1. 6 Steps to Develop Your Social BusinessMargaret DonnellyDirector of MarketingMeltwater GroupTwitter: @mwdonnelly0 buzz.meltwater.com

2. What is Meltwater Buzz?ListenEngageMeasureManage1 buzz.meltwater.com 3. Brands are increasing investment insocial media By 2012 88% of Marketers Will Use Social Media2buzz.meltwater.com 4. Spend on social media is surpassing email3buzz.meltwater.com 5. Changingconsumerusage patternsmake socialmedia a MUSTSource: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/4 buzz.meltwater.com 6. Why are brands making the investment?Almost half of active Internet users worldwide have joineda brand community onlineSource: Universal McCann Wave 5 Report, April 20115 buzz.meltwater.com 7. Were past the chasm43 Million6buzz.meltwater.com 8. The rewardSource: Universal McCann Wave 5 Report, April 20117 buzz.meltwater.com 9. The riskBrands nolonger controlthe messageand doingnothing canbe dangerous8 buzz.meltwater.com 10. The biggest risk9 buzz.meltwater.com 11. How do you get started? Try these 6 (easy) steps10 buzz.meltwater.com 12. 1. Listen (and learn)11buzz.meltwater.com 13. The importance of monitoring buzz around company / brandNot at allNot particularlyImportantImportant 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important41%12 buzz.meltwater.com 14. What can you learn? Volume Themes Sentiment Messaging Trends TroublesAnalytics TopicsPeopleIdeas Who Where Product Activity level Uses Interests Favorite Influencersplaces Demographics Messages13 buzz.meltwater.com 15. 2. Define your game plan14 buzz.meltwater.com 16. Start with why15 buzz.meltwater.com 17. Then define how16 buzz.meltwater.com 18. Get everyone on the same page and then let go17 buzz.meltwater.com 19. 3. Engage18buzz.meltwater.com 20. Let people know19buzz.meltwater.com 21. What do you say? Try these 3 Cs! 1 Content 2 Canvasing 3 Connection20 buzz.meltwater.com 22. 4. Measure21buzz.meltwater.com 23. 5. Evaluate22 buzz.meltwater.com 24. 6. Evolve23 buzz.meltwater.com 25. Thank you! Margaret Donnelly Email: margaret.donnelly@meltwater.com Twitter: @mwdonnelly24buzz.meltwater.com