5 Simple Tools for Mobile Wallet Marketing

Webinar - 17 March 2015

MOBILESAVINGS #targetyourcustomer | AtlasRewards #physicalmeetsdigital

MOBILESAVINGS - #targetyourcustomer! + # 2

MobileSavingsThe MobileSavings.net platform,

developed by Atlas Rewards, enables small business owners to communicate and engage current

and potential customers via smartphone drop-ins.

Real time connections can be triggered via iBeacon, geo-fencing (GPS location) or push notifications for updates to installed drop-ins.

5 SIMPLE TOOLS - Effective Marketing with Mobile Wallets

$Download Materials - End of Webinar

MOBILESAVINGS - #targetyourcustomer! + # 4

SPEAKERS

Hazel Fruitman

Kim Stuart

Michael Maloney

What is a Mobile Wallet?

Big Budget Case Studies

Create a Pass in Less Than 5 Minutes

MOBILESAVINGS - #targetyourcustomer! + # 5

200,000,000(TWO HUNDRED MILLION)

Number of people in US who own smartphones

MOBILESAVINGS - #targetyourcustomer! + # 6

US Retail mCommerce

2013 — $14.5 Billion spent

2017 — $30 Billion projected Mobile Devices:

• Personal assistants

• Use on the rise

• Mobile payments increase

MOBILESAVINGS - #targetyourcustomer! + # 7

EXPECTATION LEVELSWhat do consumers want from digital wallet drop-ins?

57% Loyalty cards, points, rewards

56% Coupons, discounts, promotions

50% Product Information

MOBILESAVINGS - #targetyourcustomer! + # 8

WHAT IS A MOBILE WALLET?Quickly learn the basics

%

MOBILESAVINGS - #targetyourcustomer! + # 9

Key Things to RememberAbout Mobile Wallets in General

DIGITAL EQUIVALENT All passes in one place, just like your wallet or purse.

Works from lock screen of device - no more fumbling to open an app at airplane gate or when trying to pay for coffee

PASS TYPES

CONVENIENCE

General info, event tickets, loyalty passes, boarding passes, coupons

MOBILESAVINGS - #targetyourcustomer! + # 10

USE WALLETS FOR…

Golf Course Lunch menu pop-up @

8th tee, direct dial using phone app @

9th tee. Pick up lunch at the turn.

Farmer Send push messages

with location and selection availability before each weekly

farmers’ market

Retailer Inventory control -

notify @ new merchandise arrival, as well as seasonal close-

outs and sales

Event Venue Keep attendees

updated on entertainment lineup and stage location or

set/time changes

Restaurant Daily specials, special events notifications to

regular customers - “digital sandwich

board”

MOBILESAVINGS - #targetyourcustomer! + # 11

WAIT, THERE’S MORE!Mobile wallets are not just for the retail and hospitality industries

Many Industry Applications & ' (

AIRLINESUnited, Southwest and Virgin are among the many carriers

offering Passbook and iBeacon services to those with tickets

INDOOR MAPConferences and shared office centers use mobile wallets and beacons to direct attendees or

assign meeting room space

PRODUCT DETAILSInstant product look-up and availability. Macy’s uses for

smart dressing room installation to include size options

MOBILESAVINGS - #targetyourcustomer! + # 12

DUDE, WHERE’S MY MOBILE WALLET?In less than five minutes, your completed mobile wallet campaign is live!

PASSBOOK

iOS users, the Passbook icon opens your mobile wallet on iPhone.

GOOGLE WALLET & OTHERSAndroid and Windows phone users, your wallet app may not be factory installed, and may require downloading from the Play Store or other location.

MOBILESAVINGS - #targetyourcustomer! + # 13

APPLE PASSBOOKFront and back features of drop-in mobile wallet pass

Dynamic links

Your graphics

MOBILESAVINGS - #targetyourcustomer! + # 14

REAL WORLD CASE STUDIESHow Big Companies Use Mobile Wallets

|

MOBILESAVINGS - #targetyourcustomer! + # 15

Menʼs Wearhouse#1 Market Share in Mensʼ Apparel Specialty Space

BRANDS: Menʼs Wearhouse, Jos. A Banks, K&G Superstores, Mooreʼs Clothing for Men

MOBILESAVINGS - #targetyourcustomer! + # 16

Men’s WearhouseRecently published data on latest Passbook drop-in campaign

2013%

Early adopter of Apple Passbook (early 2013)

