K.V.M. C.E. & I.T. MILMA FEEDS

DECLARATIONWe, RANJITH V.P. and SHABEER V.B. department of management

studies, K V M CE & IT, CHERTHALA, would like to declare that the project titled ORGANIZATION STUDY OF MILMA CATTLE FEED PLANT, PATTANAKKAD in partial fulfilment of the award of MBA Degree is my original work.

Date: RANJITH V.P.

SHABEER V.B.

ACKNOWLEDGEMENT

At the very outset, I would like to give the first honour to GOD who gave the wisdom and knowledge to complete this project.

I express my heartfelt gratitude to our principal K.N JAMES, KVM CE & IT, Cherthala for having given me the opportunity to complete this project successfully.

I take this opportunity to express my sincere word of gratitude and thanks to my Director of the Department Management Studies, Dr. (Prof) CT Paul of KVM CE & IT for his able leadership and guidance in all the official matter regarding the project.I wish to extend my sincere thanks to my Guide Bejoy J Parackel , Department of Management Studies, KVM CE & IT for his valuable guidance and support. I thank his for the timely suggestions and constant encouragement that led to the accomplishment of this project.

I am deeply indebted to my guide Mr. PG RAJU, assistant manager and other staffs of Human Resource Department of MILMA Cattle Feed, Pattanakkad for their valuable guidance throughout the project and made this project a success.

Last but not least I thank my parents, friends and all my well wishers who had supported me directly or indirectly, during the project.

SHABEER V.B.

RANJITH V.P.SYNOPSISEXECUTIVE SUMMARY

The national leaders of independent India adopted a policy of mixed economy for the development of our mother land. The various five year plans gave more emphasis for the development of infra structure and for the formation and development of public sector undertaking. The ministry is now selling controllable part of shares of public sector undertaking at profit. It is in this background there are some public sectors and co-operative organisation functioning satisfactorily even in the midst of severe stress and strains.

MILMA Feeds, Pattanakad, is one such undertaking under the co-operative sector which is working at a profit. So it whould be much interesting to study the different aspects of working of company to evaluate its progress, prosperity and problems.

During our study we able to study the organisation in detail. The organisation is having seven departments; they are: Personnel Department, Purchase Department, Production Department, Quality Control Department, Stores Department, Marketing Department and Finance Department. During our study we able to interact with employees of entire department. So we able to find their strength, weakness, opportunities and threat and also able to give some suggestion for improving their day to day work.

The personnel department deals with the recruitment, training, placement of personnel at the right time and at the right place, orientation programme, performance appraisal, welfare etc.. the purchase department deals with the purchase of raw material from Tamil Nadu, Karnataka, Andhra Pradesh, Uttar Pradesh and Haryana. The production department is deals with the conversion of raw materials that has been purchased from different locations into finished products. The quality control department checks the quality of raw material and also the product that they produce. The nutritionist who controls the quality of cattle feed heads the quality control department of the company. The store section establish the adequate control over the raw material for production, packing materials, finished products and old gunny bags at all levels of storage and delivery. The marketing department deals with the sales and dispatch of products and also customers services and sales promotion. The finance department deals with all kinds of accounts related to personnel, purchase, stores, marketing, work contract, costing, budgeting, central excese etc. CONTENTSERIAL NUMBERCONTENTSPAGE NUMBER

1.INTRODUCTION7

2.INDUSTRIAL PROFILE10

3.COMPANY PROFILE16

4.PRODUCT PROFILE17

6.ORGANZATIONAL STRUCTURE 19

7.RESEARCH METHODOLOGY20

8.DEPARTMENTAL STUDY 23

9.PERSONAL DEPARTMENT23

10.PRODUCTION DEPARTMENT26

11.MARKETING DEPARTMENT30

12.PURCHASE DEPARTMENT31

13.FINANCE DEPARTMENT32

14.QUALITY CONTROL DEPARTMENT35

15.STORE DEPARTMENT36

16.SWOT ANALYSIS38

17.FINDINGS AND SUGGESTIONS40

18.CONCLUSION42

19.BIBILIOGRAPHY43

INTRODUCTIONHISTORY OF MILMA

The wide spread exploitation by private ventures and as a measure for counter acting the acute shortage of milk, a few cooperative milk supply societies were started during the second and third decades of this century. The first dairy cooperative societies were started during the second and third decades of this century. The first dairy co-operative society was registered in 1913 at Allahabad in UP and was called Katara Co-operative Dairy Society.

