6-7 / 3 /2006 insead campus - fontainebleau wp5: exploitation and dissemination general approach and...

6-7 / 3 /20066-7 / 3 /2006 INSEAD Campus - Fontainebleau INSEAD Campus - Fontainebleau

WP5: Exploitation and Dissemination

General approach and scheduling on deliverable:

D5.1 Dissemination and Exploitation Plan


WP 5: The Deliverables

• D5.1 Dissemination and Exploitation Plan

• D5.2 Dissemination Actions Report• D5.3 Final Packaging and

Distribution Strategy Report



The major responsibility of this deliverable is to:1. Define goals: develop a common

understanding of dissemination necessity and to define the major target communities.

2. Shape contents: decide the types of information to deliver, to shape the key messages, and to define the right format(s) and channels based on L2C’s assets and needs.

3. Schedule actions and activities: define, plan and schedule the key actions and activities, for both the entire project and for each partner, which will implement the dissemination objectives of L2C.



To fulfill the above-mentioned aims, the following processes have been identified for disseminating the project outputs:• Definition of Corporate Identity• Organization of Exhibition Activities• Organization of Project Technical

Demonstration Workshop• Production of Academic Papers/ Book• Development of the project Web-site• Press Releases• Brochures & leaflets• Development of Promotional Literature• Production of DVD.



Executive Summary

1. Introduction2. Communities and Users3. Dissemination Media and Material4. Dissemination Activities

4.1. Activities planned

Annex A: Dissemination Activities Template



Dissemination Activities Template

Action1 Target Group2 Partner responsible

Dissemination activity 3

Means4 Estimated Size of the Target Group5

When Expected benefits6

1 2 3 4 5 6

1 Meeting, event, publication, contacts, or any other dissemination action carried out or planned to be carried out ; 2 Indicate the users or intermediary community addressed through 1; 3 Please specify the dissemination-linked activities in 1; 4 Please specify which dissemination tools you plan to use; 5 How many persons will be reached by the activity? 6 Messages vs. specific target.

[1] Meeting, event, publication, contacts, or any other dissemination action carried out or planned to be carried out ;[2] Indicate the users or intermediary community addressed through 1;[3] Please specify the dissemination-linked activities in 1;[4] Please specify which dissemination tools you plan to use;[5] How many persons will be reached by the activity?[6] Messages vs. specific target.


D5.2 Dissemination Actions Report


Dissemination Activities Report

• Deliverable D5.2 is presenting the dissemination activities of the L2C consortium @: • The national level• The inter-national level • The Scientific/academic level• The Commercial level• The User-oriented level

The Purpose of the deliverable


Dissemination Activities Categorization

• Awareness Activities •Awareness material,seminars, workshops, showroom, excibition

• “Intermediaries” Activities, •Intermediaries Networking, training the trainers.

• Focused user support.•Customized support: provision of focused advice

•Hands-on Trials: concentration of best practice material


Issues to be COVERED•What is offered ? •To whom is it offered? •What is the competition?•How is it offered & at what price?•What are the required costs & expected profits?

•Who/What will manage the exploitation?

Del 5.3 Final Packaging and Distribution Strategy Report


•Target Market Segments

•Prioritisation of target segments

•Key Targeted countries

•The competitive advantages of L2C

•Pricing schemes

Issues to be COVERED


1. Introduction2. Exploitation Strategy (updated)3. Product Description (updated)4. Market Analysis

• Target Market (updated)• Prioritization of target

market segments (new)• Competition (updated)• Competitive advantage &

SWOT analysis (new)5. Sale & Pricing Strategies (new)

• Sale strategies & Pricing Scheme

• Distribution & marketing• Interest shown by

prospective clients6. Financial Forecasts (new)7. Exploitation Management (new)8. Individual Exploitation Plans

(new)

Final version

1. Introduction2. Exploitation Strategy3. L2C Description

• Methodology• Integration methodology and

tools4. Market Analysis

• Target Market• Competition

5. Related RTD ProjectsAppendix 1: Functionalities of Tools

Examined Appendix 2: L2C Market Field Study

Initial version

Del.5.3


THANK YOU !

6-7 / 3 /2006 insead campus - fontainebleau wp5: exploitation and dissemination general approach and...

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