7 Content Marketing

Skills to help you thrive

HeeJin Seo

Why should you care● Can’t start cooking without…

○ the ingredients (marketing tools)

○ learning how to cook (marketing skill sets)

● Today’s Marketing ≠ traditional marketing

○ Less soft skills and more hard skills

■ Data driven

■ More technical skills

You should care because...“It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome. Times have changed.”

- Neil Patel, Crazy Egg | Kissmetrics

Wait, what is content marketing?“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”

- Content Marketing Institute

As a content marketer...● Competitive advantage

● Opportunity to have intellectual conversations

● Know what skill sets to highlight

As a marketing manager...● Know what skill sets to look for when hiring

1.Polished writing skills● Attention grabbing header/ title

● Easy to read content

● Compelling conclusion

● Correct grammar, punctuation, and style

2. Adaptability● Agile development

○ Make and adjust to quick changes

3. Analytics● Data Driven

○ Ask the right questions to gather the right information:

■ Where are your audiences located?

■ What is the most popular content topic?

■ Which blog is bringing in the most revenue?

4. Research● Competitive analysis

○ Keyword research

○ Price

○ Features

○ Marketing channels

○ Sales channels

● Customer preferences and their changing needs

5. Search Engine Optimization● Crawlable pages

● Using correct tags

● Black hat/ White hat

● Basic CS knowledge

6. Graphic Design● Quick changes and fixes

● Your vision→ real images

● No third party contractor or part time employee required

7. Video Production and Editing● Less time being used out

sourcing and managing

Conclusion● It’s all about what you make out of it.

● Don’t assume.

Research and analyze.

Be data driven.

Strive to become a unicorn!

Image from www.playbuzz.com