Between World War 1 and 2 a number of cooperative milk supply union were registered in different state of India. The principle union among them were the Madras cooperative supply union, the Surat city cooperative supply union, the Calcutta milk supply union and Luck now milk supply union. By the end of thirties there were 19 milk supply union covering 264 primary societies with a total membership of 11262 or 44 members per society.

The Kerala Dairy cooperative milk producer unions (KDCMPU)

at anand (AMUL) was formed in 1964 and constituted an important landmark in dairy sector as this was the first producer oriented dairy cooperatives in India. The government of India decided to make arrangement for the supply of hygienic milk to Mumbai city. This resulted in organized collection of rural milk produced in Kaila district. The milk so collected was transported to Mumbai rail. This was first organized link up of rural milk shed with a major urban market.Inspired the tremendous success achieved by the Kerala dairy cooperative milk producers union (KDCMPU),ministry of agriculture constituted on 26th September, 1965 a national dairy development board (NDDB) to organize and supervise the planning, execution of dairy development programmed on national scale and to provide technical guidance to various states in setting up of project for overall development of milk production, processing, and marketing in this country by making their available on request. In 1969-70 the NDDB developed an ambitious integrated scheme for development of dairy and marketing of milk, which was properly known as OPERATION FLOOD.COMPANIES MISSION AND VISION

MISION

Companies mission is farmers prosperity through consumer satisfaction.

VISION

To companies vision is To constantly strive to provide valued customers with the highest quality cattle feed with the best standard of services by our passionate and focused workforces using state of the art technology ensuring sustained growth and simultaneously ensuring dairy farmers delight by better utilization of milk price and offering needed service of his/ her door step.

OUR COMMITMENTS

We commit to:

All officers dealing with public have to carry an identity card.

Keep the personnel and business information disclosed to us as confidential.

Timely distribution of our products to ensure customer satisfaction and delight.

Strict adherence to the prescribed safety health and environmental production standards.

Continuous up gradation of technology and development of human resource by continuous training. Produce and distributes quality cattle feed, milk, milk products, confirming to stringent specifications of FPO,BIS, AGMARK and MMPO.OUR MOTTO

The name MILMA and its motto your health is our concern. Have now become synonymous with assured quality. This is amply proved by the fact of all our products mainly ghee selling solely under the trade name of MILMA.OUR STANDARDS

Our two cattle feed plants , each 300 tons per day capacity are fully automated. We use only good quality raw materials and strict manufacturing process to ensure that milk farmers get quality cattle feed at their door step.

We have set upon ourselves standards for all transaction with you. We undertake that without unnecessary delay we shall promptly communicate same to the party concerned.

OUR EXPECTATIONS FROM CLIENT

We expect you to be reasonable and prompt in exercising your rights and obligations in all your transactions with the federation without extending inducement of any kind and not raising any frivolous issues.INDUSTRIAL PROFILEOPERATION FLOOD

Operation flood is intended to reduce regional imbalance in dairy development in under developed regions. It was remunerative linking to rural milk producing centres with urban demand centres. Operation flood has three phases. First phase aims at the procurement of milk from rural surplus areas to the urban deficit areas. Second phase was started during 1980,s its outlay was 29 corers and was utilised for construction of dairies. Kerala was included in the second phase (1980-87) of operation flood.

In Kerala have three tier systems:1. Village level

Village milk cooperative societies, which have the local milk producers as its members, it collects milk from the local milk producers.

2. Regional level

Village cooperative units at the regional level to form regional cooperative milk producers union.

3. State level

It is an apex body. All the three regional milk producers union united at this level forming cooperative milk marketing federation limited.

KERALA COOPERATIVE MILK MARKETING FEDARATION

Milma is the popular name given to Kerala cooperative milk marketing federation (KCMMF). Milma started its operation in 1980 with its head office at Thiruvanathapuram.It was started under the Indo-Swiss project. The project was launched in 1963 on the basis of a bilateral agreement executed between the Swiss confederation and the government of India. The project has made great strides in the improvement of livestock farming in the state. One of them is the development of Swiss Brown, a cross breed suited for the states conditions. The project is now managed by the Kerala Livestock Development and Milk Marketing Board. It main motive was to implement the Operation Flood Programme started by the National Dairy Development Board (NDDB) in Kerala.

