5 ways to improve your b2b's linkedin page
DESCRIPTION
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.TRANSCRIPT
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5 WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE
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LINKEDIN’S INFLUENCE•47% of B2B’s use LinkedIn
•77% of users use LinkedIn to research a business or individual
•3,000,000+ professional groups are on LinkedIn
•2,000,00+ businesses
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IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE?
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5 SIMPLE WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE
1.Leverage the Power of Word of Mouth—Tap Your Network for Recommendations
2.Be Human
3.Sponsor Your Best Content
4.Optimize
5.Follow Fundamental Best Practices
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TAP YOUR NETWORK FOR RECOMMENDATIONS
•Word of Mouth Is Effective
•Adobe Leverages This With Recommendations from Influential Sources
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BE HUMAN•Cisco’s LinkedIn business units post often
•Cisco’s content is relevant, timely, and useful for their audience
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SPONSOR YOUR BEST CONTENT
•Significantly increase the number of impressions
•Significantly increase the number of clicks
•Significantly Increase the number of interactions, follows and engagement
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OPTIMIZE YOUR PROFILE
•Company Description: Think In Keywords
•Populate Your Profile with Rich Media (videos, images, links)
•Grow Your Network
•Join and Engage in Groups
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FOLLOW FUNDAMENTAL BEST PRACTICES•Use a great Hero Image
•Use Accurate Tabs (“Services” for your services; “Products” for products)
•Complete All Fields
• HP Created Its LinkedIn Page in 2010
• In 2013, HP’s followers exceeded 1,000,000
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IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE?IF NOT…
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