6 steps personalized shopping experiences customers · products easy and seamless investigate turn...

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Electrify your eCommerce strategy with Personalized Shopping Experiences. It’s not about selling. It’s about being of service. Exclusive Product + Urgency + Enticement = High Degree of Personalization and Better Chances of Sale Leverage PA (Predictive Analytics) & AI (Artificial Intelligence) to devise tailormade offers KNOW ASSIST Give high-level, indepth 1:1 care and assistance FACILITATE Make buying simple and convenient ENCOURAGE Make browsing of similar products easy and seamless INVESTIGATE Turn customer insights and information into personalized experiences ONLINE SHOPPING HELLO! CHAT BOT BUY NOW BUY NOW Personalization isn’t about brands creating customer journeys, it’s about enabling customers to create their own. SURVEY Identify what you're doing right, what you're doing wrong. OBSERVE Notice their preferences to know what customers are thinking. FEEDBACK AT POINT OF SALE (POS) Build feedback gathering systems at POS. SOCIAL LISTENING Keep an eye on social platforms your customers frequent. COMMUNITY BUILDING Get direct access to your customers thoughts I know exactly what you need! CUSTOMER SERVICE There's no better way to listen directly and deliver better. Pimcore facilitates creation of flexible, high-performing and personalized eCommerce experiences needed by growing enterprises. https://www.pimcore.com/en/try BUY CAMERA Are your Disconnected Technologies Confusing your Customers? BUY CAMERA BUY CAMERA BUY CAMERA BUY CAMERA Place budget goodies, useful knickknacks around checkout lanes serving as a reminder. Suggest useful items, via discount- ed 'package purchases' to accompany the actual purchase. Make it look right, look nice, and look convenient to the buyer. Carry out a demonstration of a product by exhibiting an impressive, relevant feature. Use bright lights, color and signages to draw attention of impulse purchasers. 05 ways to leverage FOMO (fear of missing out) 6 STEPS TO DELIVER PERSONALIZED SHOPPING EXPERIENCES TO YOUR CUSTOMERS Don’t let your separate touchpoints be separate worlds for your customers! Use Personalization to Drive Impulse Purchases The average American Consumer spends around $5400 per year on impulse purchases. (Source: CNBC) Lack of personalization, consumer trust cost businesses $756B during 2016. (Source: Newsroom.Accenture) Listen More to Personalize More TRY A FREE DEMO NOW But I just bought it! What does it mean? Why am I getting this again? Create a One-On-One Ecosystem 83% of consumers are willing to share their data to enable a personalized experience. (Source: Accenture) STEP 1 STEP 6 What's her personality type? Where does she fall Self-Expression Ideals INNOVATORS Primary Motivation Thinkers Believers Strivers Makers Low Resources Low Innovation SURVIVORS Achievers Experiencers ACHIEVEMENT SELF-EXPRESSION High Resources High Innovation IDEALS Achievement Is she a Which means she Branded Shoes Renowned Books Substantive Discussions Then her preferences should be Thinker Plans, researches, and considers before she acts Enjoys a historical perspective Is financially established Uses technology in functional ways Prefers traditional intellectual pursuits Buys proven products Provide Relevant Offers, Discounts and Enticements STEP 2 91% of consumers are likely to shop with brands that recognize, remember, and provide relevant offers and recommendations to them. (Source: Accenture) STEP 3 Capture Customer Attention on One Channel and Retain It on Every Other 56% of B2C and 74% of B2B consumers think it’s important to have their profile data integrated across touchpoints. (Source: Marketo) Create Experience in Tune with Customer’s Values, Attitudes and Lifestyles (VALS) Around 86% of consumers say that personalization has at least some impact on what they purchase. (Source: Infosys) STEP 4 STEP 5 Is not influenced by what's hot Has a tendency toward analysis 50% PROMO CODE Build your buyer personas +1 832-886-6730 [email protected] www.pimcore.com

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Electrify your eCommerce strategy withPersonalized Shopping Experiences.

It’s not about selling. It’s about being of service.