The project impact was so widespread that close to about 83% of the adult cattle of the state got converted to the new breed Sunandini-, the milk production increased by over ten times and the per capita availability of milk increased by over 7 times with over a million families dependent on milk production. The project had succeeded in integrating better technology and management to the traditional small holder production system. It also demonstrated how the high productive, semi stall fed cows led to a spontaneous decline in the total bovine population of the state from 34.6 lack in 1977 to 21.86 lack in 2003 when the total population of India went through an upsurge. This contributed immensely to environmental sustainability. By demonstrating a growth model for productivity enhancement, the project not only impacted the million small livestock holders in Kerala, but also millions outside the state.

The project demonstrated revolutionary institutional changes beginning with the Indo Swiss project of Kerala, an autonomous institution under the govt.of Kerala to the Livestock Development and Milk Marketing Board, with formidable dairy cooperative system under the Kerala Cooperative Milk Marketing Federation (MILMA), under the able guidance of its first managing director S.Nagarajan IAS, spun off as successful and independent entity.

THE NAME MILMA REPRESENTS 100 primary milk cooperative societies. 7.33 lacks farmer member. Three regional cooperative milk producer unions. Ten dairies capable of handling 9.90 lacks litters of milk per day. Four milk chilling centres. One milk powder plant of 10MT per day. Two cattle feed plant with cumulative capacity of 500MT per day. A well established training centre. 5000 retail outlets. Over 30000 people working directly or indirectly for the functioning of Milma.OBJECTIVES OF MILMA

To channelize marketable surplus milk from the rural areas to urban deficit areas to maximize the returns to the producer and provide quality milk and milk products to the consumers.

To carryout activities for promoting production, procurement, processing and marketing of milk and milk products for economic development of the farming community.

To build up a viable dairy industry in the state.

To provide constant market and stable price to the dairy farmers for their produce.

To set up laboratories for quality control and research.

To conduct supervision and statutory audit of member societies.

MILMA THE FARMERS ORGANIZATION Milma is an organization of the farmers. They are the producers of the raw material- milk; the shareholders of the organization and the chairman and Board of Directors are are elected from among them. The farmers are members of the APCOS ( Anand Pattern Cooperative Societies). The presidents of the APCOS form the general Body of the Regional Milk Unions, which federate to form the KCMMF.

Milma provides the members of APCOS with various services at nominal/ concessional prices. They are:

1. Procurement of Milk

First and foremost, milma provides assured milk market and procures milk from even the remotes societies. Twice a day our milk collection trucks go to the societies and collect milk. In areas, which are not accessible by road, other means of collections are employed.

2. Veterinary Service: Milmas veterinary services are the most popular component of input activities. The veterinary wing operates two types of veterinary routes, regular and emergency.3. Cattle Feed Plants:

Balanced cattle feed is the major centralised input provided to the dairy farmers of the state from the

federation. There is a high level of acceptability for this product in market.4. Training centre

In keeping with the ideology of placing the instruments of progress in the hands of the farmers themselves. An orientation programme is offered to the farmers to equip them with the basic and the fundamentals of cooperatives, accounting, testing, laws etc. A full fledged training centre is functioning at Trichur.

5. Co-operative Development Activities

The inherent togetherness brought about by being a part of a society was seen as a potential platform for dissemination of related information and discussion of various issues that crop up in the normal village life style. Thus was born the idea of a Cooperative Development Wing which held activities that saw the village as a whole and the Society a nodal point, i.e. these activities went one step ahead by seeing the milk suppliers not merely as a farmer member but went on to see them as a part of the fabric of the village. The issue dealt with human health aspects, nutrition aspects, and scientific management techniques of dairying and such varied topic with the help of leading experts in the concerned where discriminated. This is more of a socially motivating exercise than an image building venture.

6. Embryo Transfer

In an effort to bring the results of research into the field conditions, Embryo Transfer Technology has been introduced to upgrade cattle wealth. ET was started in 1990 and so far, had a commendable 48% success rate which is comparable to the national standards.

