6410 innsdale listing pkg
TRANSCRIPT
This presenta,on is property of Michael Lewis. 310-‐801-‐6040
MARKET ING L IST ING CONSULTAT ION
PREPARED EXCLUS IVELY FOR:
Cartier Family Trust 6410 Innsdale Drive
Los Angeles, California 90068
7920 Sunset Blvd, Suite 100 Office: 323.638.7567 | Fax: 310.861.0725
Email: [email protected]| Website: www.ReisGroup.org
P R E PA R E D B Y :
PROFESS IONAL PROF ILE
Shawn Kormondy has consistently been a top-‐producing agent represen,ng Buyers and Sellers of homes and investments throughout the Los Angeles since 2003.. His exper,se and talent have made him a recognized leader in the real estate industry. Shawn’s success can be aKributed in part to his excep,onally high standards and values, along with great people skills and nego,a,on savvy. He is enthusias,c about leading-‐edge technology and prides himself on maximizing the effec,veness of new resources to best serve his clients. Tirelessly dedicated to his clients and his community, Shawn currently represents law firms, trusts, corporate and other ins,tu,ons in the selling of residen,al and residen,al/commercial income assets. Garnering a steady stream of referrals from law firms who place their trust in Shawn and have for many years, he has a keen awareness of legal boundaries to help protect clients from unnecessary legal issues. Born in Los Angeles, Shawn moved to San Francisco when he was 5 only to return in the nine,es and earned his Bachelor of Science degree in Finance and Real Estate from Cal State Northridge. He has since been ac,vely involved with several charitable founda,ons, including KW Cares, Children’s Music Fund, Friends of West Hollywood Elementary, and Hai,an relief efforts. Shawn currently serves as President of Reis Group, Inc. which directly owns and manages several income producing proper,es throughout Los Angeles and San Francisco. Founded in 2005, Reis Group, Inc. has been an innova,ve force in corporate strategy, acquisi,on structures, asset management, value enhancement and disposi,ons strategy. Shawn has a depth of experience across the spectrum of real estate maKers with key strengths at sourcing opportunity, acquisi,ons, capital placement, finance, project oversight and disposi,on strategy.
SHAWN KORMONDY
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MARKETING STRATEGY:
Internet: Craigslist: Reis Group has found this tool to be very effec,ve in reaching the interna,onal market. Not many agents u,lize Craigslist in the correct manner. You cannot post once and then leave it. Pos,ngs on Craigslist must be updated weekly, and require a significant amount of ,me and man power. With our team, we are able to post our clients proper,es on a consistent basis. Email: Reis Group has seen great success in our efforts to email blast our database of both investors and real estate agents. With you as our client, we will market your property to these lists mul,ple ,mes a month. Direct Mail: Reis Group is currently ac,ve in sending direct mailings to past clients and investors, family and friends on a quarterly basis. In Addi,on, direct mailers will go out to neighboring owners specific to each lis,ng upon lis,ng and any price reduc,ons. Open House: Weekly open houses On Tuesday from 11-‐2 and Saturday/Sunday from 2-‐5 with weekly adver,sing in the Brokers Open Guide and Los Angeles Times.
