEKLAST YEAR ( / ) x =

By installing SenSource people counting technology and pairing it with the

Vea Analytics software you are able to calculate and analyze your store data

giving you the ability to forecast future traffic and efficiently run your store to

create higher sales.

Fore more information go to:

http://www.sensourceinc.com

@SenSource

www.linkedin.com/company/sensourceinc

/SenSourceInc