5 Ways Digital Marketing Can Be

Optimized Via Live Streaming

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Live streaming has become a new trend among digital marketers to promote their

products and services and is truly relatable too. A study says that Facebook Users in

particular spend three times longer watching a live streaming video as compared to the

recorded one. That is the kind of effect live streaming has on the viewers worldwide.

There has been an increasing trend among the global firms investing in Live Streaming

to grab the widespread attention of their potential customers. Brands which utilized this

marketing tool at the earliest got benefitted the most and are still continuing to do so

and reaping the immense benefits of the said platform. Besides, live video streaming is

a powerful, authentic, engaging, measurable and cost-effective digital marketing

channel which should be incorporated in the product launchs and promotion of business

services.

FIVE TIPS TO INCORPORATE LIVE STREAMING IN DIGITAL MARKETING

#1. Deciding the Correct Platform

Choosing the correct platform could prove to be a decider between your product being

launched going to be successful or not. For example, if it is a raw and unmoderated

stream, then you may like to use numerous mobile apps available easily, like Periscope

and Facebook Live. However, these apps can provide a limited functionality in context

of an effective marketing approach as they would not allow for custom branding and

sharing information alongside the video in the form of images, recordings or text.

Enterprise LiveStreaming Video Platform would a better option if you are looking for a

superior and effective branding as that would make you eligible for adding branding

elements for a better user experience with advanced audience engagement capabilities.

Further, it will also allow you to add other marketing aspects with the streaming video

like text, pics, voice overs, slides and product catalogues.

#2. Appropriate Reason

There must be a right reason to host a live video-based event in which a lot of money

gets invested. You should have an exact idea of the amount of customers you would be

attracting organizing the event and how much business you could generate through this

campaign. Besides, you must ask this question to yourself before you invest for the

campaign that, is this actually required or the other traditional marketing strategies

would serve the purpose. In addition to that ROI(return on investment) should be

discussed with a professional expert before conducting such a huge event.

The most appropriate reasons to host such an event could be a Product Launch or an

important announcement to be made via a live video stream for your worldwide

audience and users. Nike and Apple are a few examples of firms getting extremely

benefitted via live Product Launch streams worldwide.

Another best usage of this medium could be to expand your audience exposure by

creating a livestreaming channel.

#3. Quality Content in Accordance to Your Targeted Goals

Creating engaging content is as important as the product or the services that you are

launching. Content must be specifically tailored for the broadcast. Apart from that, it

should be interesting and informative at the same time so as to grab the requisite

attention of people and potential customers watching your event live on various social

media platforms.

What Constitutes of a Quality Content in a Live Video Stream :

● Clear Business Objectives.

● Making The Intent of Your Stream Crystal Clear.

● Length of event should be based on its exact objective. For e.g., if it is a

sales-oriented pitch then the suitable length would be 15 mins and you can

repeat it for a few times in an hour’s show. If its a product launch, you would like

to prepare for a 30 minutes of content with 15-30 mins for audience interaction.

● Do not ever try to script a live event as audience always seek for an authentic

human interaction, not a slick scripted show.

● Always make a note of the key points and keep a few demonstration slides ready

with you about which you would like to discuss upon under your targeted and

premeditated marketing strategy.

● Give audience the time to react and also the liberty to drive the content of your

show according to their viewpoint. Also, you can make audience to answer a few

questions related to your product via conducting a live marketing poll.

#4. Inviting the Right People as Experts and Contributors to the Event

To make an event engaging, choosing the right set of people to be invited as experts

and opinion givers is very essential and crucial. The On-Camera talent should be a

person who is knowledgeable as well as passionate about the involved product. Better,

if he is an insider from among the employees itself. The reason for suggesting an

insider to promote the product in a live event is the fact that he/she would bring that

required authenticity and self persona to the event which eventually would result in the

maintenance of the authenticity and human touch. On the contrary, a trained actor or

celebrity promoting the product will make it mundane and scripted at the same time. A

few mistakes before the camera are quite OK, atleast the people would relate to it

easily.

#5. Event Attendance Matters a Lot

Right promotion for your live event can prove to be one of the key factors deciding the

success of your show. Audience does not come automatically for your live event as

everybody is quite busy in their own lives. So, it becomes vital to make a promotion

plan, atleast four weeks in advance so as to drive a huge audience for your event.

Utilize every single source of crowd-attraction for your events which primarily instructs

you to make use of your in-house email list and social media accounts. Further, you can

build a specific registration landing page on your website and make people to come on

that particular page via your promotional email and social media advertisings for the

event.

If you have enough budget, I would suggest for Search Engine Advertising too. Also not

to miss publishing a press release if you are launching a new product.

Also Read : Techniques Used To Drive Country Specific Traffic To Your Website

Try to incorporate these tips to accomplish results in context of digital marketing via live

streaming and measure the growth and productivity. I am pretty sure that the benefits

that you are going to reap out of taking this initiative will make you stick with the said

tactic forever.