STUCTURE OF DAIRY CO-OPERATION IN KERALA The organisation of dairy cooperation in Kerala state has a three tier structure. The primary milk cooperation functions at the village level, the regional milk producers union at the middle or district level. The KCMMF or Milma act as the apex body at the state level. The motto of cooperativisation is of people, by the people, and for the people.

At present there are three regional milk producers union, which operates respectively at Thiruvanathapuram, Ernakulum and Kozhikode.the primary cooperative society functioning at the districts of Thiruvanathapuram, Kollam and Pathanamthitta are affiliated to the Thiruvanathapuram Regional Milk Producers Union(TRCMPU). While Milma takeover charge from the rest, it renamed as Kerala Livestock Development and Milma Marketing Board

Anand pattern Cooperative Society (APCOS) was registered on 30th September 1981 and there has been no looking back ever since. Today there are 2350 APCOS through the states and the growth has been impressive. The membership at the society level grew up year after year. The assurance of readily available market for the milk collected from the doorstep of the society twice a day regularly, encouraged the growth of milk production, which is reflected in the growth of milk procurement over the years.COMPANY PROFILECATTLE FEED PLANT,PATTANAKKAD Milma has two cattle feed plants, one each at Pattanakkad in Alappuzha District and Malampuzha in Palakkadu District. The plant at Pattanakkad was established in 1985 with an investment of 142 lakhs and the installed capacity of the plant was 100 MT per day. Later during 1993 this plant was expanded to 300 MT per day capacity at an investment of 307.5 lakhs. This plant can also produce pellet form of cattle feed. The plant at Malampuzha was set up by Animal Husbandry Department, Government of Kerala in 1972 with an installed capacity of 100 MT per day and later during April 1983 it was handed over to KCMMF as part of the agreement between government of Kerala and NDDB for implementation of Operational Flood 2 programme in Kerala. This plant was modernised with computerised batching operation with an investment of Rs.56 lakhs during 1989 and subsequently expanded to 200 MT per day capacity during 1995 with an investment of 214 lakhs. These plants were set up to supply good quality balanced compounded cattle feed at reasonable rates to member farmers of APCOS. The total production capacity of the plants is 600 MT per day, i.e. 300 MT per day capacity plant at Pattanakkad and 300 MT pr day capacity plant at Malampuzha.

The Milma Cattle Feed plant is under the Kerala Cooperative Milk Marketing Federation,(KCMMF) which is otherwise called MILMA. Milk marketing societies or dairy cooperative societies in India have developed which was different from that in other advanced on account of increased pressure of publication on land and small size and fragmentation of agriculture holdings.PRODUCT PROFILE OF MILMA Milma has a range of products. A marketing chain consisting of nearly 4000 retail outlets, across the state ensures availability of Milmas products to consumers. Milma with its motto Your health is our concern has become synonymous with assured quality of milk and milk products. Milmas spectrums of products adhere to the PFA rules and are released for distribution only after stringent quality checks. Their products are;

Milk

Ice creams

Curd

Fat products Beverages Sweets

MILMA CATTLE FEED

Milma Gomati

Milma pellet

Milma gomitra Milma bypass protein

Milma goverdhini mash

Milma high energy feed

MILMAMIN(vitamins minerals mixture)

GOMITHI

Due to customer recommendation MILMA have come out with pellet cattle feed (Gomathi). MILMA have taken valuable measures to maintain good quality from the time of purchasing raw material to firm that good and distribution.

Main features of Gomathi:

Since it has been made in high temperature. Antibacterial It is very tasty, cheap rate and will give high income to the farmer. Fungus and insecticides will not harm. There is no need to dilute in water. It can be feed directly. ORGANIZATIONAL STRUCTURE

RESEARCH METHDOLOGY Objectives of the study The major objectives of the study are To acquire knowledge regarding the profile of the company

To study overall working of milma cattle feeds To know the functioning of various departments in milma cattle feeds

To understanding the organizational structure of milma cattle feeds

To know the sales promotional activities of the company

To conduct SWOT analysis of milma cattle feeds

To know precautions taken off season

Source of dataPrimary data was collected through scheduled interview( questionnaire method). Secondary data sources were publications, journals, magazines, internet etc.

Duration of the study

Duration of the study is 15 days.

