51228145 bi apps architecture

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INSTRUCTIONS FOR USE THIS PRESENTATION IS MEANT FOR TECHNICAL AUDIENCES TO COVER DETAILED ARCHITECTURE FOR THE ORACLE BI APPS

2008 Oracle Corporation Proprietary and Confidential

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NOTES TO SPEAKER This presentation is meant for an audience that doesnt understand the value of the prebuilt BI Apps / BI & Data Warehousing Looking to buy a point solution like DBI, Noetix, etc. Thinks they can build their own solution for similar cost with Cognos or BOBJ

This is not a product pitch rather an educational session The flow is to argue for a BI App, then argue for a pre-built BI App, then reinforce the need to look at what it takes to build a world class BI solution (not just reports) There are additional slides in the Backup section. Please use them as appropriate Use the PeopleSoft specific slides and Oracle EBS specific slides as appropriate for the customers source system

2008 Oracle Corporation Proprietary and Confidential

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OTHER RELATED MATERIALS Each application has its own presentation Oracle BI Applications Overview Oracle Financial Analytics Oracle Supply Chain and Order Management Analytics Oracle Procurement and Spend Analytics Oracle Human Resource Analytics Oracle Sales Analytics Oracle Service and Contact Center Telephony Analytics Oracle Marketing Analytics

There are presentations for specific topics Oracle BI Applications Architecture Overview Oracle BI Applications Consolidated Data Model Oracle BI Applications Integration with Oracle Applications 2008 Oracle Corporation Proprietary and Confidential

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2008 Oracle Corporation Proprietary and Confidential

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Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.

2008 Oracle Corporation Proprietary and Confidential

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Oracle BI Applications Architecture

Program AgendaOverview of Oracle BI Applications Oracle BI Applications Architecture Q&A

2008 Oracle Corporation Proprietary and Confidential

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Product Overview

2008 Oracle Corporation Proprietary and Confidential

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Oracle BI ApplicationsMulti-source Analytic Apps Built on BI Suite EE PlusInteractive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services

Sales

Service & Contact Center

Marketing

Procurement & Spend

Supply Chain & Order Management

Financials

Human Resources

Oracle BI Applications Oracle BI Apps built on Oracle BI EE Plus Common Enterprise Information Model Prebuilt Hierarchies, Drill Paths, Security, dashboards, reports Based on industry and analytic best practices

Packaged ETL Maps 2008 Oracle Corporation Proprietary and Confidential

Universal Adapters

IVR, ACD, CTI Hyperion MS Excel Other Data Sources9

Oracle BI ApplicationsMulti-Source Analytics with Single ArchitectureAuto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance Life Sciences & Health Public Sector Travel & Trans

SalesPipeline Analysis Forecast Accuracy Sales Team Effectiveness Up-sell/ Cross-sell Cycle Times Lead Conversion

Service & Contact Center Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Churn & Service Trends

MarketingCampaign Effectiveness Customer Insight Product Propensity Loyalty & Attrition Market Basket Analysis Campaign ROI

Procurement & Spend Direct / Indirect Spend Buyer Productivity Off Contract Purchases Supplier Performance Purchase Cycle Time Employee Expenses

Supply Chain & Order Management Revenue and Backlog Inventory Fulfillment Status Customer Status Order Cycle Time BOM Analysis

FinancialsGeneral Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management

Human ResourcesEmployee Productivity Compensation Compliance Reporting Workforce Profile Retention Analysis Return on Human Capital

Source adapters:

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition Plus 2008 Oracle Corporation Proprietary and Confidential

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Financial Analytics Components1 Pre-built warehouse with 16 star-schemas designed for analysis and reporting on financial analytics 3 Pre-mapped metadata, including embedded best practice calculations and metrics for financial, executives and other business users Presentation layer Logical business model Physical sources

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Pre-built ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PSFT, Oracle EBS and other sources

