6 steps to data quality in marketing automation
TRANSCRIPT
6 STEPS TO DATA QUALITY6 STEPS TO DATA QUALITY
0
20
40
60
80
100
25%
74%88%
36%
of the average B2B marketer’s database
contains critical data errors1
of companies do not have a sophisticated
approach to data quality2
of records analyzed lack
firmographic data3
of marketers say that data quality is the biggest obstacle to marketingautomation success4
Clean, protect and enhance your data
in Marketing Automation
Steps to Data Quality6
Take on these comprehensive steps and you will be on your way.
Perform aData Audit
Perform aSystems Audit
Revise data capture processes
Correct data errors
Implement email alerts and reports
Manage data quality across the organization
of companies with central data
management had a significant increase
in profits2
Organizations that adopt data quality
practices have nearly
more revenue1
53%
70%
DATA QUALITY ISNOT AN ACCIDENT
THE BENEFITS OF
DATA QUALITY
SOURCES: (1) SiriusDecisions, The Impact of Bad Data on Demand Creation (2) 2015 Experian The data quality benchmark report (3) Ascend2 Marketing Automation Benchmark Survey, July 2014 (4) 2014 Netprospex Annual Marketing Data Benchmark Report