I N T E R N E T M A R K E T I N G
P R I N T M E D I A
P R I N T M E D I A
LA TIMES EXCLUSIVE SAT/SUN PAGE
• Weekly Placement in LA Times Home Section
• Weekly placement in Broker’s Guide
P R I N T M E D I A
MLS CARAVAN EXCLUSIVE 2 PAGE FEATURE
LUXURY MARKET ING PROF ILE
KELLER WILLIAMS HOLLYWOOD HILLSIS A MEMBER OF:
P R O P E R T Y F LY E R S
EXTENDED MARKET REACH
T E C H N O L O G Y D R I V E N M A R K E T I N G
• Put on All Marke,ng Materials • Designed to Direct User to another
Des,na,on
Your Property Virtual Tour will be loaded on YouTube for Online Marke,ng Exposure
P O S T C A R D M A I L I N G S
M E D I A E X P O S U R E
• Showcased as “Home of the Week” • LA Times Business Sec,on
M A R K E T I N S I G H T S
N e i g h b o r h o o d S a l e s A c t i v i t y
C O M PA R A B L E S A L E S
Active
PH PHOTO S AR ADDRESS LP BR BA SF LSZ YB MAP LD ST DATE SP MLS DOC(S)
1. 20 A 30 6345 Tahoe Drive $1,699,000 3 3.00 2,949 13,669 1965 563/F7 05/06/12 05/06/12 F12057430CN 1
Pending
2. 2 P 30 6335 Tahoe Drive $1,187,000 4 3.00 2,980 14,756 1965 05/02/12 05/21/12 F12056804CN 2
Sold
3. 30 S 30 6457 TAHOE DR $1,750,000 4 2.50 3,000 17,634 1966 563/E7 02/17/12 05/15/12 $1,660,000 12-582643 3
4. 15 S 30 6401 INNSDALE DR $950,000 4 2.50 2,208 17,580 1967 563/F7 06/01/12 08/01/12 $910,000 12-604083 4
5. 11 S 30 2613 LAKE HOLLYWOOD DR $1,799,000 4 3.00 2,893 11,953 1965 563/F7 06/20/12 08/29/12 $1,799,000 12-608069 5
Broker/Agent does not guarantee the accuracy of the square footage, lot size or other information concerning the conditions or features of the property provided by the seller or obtained from Public Records or other sources. Buyer is advised to independentlyverify the accuracy of all information through personal inspection and with appropriate professionals. Copyright © 2012 by Combined L.A./Westside MLS, Inc. Information deemed reliable but not guaranteed. Prepared by: Shawn S. Kormondy DRE# 01451888
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W H Y K E L L E R W I L L I A M S
W H Y K E L L E R W I L L I A M S
Keller Williams is not your tradi,onal Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America. Our phenomenal growth is only part of the story:
• 2nd largest independent real estate franchise
• A network of over 80,000 real estate consultants
• 700+ offices in the US and Canada (50 Major Markets)
• Excellence in cukng-‐edge real estate training, real estate coaching and real estate educa,on
• Most Innova*ve Real Estate Company – Inman News
W H Y K E L L E R W I L L I A M S
Technology • Leading-‐edge tech tools and training give me the edge in effec,vely marke,ng your
property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Lis,ng System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.
• Best of all, because of Keller Williams Realty’s “My Lis,ngs, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on poten,al buyers for your property.
Teamwork • Keller Williams Realty was designed to reward agents for working together. Based on
the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.
Knowledge • Keller Williams Realty helps me stay ahead of trends in the real estate industry through
its comprehensive, industry-‐leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.
Reliability • Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the
importance of having the integrity to do the right thing, always pukng your needs first. It reinforces my belief that my success is ul,mately determined by the legacy I leave with each client I serve.
Track Record • I’m proud to work for the fastest -‐growing real estate company in North America and
the third-‐largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.
W H Y K E L L E R W I L L I A M S
• Keller Williams Realty is the 2nd Largest Real Estate Company in the United States.
C O N S U M E R - C E N T R I C K W. C O M
K E L L E R W I L L I A M S AWA R D S & H O N O R S
M A R K E T S TAT I S T I C S
S O U R C E S U S E D I N H O M E S E A R C H
SOURCE: National Association of Realtors
2010 2011
VA L U E O F W E B S I T E S
SOURCE: National Association of Realtors
W H AT B U Y E R S WA N T M O S T F R O M A G E N T S
H O W B U Y E R S F O U N D T H E I R A G E N T
SOURCE: National Association of Realtors
P R I C I N G
P R I C E R I G H T – AT T R A C T B U Y E R S
• Pricing your property competitively will generate the most activity from agents and buyers.
• Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
P R I C I N G M I S C O N C E P T I O N S
• The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.
• Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
P R I C E D A H E A D O F T H E M A R K E T
P R I C E D A H E A D O F T H E M A R K E T
P R I C E R I G H T – T I M E O N T H E M A R K E T W O R K S A G A I N S T Y O U
W H AT S E L L S – R I G H T P R I C E
• To get your home sold for the most money in the least amount of time, we have to price it “in the market”.
P R I C E C O M P E T I T I V E L Y – T H E F I R S T 3 0 D A Y S A R E C R I T I C A L