POLLS

What They Are and How Your

Business Can Use Them

Mind-Blowing Statistics

that Show Why

VIDEO IS THE FUTURE OF

CONTENT MARKETING

Future of Content MarketingYou might be familiar with the saying “video killed the radio star”? Well, video is taking over

the internet now, too.

Online video is a popular media format proven to humanize businesses and promote brand

awareness and engagement. Video content marketing provides a way for companies to

engage with an audience in a highly visual way, and is increasingly being used by businesses

across all industries—but don’t just take our word for it!

Below, we’ve compiled seven mind-blowing statistics about online video that will prove just

how important it is to the future of content marketing.

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7 Mind-Blowing Statistics that Show Why Video is the

Future of Content Marketing

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Video is the Future of Content Marketing

By 2017, 74 percent of all internet traffic will be video. 2017 is only a little

over a year away (what?!) and video is projected to account for almost ¾ of

all internet traffic by then. Get ahead of the game and make sure your

business has a video marketing strategy in place to drive some of that traffic

your way.

65 percent of video viewers watch more than ¾ of a video. Unlike readers of

blog posts and other pieces of text who just skim through most of the

content, the majority of video viewers watch videos more than 75 percent

of the way through. Wouldn’t you prefer to spend your time and effort

creating content that people will consume in its entirety?

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Video is the Future of Content Marketing

One minute of video is worth 8 million words. Similar to the above, which

would you rather put your time and effort into, creating a minute’s worth of

video or writing 1.8 million words on a subject? Where a massive amount of

words fail, online video (literally) speaks.

After watching a video, 46 percent of viewers take some action. Not only

are they engaging, videos drive action. An Online Publishers Association

study showed that almost half of viewers take action after watching an

online video, whether it’s looking for more information about the subject,

visiting the website named in the ad, or purchasing the specific product

featured in the ad.

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Video is the Future of Content Marketing

75 percent of business executives watch work-related videos at least

weekly. Video marketing isn’t limited to flashy product promotions—you can

also use online videos to educate an audience or guide them through a

tutorial. Online video publication and distribution can help you position your

business as an industry expert.

Websites with video have an extra two minutes of dwell time compared to

those that don’t. ”Dwell time” is the length of time a visitor spends on a

webpage before returning to their search results. Visitors to a webpage

featuring a video stick around longer, meaning they are consuming more

content on your website than they might were it just comprised of text or

images.

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Video is the Future of Content Marketing

Including the word “video” in an email subject line increases click-through

rates by 65 percent. The use of online video can help boost other marketing

efforts, as well. Incorporating video into your email marketing strategy will

drastically increase open and click-through rates from recipients.

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Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com

Public opinion on Twitter polls is still up in the air (perhaps that could be the

subject of your first poll!) so don’t be afraid to get creative and have fun with

them. You might even become the newest Twitter trendsetter.

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