inbound marketing summit - ecommerce 2015: from shopping carts to shopping experiences - sonja...
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Inbound Marketing Summit - eCommerce 2015: From Shopping Carts to Shopping Experiences - Sonja WraithTRANSCRIPT
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Bad websites kill business
76%WILL NOT SHOP ON THAT SITE
26%
WILL NOT SHOP WITH THAT FIRM
Source: Brian Walker, “Welcome to the Era of Agile Commerce, Forrester, March 2011
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Source: Forrester Research Inc., November 2012
“Websites That Don’t Support Customers Waste Millions”
27%LOST BUSINESS
Of customers who researched a product or service on a company’s website and couldn’t
find the information they were looking for gave up altogether or did business with
another company.
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Before
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eCommerce 2015: From Shopping Cart to Shopping Experience
Sonja Wraith, VP Marketing@sonjawraith
October 10, 2013 Utrecht, The Netherlands
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