Research design

Research design is descriptive type.

Sampling Techniques

Convenience sampling technique is used for the study.Sample unit

Sample unit selected for the collection of data is limited to the employees in Milma Cattle Feed plant Ltd, Pattanakkad.

Sampling AreaThe sampling area of this study is limited to the boundary of Milma Cattle Feed plant Ltd, Pattanakkad.Population

Population of the employee is 120

Sample size

Sample size is 20

Tools used for data collection

The tools used for primary data collection was questionnaire. The secondary data was collected from various published sources like journals, magazines, publications, internet etc.

Tools used for analysis

Tools used for analysis are tabulation, simple percentage analysis and pie chart. The primary data collected from the 50 respondents are analysed using simple percentage method. Then they are shown as pie chart.

Simple percentage analysis

It is a simplest way of analysing the inter- related characteristics of data. The datas are converted in to percentage for easy analysis and for drawing graphic diagram for quick and accurate comparison of collected data.

LIMITATIONS OF THE STUDY

1. Since the sample size is small the result may not be generalized.

2. The time constraint was a major limiting factor.

3. The company officials could not be disclosed sun data that were considered confidential.

4. Since MILMA is a government undertaken company, the welfare and salary measures has its own statutory norms and conditions. So it is difficult to change.

DEPARTMENTAL STUDYThere are various department in the organisation: Personal Department

Production Department

Marketing Department

Purchase Department

Finance Department

Quality Control Department

Store Department

PERSONAL DEPARTMENT

This department deals with the managing and controlling of persons in an organizations. The activities that comes under this department are :

ManagementThe management of the Pattanakad cattle feed done by the elected members of the Thiruvananathapuram regional co-operative milk producers, union (TRCMPU). The board takes all policy level decision and planning. The board of directors of federation meet seven times during the last year. The managing committee takes all major operational decisions like recommendation of pricing strategies to meet the challenges in the market and lean flush management.Human Resources

As in the past, federation has taken active role in formulation of the personnel policies, trading of common service rules, finalisation long time settlement, bonus etc. An ambiance of cordial industrial relation was maintained during the reporting year. Inspite constrains at various levels, our efforts in smooth industrial relationships yielded in rich dividend in enhancing the productivity. Employee turn over was negligible during the year.One of the major assets of this organization is its human resources. It has a pool of skilled efficient and qualified personnel. They work hard to achieve the goal of the organization. Pattanakad Milma cattle feed make continuous efforts for the up gradation of the work force by deputing personnel for on the job training as well as an orientation courses, seminars etc..

Recruitment

The recruitment policies of the employees are through employment exchange. The main source of recruitment is thus followed by the Employment Exchange Act 1959. But now it is carry forward to Public Service Commission. The recruitment policies of the company are under two heads internal and external. The age limit is 37 years and educational qualifications as per the Government rules.

Qualification Qualification required for appointing a person as a junior assistant is graduation with PGDCA. For appointing personnel, marketing officer, and accounts officer etc. Need MBA with specialisation in the respective field. The accounts officer must be a chartered accountant.Selection Procedure

The selection process is the next step to be followed by the recruitment procedure. The selection step is the screening up of applicant from the recruitment list.

Training Procedure

In order to equip the employees to work under different working conditions, the company training program is essential. The company provide NDDB training for the managerial staff. Mainly, the NDDB training is conducted at Mezana in Gujarat. The company provides facilities for workers. It is also conducted at Thrissur , Pattanakad, Allapuzha and Mallampuzha. They are trained under productivity council.Appointment

The employees are appointed through employment exchange. They are appointed by conducting an interview with reference to employment exchange. Permanent employees are appointed only through test and interview.Promotion

Milma gives promotion in every five years and grade is being given in every eight years, whose promotion is not possible.

Leave

All are getting casual leave for 12 days in one year. Employees have communicative leave and one can earn leave for 11 days. In one year 33 leaves are allowed.Retirement

An employee is appointed at his age of 18 years and his retiring age is 58. An employee will work for 37 years.

