7 email marketing trends: 2. transactional email
TRANSCRIPT
Your users take action
"Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“
- Email Marketing Reports
Your web presence has never been so busy
"[eCommerce] is no longer about your website, but about social networks."Source: The Effect of Social Networks and the Mobile Web on Website Traffic
- WebTrends/Adregate Markets Report, 2011
So many followers
So little time
“60% of marketers plan to increase their email marketing budget in 2012."Source: 2012 Marketing Trends
- StrongMail Survey
You need machines
The machines take your content
And make it workfor everybody
"Triggered-messaging enables additional touch points between you, your prospects, and your customers.“Source: “7 Email Marketing Trends You Cannot Ignore”
- Marianne Cellucci, Net Atlantic, 2011
Their own special message
"69% of marketers report delivering highly relevant content is a top objective for their organizations."Source: 2012 Email Marketing Benchmark Report
- MarketingSherpa
Sent when itmatters most
After thetransaction
"'Thank you‘ is perhaps the most effective word marketers can put in a subject line."Source: Subject Lines Matter: 4 Rules of Thumb that Work
Inbox Marketer
It's more personal
And people
respond
“Behaviorally-targeted trigger email campaigns get 30% higher open and clickthrough rates and three times the conversion rates of broadcast email.”
Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch
You can reach out more often
Relationships are stronger
"48% of marketers cite increasing subscriber engagement as a top 2012 email marketing initiative."Source: 2012 Marketing Trends
- StrongMail Survey
When there's communication
Customers wantto hear from
you"Trigger emails sent after relevant on-site searches got
200% higher open rates and 50% higher CTR than standard newsletters.“ - Email Marketing Reports
Transactionalmessages are the key
“A Transactional Email facilitates, completes or confirms a commercial transaction that a recipient agreed to enter into with the sender.”
- CAN-Spam Definition of Transactional Email
Use it for customer service
Use it for product updates
Use it for event announcements
Use it to sayThanks!
"Highly relevant, desired and expected messages offer the highest open and click-through rates of any type of email."
Source: Put the Action in Transactional Email- StrongMail White Paper
It's immediate
It's effective
"Event-triggered messaging is a powerful engagement method that allows you to create, automate, and measure one-to-one email communications with your audience.“
Source: “7 Email Marketing Trends You Cannot Ignore”- Marianne Cellucci, Net Atlantic, 2011
It's informative
It's valued
“The average online retailer could generate $500,000 annually by improvingthe delivery and cross-selling abilities of transactional email.”
Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch
And it's engaging
Thank You!To learn more,check us out at:
Net Atlantic, Inc.978-219-1900
www.netatlantic.com