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A best practice library of over 360 pre-built metrics, 30 intelligent dashboards, 200+ reports and several alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives

2008 Oracle Corporation Proprietary and Confidential

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Technical Overview

2008 Oracle Corporation Proprietary and Confidential

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Oracle BI Applications ArchitectureDashboards by Role Reports, Analysis / Analytic Workflows Oracle BI Presentation Services

Role Based Dashboards Analytic Workflow Guided Navigation Security / Visibility Alerts & Proactive Delivery

Administration

Logical Model / Subject Areas Physical Map Data Warehouse / Data Model Direct Access to Source Data Load Process Staging Area Extraction Process

Oracle BI Server

Metadata

Metrics / KPIs

Logical to Physical Abstraction Layer Calculations and Metrics Definition Visibility & Personalization Dynamic SQL Generation Abstracted Data Model Conformed Dimensions Heterogeneous Database support Database specific indexing Highly Parallel Multistage and Customizable Deployment Modularity

ETL

Oracle

SAP R/3

Siebel

PSFT

EDW Other

2008 Oracle Corporation Proprietary and Confidential

Federated Data Sources

DAC

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ETL OverviewDashboards by Role Reports, Analysis / Analytic Workflows Oracle BI Presentation Services

Administration

Logical Model / Subject Areas Physical Map Data Warehouse / Data Model Direct Access to Source Data Load Process

Oracle BI Server

Metadata

Metrics / KPIs

Multiple Approaches to loading source data ETL Layered architecture for extract, universal staging and load Provides isolation, modularity and extensibility

DAC

Architected for performance All mappings architected with incremental extractions

Staging Area Extraction Process

ETL

Data Warehouse Administration Console (DAC) Application Administration, Execution and Monitoring

Oracle

SAP R/3

Siebel

PSFT

EDW Other

2008 Oracle Corporation Proprietary and Confidential

Federated Data Sources

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ETL OverviewDashboards by Role Reports, Analysis / Analytic Workflows Oracle BI Presentation Services

Business Analytics Warehouse

Administration

Logical Model / Subject Areas Physical Map Data Warehouse / Data Model

Oracle BI Server

Metadata

Metrics / KPIs

Source Independent Load

Staging Tables

Staging Area Extraction Process

ETL

SQL

SQL

App Layer

Siebel OLTP

Oracle

App Layer

ABAP

SQL

Other

Oracle

SAP R/3

Siebel

PSFT

EDW Other

2008 Oracle Corporation Proprietary and Confidential

Federated Data Sources

PeopleSoft SAP

SQL

Power Connect

Power Connect

Extract15

DAC

Direct Access to Source Data

Load Process

Source Dependent Extract

Load

Data Extraction and Load ProcessExtractSource-specific and Universal Business Adapters Expose simplified business entities from complex source systems Converts source-specific data to universal staging table format Lightweight and designed for performance, parallelism ExtensibleBusiness Analytics Warehouse

Source Independent Load

Staging Tables

SQL

SQL

App Layer

Siebel OLTP

Oracle

App Layer

ABAP

SQL

Other

PeopleSoft SAP 2008 Oracle Corporation Proprietary and Confidential

SQL

Power Connect

Power Connect

Extract16

Extract

Load

Data Extraction and Load ProcessExtraction ModesDirect Database Access Oracle EBS Siebel CRM PowerConnect technology SAP R/3 PeopleSoft Enterprise Universal Business Adapters Used for sources with no prepackaged business adapter Transforms and loads data from universal sources through a flat file interface Supply flat file(s) or tables meeting a defined standard format Reduces implementation and maintenance significantly compared to building full ETL solution from scratchBusiness Analytics Warehouse

Source Independent Load

Staging Tables

SQL

SQL

App Layer

Siebel OLTP

Oracle

App Layer

ABAP

SQL

Other

PeopleSoft SAP 2008 Oracle Corporation Proprietary and Confidential

SQ