#25 Ways To Boost

Your Online Profile

@AnnmarieHanlon from @evonomie

HOW TO MAKE LINKEDIN WORK FOR YOU AND YOUR BUSINESS

Before you start

OFFONLY YOU

ANONYMOUS

Wear your Invisibility

Cloak!

#1

#2 Review your PROFESSIONAL HEADLINEMax =120 characters

that’s 12 to 15 wordsClaim your

PUBLIC PROFILE URL

Add a Good PHOTO 4MB, JPG, GIF, PNG

#3

Be found!

Add KEYWORDS to

your Profile78

Evonomie

#4

#5

#6Get ENDORSED for

your skills &

expertise

List your REAL

skills and

expertise

RECOMMENDATIONS still matter

#8

#7BUILD YOUR

NETWORK

50 is the magic

number50What are the KEY

AREAS you want to be recommended for?What KEYWORDS,

SKILLS, VALUES describe you ?

#9 Claim your COMPANY PAGE

Add LOGO, PRODUCT INFO

and UPDATES#10

GETTING THE MOST FROM YOUR LINKEDIN COMPANY PAGE

#11Think about how you can use the regular UPDATES

and include keywords

Activities

Recruiting

Contract wins

New products /

services

Projects /

activities

Share expertise

Seasonal items

Key dates

Recent purchases

Product reviews

Feedback received

#12Ensure staff use the

SAME

COMPANY NAME

#13

#14

HOW SALES TEAMS CAN USE LINKEDIN®

WHO ARE YOUR TARGET

CLIENTS?Identify potential client segments and narrow

down to specific companies

FOLLOW the Companies,

find out the degrees of

separation and ENGAGE

#15See degrees of

separation, before getting introduced

and PICK UP THE PHONE!

#16Upgrade your account to

SALES NAVIGATOR £350 pa

to build pipelines, access

more contacts, send

InMails, filter results

#17

PERSONALISE ALL TEMPLATESChange the subject headings

as well as the content

LINKEDIN® TEMPLATES DO’S AND DON’TS

USE THE TEMPLATES to make connections, get introduced, manage

groups, send congratulations

#19#18“No spell check in

LinkedIn – Use WORD to prepare

your content”

#20If you’re

TOO LOUD

you may be

HIDDEN

UPDATE FREQUENCY AND LINKEDIN® ETIQUETTE

PROFESSIONAL: It’s a workspace

and communications can be saved!

POLITE: Respond to enquiries,

even if it’s a ‘no’

PROUD: Share your achievements

Hide xxx from your updates

#22UPDATE ONCE OR

TWICE A WEEK or when

you’ve got something

useful to share

3Ps#21

#23Don’t forget,

IT’S NOT

FACEBOOK

#24Treat LinkedIn the same

way as you would FACE

TO FACE NETWORKING

#25Don’t forget

TOOTHPASTE

“Just watching Top Gear with a glass of red”

www.evonomie.netannmariehanlon@evonomie.net

annmariehanlon evonomie

evonomie

01543 258 522