Emails have twice as many conversions as search and social media.

Average Order Value by device shows a higher order rate by mobile phones and tablets.

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Wanted to REDESIGN LOYALTY PROGRAM

Launched newly designed, PERSONALIZED MESSAGING with stronger call to action

55% INCREASE in GROSS REVENUE and 11% increase in unique clicks

Needed to grow skier’s BRAND LOYALTY

Created TRIGGERED EMAIL ALERTS that were personalized to skier’s lift runs and vertical feet skied 8% CLICK THROUGH RATE and 46% open rate

Needed to send PERSONALIZED & IMMEDIATE OFFERS

LEVERAGED HUNDREDS OF DATA SETS to drive real time, 1:1 messages

1 MILLION + EMAILS SENT per hour for Expedia incorporating no less than 150 DYNAMIC ELEMENTS