2014*

Delivered 55 email campaigns with “Save to Phone” option enabled

for Google Wallet and Apple Passbook

December - Launched multi-channel mobile holiday campaign

with integrated social, mobile, web, and email promotion

2014+

2015,

Expects 7 figure sales results from

Passbook and Google Wallet

MOBILESAVINGS - #targetyourcustomer! + # 17

Menʼs Wearhouse• “Working with a third-party mobile wallet provider means the marketing department can create and launch campaigns on its own” • Mobile offers outperform traditional 10x • App also links with Passbook so offers and loyalty points pop up on a smartphone's screen when someone is near a store • 166 percent increase in coupon redemptions compared to non-mobile tactics

MOBILESAVINGS - #targetyourcustomer! + # 18

TAKEAWAYMobile Wallet Drop-Ins ~ Men’s Wearhouse

MAIN BENEFIT

Men’s Wearhouse sees marked increase in engagement with customers by using mobile wallet drop-ins to engage and

communicate at the right time and place.

Expects to see 7 figure sales resulting from Passbook and Google Wallet this year.

MOBILESAVINGS - #targetyourcustomer! + # 19

Worldʼs Largest Retailer of Fragrances & Beauty

No. 106 in the Internet Retailer Mobile 400

1,700 Stores Worldwide

MOBILESAVINGS - #targetyourcustomer! + # 20

80% of customers who put their Beauty Insider card in Passbook are what Sephora considers active customers, those who have made at least one purchase in the last year.

Passbook users spend two times more annually and purchase twice as frequently as the average Sephora customer.

MOBILESAVINGS - #targetyourcustomer! + # 21

QUICK STATSSEPHORA was an original Passbook adopter - September 2012

Passbook Users

Mobile Gift Card Opens

Active Customers using Passbook

In-Store Shoppers Using Mobile

600,000+

41%

70%

80%

♀♀ ♀ ♀♀ ♀ ♀♀♀♀

♀♀♀♀ ♀

♀♀ ♀

♀ ♀ ♀♀ ♀ ♀♀♀♀

♀♀♀♀♀♀♀♀

♀♀♀♀♀

♀ ♀♀♀

♀♀ ♀

♀♀♀

♀♀ ♀ ♀ ♀♀ ♀♀ ♀♀

MOBILESAVINGS - #targetyourcustomer! + # 22

ETCA few facts about SEPHORA and its customer base

Customers are women who have shown historically that they adopt technology where it is useful

Passbook enables Sephora to keep its Beauty Insider program top of mind with its iPhone-toting customers

Passbook users are among Sephora’s best customers

MOBILESAVINGS - #targetyourcustomer! + # 23

TAKEAWAYMobile Wallet Drop-Ins ~ SEPHORA

MAIN BENEFIT

SEPHORA finds an increase in spending - both levels and frequency - by customers who engage and communicate via

their mobile wallet drop-ins.

Keeping cards in the phone instead of in the wallet is the best way to stay in the mind of the customer.

MOBILESAVINGS - #targetyourcustomer! + # 24

STARBUCKS COFFEEThe world’s most recognized mermaid excels at mobile.

Starbucks was able to generate a staggering $1 billion in revenue from smartphone transactions used at sales terminals in its stores in 2013 largely due to the fanatical loyalty of its customers.

Now, that’s a lot of coffee, no matter how you pour it.

“With more than 11 percent of transactions a week now happening with a mobile device in our stores, and nearly 10 million customers currently using our mobile app, we’re thrilled to make the digital experience even easier and more rewarding for our customers and partners,” said Adam Brotman, chief digital officer for Starbucks.

Thrilled probably doesn’t begin to describe it.

MOBILESAVINGS - #targetyourcustomer! + # 25

STARBUCKS MAKES IT EASY.That mermaid sells a LOT of coffee to a LOT of people.

Details

The buzzwords for Starbucks’ Q1 analyst call was certainly digital, mobile apps, loyalty and mobile payments — with an emphasis on the “seismic shift” in customer behavior.

This translates to easier use by customers at every level - not just to pay but to manage their rewards balances, find store locations, or (starting this week) have the ability to tip their barista - right from their mobile device.

.

MOBILESAVINGS - #targetyourcustomer! + # 26

TAKEAWAYMobile Wallet Drop-Ins ~ Starbucks Coffee

MAIN BENEFIT

Starbucks simplifies customer interactions via their mobile app, integrated with Apple Passbook, and reports that 10 million

customers generate 5 million weekly transactions .

Starbucks has been successful because it "looked beyond the transaction to understand the customer experience.".

MOBILESAVINGS - #targetyourcustomer! + # 27

THE USUAL SUSPECTSMany of the large chains and box stores are successfully using mobile wallet drop-ins.

