Haley J. Higgs

Ethics are EssentialAlways make sure your standard of ethics is

in line with your public, professional and personal beliefs.

Be honest with everyone and always act with integrity in everything you do.

Podcasts are EasyMaking a podcast for your client is as easy as

dialing a number on your phone and speaking.

By using Utterz.com, people can record and upload podcasts from anywhere in the world.

Time is of the EssenceDeadlines are the final say. Either you get it

in or you don’t.Meeting deadlines is something we will be

doing for the rest of our lives. People aren’t going to wait around for something. If it’s not in by the deadline it isn’t going to be in the paper, magazine, etc.

Get to the PointKeep all documents (press releases, e-mails,

memos) short.Say what you need to say and move on

because the longer it is the more likely people are to discard it before reading it.

Capture ThemThe lead of your press release should capture

the reader.If you don’t grab their attention and draw

them in in the first lines then they won’t finish reading your piece.

Blogging is the LinkBlogging is a fast easy way to link yourself to

others.It is a great way to share ideas, concepts,

websites and a whole lot more.

Revise Your ResumeYour resume should paint a picture of who

you are.You should always be revising and updating

your resume to make sure current information stays near the top and old information is removed.

Pictures Don’t Have to be PerfectPicture don’t always have to be centered with

everyone looking at the camera. Action makes them interesting.

Sometimes the “perfect” pictures are the ones you thought were the worst.

Media Kits Transiting to the FutureA SMPR (Social Media Press Release) is

another form of the standard media kit.Because it is electronic it offers links to

different sites, downloads, photos, access to RSS and much more.

Just a Random FYI Moment…

1st Annual=WRONG!!!I learned that contrary to popular belief, you

can never have a “1st Annual” event. To be considered annual, and event must

have occurred at least once before.