Trade Unions

There are mainly 4 trade unions in MCF. It includes INTUC, CITU, AITUC and BMS.PRODUCTIION DEPARTMENTAny plant is organized and operated primarily with the objective of producing goods. Processing is the conversion of raw material into finished goods. The top management take all possible steps to see that the planning department checks out all plants and properly achieved and set standards of the product. In the Milma Cattle Feed Plant Pattanakad the assistant manager heads the production department. Fixing of the production parameter managing the production process is the responsibility of the production man in the firm here there are three shifts. First shift starts from 8 am to 4pm. Second shift is from 4 pm to 12 midnight. And the third shift is from 12 midnight to 8 am. Each shift contains 50 workers and the time in eludes interval to the workers.STRUCTURE OF PRODUCTION DEPARTMENTAssistant Manager

(Production maintenance)

Deputy Engineer

(Production Maintenance Technical Support)

Technician

Workers

PRODUCTS OF CATTLE FEED PLANT:1. Pellets

2. Mash (Powder form)

3. Vitadin

4. Milmamin

PRODUCTION PROCESS

The firm follows a highly mechanised and systematic production process using the most modern mechinery and supervising man power effectively. All production process are controlled by computer controlled meachines. The production process involves the following steps:1. Supply of raw material

2. Dumping

3. Batching

4. Molasses mixing

5. Pellet feed production

6. Bagging

7. Handling

SUPPLY OF RAW MATERIAL

The raw materials are transported either through trucks or by railway wagons. The loading unloads the raw material reached at the plant and unloading workers weighed and then stocked seperatily in the raw material go down.DUMPINGThe production process starts with the dumping of raw material to the conveyor. There are several openings with grill at the different parts of the go down. The raw material are dumped into the conveyor through grills. It is automatically transported into the storing of different meterials. Only the raw materials which is in powder form like DORD etc. is directly transferred into the storage tins with other raw material like jower, maize, retc. Which are in granular forms are initially transferred to hammer mills. The grained material is then transferred into there respective storage tins.BATCHING

From the storage tins raw materials came into the in take vitro screen for purification. That is the unwanted particulars that accidentally came into the powder form raw materials are taken away for ensuring the hugging of animals which consumes cattle feed. Then the raw materials passes through the buffer hopper and from the buffer hopper ,the same will pass to the batch mixer in the required proportion.MOLASSES MIXING

After mixing the batch mixer, the raw material will be transferred in to the molasses mixed through elevators. While passing through the molasses mixer the required quantity of molasses will be added to the product. Alter molasses mixing the cattle feed in MASH from ready for bagging.

PELLET FEED PRODUCTION

Productions of cattle feed in the form of pellet get another process that is pelting. For the purpose of converting mash into pellet, molasses mixture will transferred into the pellet mill through feeder conditions. In the pellet mill, the cattle feed in mash form under go different process. The first is steam mixing. There are boilers for the production of steam. The steam produced in the boilers guided to the pellet mill through pipes and mixed with the cattle feed in the pellet mill. Then the feed will converted into the pellet form by the steam mixed cattle feed through boles of required diameter.BAGGING

There are mainly two bagging machines, which can be worked simultaneously. The fnished product in the bagging bins get pass through the opening of the bagging machines.

MARKETING DEPARTMENT

The MILMA Cattle Feedd Plant Pattanakad has a special department for marketing their products. As it phases high competition from other sectors, about 20% of the cattle feeds are marketed through private dealers and other agencies at the same time cattle feeds are distributing through APCOS (Anand Pattertn Co-Operative socities).Extremely good quality products are the trademark of Milma. Mainly its help to boost the market demand for their products. Advertising campaigns also helps to keep the product demand. Last year shown good improvement in markrting of milma cattle feed. Milma can market the entire quality of feed manufactured even during the period of recessions in the sector. It can be achieve this because of high quality goods.

Milma products are marketing through the following medias:1. Newspapers

2. Radios

3. Television

4. Posters5. Cinema slidesCompetitorsMilma faces a strong competition from the following competitors

1. Kerala feeds2. Sunandini

3. Prima

4. GodregPURCHASE DEPARTMENTPurchasing is the main function carried out by the purchase department.The raw materials purchased for this unit are mainly from outside states.The order for purchase is produced according to the requirements from stores.Milma Bhavan,the Head Office of milma make purchase orders to outside states for their two Cattle Feed plants-Pattanakad and Malampuzha.The purchase section at the Pattanakad unit makes orders for two or three materials.The Head office places orders for three months.To take advantages of bulk transaction,the purchase dairy consumables and cattle feed committees are centralised.The purchase committee carries this out successfully.In these years Milma had developed a loyal vendor base.This ensures regular supply of quality materials at competitive prices.Milma could manage cost- of raw materials at 74% of the selling price of cattle feed,which is a new benchmark of completing the competitiveness of purchase.The purchase department prepares purchase registration notesnand purchase orders.

