5 ways to attract retail accounts to your jewelry brand · 5 ways to attract retail accounts to...
TRANSCRIPT
THAT STILL WORK!
5 Ways to Attract Retail Accounts to Your Jewelry Brand
FLOURISHTHRIVEACADEMY.COM
@FLOURISH_THRIVE #FTADESIGNER
Eliminate All Distractions!
Take Notes
Robin
DOES THIS SOUND LIKE YOU?
IMAGINE …
A list of buyers, a script and a schedule to follow
Your dream stores are becoming your key accounts and buyers responds to your emails
Large re-orders
If Any of this resonates with you,
then you are in the right place!
1. If you have never sold to stores
2. If you sell to stores and work with less than 10 accounts
3. If you’re selling to more than 10 accounts
HERE IS WHAT YOU’LL DISCOVER:
Why Wholesale isn’t Dead, It’s Just Different
The 5 Ways to Attract Retail Accounts to Your Jewelry Brand - That Still Work
The ONE Thing You Can Do Right Now to Add One Wholesale Account Next Month!
Outreach
Connecting
Reconnecting
Nurturing
Over 800% growth in 5 Years!
It IS possible!
It is possible for YOU!
WHY WHOLESALE ISN’T DEAD, IT’S JUST DIFFERENT
Wholesale is playing the Long Game.
“Retail isn’t dead. Mediocre retail
experiences are dead.”
~ Warby Parker
CEO, Neil Blumenthal
Knowing your dream client
Giving them what they want
Building great relationships
THE 5 WAYS TO ATTRACT RETAIL ACCOUNTS TO
YOUR JEWELRY BRAND - THAT STILL WORK
Have a professional,
beautiful online presence.
Have strong visual brand assets.
Meghan Patrice Riley
Create a strong point of view and
story in your collection.
Have a solid outreach strategy.
Being persistent and consistent
with your outreach is Key.
Do your research!
THE ONE THING YOU CAN DO RIGHT NOW TO ADD
ONE WHOLESALE ACCOUNT NEXT MONTH!
Start local
Why are you here?
How would your business have grown?
What would it look like?
IMAGINE…
Quitting your day job
Feeling comfortable approaching buyers
Leaving trade shows with new accounts and potential accounts
Increasing your sales because of your cohesive, marketable collection that is priced for wholesale.
The most important thing is you
actually DO this.
Don’t stay stuck…
MASTERING WHOLESALE!
MASTERING WHOLESALE
Mastering Wholesale is a virtual program
designed to teach you proven strategies that actually land your perfect stores, and help you
build your brand beautifully - even if your business is still new or on the smaller side.
SUCCESS STORYLaura Wachter
She had been doing shows for about 8 years now and never had a ton of
success. It wasn't until taking Mastering Wholesale that she began to
understand her collections weren't "collections".... Just a bunch of designs put
together. After taking the course she really focused on building a cohesive
collection, revamping her booth and putting more effort into branding herself.
When she went to her first trade show after making those changes, she
opened a ton of new accounts!
HOW TO GET STARTED (OR RESTARTED) IN YOUR WHOLESALE BUSINESS / THE BASICS
MODULE 1
THE NEW ECONOMY OF WHOLESALE
MODULE 2
SALES SUPPORT AND SALES SYSTEMS / RELATIONSHIP MARKETING
MODULE 3
TO REP OR NOT TO REP. THE INS AND OUTS OF REPRESENTATION FOR YOUR BRAND
MODULE 4
TRADE SHOWS: FUNDAMENTALS AND STRATEGIES
MODULE 5
LIFETIME ACCESS
PLUS…. SPECIAL BONUSES
Mastering Wholesale Lingo Cheatsheet
F&TA Trade Show Manual
F&TA Sales Templates
Recordings of Wholesale Guest Speakers
WHAT YOU WILL GET IN EACH MODULE:
The Complete Mastering Wholesale System
20+ Trainings, Cheatsheets & Checklist
Done-for-You Sales & Marketing Scripts
100% Online Learning + Mobile Friendly
SUCCESS STORY
Production &
Systems Manual
(valued at $495)
BONUS
How will you be able to stay on
track and actually see results?
ADDITIONAL BONUS
6 months of our Diamond Insiders
membership (valued at $495)
MASTERING WHOLESALE +ADDITIONAL BONUSES
Value of the 5 Modules (a $8075value)
PLUS F&TA Production & Systems Manual (a $298 value)
PLUS 6 Months of the Diamond Insiders (a $495 value)
Total value of $12,158 Enroll today for just $995!
2 Options
Option #1
The first is to go it alone.
Option #2You can allow us to support you with our
proven, step-by-step formula to create
desire and demand for your brand…putting
yourself out there in the best way possible!
$300 off ONLY until tomorrow night!
www.flourishthriveacademy.com/wholesale
Enter Code ROBIN300 to get $300
off your enrollment!
Value of the 5 Modules (a $8075value)
PLUS F&TA Production & Systems Manual (a $298 value)
PLUS 6 Months of the Diamond Insiders (a $495 value)
PLUS $300 off (ROBIN300)
For a total value of $12,158 $695!
flourishthriveacademy.com/wholesale
THIS WORKS...
If you’re a brand new designer who doesn’t have a collection or a website!
If you’ve been around for awhile and want to get more brand credibility and exposure.
If you’re selling to stores, but not completely confident in your sales abilities and brand positioning.
SUCCESS STORY
Emmy Trinh of Emmy Trinh Jewelry
She landed 3 new DREAM accounts just after taking Mastering Wholesale! The course equipped her to grow the wholesale side of her business even more the next year. Coming from a sales background, she felt the sales training was on-point. She would definitely recommend the course because it covers everything you need to know from A-Z for success in wholesale.
flourishthriveacademy.com/wholesale
SUCCESS STORY
Ann Chikahisa of chikahisastudio.com
flourishthriveacademy.com/wholesale
Value of the 5 Modules (a $8075value)
PLUS F&TA Production & Systems Manual (a $298 value)
PLUS 6 Months of the Diamond Insiders (a $495 value)
PLUS $300 off (ROBIN300)
For a total value of $12,158 $695!
FlourishThriveAcademy.com/wholesale
OUR GUARANTEEOUR NO OBLIGATION, LOVE IT OR LEAVE IT GUARANTEE.
As always, we want you to be COMPLETELY SATISFIED with
out Mastering Wholesale course. That’s why we offer a no-risk,
money-back guarantee. Try it out for two weeks! If you do the
work, show us your results and you are still not satisfied, we’ll
refund your money, **Must ask for refund within two weeks
of course beginning.
flourishthriveacademy.com/wholesale
It’s possible!
Q&A