We are experiencing a sea of change in marketing.

An end to marketing managers spending countless hours micro-

managing.

www.sparkpage.com

It’s the dawn of Growth Automation

- Marketers are no longer “running campaigns”. Instead, they are building a

system that continuously produces growth. One that gets the right

customers to grow the business.

www.sparkpage.com

At SparkPage, we are champions of growth automation.

We help companies discover what they should be automating and find the right

tools to build their own growth automation machines .

www.sparkpage.com

To get you started

Here are 5 tools that will help you build your growth automation machine.

www.sparkpage.com

It’s a no-brainer that social is probably central to your growth strategy, right?

But… it’s time-consuming.

www.sparkpage.com

A single tweet promoting your content right now isn’t going to reach your full

audience. In fact, it will only reach a small amount.

You need to be tweeting multiple times per day.

www.sparkpage.com

Let’s take a lesson about this from Hootsuite.

They researched how often they would have to tweet to reach their whole

audience - 6.7 million of them.

www.sparkpage.com

Here’s what they discovered:

“only 70,000 people on average see any single Tweet we send. If you do the math,

we would have to send a Tweet a minimum of 96 times before we could be sure all 6.7 million followers were to see it

at least once.”

96 tweets! Ain’t nobody got time for that!

www.sparkpage.com

Tweeting 96 times for a single piece of content isn’t a smart use of your time.

You need to automate!

www.sparkpage.com

Like Hootsuite you need to continuously schedule, recycle and test your social

media content.

As Hootsuite stated:

“For us, performance is a measure of interest—even on the 150th Tweet of the same piece of outstanding content, we

have found that users are still clicking the link to read the post and sharing it with

friends.”

www.sparkpage.com

Buffer

Buffer allows growth managers to automate

and schedule social media posts effortlessly.

Easy to understand and actionable

analytics allows you to optimize your social

media.www.sparkpage.com

Why use onboarding messages?

Direct customers on how to use your product

Establish a connection74.4% of users expect them

The list goes on…

www.sparkpage.com

However, onboarding emails are tricky.

Sending multiple messages, at the right time, based on user behavior can be a lot

of work.

www.sparkpage.com

Onboarding + automation = a perfect match!

With the right tool, you can easily set up emails that are triggered based on a

customer’s behavior.

Everything can be automated - from sign-up to motivation to win-back and

everything in between.

www.sparkpage.com

Just like Nextdoor does.

They use triggered emails to perfectly onboard their users.

www.sparkpage.com

Within minutes of joining, users

are sent this email that is a

simple welcome message and directs them

about how to get started

www.sparkpage.com

They continue to send emails based on user activity, new features and updates to

onboard and activate their users

www.sparkpage.com

SparkPage

SparkPage is lifecycle marketing for growth teams.

It lets you build automated onboarding campaigns using push, email, and SMS.

www.sparkpage.com

SparkPage

It boasts amazing features including great analytics, A/B testing features to optimize

your onboarding.

And it only takes 30 minutes to set up!

www.sparkpage.com

App stores are a competitive environment.

And getting reviews is a critical factor in app store optimization.

www.sparkpage.com

Higher ratings = Higher rankings

In fact 34% app store users find apps through

“top rated” lists.

That’s a huge amount of

traffic!

www.sparkpage.com

The problem with reviews, however, is that users usually don’t bother with them.

You need to prompt them.

And an automated gentle reminder that nudges them to rate your app is essential.

www.sparkpage.com

Let’s look at an example from

Weave

They send a simple they have simple

yet effective notification just

asking

“Would you mind rating us in the App

Store?”www.sparkpage.com

ApptentiveApptentive aims to get your app more

ratings and get insights into how your customers

feel. It enables you to

automate your prompts so you get

most amount of reviews.

www.sparkpage.com

To optimize engagement and customer loyalty, you must A/B test your emails.

This means consistently adaption, measuring and analyzing every aspect get

to your growth sweet spot.

www.sparkpage.com

A/B testing can be laborious, time-consuming and difficult to monitor especially over multiple channels.

And if you want to be a growth automator, doing these one by one just isn’t going to

cut it.

www.sparkpage.com

You need tools to automate.

Tools that allow you to create, run and monitor numerous campaigns at

once so that user engagement is

optimized quickly and without a lot of fuss.

www.sparkpage.com

SparkPage

SparkPage enables you to run numerous

A/B tests on your onboarding emails.

Test everything from headlines, CTA to

more advanced tests on your onboarding

flow.

www.sparkpage.com

It’s well documented that most of your users won’t convert, download or signup for your free trial the first time around.

And if they do they don’t always stay engaged.

www.sparkpage.com

Retargeting for apps not only is a great way to get potential customers using your

app.

You know they are interested so remind them that you are still there.

www.sparkpage.com

Netflix gives users a 30-day free trial but not all of those trials

convert.

Using retargeting ads of TV shows on an

offer can be a clever method of enticing

that user back.

And seeing the value of their product.

www.sparkpage.com

AdRollAdroll allows you to

retarget across multiple channels

including Facebook, Twitter and on

multiple platforms.You can track

conversions, get detailed analytics

and automate campaigns to get users converting.

www.sparkpage.com

Growth automation takes time.

But…

Once implemented it will be the end of tedious micromanaging and enable you to do more, grow faster and engage with the

right audience.

www.sparkpage.com

Start with one at a time .

And slowly incorporate these tools into your marketing strategy.

And eventually you will have built a system that produces growth on a large

scale.

And… give us a call - we’re glad to help.

www.sparkpage.com

Sources:

•http://blog.hootsuite.com/why-we-sent-a-single-tweet-44-times/?hootPostID=0a60aeb728b563ddb7b2514791fa1f38

• http://socialmouths.com/blog/2014/11/25/email-automation/

• https://blog.kissmetrics.com/app-store-optimization/

www.sparkpage.com