5th annual collegiate conference - rochester · the annual collegiate conference was a fantastic...
TRANSCRIPT
AMA Rochester Collegiate Relations5TH ANNUAL
COLLEGIATE CONFERENCEBrook Lea Country Club
February 23, 2018
Agenda8:15 - 9:00am Registration / Breakfast / Networking
9:00 - 9:15am Conference Overview / Speakers / Sponsors / Twitter Contest Russ McDonald, AMA Rochester, VP Collegiate Relations, Conference Chair
9:15 - 9:30am “Summer Assignment at Merlin Digital Printing Solutions” Morgan van der Horst, St John Fisher College, Class of 2018
9:30 - 10:30pm “Start a Business on a Shoe String Budget” Greg Cunneyworth, RIT Graduate founded Makeway LLC
10:30 -11:30am Student Marketing Campaign Competition – Charles Schwab – Cash Awards Sponsor Introduction, Entries, Judges, Judging Criteria Russ McDonald, AMA Rochester Collegiate Relations Student Team Submission Overviews Charles Schwab: Campaign Summary / Awards Philip Hofmeister, Buffalo/Rochester/Syracuse Branch Manager
11:30 - 12:30pm “Finding Your Sweet Spot” Leire Bascaran, Helen & Gertrude, Head of Client Services
12:30 – 12:45pm Morning Session Wrap / Twitter Winners Russ McDonald, AMA Rochester
12:45 - 1:30pm Lunch / Afternoon Networking
1:30 – 4:00pm Career Fair, Career / Resume Advisors, Colleges and University Business Programs: Niagara University, RIT Saunders, SUNY Brockport College, St John Fisher College, RIT School of Communication
Collegiate Relations
Conference Chair: Russ McDonald, VP Collegiate RelationsEmail: [email protected]
When I signed up to be part of the Collegiate Relations Student Marketing Campaign Competition in the fall, I had no idea the great opportunity I would receive from it. After spending four months researching and creating a marketing plan for Merlin, I now get to spend three month implementing parts of it as my summer internship. It’s really great being able take the ideas that my team and I came up with for the competition and getting to make them a reality. I’m really grateful to get this real world experience of being part of a marketing plan from start to finish.
Morgan van der Horst, Class of 2018, St John Fisher College
The Annual Collegiate Conference was a fantastic opportunity to meet marketing students seeking local opportunities after graduation. The students were professional, enthusiastic, and well-prepared, and I was very impressed by the caliber of the attendees that I spoke with. Thank you to AMA Rochester Collegiate Relations for yet another wonderful event that was a great experience for both students and exhibiting organizations alike!
Jennifer Eckl, The Verdi Group, Account Executive
IN KIND SPONSORS:FUNDING SPONSORS:
School of Business & Management
College of Business Administration
School of Business Business & Commerce
As a recent grad, I could relate to where a lot of the students were standing. I loved being able to provide some guidance and advice on how I was able to land my first at Roberts Communications.
Gina Godlewski, Assistant Account Executive, Roberts Communications
It was indeed a wonderful experience and opportunity to learn, grow and connect with many of the individuals at the Collegiate Relations Conference.
Otis Brown, Class of 2017, Niagara University
ama-rochester.org@AMArochesterAMARochester