6 secrets of social persuasion
TRANSCRIPT
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6 secretsSocial Persuasionof
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ARISTOTELE
Humans are the most powerful
tools of PERSUASION
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#1 Reciprocity
People feel obligated to give back to others who
have given to them.
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#1 Reciprocity
People feel obligated to give back to others who
have given to them.
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#2 Liking
We prefer to say “yes” to those we know and like.
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#2 Liking
We prefer to say “yes” to those we know and like.
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#3 Social Proof
People decide what’s appropriate by examining
and following what others are doing.
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#3 Social Proof
People decide what’s appropriate by examining
and following what others are doing.
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#4 Authority
People rely on authority for guidance on how to respond and what
decision to make.
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#4 Authority
People rely on authority for guidance on how to respond and what
decision to make.
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#5 Consistency
Once we make a choice, we will encounter
pressure to behave consistently with it.
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#5 Consistency
Once we make a choice, we will encounter
pressure to behave consistently with it.
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#6 Scarcity
Opportunities appear more valuable when they
are less available.
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#6 Scarcity
Opportunities appear more valuable when they
are less available.
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Thanks for Your (persuaded) attention
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