5 habits of successful social sellers

12
5 HABITS OF SUCCESSFUL SOCIAL SELLERS

Upload: sociabble

Post on 11-Feb-2017

452 views

Category:

Social Media


0 download

TRANSCRIPT

Page 1: 5 Habits of Successful Social Sellers

5 HABITS OF SUCCESSFUL SOCIAL SELLERS

Page 2: 5 Habits of Successful Social Sellers

THE AVERAGE DAY OF A SALES PROFESSIONAL IS A FAR CRY

FROM WHAT IT WAS A FEW YEARS AGO

due to the

ACCELERATION

of both B2B & B2C sales exchanges on

SOCIAL MEDIA

Page 3: 5 Habits of Successful Social Sellers

Although it’s no easy task building &

mainting relationships on social

networks, here are a few essential things

successful social sellers build into their

weekly routines.

BUILDING & MAINTAING RELATIONSHIPS ON SOCIAL

NETWORKS

Page 4: 5 Habits of Successful Social Sellers

1. CONSULT THE MARKETING TEAM

COLLABORATE with

the marketing team

on CONTENT

CREATION & CURATION

to ensure the production of

CONTENT tailored to conversions

with both prospects & clients

= STRATEGIC CONTENT

Page 5: 5 Habits of Successful Social Sellers

2. RESEARCH CONTINUOUSLY

Social Selling is about

RESEARCHING & SHARING

Use SOCIAL NETWORKS

to stay up to date

Industry developments

Relevant topics

Competitor activity

= MEANINGFUL INSIGHTS

Page 6: 5 Habits of Successful Social Sellers

3. BE REACTIVE

Social sellers must be able

to REACT to every stage of

the sales funnel

Whether it’s EDUCATING &

INSPIRING new prospects with in-

depth content,

or using CASE STUDIES &

TESTIMONIALS to seal the deal.

= EFFECTIVE RELATIONSHIPS

Page 7: 5 Habits of Successful Social Sellers

4. COMMUNICATE ABOUT PERSONAL INTERESTS

Letting your personality come to

the fore is a way to STAND OUT

& get heard.

Profiles reflecting both

Professional expertise

Personal interests

give insight into the person behind the posts

Social media users want to CONNECT

with people to whom they can

RELATE

= MEANINGFUL CONNECTIONS

Page 8: 5 Habits of Successful Social Sellers

5. USING TOOLS TO EVALUATE PERFORMANCE

Tools come in handy to EVALUATE your

progression as a social seller.

For example, LINKEDIN’s SOCIAL

SELLING INDEX (SSI) which is available to

all users

The SSI charts performance in four key areas:

Establishing a professional brand

Finding the right people

Engaging with insights

Building relationships

Page 9: 5 Habits of Successful Social Sellers

5. USING TOOLS TO EVALUATE PERFORMANCE

QUANTIFIABLE RESULTS

Your KLOUT SCORE, a number

between 1 & 100, represents users’

social media influence.

Klout Scores determined by attributes such as

the ratio between

amount of content users share

number of reactions they generate

Page 10: 5 Habits of Successful Social Sellers

RECAP:5 HABITS OF SUCCESSFUL SOCIAL

SELLERS

1. CONSULT YOUR MARKETING TEAM for rich

strategic content

2. RESEARCH, RESEARCH, RESEARCH for

meaningful insights

3. BE REACTIVE to build effective relationships

4. COMMUNICATE ABOUT PERSONAL INTERESTS to

make meaningful connections

5. USE TOOLS TO EVALUATE PERFORMANCE for

quantifiable results

Page 11: 5 Habits of Successful Social Sellers

1 3

2 4

1

23

4

EMPLOYEE ADVOCACY PLATFORMS LIKE SOCIABBLE HELP SOCIAL SELLERS IN MANY WAYS

Sociabble allows social sellers to aggregate a mixture of brand, industryand competitive intellegence content.

AGGREGATE

ORGANIZE

USER DASHBOARD

TRACK & OPTIMIZE

Content can be filtered and organized onto dynamic channels that relate to specific topics or themes.

The Sociabble platform provides an intuitive user dashboard that can be personalized.

The user dashboard allows sales professionals to optimize theirsocial selling by tracking the impact of sharing activity among end user audiences.

Page 12: 5 Habits of Successful Social Sellers

WANT TO KNOW MORE?Contact us

Discover how Sociabble can optimize your social selling activities