5 things you may not know about pr in australia
DESCRIPTION
A short presentation for: - Foreign companies doing PR in Australia - PR professionals working with Australia-bound clientsTRANSCRIPT
![Page 1: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/1.jpg)
Total Communications System Inc. 2014
5 THINGS YOU MAY NOT KNOW ABOUT PR IN AUSTRALIA
![Page 2: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/2.jpg)
Total Communications System Inc. 2014
A SHORT PRESENTATION FOR:- Foreign companies doing PR in Australia; and
- PR pros working with Australia-bound clients
![Page 3: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/3.jpg)
Total Communications System Inc. 2014
“Ethical” is “Transparent”
![Page 4: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/4.jpg)
Total Communications System Inc. 2014
Australia has a formula for building, maintaining a reputation …
![Page 5: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/5.jpg)
Total Communications System Inc. 2014
“Ethical” = “Transparent”
![Page 6: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/6.jpg)
Total Communications System Inc. 2014
Stakeholders expect companiesto be 100% transparent.
![Page 7: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/7.jpg)
Total Communications System Inc. 2014
Not just reporting biz results, but green and social performances, too.
![Page 8: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/8.jpg)
Total Communications System Inc. 2014
“Social License to Operate”
![Page 9: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/9.jpg)
Total Communications System Inc. 2014
“Social License” = level of acceptance or approval continually granted to an organization by stakeholders.
![Page 10: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/10.jpg)
Total Communications System Inc. 2014
SL varies between stakeholders and across time and has 4 levels:
1. Withdrawal 3. Approval 2. Acceptance 4. Psychological identification
![Page 11: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/11.jpg)
Total Communications System Inc. 2014
Failure occurs when a company sees SL as merely permission to perform a series of tasks or transactions.
![Page 12: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/12.jpg)
Total Communications System Inc. 2014
So never forget: Companies must continuously earn their Social License.
![Page 13: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/13.jpg)
Total Communications System Inc. 2014
G'day, Mate – The Aussie Way
![Page 14: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/14.jpg)
Total Communications System Inc. 2014
Australians are straightforward – they build relationships quickly and are receptive to new ideas.
![Page 15: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/15.jpg)
Total Communications System Inc. 2014
Australians appreciate modesty, so don’t oversell your company/services.
![Page 16: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/16.jpg)
Total Communications System Inc. 2014
Australians abhor aggressive sales techniques, so don’t be pushy.
![Page 17: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/17.jpg)
Total Communications System Inc. 2014
Be factual, friendly and to the point.
![Page 18: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/18.jpg)
Total Communications System Inc. 2014
Australians are self-deprecating, but never play along with self-criticism.
You’re quite the knucklehead! Grr … Say what?
![Page 19: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/19.jpg)
Total Communications System Inc. 2014
Work “With” the Media
![Page 20: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/20.jpg)
Total Communications System Inc. 2014
Media relationships are still key but engagement is now targeted and tailored. So when pitching …
![Page 21: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/21.jpg)
Total Communications System Inc. 2014
Have a powerful narrative relevant to the media’s audience …
![Page 22: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/22.jpg)
Total Communications System Inc. 2014
Promote immediate engagement with pictures/videos …
![Page 23: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/23.jpg)
Total Communications System Inc. 2014
And have local spokespeople available for commentary.
![Page 24: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/24.jpg)
Total Communications System Inc. 2014
Cold calls are okay – but you’d better have your story straight.
![Page 25: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/25.jpg)
Total Communications System Inc. 2014
Finally, exclusives are condoned.
![Page 26: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/26.jpg)
Total Communications System Inc. 2014
Thick Skin Helps
![Page 27: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/27.jpg)
Total Communications System Inc. 2014
If you’re challenged to a contentious discussion in a meeting, don’t take it personally …
![Page 28: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/28.jpg)
Total Communications System Inc. 2014
Aussies like debates and provocative statements, so respond with humor.
![Page 29: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/29.jpg)
Total Communications System Inc. 2014
THANK YOU AND GOOD NIGHT.
![Page 30: 5 things you may not know about pr in Australia](https://reader033.vdocuments.site/reader033/viewer/2022042502/547d280db4af9f0f228b45c9/html5/thumbnails/30.jpg)
Total Communications System Inc. 2014
Icons made by Freepik: Slides 1-21, 23-29Icons made by Icomoon: Slides 17, 22, 28Icons made by Icons8: Slide 22All icons are from Flaticon.com and used under a Creative Commons 3.0 license.
PRESENTATION BY:
TOTAL COMMUNICATIONS SYSTEM INC.TOKYO, JAPAN
@TOCS_PR
http://www.pr-tocs.co.jp/?en