Latest Update: Jul 31, 2016

50 Online Courses To Help You Become A Digital Marketer.

A Compilation Of The Very Best Online Courses Out There, To Tame The Beast Called ‘Digital Marketing’. By: Mohammad Irshaid

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Contents

Use this force! 2

Marketing 3

Digital Marketing 4

Social Media 5

Content Marketing and Search Engine Optimization 7

Search & Display Advertising 9

Youtube 11

Email Marketing 12

Coding 13

Data Analysis 14

Epilogue 16

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Use The Force!

“The Force is what gives a Jedi his power. It’s an energy field created by all living things. It surrounds us and penetrates us. It binds the galaxy together.” I couldn’t find a better way to begin this material, than quoting Ben Kenobi’s words to Luke Skywalker. As the force to a Jedi (or a Sith), knowledge is the ulterior motive for a Digital Marketer. Knowledge comes to us from a lot of different sources, either for free or in a highly paid manner. The truth is that for one to obtain it, all it takes is the will for it. I personally feed on knowledge. Whether is learning a stupid information (and obviously, memorizing sci­fi movie quotes) or mastering a tool for my job, pursuing knowledge is established in my daily routine and a vital factor for my performance at work. That’s why I crafted an exclusive list of the best online courses/resources that will help you all, the aspiring Digital Marketer, to learn Digital Marketing. It includes Marketing, Digital Marketing, Social Media, SEO, SEM, Youtube, Email, Coding and Data Analysis courses that will help you obtain new skills or maximize the potentiality of the ones you already own. I proudly present to you… 50 Online Courses To Help You Become A Digital Marketer.

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Marketing

Definition: Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ­­ Wikipedia Courses: An Introduction to Marketing Coursera – University of Pennsylvania | Free Taught by three of Wharton’s top faculty in the marketing department, which is consistently ranked as the #1 marketing department in the world, this course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry. Marketing Fundamentals Udemy – Jobs University LLC | Free In this course, you will learn the core elements of marketing from a CEO / CMO perspective. You will learn: What marketing is and what it means to be a marketer. Branding and how to create a brand architecture. Brand promise, brand positioning and brand personality. Points of difference, points of parity and rational and emotional benefits. Example of great brands and branding. Style guides, why they matter, and how to create one. How do conduct market research. How to create a buyer persona. How to create campaigns towards your buying personas and Understanding the customer journey. International Marketing Harvard | Free This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities.

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Digital Marketing

Definition: Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. ­­ Wikipedia Articles & Materials: The Fundamental Elements of a Digital Marketing Plan The Inbound Marketing Methodology The Essential Guide to Internet Marketing AARRR (Startup Metrics) Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] Courses: Digital Marketing Course Google | Free The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing. Learn the basics of Search Engine Marketing, Search Advertising, Display Advertising, Mobile, Social, Analytics, Video – YouTube. Summer Of Marketing Noah Kagan, okdork.com and Chief Sumo at Appsumo | Free Get a taste of Noah Kagan at his best. Although the course is closed for now, I assure you that’s worth 100% to join the waitlist. This course rocks.

Quick Sprout University Quick Sprout | $$$ The cost is a bit high but you can get a discounted offer most of the time. After all this is Quicksprout. Digital Marketing: How to Generate Sales Leads in 2016 Udemy | $$$ How We Earned £482,793 Using These Step­By­Step Online Marketing Tactics. You'll Create a 60 Page Marketing Plan.

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Social Media

Definition: A dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc. ­­ Wikipedia Articles & Materials: The #AskGaryVee Show Hootsuite Academy The Guide to Facebook Business Page Timelines Free Ebook: How to Attract Customers With Twitter & Vine The Beginner's Guide to Social Media 9 Tools & Resources That Will Turn You Into a Snapchat Pro Ted Talks: Social Media Marketing A Complete Guide To The Best Times To Post On Social Media The Best and Worst Times to Post on Social Media ­ Infographic Facebook Ads Guide The Field Guide to Twitter Advertising: How to Create & Launch Campaigns Courses: Social Media Marketing Udemy | $$$ The comprehensive social media course, beginner to advanced. Understanding Hashtags in Social Media Udemy | Free Learn what hashtags are, how they are used and how they can benefit your conversations on social media networks. Facebook Ads & Facebook Marketing Mastery Guide 2016 Udemy | $$$ Use Facebook marketing to excel your business! Take this top rated Udemy course to optimize your Facebook ads today!

Master Facebook Ads Udemy | $$$ A­Z guide on how to create powerful Facebook Ads. Hands on training included for different types of Facebook Ads.

