2 The modern marketer never shies from a challenge.

However, she knows that even the most catastrophic failures can be learned from.

1 The modern marketer is a storyteller. She knows content doesn’t move hearts, but stories do.

5of email is now opened on a mobile device.3

The modern marketer knows to create content and communications that reflect this reality.

55% 55%

It’s no secret that marketing has undergone massive upheavals in the past 10 years. There’s a good chance your job title didn’t even exist five years ago.

So how can you keep up? What does a modern marketer look like?

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References:

TrackMaven “The Content Paradox Revisited” (February 2016).1ITSMA “Services Marketing Budget Allocations and Trends Study (January 2016)2

Litmus “Email Analytics” (March 2016)3

In 2016, there was a ...

4 The modern marketer knows that heraudience prefers conversation to interruption.

So when you're creating content, make sure you think of your buyers' interests first, and the trust will come pouring in!

35% 35% 17% 17%

3 The modern marketer knows that the sales funnel isn’t dead. It just makes more sense when it’s flipped upside down.

of marketers measuring ROI say that ABM outperforms other marketing investments.1

80% 80%

It’s no surprise that

Successful habits of theMODERN MARKETER55

increase incontent production

per channel

decrease in content

engagement2

BUT