SEO Development MishapsCommon SEO issues that can occur during website development and/or migration.

PullMKT – Data Driven Marketing

Howlington (beta)– We deliver your favorite pet food and products at the lowest price, 100% guaranteed.

Joshua Ansell-McKinnon@iamjoshing

Is SEO Dead?

My LifeHas a full time social media

team

Doesn’t Use Analytics

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http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspxhttp://www.slideshare.net/randfish/gaining-traction-inbound-marketing-for-startups

Incase you’re wondering

http://www.conductor.com/blog/2013/06/data-310-million-visits-nearly-half-of-all-web-site-traffic-comes-from-natural-search/

http://qz.com/150861/a-snapshot-of-one-minute-on-the-internet-today-and-in-2012/

75% Increase ‘12-’13

One Minute On The Internet

5,040,000,000searches/day

Not including other search engines, Quora, Stackoverflow, etc.

Start Here

Site Architecture

http://moz.com/blog/site-architecture-for-seo

Meta Keyword Don’t Matter

• <title>• rel=“canonical”• meta name=“description” (CTR)• alt=“tag”• Structured Markup• authorship• video• news• etc.

Migration

Old Site

Redirection

Speed

Resources

• http://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition

• https://developers.google.com/speed/pagespeed/

• http://www.google.com/webmasters/• http://www.bing.com/toolbox/webmas

ter• https://github.com/airbnb/rendr

Questions

• http://PullMKT.com – Data Driven Marketing

• http://Howlington.com (beta)– We deliver your favorite pet food and products at the lowest price,

100% guaranteed.

• Joshua Ansell-McKinnon• @iamjoshing

Slides: http://bit.ly/SEOmishaps