AGENDA• VALUE CURVE AND OUR MAIN COMPETITOR(S) VALUE CURVE(S) • LANDING PAGE • RESULTS FROM INTERVIEWS AND SURVEYS • NEW HYPOTHESIS• UPDATED HYPOTHESIS DASHBOARD (WITH VALIDATED AND NON-VALIDATED

HYPOTHESIS)

2

VALUE CURVES

3

Convenience Price Reliability Quality Eco Resp. Proximity Variety of Services

Speed Friendly Service

0

1

2

3

4

5

6

7

8

Wash Me! 5 a Sec Local Laundry

LANDING PAGE

4

LANDING PAGE

5

LANDING PAGE

6

WANTED REALITY10 11

Features of Airbnb – search and asking by e-mail Lack of opennesss by the owners

INTERVIEW AND SURVEY RESULTS/BNB’S SURVEY

The majority take care of the laundry by their own.

Biggest reasons to not have contract:• High costs (60%)• Low quality (20%)• Lack of punctuality

(20%)

Biggest issues in the laundry service:• Time needed for

washing (80%)• Space needed for

drying (20%)

Relationships with Laundry services:• Easy(45,5%)• Not very bur. (18,2%)• Not much formality

(27,3%)• Turbulent (27,3%)

80% says that the occupancy rate varies too much. High Season – SummerLow season – WinterOpen all year

100% WOULD CONSIDER WASH ME

72% says that 48hours of turnover is okay – the other prefer 24 hours.• Clients change everyday.

What price per kilo of laundry would you pay (including pick-up & delivery) ? 1€

How much of a premium would you be willing to pay for express (on top of the normal price)? From 0,2 cents to 5 €

“THE WASH ME APP DOES NOT OBLIGATE TO SIGN A REGULAR CONTRACT. IT IS AN ON-DEMAND

SERVICE, MEANING IT IS AVAILABLE FOR USE WHENEVER NEEDED.”

Channel – Internet3-2 electronic devises63% MALE | 36% FEMALEAGES: 31-46 OR 18-25

54,5% Is the only decision maker Rest depends on the matter OR divides responsibilities with others

How many rooms do your apartments have on average?

• 3How many beds do your apartments have on average?

• 5How many bathrooms do your apartments have on average?

• 3

WANTED REALITY50 47

Lack of answers by companies

Low connections with professionals

All the respondents were working on the services sectorChannel – InternetWorking full time 91,5%AGES: 18-25 AND 25-35

• Love what they do – emotional people

• Do not plan so well their day• Prefer to stay at home than

parties• Not morning people• Creativity is not so clear

INTERVIEW AND SURVEY RESULTS/PROFESSIONALS SURVEY

How much time, on average, do you spend outside home? 11 HOURS

What do you do on your free time?Hanging out with friends and family;Gym/working out;Seen TV/series/movies;Studying;Internet.

Does taking care of your laundry bother you?62% YES | 34% NO | 4% MAYBEWhat do you associate with taking care of your laundry?Boring /Wast of time / Work /Obligation

66%13%

21%

Would you be interested in our service?

Yes No Maybe

81%

6%4%9%

What pick up times and de-livery would be most con-

venient for you?

Early MorningEveningSpecific days/time based on scheduleLate eveningEarly morning OR evening

Do you think 48 hours is sufficient for you to use our service?87% Yes | 9% Depends | 4% NoWould you value an "express" option, in which we retrieve the clothes back within 24 hours?62% Yes | 15% Depends | 23% No

28%

26%21%

23%

2%

How much extra would you be willing to pay for this "express" option?

Nothing Less or equal 1 € From 1 to 2 €More than 2€ Do not know

NEW HYPOTHESIS

15

Two new Segments

NEW HYPOTHESIS

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NEW HYPOTHESIS

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Results way above expectations

Validate

NEW HYPOTHESIS

18