The Major RAW Materials purchased are: Weat Bran

Rice Polish

Cotton seed

Sunflower

Mustard Cake

Groundnut Cake

Copra Cake

Maize

Mineral Mixture

Molasses

Urea

Payment to the vendors is also done by the purchase department.The freight and unloading charge are given by the department and it is deducted from the payment to the vendor.FINANCE DEPARTMENTFinance is the life blood of every organization. The most important factor, which is required by an organization to run efficiently, is finance. Finance refers to the money or funds available to a firm. it is a central point of all business activity. so it is called as the lifeblood of an organization. The finance function of the management has an equal importance in both profit and non profit organizations, no matter the business is big or small, Government or not.STRUCTURE OF FINANCE DEPARTMENT

Finance Manager

Asst.Finance Manager

Account Officer

Junior Superintent

Senior Asst.Steno

Junior Asst.

Office Attender

IMPORTANCE OF FINANCE

Finance refers to the money or funds available to a firm. A business needs funds at every step, to start a business to operate it and to expand or modernize its operations. Finance is required to bring a business in to existence, to keep it alive and to see it growing. To survive in a competitive world, every business has to manage scarce funds in a profitable manner. Financial management helps in obtain funds at minimum cost to tries to invest funds in various assets with a view to maximize the return on share holder investments. More important is it tries to generate sufficient profit finance expression and modernization of the enterprise and secure stable growth. This management of finance is essential for the source of a business.SOURCE OF FINANCE

Milma Cattle Feed plant gets finance from Canara Bank,state Bank of Travancore and Districtive CO-operative Bank(D C B Kuthiathode).The senior manager of the firm signs all cheques.PREPARATION OF ACCOUNTS

There are different types of accounting statements and accounts prepared by this department. They are;

Trading and profit & Loss Account Balance sheet

Bank Re-conciliation statement

Preparation of Budget

Income Tax Assessment is done at the end of every financial year.

AUDIT

Three type of audit is done in this firm:

1.Internal Audit (Every year)

2.Statutory Audit (This is compulsory according to the company act)

3.Tax:Audit (Audit of final accounts for the assessment)

FINANCIAL RESULTS

Stringent austerity measures and value engineering has enabled us to-cut costs in various heads. The plant has able to contain and restrict the costs of various fronts like employees cost,manufacturing expenses,administrative cost etc...

QUALITY CONTROL DEPARTMENT

After producing, the products are taken in to the Quality Control Department. The Quality Control lab is operating for this purpose. Also the raw materials are taken for checking their quality. The lab has certain parameters. Based on these they are categorizing the products.

The Milma Cattle Feed Plant Pattanakkad got an award from Kerala Agricultural University for their best quality products.The quality control department is regulated by the standard fixed by the ISI or Bureau of Indian standards; the bureau of Indian standards has stipulated the contents that a 50kg of Cattle Feed should contain on the basis of contents cattle feed can be classified into two types they are

a) Type I b) Type II

The contents of the two types should as in the following table:Protein(min) Fat Fiber Sand

Silica (max)

Type I 22% 3% 8% 3%

Type II 20% 2.5% 1% 4%The cattle feed plant mostly produces type II cattle feed. The quality control department of the Pattanakad cattle feed plant is headed by an animal nutrition officer. He is assisted by chemist and lab assistant in discharging his function.

STORE DEPARTMENT

The store section establishes adequate control over the raw materials for production, packing materials, finished products and old gunny bags at all levels of storage and delivery.

As a consignment of raw material arrived before weight, the samples from each truck will be taken for analysis in the lab. After the result, the load may be accepted or rejected. After that the accepted track can be weighed. The senior assistant (weigh bridge) scrutinises the parties in voice and enters the details in the computer. Actual weighment will be taken and the acknowledged quantity will be recorded in the computer. Immediately weighment slip will be prepared in triplicate. One will be issued to the supplier through the driver, one will be forwarded to the cashier for the payment of unloading at the end of the day and one will be retained in the section. The chief function of the store department are explained below:1. Receive stock arrived as per purchase order and assure its quality.