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Advanced Social Media Marketing for Picking Up Clients Udemy | Free How to use Facebook groups, Niche forums, Forums and YouTube to pick up coaching and consulting clients within 48 hours. Twitter Hacking Udemy | $$$ A Copywriter's approach to incredible tweets, easy campaigns and more followers. Quickly and Easily. The Buffer App : A Must Use For Social Media Marketing Udemy | Free A Guide On How To Use The BufferApp To Optimize Your Social Media Sharing And Promotion Experience. Snapchat Marketing: Grow Your Brand & Reach More Followers Udemy | $$$ Learn Everything about Snapchat marketing including, using Snapchat for business to grow your following & increase sales. SNAPCHAT A Step­By­Step To Sales From A Younger Generation! Udemy | Free Use Snapchat To Generate High Quality Leads and Traffic From Snapchat. Marketing on Instagram Udemy | Free Instagram marketing ideas to help grow your Instagram business profile!

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Content Marketing and Search Engine Optimization Definition: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. ­­ Wikipedia Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. ­­ Wikipedia Articles & Materials: How Search Works SEO: The Beginner's Guide to Search Engine Optimization What is inbound marketing The 8 Fundamentals for a Successful Inbound­Marketing Strategy Content Marketing Vs. Inbound Marketing: What's The Difference? SEO Guide: Your SEO Needs Content and Inbound Marketing The Ultimate Guide to Guest Blogging Search Engine Optimization Starter Guide ­ Google Courses: Inbound Certification HubSpot | Free The Inbound Certification is a comprehensive marketing course that covers the core elements of the Inbound Methodology. Inbound Sales Certification HubSpot | Free HubSpot's free Inbound Sales Certification features five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this free sales training course covers the basics of what inbound sales is all about.

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Content Marketing Certification HubSpot | Free Content marketing is the foundation for executing an effective inbound marketing strategy. This content marketing certification course will teach you how storytelling, content creation, repurposing and promotion come together to build an inbound content marketing machine that grows your business, and your career. SEO Training Course by Moz Udemy | Free Learn SEO tips and tricks in this SEO training course from Moz. SEO 2016: Technical SEO Training for WordPress Websites Udemy | $$$ SEO 2016 Training: Learn 13 Technical SEO factors. Technical SEO is entry ticket for your website to rank 1 on Google. SEO for SEO Beginners Udemy | Free SEO tutorial for beginners: SEO optimise your site, get to the top of the search results and increase sales. SEO Driven Content Marketing For Entrepreneurs & Startups Udemy | Free Learn how to build, launch and scale an SEO driven content marketing strategy from scratch that delivers an ROI.

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Search & Display Advertising Definition: In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search­engine advertising services, ads can also be placed on Web pages with other published content. ­­ Wikipedia Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text­based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. ­­ Wikipedia Articles & Materials: 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution AdWords: Definition Google Display Network Everything about Google Adwords Everything You Need To Know About Bing.com Courses: Bing Ads Training Microsoft | Free Bing Ads training covers everything you need to know to become a Bing Ads Accredited Professional. Ultimate Google AdWords Course 2016 Udemy | $$$ Learn how our clients have transformed their sales using google AdWords & get your AdWords certification! Google Adwords Fundamentals Google | Free The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

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Google Adwords: Search Advertising Google | Free The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network. Google Adwords: Display Advertising Google | Free The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns. Google Adwords: Mobile Advertising Google | Free The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

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Youtube Definition: YouTube is a global video­sharing website ­­ Wikipedia Articles & Materials: YouTube Creator Academy How to Launch & Optimize a YouTube Video Advertising Campaign How to optimise your videos for better ranking on YouTube YouTube advertising formats Courses: Video Advertising Google | Free The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web. YouTube Marketing Video Secrets Pro, Learn YouTube Secrets Udemy | $$$ YOUTUBE MasterClass Marketing 2016: 33 Tips To Rank, 33 Tips How To Earn Money On YouTube And Grow Your YouTube Channel YouTube Best Practices ­ Tips for Starting a YouTube Channel Udemy | Free An actionable course that will show you how to have more success with your YouTube channel, get more views & subscribers. Unlimited YouTube Traffic: A Complete Guide to Free Traffic Udemy | Free An A­Z guide on How to Get Unlimited YouTube Traffic For Free.

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Email Marketing Definition: Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. ­­ Wikipedia Articles & Materials: Mailchimp Resources 6 Awesome MailChimp Automation Hacks – Lead Scored Emails, Pre­Filled Forms 13 Email Marketing Hacks That Can Help Double Your Response Rates 15 Truly Awesome Email Marketing Growth Hacks How to get 2,239 email subscribers from scratch A Beginner's Guide to Successful Email Marketing Courses: Email Marketing Course & Certification HubSpot | Free This advanced email marketing training course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career. Email Marketing: How To Build an Email List of Customers Udemy | $$$ Step­by­step instructions on how to collect emails, create a relationship with your subscribers and grow your business.

