7 deadly sins you commit online but would never in the branch
DESCRIPTION
Most bank and credit union digital offerings are shamefully inconsistent with the physical branch experience. Join this session to learn what you're doing wrong and how to fix it.TRANSCRIPT
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Seven Sins You Commit Online — But Would Never in the Branch
Laurie McLachlan
VP of Marketing
Bottomline Technologies
Michelle Brown
Director of Marketing
ZAG Interactive
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Featu
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INACCESSABILITY
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COMPLEXITY
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Source:
Change Sciences
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ABSENCE
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DIFFICULTY
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BAIT & SWITCH
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REPETITION
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NEGLECT
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Leaving an interested prospect in
the middle of a conversation
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