BRAND PERSONALITYSincerity Dimension:-Realistic, sentimental, and down-to-earthunder the Sincerity dimension are more relevant for Colgate because the respondents feel that the brand issuitable for cleaningand maintaining teeth and the benefits highlighted by the brand such as white and strong teeth are based on facts.While sincere and wholesomeare not applicable to Colgate because the brand is not fair and ust and its usage does not give physical and mental satisfaction.Exciting Dimension:-cool, contemporary, and imaginativearenot applicable to Colgate brandbecause the respondents believe that the advertisements, sales promotion programmes, !"! displays, etc., are not very creative and are based on current events. Competence Dimension:-successfulunder Competence dimension is not applicable to Colgatebrand because the users do not believe that it is one of the successful brandsSophistiction Dimension:-charming, smooth, and glamorousunder Sophistication dimensionare more relevant for Colgate because the usage of this brand improves the physical attractiveness of the user and the brand arouses admiration of friends and relatives visiting the house.R!gge"ness Dimension:-masculineunder the Ruggedness dimension is not applicable to the brand because Colgate users do not give any gender-specific characteristics to the toothpaste. Brn" Port#o$ioWhen large businesses operate under multiple different brands, services and companies, a brand portfolio is used to encompass all these entities under one umbrella. "ften, each of these brands has its own separate trademar#s and operates as an individual business entity. $owever, for mar#eting purposes, a brand portfolio is used to group them all together. %rand portfolios are also used to lessen consumer confusion in regard to who owns particular brands.Co$gte %x #resh&t is the first and only toothpaste infused with Colgate- !almolive, the world leader in oral care, is redefining the gel segment of toothpaste in &ndia, with the introduction of new Colgate 'a( )resh *el.%xim!m &resh Coo$ %intCooling crystals that dissolve in the mouth completely upon brushing, releasing an intense rush of breath freshening power'%xim!m &resh C$en %int+his patented formula gives a whole new dimension of freshness to its users everyday.Co$gte Tot$Colgate +otal provides complete ,--hour protection and fights a full range of oral health problems.&t helps prevent pla.ue even after meals.Co$gte Sensiti(e+his is a sign of sensitive teeth and this pain is cold by Dentinal sensitivity. /ou will notice improvement in --0 wee#s.Co$gte )i"s )louride toothpaste for #ids comes in two e(citing flavours with your favorite cartoon characters.Strawberry flavour (Barbie)Bubble Fruit flavour (Spiderman)Co$gte A"(nce" *hitening Restores Natural Whiteness Prevents Stains For dherin!Fi!hts "artar# $avities nd Pla%ue Co$gte +er,$Colgate $erbal White combines the e(pert science of Colgate with a uni.ue blend of eucalyptus, 'elissa and mint herbs. Strengthens teeth andsafe to use everyday.Co$gte Ci,c &mi$y protection1eveloped using Colgate2s international e(pertise in oral care. 3ni.ue formula protects your teeth from decay. Refreshing minty flavour ma#es your breath super fresh.