2. Keep the stock safely and record the quantity.

3. Provide the stock as and when require by the production unit.

4. Inform the purchase department in case of stock deficiency.

SWOT ANALYSISStrengths

1. The premier organisation in kerala produce a variety of high quality cattle feed.

2. Efficient and qualified managers

3. Experienced and well trained work force

4. Cordial industrial relations

5. Well established hierachial positions

6. Fully updated management information system

7. Centralisation of authority.

Weakness

1. Time delay in availability of funds

2. Centralized decision making

3. Inproper planning

4. Inefficient advertisement

5. Poor attitude of workers towards training programme

6. The company is unable to meet the demand

Opportunity

1. Kerala, known as the gods own country is also known as the land of coconuts thus the abundance of coconut cakes gives the organisation an opportunity to use those cakes for the manufacture of cattle feed at a cheaper cost

2. After the boom in cattle breeding with the coming of indo- swiss and related projects quality feeds are required By the new breeds, since the organisation is a premier in the sector it has unlimited opportunity

Threat

1. Molasses an essential ingredient for the manufacture of certain special variety of cattle feed. The procurement of molasses in Kerala is completely under the regulation of Govt of Kerala the procurement process is time lagging leading to a delay in the required leval of molasses

2. Procurement of raw material from other states creates addition the total cost (inclusion of transportation cost and freight charges). These costs are excluded from the total cost by the cattle feed manufacturing units the states from where milma is producing its raw material. An increase in total cost would lead to a increase in the selling prices and a reduction the profit margin thus causing a threat.FINDINGS AND SUGGESTIONSFindings

The products are reasonably priced.

Heavy work load is seen in all departments.

Dedicated employees are seen in all departments.

It has a market where demand is greater than supply. The decision making is centralised at the head office. The company doesnt have any exporting programme. The recruitment of company is done through P.S.C. The firm is maintaining its high goodwill and reputation.

Best quality is unique selling proportion of their products.

The company distributes their production through their own network.

Company maintains a perfect support between the employer and employee.

The study shows the co-existence of public sector and private sector undertaking. In the early stage milma cattle feeds is the market leader but now they are in second position. The plant offers high cattle feed with preferable appreciation compared to its competitors

They are providing good quality products to the consumers and consumer preference is high for milma cattle feeds.

SUGGESTIONS Sales promotion activities should be widened. Advertisements campaign should be more powerful. Make provision to further increase the average production. Make provision for selling the products in to other states too. Much research has to be done to increase the quality of the products.

The worker should be encouraged to participate in the training programmes.

The attractiveness of labelling should be more effective and be given new touch.

The company should do job analysis and provide right kind of job to the right person.

Make stronger control over loading and unloading worker who often create problems. The company should take necessary step for the improvement of recreation facilitiesCONCLUSION

The study conducted at MILMA ,cattle feeds plant Pattanakad for the preparation of this project report immensely helped to understand the practical significances of the theories in an organisation. It has provided an opportunity to have an insight in the working of this undertaking. The study, o n the whole has revealed that the plant setup under the co-operative sector developing progressively and so it has a bright future. Now we can understand that the federation successfully achieved their objective to build up a viable dairy industry in the state.

The findings of the study emphasis and justifies the co-existence of public sector and private sector undertaking in our national economy and the views of our national leaders. The planners and the policy makers of the modern India should recognize the fact that it is unnecessary and unwanted to sell the shares of public sector undertakings, which are managed efficiently and render social service to the society.BIBILIOGRAPHY

ASWATAPPA K., HUMAN RESORCE AND PERSONAL MANAGMENT, NEW DELHI, TATA Mc-Graw HILL PUBLISHING COMPANY, 2002.

PRASAD L.M., HUMAN RESORCE MANAGEMENT, NEW DELHI, SULTAN CHAND AND SONS EDUCATIONAL PUBLISHERS,2001.

C.K. KOTHARI, RESEARCH METHODOLOGY, WILEY EASTERN LIMITED, NEW DELHI.

WEBSITES

www.milma.org www.indianindustries.com

18