5 SIGNIFICANCE OF SEO IN WEB DEVELOPMENT

SEARCH ENGINE OPTIMIZATION (SEO) IS AN IMPORTANT FACET OF ONLINE MARKETING THAT IS OFTEN NEGLECTED BY MARKETING COMPANIES. IT INVOLVES USING DIFFERENT TECHNIQUES THAT WILL ENABLE A WEBSITE TO OBTAIN A SPOT IN THE FIRST FEW PAGES OF THE SEARCH ENGINE RESULTS PAGE (SERP).

IT IS COMMON PRACTICE FOR INTERNET USERS TO CLICK ON WEBSITES THAT APPEAR ON THE FIRST FEW WEBSITES THAT APPEAR ON THE SERP. HENCE, BEING ON ONE OF THE TOP SPOTS WILL DEFINITELY LEAD TO MORE TRAFFIC FOR THE SITE, WHICH CAN THEN BE TRANSLATED INTO SALES OR OTHER SUCCESSFUL METRICS.

GIVEN THIS, IT IS IMPORTANT TO ACHIEVE BALANCE BETWEEN THE TECHNICALITIES IMPOSED BY SEARCH ENGINES AND THE MARKETING APPROACH OF ANY COMPANY. ASIDE FROM THE INFLUX OF TRAFFIC, THERE ARE ALSO SEVERAL OTHER WAYS THAT SEO CAN HELP YOUR WEBSITE:

1. BETTER WEB DESIGN

THE WEBSITE’S DESIGN PLAYS A CRUCIAL ROLE IN THE EXPERIENCE OF THE USER. HENCE, IT IS ONE OF THE THINGS THAT SEARCH ENGINES CHECK WHEN THEY CHOOSE WHICH WEBSITES TO RANK FIRST ON THE SERP. THIS WILL COMPEL WEB DEVELOPERS TO CONSTANTLY INSPECT THE WEBSITE’S DESIGN EVEN AFTER THE WEBSITE HAS LAUNCHED. THE CONTINUITY OF NAVIGATION, PLACEMENT OF ELEMENTS, AND LOADING TIME HAVE THE MOST SIGNIFICANT EFFECT TO THE USER’S EXPERIENCE, SO IT IS AMONG THE THINGS THAT NEED FREQUENT CHECK-UP AND IMPROVEMENT. WEB DESIGN COURSES IN THE PHILIPPINES CAN GIVE YOU PROPER TRAINING ON HOW TO CREATE A GOOD DESIGN THAT WILL HELP WEBSITES BE NOTICED.

2. CREATING MOBILE-FRIENDLY SITES

SEARCH ENGINES FAVOR WEBSITES WITH A MOBILE-FRIENDLY WEB DESIGN. IT KNOWS THAT MAJORITY OF THE PEOPLE ARE SURFING THE WEB THROUGH THE TINY SCREENS OF THEIR MOBILE DEVICES, NOT LAPTOPS OR DESKTOP COMPUTERS. AGAIN, TO MAKE SURE THAT THE USERS HAVE A GREAT EXPERIENCE, THEY PUT WEBSITES WITH RESPONSIVE WEB DESIGNS FIRST ON THEIR SERP.HENCE, COMING UP WITH A MOBILE-FRIENDLY WEB DESIGN IS AN IMPORTANT PART OF BUILDING A WEBSITE. IT MAY SEEM LIKE A TIRING, ADDITIONAL LOAD TO FOR WEB DEVELOPERS, BUT IT IS NECESSARY. MORE OF THE AUDIENCE WILL APPRECIATE THE SITE IF IT HAS BEEN CONFIGURED TO FIT THEIR SCREENS AND THAT WILL STRENGTHEN THEIR LOYALTY TO YOUR BRAND EVEN MORE.

3. POSTING RELEVANT CONTENT

THE WEBSITE’S CONTENT IS THE MAIN REASON WHY A SPECIFIC WEBSITE HAS VISITORS. SEARCH ENGINES KNOW THIS AND TEND TO MAKE WEBSITES WITH INFORMATIVE AND RELEVANT ARTICLES HIGH UP ON THE SERP. THIS WILL FORCE WEBSITES TO STOP PUBLISHING LOW-QUALITY CONTENT. THE AUDIENCE WILL APPRECIATE THIS AND THEY WILL TEND TO KEEP COMING BACK TO YOUR WEBSITE IF THEY NEED ANY INFORMATION. AGAIN, THAT IS GOOD FOR STRENGTHENING YOUR AUDIENCE’S LOYALTY TO YOUR BRAND.

4. AVOID SPAMMING

THE MOST POPULAR FORM OF SPAMMING IN WEBSITES IS KEYWORD SPAMMING. THIS INVOLVES REPEATING SEARCH KEYWORDS IN THE CONTENT OF THE WEBSITE IN THE HOPES OF RANKING HIGH IN THE SERP FOR THAT KEYWORD. THIS IS UNETHICAL AND IS MISLEADING THE AUDIENCE. YOU LEAD THEM TO THINK THAT YOU HAVE THE INFORMATION THEY NEED, BUT DO NOT ACTUALLY HAVE CONTENT THAT CAN HELP THEM.SEARCH ENGINES CAN DETECT SPAMMING. IT WON’T RECOGNIZE YOUR SITE AS A RELIABLE SOURCE FOR INFORMATION IF IT SEES THAT YOUR CONTENT IS MOSTLY SPAMMED WITH KEYWORDS. THIS WILL REDUCE YOUR CHANCES OF BEING SEEN BY POTENTIAL CUSTOMERS AND REDUCE YOUR CHANCES TO GENERATE SALES, AS WELL.

5. CONDUCTING INDEXING EFFORTS

MOST PEOPLE WITH NO BACKGROUND IN IT DO NOT KNOW THAT LAUNCHING A WEBSITE FOR THE WORLD TO SEE IS NOT AN EASY TASK. IT DOES NOT END WITH PUBLISHING CONTENT AND POLISHING THE WEB DESIGN. IT INVOLVES INDEXING – ALLOWING THE SEARCH ENGINES TO FIND YOUR WEBSITE’S CONTENT AND DETERMINE IF THESE ARE RELEVANT. IT IS QUITE A COMPLICATED PROCESS THAT YOU CAN LEARN THROUGH ONLINE IT TRAINING. SUCCESSFUL INDEXING WILL MARK YOUR WEBSITE AS A TRUSTWORTHY SOURCE AND WILL GIVE YOUR WEBSITE A CHANCE TO RANK HIGHER ON SEARCH ENGINE SITES.

DOING SEO PROPERLY CAN BE TAUGHT BY IT EXPERTS WHO CONDUCT ONLINE IT TRAINING. KNOWING HOW IMPORTANT SEO IS TO THE OVERALL SUCCESS OF A WEBSITE, ENROLLING IN SUCH COURSES IS DEFINITELY A GOOD INVESTMENT FOR WEB DEVELOPERS WHO WANT TO HAVE A FLOURISHING CAREER.