MOBILESAVINGS - #targetyourcustomer! + # 28

SIMPLE BACKEND TOOLSEasy to use admin area designed for speedy creation and deployment.

/

MOBILESAVINGS - #targetyourcustomer! + # 29

Easily Create a New Campaign

Fill in a few simple fields to let the world know about your offer, select a color combination and give your campaign a name.

IMAGE

MOBILESAVINGS - #targetyourcustomer! + # 30

Additional Info Fields

Add some helpful information to the back of the drop-in, encouraging customers to call you or get a map of your location directly from the back of the pass*.

*iPhone only

MOBILESAVINGS - #targetyourcustomer! + # 31

Location NotificationsAdd location notifications using geo-fencing or iBeacons to communicate with your customers when they arrive at a designated GPS location or come within range of your iBeacons.

MOBILESAVINGS - #targetyourcustomer! + # 32

FINISHED PRODUCTIn less than five minutes, your completed mobile wallet campaign is live!

FRONT DISPLAY

Colorful graphics and optional bar code create an eye-catching and engaging opportunity to communicate with customers.

MORE INFORMATION LINK

The back of the pass contains the additional fields, along with the phone, map or dynamic web links, enabling instant communication in both directions.

MOBILESAVINGS - #targetyourcustomer! + # 33

Merchant Landing PageChoose to post new announcements, links to active drop-ins, and general information for customers. Select from more than a thousand images in our graphics library or use your own.

For users with an existing website, the Merchant Landing Page is a great extension for social media, SEO and local search backlinks.

MOBILESAVINGS - #targetyourcustomer! + # 34

MANAGEMENT TEAM

Michael Maloney, Hazel Fruitman and Kim Stuart are the co-founders of Atlas Rewards, and the creators of the MobileSavings.net platform.

Cross platform experience.

Their combined experience spans a diversity of mediums,including satellite and radio communications, internet marketing and affiliate

programs, streaming media solutions and online transaction processing.

MOBILESAVINGS - #targetyourcustomer! + # 35

SourcesMens Wearhouse

http://loyalty360.org/resources/article/customer-engagement-at-the-mens-wearhouse

http://www.adweek.com/news/technology/mobile-payment-war-grows-mens-wearhouse-reveals-big-marketing-stats-163121

http://blogs.wsj.com/cio/2015/02/27/mens-wearhouse-data-consistency-key-to-mobile-initiatives/

http://www.slideshare.net/Vibes_Thought_Leadership/mobile-wallets-will-become-marketing-platforms-featuring-the-mens-wearhouse-guest-forrester

__________________________________________

SEPHORA

https://www.internetretailer.com/2013/04/10/apple-passbook-users-are-among-sephoras-best-customers

http://www.mobilemarketer.com/cms/lib/16275.pdf

http://www.mobilecommercedaily.com/sephora-sees-digital-gifting-revenue-rise-8x-higher-with-cashstar

http://www.brandchannel.com/home/post/2013/04/19/Sephora-Dedication-041913.aspx

http://marketingland.com/google-wallet-passbook-brands-next-best-friend-80474

Starbucks

http://news.starbucks.com/news/starbucks-accelerates-mobile-payment-leadership-with-release-of-enhanced-io

http://venturebeat.com/2012/10/04/starbucks-passbook/

https://gigaom.com/2013/06/25/four-reasons-why-apples-passbook-is-growing-on-retailers/

http://www.computerworld.com/article/2487402/mobile-payments/starbucks-hits--1b-in-mobile-payment-revenues-in-2013--analysis-says.html

http://www.adweek.com/news/technology/starbucks-looks-share-its-app-payment-system-other-retailers-159100

http://www.pymnts.com/in-depth/2015/starbucks-mobile-payments-jolt ______________________________________

STATS & FIGURES

http://www.comscore.com/Insights/Market-Rankings/comScore-Reports-December-2014-US-Smartphone-Subscriber-Market-Share

http://www.fiercemobileit.com/story/emarketer-retail-m-commerce-sales-reach-42b-2013/2013-09-06

https://www.forrester.com/North+American+Technographics+Consumer+Technology+Survey+2013/-/E-SUS2092

http://www.businesswire.com/news/home/20140915005587/en/Macy%E2%80%99s-Outlines-Developments-Omnichannel-Strategy-Technology

AtlasRewards and MOBILESAVINGS logos and all associated designs are marks of Atlas Rewards Corp. All other registered trademarks or images are property of their respective owners.

THANK YOU