Exclusive Product + Urgency + Enticement

=High Degree of Personalization

and Better Chances of Sale

Leverage PA (Predictive Analytics) & AI (Artificial Intelligence)to devise tailormade o�ers

KNOW

ASSIST

Give high-level,indepth 1:1 care and

assistance

FACILITATE

Make buying simpleand convenient

ENCOURAGE

Make browsing of similarproducts easy and seamless

INVESTIGATE Turn customer insightsand information intopersonalizedexperiences

ONLINESHOPPING

HELLO!CHAT BOT

BUY NOWBUY NOW

Personalization isn’t about brands creatingcustomer journeys, it’s about enabling

customers to create their own.

SURVEY

Identify what you're doing right, what you're

doing wrong.

OBSERVE

Notice their preferences to know what customers are thinking.

FEEDBACK AT POINTOF SALE (POS)

Build feedback gathering systems at POS.

SOCIAL LISTENING

Keep an eye on social platforms your customers frequent.

COMMUNITYBUILDING

Get direct access to your customersthoughts

I knowexactly

what youneed!

CUSTOMER SERVICE

There's no better way to listen directly and deliver better.

Pimcore facilitates creation of flexible, high-performing andpersonalized eCommerce experiences needed

by growing enterprises.

https://www.pimcore.com/en/try

BUYCAMERA

Are your Disconnected TechnologiesConfusing your Customers?

BUYCAMERA

BUYCAMERA

BUYCAMERA

BUYCAMERA

Place budget goodies,useful knickknacks aroundcheckout lanes serving as a reminder.

Suggest useful items, via discount-ed 'package purchases' to accompany the actual purchase.

Make it look right,look nice, and lookconvenient to the buyer.

Carry out a demonstration of aproduct by exhibiting an impressive, relevant feature.

Use bright lights, color and signages to draw attention ofimpulse purchasers.

05ways to leverage

FOMO (fear of missing out)

6 STEPS TO DELIVER PERSONALIZED SHOPPING EXPERIENCES TO YOUR CUSTOMERS

Don’t let your separate touchpointsbe separate worlds for your customers!

Use Personalization to DriveImpulse Purchases

The average American Consumer spends around $5400 per yearon impulse purchases. (Source: CNBC)

Lack of personalization, consumer trust cost businesses$756B during 2016. (Source: Newsroom.Accenture)

Listen More to Personalize More

TRY A FREE DEMO NOW

But I just bought it!

What does it mean?

Why am Igetting this again?

Create a One-On-One Ecosystem

83% of consumers are willing to share their data to enablea personalized experience. (Source: Accenture)

STEP 1

STEP 6

What's her personality type?

Where does she fall

Self-ExpressionIdeals

INNOVATORS

Primary Motivation

Thinkers

Believers Strivers Makers

Low ResourcesLow Innovation

SURVIVORS

Achievers Experiencers

ACHIEVEMENT SELF-EXPRESSION

High ResourcesHigh Innovation

IDEALS

Achievement

Is she a

Which means she

Branded Shoes

Renowned Books

Substantive Discussions

Then her preferences

should beThinker

Plans, researches, and considersbefore she acts

Enjoys a historical perspective

Is financially established

Uses technologyin functional ways

Prefers traditionalintellectualpursuits

Buys provenproducts

Provide Relevant O�ers,Discounts and Enticements

STEP 2

91% of consumers are likely to shop with brands that recognize, remember,and provide relevant o�ers and recommendations to them. (Source: Accenture)

STEP 3

Capture Customer Attention on OneChannel and Retain It on Every Other

56% of B2C and 74% of B2B consumers think it’s important to have their profile data integrated across touchpoints. (Source: Marketo)

Create Experience in Tune with Customer’s Values, Attitudes and Lifestyles (VALS)

Around 86% of consumers say that personalization has at least some impact on what they purchase. (Source: Infosys)

STEP 4

STEP 5

Is not influenced by what's hot

Has a tendencytoward analysis

50%PROMO CODE

Build your buyer personas

+1 832-886-6730 [email protected] www.pimcore.com