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Coding Definition: A system of signals used to represent letters or numbers in transmitting messages. The instructions in a computer program. Instructions written by a programmer in a programming language are often called source code. ­­ Wikipedia Articles & Materials: Why Coding Is an Important Skill for Digital Marketers 5 Reasons Digital Marketers Need to Learn Coding Ask GH: What Programming Language do Digital Marketers use most? The Basics of Coding: How to Get Started 5 Coding Skills All Digital Marketers Should Learn Courses: HTML5 and CSS3 Fundamentals Udemy | Free Build your very own website with HTML5 from scratch using HTML5 and CSS3 ­ designed for complete beginners. Learn JavaScript Codecademy | Free Learn the fundamentals of JavaScript, the programming language of the Web. Make an Interactive Website Codecademy | Free JavaScript and jQuery; I know these two thing can cause many problems to you. Want to create dropdown menus, carousels and many other interactions for your website? Educate through building the Flipboard home page and learn how to add interactivity to your website. Learn How To Use Popular APIs Codecademy | Free Learn how to use popular APIs and make your own applications. Just follow the link and scroll down on the page, where you will discover numerous APIs, such as Twitter, YouTube, WePay and Mandrill. Each track teaches how APIs work in general, and then take a quick deep­dive in each API based on JavaScript, Python or Ruby.

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Data Analysis Definition: Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision­making. ­­ Wikipedia Articles & Materials: What Is Data Science? What is a Data Scientist? What is Analytics? The Absolute Beginner's Guide to Google Analytics Google Analytics Guide Analytics Help Center Google Analytics For Ecommerce: A Beginners Guide Google Analytics Academy Google Analytics YouTube Channel How to Build the Right Traffic Metrics Dashboard for 2016 5 Most Under­Utilized Google Analytics Features Courses: Digital Analytics Fundamentals Google | Free Learn the core principles of digital analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics. Ecommerce Analytics: From Data to Decisions Google | Free Immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business. Google Analytics Platform Principles Google | Free Dive deeper into how the platform collects, transforms, and organizes data in Analytics. Understanding how this works can help you refine your implementation and uncover more valuable insights about your business.

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Google Tag Manager Fundamentals Google | Free Learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers. Mobile App Analytics Fundamentals Google | Free Take this course on mobile app measurement to learn how Google Analytics data can help you make your app more discoverable and profitable.

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Epilogue Additional ­­ Articles & Materials: 9 Free Microsoft Excel Templates to Make Marketing Easier 5 Excel Skills Every Marketer Should Know On­Page SEO Checklist Getting Started with Evernote Getting Started with Trello Additional ­­ Courses: Lean Analytics Workshop Udemy | by Alistair Croll and Ben Yoskovitz | Free Two of Year One Labs co­founders, teach you to use data to build a better startup faster in partnership with Geckoboard. The Lean Startup movement advocated a new approach on finding the right product and market with a constant cycle of building, measuring, and learning. Now Lean Analytics dives deeper into the measurement component of that cycle. MS Excel ­ From 0 to Working Professional in 1 hour Udemy | Free Learn Excel as fast as possible. Learn SQL Codecademy | Free Learn to communicate with databases using SQL, the standard data­management language. SQL: Analyzing Business Metrics Codecademy | Free Explore SQL further in this course focusing on how to analyze data. Excel with Top Microsoft Excel Hacks Udemy | Free Learn these Hidden Excel Gems to Become an Excel Master.

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Academy: Udemy Microsoft Virtual Academy Treehouse Edx Coursera Harvard | Online Learning أكاديمية حسوب Digital Communities, Forums, Q&A Quora Reddit مجتمع حسوبInbound.org Product Hunt Blogs/ Websites Kissmetrics Blog YouMoz Blog Search Engine Land The Moz Blog Buffer Social Social Media Examiner Search Engine Watch Google Analytics Blog Google Analytics | Solutions Gallery معهد سيو العربي

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Some Of Good Quotes On Education “Education is the most powerful weapon which you can use to change the world.” Nelson Mandela “Education is the movement from darkness to light.” Allan Bloom “You are always a student, never a master. You have to keep moving forward.” Conrad Hall “An investment in knowledge pays the best interest.”Benjamin Franklin

This was a list with some of the best online Courses/ Resources out there that will help you learn Digital Marketing. Go on, educate and don’t be afraid; because as Master Yoda said: “Fear is the path to the Dark Side” Cheers!